Activity 4: Our Model of Communication: Purposive Communication Baentrep 1-D
Activity 4: Our Model of Communication: Purposive Communication Baentrep 1-D
Activity 4: Our Model of Communication: Purposive Communication Baentrep 1-D
PURPOSIVE COMMUNICATION
BAENTREP 1-D
GROUP 6
CERVANTES, CAMILLE Y.
CENTENO, DOMINIC T.
CLAVERIA, EMILY M.
SENDER
ENCODING
MESSAGE
Feedback
CHANNEL
DECODING
RECEIVER
Communication starts with the sender, who is the initiator of the message. After generating an
idea, the sender encodes it in a way that can be comprehended by the receiver. Encoding refers to
the process by which the sender translates his thoughts into a series of verbal and non-verbal
actions that he feels will communicate the message to the intended receiver. For example,
translating the thought into any language. The information that the sender wants to communicate
is transmitted over a channel through which the message travels to the receiver. A channel
connects the sender to the receiver. Channels for communication may include a memorandum, a
computer, a telephone, a telegram, or a television.
The choice of a channel depends on the communication situation. For instance, when dealing
with confidential information, direct face-to-face interaction or a sealed letter are more effective
channels than a telephone conversation. Noise is anything that has a disturbing influence on the
message. Since noise hinders communication, the sender should choose a channel that is free
from noise. Noise may occur at the sender’s end, during transmission, or at the receiver’s end.
The receiver is the person to whom the message is transmitted. In order to decode the message,
the receiver has to be ready to receive the message. That is. the receiver should not be
preoccupied with other thoughts that might cause him to pay insufficient attention to the
message. Decoding refers to the process of translation of symbols encoded by the sender into
ideas that can be understood.
Communication is not complete unless it is understood by both the sender and the receiver. A
message generated by the receiver in response to the sender’s original message is known as
feedback. Feedback is necessary to ensure that the message has been effectively encoded,
transmitted, decoded and understood.