Project

THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT
JAIPUR
BUSINESS IDEA
PROJECT ON AMUSEMENT PARK
CR & DJ PROJECT
IIIrd Trimester
APRIL 2010
Submitted To : Sir Naval Arora
Submitted By:
Chetram Sharma
Neelu Saini
{PGP-SS/2009-11}
TABLE OF CONTENTS
Items page no:
# Project Executive Summary 2
# Information about Business Idea

3 - 14
1) Product – Amusement Park
2) Process / steps
3) Location
4) Proposed layout
5) Capacity planning
6) Production and operation planning
7) Quality requirement
8) Quality Assurance and control plan
# Project Rationale
15
#Government support
16
#opportunities in amusement park

17
# ROAD TEST OF IDEA WITH SEVEN DOMAIN: 18-

20
#Marketing Report
21
# Financial Arrangements
22
#Feasibility Report
23 - 25
CHETRAM SHARMA & NEELU SAINI 2

#Technical Report
26
PROJECT EXECUTIVE SUMMARY:
The proposed project presents an investment opportunity in setting up an

Amusement
Park/Joy Land. The main service to be provided is joy rides and a pleasant
atmosphere to
the people visiting this facility. In order to attract a cross section of the
population, a
combination of eleven (15) different rides have been assumed in this
document. This
combination can however, vary according to the final site selection and
amount of
investment with the individual investor. In addition to joy rides, food and
beverage stalls,
advertisement sites, and car parking are other sources of revenue for this
particular unit,
however we have not accounted for them in our study.
The project is proposed to be located in Goa or in its surrounding giving
easy access to
the visitors. The target market is the population of the surrounding areas
and the tourist.
The region has access to all public amenities including water, electricity
and
telecommunication facilities. Capacity of the amusement park is calculated
to be 27,864
virtual (tickets/rides) per day. The sale at 100% capacity utilization is Rs
27.5 Million. The

project should be ready for operation in 06 months.
BUSINESS PLAN
Latest state of the art amusement equipment is to be introduced. The best

services will be
provided. The project will define much of its own values as there is no
competitor in the
market. Possibilities are to be explored in future for similar entertainment
and amusement
facilities. The growth trend is vital for the success of the amusement park,
thus appropriate
marketing and promotional activities will be under taken.
1. PRODUCT - AMUSEMENT PARK
Amusement park is the generic term for a collection of rides and other
entertainment attractions assembled for the purpose of entertaining a
large group of people. An amusement park is more elaborate than a
simple city park or playground, usually providing attractions meant to
cater to children, teenagers, and adults.
Amusement parks evolved in Europe from fairs and pleasure gardens

which were created for people’s recreation. The oldest amusement park
of the world (opened 1583) is Bakken, at Klampenborg, north of

Copenhagen, Denmark. In the United States, world's fairs and expositions

were another influence on development of the amusement park industry.
Amusement Parks are recreational facilities that offer a varied range of

entertainment options ranging from theme parks to spine chilling roller
coaster, 3D theater to giant wheel, in a cluster format. These parks
provide one-stop-shop leisure and entertainment solutions for the entire
family at one place and are a key source of tourist attraction (domestic
and foreign) and revenue generation for the State. The demand for
entertainment options such as amusement parks, I-max, shopping malls
are rapidly increasing across the Country. The key demand drivers for the
segments are rising base of middle class, increasing disposable income,
changing lifestyle, cultural shift and increasing emphasis to lead a holistic
life with a balance of work and leisure
2. PROCESS/STEPS
Following are the necessary steps required to build a New Amusement Park;
• Feasibility study is the first step in building a new amusement park.
• The study provides market and financial analysis and projections
• Financial Closures of the required fund by Banks or Investors.
• Finalization of the Layout
• Completion of site survey, design of plant buildings, auxiliary &

ancillary buildings, mechanical utilities, electrical services and system.

• Planning for enabling works, like construction waterlines, power lines

and sewerage, office, labour camp; go down, communication facility etc.
• Approach Road
• Order for Machinery and Rides
• Water supply arrangements.
• Trial Run and Commissioning
3. LOCATION: VAGATOR BEACH, GOA
The chosen location for the Amusement Park is VAGATOR BEACH, GOA which is
considered to be ideal and quite suitable.

Map showing location of Goa


Why Vagator BEACH ,GOA?
Vagator Beach is a city in the Indian state of Goa. It is advantageously

connected with many cities of Karnataka and maharastra, . Vagator is
strategically located in the Chicken's Neck — a narrow strip of land facing India
to the Arabian Sea. It is also the transit point for air, road and rail traffic to
various parts of the satate and closely/ neibarouring satates . The town hosts
over 60 Lakh domestic and 35 Lakh foreign visitors annually. Vagator Beach is
situated in North district, and Panajim is though it is the district's largest city,
the panajim is capital city of goa.
• Geography Advantages: It is the largest town in the area and

connects the many beaches of north goa and the capital city with the rest of
Goa. The climate of Goa is temperate in nature. Summers are not very hot
and a temperature normally does not exceed 35°C. During this season,
tourists from all over India stop in Goa. Winters are cool and temperatures
range from a high of 25°C to a low of about 20°C.
• Transport: Local public Transport includes buses, cycle rickshaws and

tempos. Two railway stations Thivim and Margao which connect the town ang
villeges to the whol of Goa. dabolim airport at vasco-de -gama, situated about
30 kilometres. The panalim Central Bus stop is a major stop in the region.
Maharastra,Karnataka, Andra also operates buses from goa to the various
cities and capital. Direct road connection to Maharastra, Karnataka, and
Andra and other Northen and sothern states has prompted Goa to become a
buzzing modern international trade centre.
 National Highway (NH-17), connecting goa to Karnataka, and Maharastra.
 Hill cart road- connecting the hills, which comprise the tourist centers of
Karnataka and Maharastra.
• Population: Goa has consistently shown a high rate of population

growth. In 1991, Margoa Municipal Corporation area had a population of 0.87

million, while the population of the Goa Urban area was 0.97 million.
Advantageous location of madgao and panajim made it an ideal center of
trade, commerce & transit tourist traffic. As Siliguri lies on the traditional
trade route to Sikkim, Nepal, Bhutan and Tibet, even in its initial period of
growth, it attracted people from its vast hinterland stretching as far as Bihar,
eastern fringes of Uttar Pradesh and Assam. As a result Siliguri has acquired
a cosmopolitan character. Present population of Siliguri is more than 0.60
million.
• Infrastructure: The city roads are being developed, upgraded and

strengthened to improve and ease connectivity within the city and the region.
A new township near is being proposed in this location. Based on the
upcoming economic opportunities, the State Government has proposed for
the development of DABOLIM Airport into an ‘International Airport’.
• Keeping the dilemma of today’s lifestyle in mind, proposing a space in

the heart of the city, where people from all the walks of life can spend quality
time with the entire family leaving behind all tensions and worries. This place
is also going to be a pause point for travelers who are moving towards
BEACHES and Southn, a place with exciting and alluring range of activities,
where people of all ages will find something or more to meet their interests,
idea of having fun, relaxing, all at one place.
Looking at the above unique advantages and backed up by the tourist

projections it may be observed that there is a convergence of need gap and
expectations of the quality entertainment center and facilities and the proposed
products, services and the offerings.
4. PROPOSED LAYOUT
The concept:
It is proposed to create a “Water and Amusement park with Indian and

Western Heritage multiple activities”, which besides being a city
feature by itself; will give complete entertainment with proposed food

and passive recreational activities…a solution to today’s urban

lifestyle.
It is proposed to have a range of activities that will enhance the ambience,

bringing them all at one place and to make the Park as only of its kind in the
Region. Here cultural, amusement and shopping activities are well blend
together with multi cuisine food joints, keeping in mind the complementary
nature of these activities. We would like to classify the activities broadly under
the following heads,
 Parking and entrance plaza

 Central plaza
 Water park and Amusement zone
 Kids city
 Party lawn
 River edge
 Service and miscellaneous activities
Miscellaneous
Activities
Central
Kids
Plaza
City Water Park
Amusement
Park
Entrance
ZONING AND ACTIVITY FLOW PLAN LAYOUT
The major activities of the site are the Central plaza, Water Park and Amusement

Park, which occupy major portion of the site. The rest of the activities are
secondary and complementary.
PARKING AND ENTRANCE PLAZA:
PARKING ENTRANCE PLAZA

A large stretch of band is reserved The entrance plaza, which is
for this purpose abutting the site centrally located, is the welcoming
entrance. The dry activity of portion of the site. As one enters
parking has been added a life by the main building the ticketing
the virtue of shade giving trees. counter and the information desk
The in between pockets are are the prominent features placed
provided with greenery and the in- on either sides of the plaza.
situ seating for drivers.
CENTRAL PLAZA:
The entrance plaza opens into the central plaza. Thus, the central plaza as the
name suggests forms the center of all the activities and also the pedestrian
traffic is diverted in different directions through this plaza.
• Atrium
• Administration and changing rooms
• Product launching area
• Restaurant
• Outdoor Restaurant area
• Services block for Restaurant
• Indoor kids video games
• Other Entertainment activities

WATER PARK AND AMUSEMNT ZONE:
The water park with all the activities are in a natural set up provides for all water
related activities but flows through the entire campus in some way or the other
visually connected to different space. Following are the facilities:
Lazy River Wave Pool Family Pool
Water Rides
Thrill & Family Rides
TRADITIONAL ACTIVITY NOOKS
• Mehendi
• Bangle maker
• Embroidery and terracotta work
• Fortune teller
• Puppet show / Story telling

• Tattoo marking
• Magician
• Photo point
FOOD COURT
In between the Water Park and Amusement Zone is the food court, which is
adjacent to the river edge. The informal restaurant will serve a number of
cuisines. The food court with different types of food stalls in form of self
sufficient and autonomous cubicles serving fast food and snacks.
KIDS ZONE
This area is placed near the main party lawn area and is basically reserved for all
the kid’s birthday parties, which are arranged in the outdoor area. This contains
a small stage also for performance and a place for buffet arrangement and
inflated toys.
Facilities at Kids Zone
PARTY LAWN
A party lawn with stage and buffet arrangement, all food facilities and state of
art equipments is proposed for marriage parties and similar events. The river is
the most inevitable and prominent part of the site and can be developed easily
by paving and plantation. Also at certain intermediate levels the benches are
placed.
SERVICES AND MISCELLANEOUS ACTIVITIES:
These are the activities and the allied services, which are essential for the
smooth functioning of the campus.
• Ticket counters

• Store room
• First aid room
• Generator/ Transformer room
• Various Filtration rooms / tanks
• Workshop area
5. CAPACITY PLANNING
Park Capacity:
The estimated capacity or footfall for the park is estimated as follows at 4500
visitors per day. The Park is expected to remain open for 350 working days in a
year. The total number of visitors during a year based on computation of rainy
days, vacations and Sundays come to 558500.
ENTRY FOR VISITORS DAYS VISITORS/DAY TOTAL

SUNDAYS 52 3,500 182,000
SATURDAYS 52 2,500 130,000
GOVT/BANK HOLIDAYS 27 2,500 67,500
VACATION DAYS 45 2,500 112,500
AVERAGE DAYS 104 500 52,000
EXAM. DAYS 40 250 10,000
RAIN/ DRY DAYS 45 100 4,500
TOTAL FOR THE YEAR 558,500
Average no of visitors per day 1,530
6. PRODUCTION AND OPERATION PLANNING
Year % Capacity Utilization
1st year 60%

2nd year 70%
3rd year 80%
4th year 80%
5th year 90%
Demand Analysis
Target segment for the Park: The primary target segment will comprise the
following:
• Families who are permanent residents of the city and the rest of the beaches
in north .
• Families in living in south goa
• Families in other townships in closely related states
• School students on conducted tour through school in and around city

• Tourists
• Corporate Seminars
• Individual celebration events like Birth days, Marriages etc.
• Movie/Serial/Television Software makers
7. QAUALITY REQUIREMENT
The nature of consumer tastes and preferences is changing. A number of trends

have emerged that influence tourist lifestyles, and leisure and tourism choices –
• Focus on increasing personal needs;

• More active travel participation;
• More emphasis on educational experience of leisure;
• Increasing need for pleasure and food at one place
• Variety in entertainment in one place
At present there are a fewer number of amusement parks both in big and as well
as small cities. But the demand is immense therefore, to cater to this outgrowing
demand; there is imperative need for setting up more number of amusement
parks.
8. QUALITY ASSURANCE AND CONTROL PLAN
Quality control (QC) is a procedure or set of procedures intended to ensure that a

manufactured product or performed service adheres to a defined set of quality
criteria or meets the requirements of the client or customer. QC is similar to, but not
identical with, quality assurance (QA). QA is defined as a procedure or set of
procedures intended to ensure that a product or service under development (before
work is complete, as opposed to afterwards) meets specified requirements. QA is
sometimes expressed together with QC as a single expression, quality assurance
and control (QA/QC).
Quality Planning is a critical part of any project. It enables to agree a set of quality
targets with the customer. It then helps to monitor and control the level of quality
produced by the project; ensure to meet the quality targets set.
Quality Plan to set quality targets by:
 Identify Standards and Guidelines

 Evaluate Requirements Analysis Process
 Feasibility Study
 Identifying the customers’ requirements
 Listing the services deliverables to the customers
 Setting quality criteria for these services
 Defining quality standards for the services.
PROJECT RATIONALE:
Recreation Industry is currently one of the most exciting sectors in India. The
current market for leisure is estimated to cross USD 1 bn in next few years. The
leisure industry mainly consist of amusement park, malls family entertainment
centers (FECs) and multiplexes. The present consumer base is estimated around 30
million people.
At present there are around 200 FECs in the Country and the number is expected to
grow to 400 in the next couple of years. Amusement parks contribute nearly 40% of
the total leisure industry turnover. In 1993 there were only 2 parks with an
investment of approximately USD 3 million, while at present there are around 55
parks in the Country.
Fuelled by increasing prosperity, the demand for quality entertainment facilities is

rapidly increasing in INDIA. The State has a rapidly burgeoning economy and in a
recent survey it has been ranked at the top among the fastest moving States in the
Country. Apart from the conventional industrial sector, it’s the knowledge intensive
industries such as IT, Biotechnology and ITeS which are rapidly gaining ground in
the State. This has given rise to an increasing population base of knowledge worker
and technopreneur which demands the development of high end entertainment and
leisure facilities.

Further, leading domestic and international players are contemplating to establish

their operational center in the State due to unparallel advantages offered by it in
terms of strategic central location, connectivity, economic land and manpower.
However, availability of high end entertainment options facilitating a high quality
lifestyle is a key concern for the upcoming industries especially the knowledge
intensive sector. At present the entertainment and leisure options are grossly
inadequate in the State. The development of amusement park would address a long
standing demand for an integrated entertainment facility.
GOVERNMENT SUPPORT:
Government land will be offered with the approval of the Empowered Committee as
equity participation on behalf of the Government at current market value for setting
up Joint Ventures.
o New projects shall be exempt from Luxury Tax for ten years from the date of
commencement of commercial operations.
o New projects shall be exempt from Sales Tax for ten years from the date of
commencement of commercial operations.
o Entertainment Centers will be exempt from Entertainment Tax for ten years from
the date of commencement of commercial operations.

PROPOSED INVESTMENTS:
The estimated cost for the proposed facility is around USD 3.3 million or INR 15 cr to
20 cr. The purchase of land will cost around Rs.3cr.
The purchase of machinery cost and setting upn the whol project layout will cost
Rs.11 crs.
RETURNS ON INVESTMENTS:
The internal rate of return is estimated to 25 -27%

OPPORTUNITIES FOR AMUSEMENT PARK:
# The opportunity of setting up the Amusement Park can be linked with the gap of
amusement facilities existing in different areas of the country , total population of a
specific area requiring recreational activities and the spending capability of people
in that area.
# The need for amusement parks is increasing tremendously in recent time. In

cities particularly which are the central spots of retreats for tourists as well as
inhabitants, there is felt to establish such amusement parks.
# The improved global economy and the ongoing modernization and development
of theme parks and amusement parks will drive the market to $26.8 billion in sales
in 2009 at a 4.5% compound annual growth rate.
# The size of the Indian Amusement Park business is estimated to be around Rs

4000 crore and is expected to grow 6% annually till 2010.
# The future seems bright for the theme park industry across the UK and Europe,
India as a whole.
# The Amusement industry, is estimated to grow by 10-12 per cent per annum.
# The size of the Indian Amusement Park business is estimated to be around Rs

# In India, major developments will be seen in next 5 years when many

international parks will come via franchise or direct investment.

# One of the major advantages for the industry is the enormous amount of
dormant/under-utilized land in India's hinterland
MARKET :
* Amusement park attendance rises 4.2 percent in 2005
* Family entertainment and amusement parks market in India
* Growing global economy, modernization to grow theme park revenue by more

than 4%
* Amusement Parks can help employees de-stress and bond better: Survey
* Outlook for amusement: A walk in the parks
* The Rise of UK Theme Parks
* Market snapshot: Theme parks
ROAD TEST OF IDEA WITH SEVEN DOMAIN:
Before converting IDEA into Business Plan we have to assess the oppertunities and
shape them to make it into successful venture
Domain1 –Market Attractiveness at Macro Level
THE OVERALL MARKET ATTRACTIVE NESS FROM THE POINT OF US
The amusement parks and arcades industry includes approximately 2,500

companies with total annual revenue of $10 billion. Large companies include Walt
Disney, Six Flags, Paramount Parks, Busch Entertainment, and arcade operators
Namco Cybertainment and Dave & Busters. The industry is highly concentrated: the
eight largest park operators hold about 75 percent of total industry revenue. The
fragmented arcade segment accounts for just 15 percent of industry revenue about
600 amusement parks and 2,500 arcades operate in the US. A large amusement

park has annual revenue of about $100 million, while a midsized park has $10
million of revenue and 75 employees; the annual revenue of a typical arcade is less
than $1 million.
Recreation Industry is currently one of the most exciting sectors in India. The
current market for leisure is estimated to cross USD 1 bn in next few years. The
leisure industry mainly consist of amusement park, malls family entertainment
centers (FECs) and multiplexes. The present consumer base is estimated around 30
million people.
At present there are around 200 FECs in the Country and the number is expected to
grow to 400 in the next couple of years. Amusement parks contribute nearly 40% of
the total leisure industry turnover. In 1993 there were only 2 parks with an
investment of approximately USD 3 million, while at present there are around 55
parks in the Country.
DOMAIN 2 – MARKET ATTRACTIVNESS AT MICRO LEVEL:
* Amusement park is the generic term for a collection of rides and other
entertainment attractions assembled for the purpose of entertaining a large group
of people.
* An amusement park is more elaborate than a simple city park or playground,

usually providing attractions meant to cater to adults, teenagers, and small
children.
* Amusement Parks are recreational facilities that offer a varied range of

entertainment options ranging from theme parks to spine chilling roller coaster, 3D
theater to giant wheel, in a cluster format.
* A theme park is a type of amusement park which has been built around one or
more themes, such as an American West theme, or Atlantis.
* Amusement parks also grew out of the pleasure gardens that became especially
popular at the beginning of the Industrial revolution as an area where one could
escape from the grim urban environment.
* Amusement parks collect much of their revenue from admission fees paid by
guests attending the park. Other revenue sources include parking fees, food and
beverage sales and souvenirs.

* The improved global economy and the ongoing modernization and development
of theme parks and amusement parks will drive the market to $26.8 billion in sales
in 2009 at a 4.5% compound annual growth rate
* The size of the Indian Amusement Park business is estimated to be around Rs.
* North America’s top five parks were all Disney parks, and Orlando remains a
theme park Mecca with venues such as Universal Studios, Sea World and
Universal’s Islands of Adventure all attracting well over 4 million guests each.
DOMAIN 3 – INDUSTRY ATTRACTIVNESS AT MACRO LEVEL:
INDUSTRY ATTRACTIVNESS ACCORDING TO Michal Porter’s 5 force Model
1) Threat of new Entrant:
The industry depends highly on the health of the economy, especially

consumer income. Because of high fixed costs, profitability relies on a high
volume of customer visits and efficient operations. Large companies can build
expensive rides and have economies of scale in operations and advertising.
Small companies can compete by serving smaller markets or offering special
rides. IN THIS INDUSTRY THERE IS LOW THREAT OF ENTRANT OF OTHER
PEOPLE BECAUSE OF HIGH INVESTMENTS ,BECAUSE OF LOCATION / PLACE OF
OPERATION.
Liability Risks High - Injuries and fatalities can lead to lawsuits, with damages
and trial costs in the millions. Injuries are also costly at the gate, as
attendance drops after media coverage of accidents. Each year at
amusement parks, 4,000 customers have accidents or are killed. The rate of
accidents is actually low, but public attention to individual cases high.

2) Buyer’s Purchasing Power:
Due to a strengthening economy and increasing modernization and
development of theme and amusement parks, attendance and revenue at

INDIAN parks is expected to rise almost 2 percent each year for the next
four.
3) Supplier’s Selling power:
In the porters five force model the supplier is one of them is there . as india
is developing country ,the uses of new technology and its development has
taken place. As india as a country there is many buyers and sellers.so for
this amusement industry ther e is many suppliers , sellers . so they will not
affect them.
4)Threat of Subsititutes:
For this industry there is no threat of subdititutes .as this industry is growing
faster in this world of strauss ,tension etc. the people need relaxation and the
entertainment.
5)Competitive Rivalary:
As for this park the investment requires huge investments and the place to
set up

DOMAIN 4- INDUSTRY ATTRACTIVNESS AT MICRO LEVEL:
Amusement parks try to attract families with children who prefer sedate rides
and food, and young adults who prefer thrill rides. Parks typically attract
customers who live within a two-hour driving radius and are prepared to
spend many hours at the park. Companies site their parks to draw customers
from a particular metropolitan area or areas. Only a few parks are large
enough to attract customers from a wider area who
are willing to spend several days at the park. In 2003 there were 320 million
park admissions, according to International Association of Amusement Parks
and Attractions (IAAPA).
MARKETIG REPORT:
Amusement parks use a wide variety of regional advertising and promotion,

including TV, newspaper, magazine and radio ads, billboards, and direct mail.
Internet sites have become an important source of ticket sales. Companies
sell tickets directly to individuals and groups, and indirectly through travel
agents.
The project aims to target a diverse range of visitors to its facilities. The mix
of rides will
ultimately determine the kind of guests who will visit the park. The proposed
ride mix is a balance of rides with various thrill factors, and should be able to
target population along the entire continuum of age group. The basic age

classification of the target group is children, school going children and adults.
A 13% annual increase in the number of visitors in expected for the proposed
facility.
DISTRIBUTION CHANNELS:
Marketing and branding of this amusement park will play a key role in the
mobilization of targeted number of customers. Major marketing options
include, site advertisement, cable ads and handbills among other traditional
marketing channels. Marketing budget and strategy would be based on the
change in the number and type of visitors to the park overtime. Before
launch of the project, it is recommended that a research for understanding
the dynamics of the targeted market should also be carried out, to designing
the products as well the promotional strategy.

FINANCIAL ARRANGEMENTS:
As this industry growing day by day in this wold of globalization ,the

materials and equipments are becoming costlier due to various economical
factors and inflation .so to start this business or to start this project the
amount of investment is huge .
The financial arrangements are made from the various mode : such as raising
the some funds from the follonging:
This project will cost to setup / the investment is required to be Rs.15 to 20

crores .
And to start this business the funds are to be raised from the following:
As the promoters will raise the amount from their selves.the amount to be
rais by the promoters are as aollows
Promoter 1: will raise the amount of Rs. 4 cr
Promoter2: will raise the amount of Rs. 2cr
Promoter 3: will rais the amount of Rs.5 cr
Promoter 4: will rais the amount of Rs.3 cr.
And the rest of the amount of capital to be raised or borrowed from the IDBI
and
corporation Bank at the rate of 12.5%

FEASIBILITY REPORT:
The financial viability means to find out whether it is financially viable to

amusement park or three star hotel as this project reports is based on
amusement park in simpler words financial viability is to find out starting
a amusement park is financial successful or not. The financial planning
includes the selection of objectives and selection of policies,
programmers and procedures to achieve the objectives. The various
consideration relating. To the present capital need, requirement of
investors and possibilities o expansion resolve themselves into a present
determination of:
A. The amount of capital to be raised.
B. The forms of propitiated amount of securities to be issued.
C. Policies as to administration of capital.

It is not too much to emphasize the correct estimate of the present and
future needs of a capital a sound capital structure and proper projection
of capital will lead to success to the company.
OPERATIONAL DATA:
Growth Rates per year
Annual Increase in Visitors’ Entrance Fee 5%
Annual Increase in Vehicle Parking Fee. 5%
Annual Increase of Monthly Rentals 10%
Annual Increase in Visitors’ Entrance Fee. 5%
% Annual Increase in No. of Visitors. 13%
FIXED COST:
The fixed cost is expected to be Rs14.8 cr as described below
Amount in (Rs in Cr)
Land Rs.5 cr
Building & Civil Work Rs. 2cr
Plant & Machinery Rs.2 cr
Tools, Equipment, Computers & Telephones Rs.1cr
Electric Installations Rs,55 laks
Vehicles, Furniture & Security System Rs.50 laks
Contingencies Rs.45 laks
Deferred & Pre-Operating Cost Rs.1.5cr
Interest for the period Rs. 1.8 cr

Total Fixed cost Rs.14.8 cr
WORKING CAPITAL
The investment in the initial working capital is of Rs40 to 55 lakhs
OVERHEAD COSTS
In the first year following overhead cost are estimated.
Human Resource cost 10000000
Administration Expenses 454,400
Utility expenses 228,292
Traveling 124,000
Office Vehicle and running 102,800
Office stationary 50,000
Insurance expenses 286,491
Miscellaneous expenses 50,000
Total 1, 12,47,183
The total expenses for the setting up and running was Rs.16.5cr
FINANCIAL SUMMARY

Sales Rs. 16, 75,50,000

per annum
Payback period 2.61 Years
HUMAN RESOURCE REQUIRMENTS
The following requirement of staff along with their levels and monthly
salary is foreseen for
this project:

Technical report:
The ticketing process itself is very complicated which has been

made easy
for the common people by providing technology for example

online ticketing

in which IT system “Partech” has been used which is very fast

as well as
accurate in storing and retrieving information.
Providing ticketing machines in parking which is touch screen,

from where
people can take tickets by using their credit and debit cards.
Supply chain process used to fulfill raw material needs of food

for food zone
and spare parts for the maintenance of rides etc.
In the technical we have to take or have to installed various

machineries such as
Generators, Transformers, Bore wells, Boilers , water purifiers,

etc.

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THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT

PROJECT ON AMUSEMENT PARK

Items page no:

# Project Executive Summary 2

# Information about Business Idea

#opportunities in amusement park

# ROAD TEST OF IDEA WITH SEVEN DOMAIN: 18-

CHETRAM SHARMA & NEELU SAINI 2

PROJECT EXECUTIVE SUMMARY:

The proposed project presents an investment opportunity in setting up an

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project should be ready for operation in 06 months.

Latest state of the art amusement equipment is to be introduced. The best

1. PRODUCT - AMUSEMENT PARK

Amusement parks evolved in Europe from fairs and pleasure gardens

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Copenhagen, Denmark. In the United States, world's fairs and expositions

Amusement Parks are recreational facilities that offer a varied range of

• Feasibility study is the first step in building a new amusement park.

• The study provides market and financial analysis and projections

• Financial Closures of the required fund by Banks or Investors.

• Finalization of the Layout

• Completion of site survey, design of plant buildings, auxiliary &

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• Planning for enabling works, like construction waterlines, power lines

• Order for Machinery and Rides

• Water supply arrangements.

• Trial Run and Commissioning

3. LOCATION: VAGATOR BEACH, GOA

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Map showing location of Goa

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Why Vagator BEACH ,GOA?

Vagator Beach is a city in the Indian state of Goa. It is advantageously

• Geography Advantages: It is the largest town in the area and

• Transport: Local public Transport includes buses, cycle rickshaws and

 National Highway (NH-17), connecting goa to Karnataka, and Maharastra.

• Population: Goa has consistently shown a high rate of population

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• Infrastructure: The city roads are being developed, upgraded and

• Keeping the dilemma of today’s lifestyle in mind, proposing a space in

Looking at the above unique advantages and backed up by the tourist

It is proposed to create a “Water and Amusement park with Indian and

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and passive recreational activities…a solution to today’s urban

It is proposed to have a range of activities that will enhance the ambience,

 Parking and entrance plaza

ZONING AND ACTIVITY FLOW PLAN LAYOUT

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PARKING AND ENTRANCE PLAZA:

PARKING ENTRANCE PLAZA

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WATER PARK AND AMUSEMNT ZONE:

Lazy River Wave Pool Family Pool

Thrill & Family Rides

TRADITIONAL ACTIVITY NOOKS

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Facilities at Kids Zone

SERVICES AND MISCELLANEOUS ACTIVITIES: