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    Q2. What Were Boise's Major Strengths and Weaknesses? Ans. Major Strengths of Boise Automation

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    Nilanjan Kumar
    Boise's major strengths were its state of the art product line and striving for high customer satisfaction. Its major weaknesses were that its advanced technology was complex and not user friendly, and its aggressive sales strategy focused more on targets than customer needs.

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    Q2. What Were Boise's Major Strengths and Weaknesses? Ans. Major Strengths of Boise Automation

    Uploaded by

    Nilanjan Kumar
    26 views1 page
    Boise's major strengths were its state of the art product line and striving for high customer satisfaction. Its major weaknesses were that its advanced technology was complex and not user friendly, and its aggressive sales strategy focused more on targets than customer needs.

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    Q2_Boise

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    Boise's major strengths were its state of the art product line and striving for high customer satisfaction. Its major weaknesses were that its advanced technology was complex and not user friendly, and its aggressive sales strategy focused more on targets than customer needs.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    26 views1 page

    Q2. What Were Boise's Major Strengths and Weaknesses? Ans. Major Strengths of Boise Automation

    Uploaded by

    Nilanjan Kumar
    Boise's major strengths were its state of the art product line and striving for high customer satisfaction. Its major weaknesses were that its advanced technology was complex and not user friendly, and its aggressive sales strategy focused more on targets than customer needs.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    Q2. What were Boise’s major strengths and weaknesses?

    Ans. Major strengths of Boise Automation:


     Boise has a state of the art product line. It provides a technology which is more advanced
    than its competitors. This technology as used by Boise differentiates it as a premium
    automation systems manufacturer, making it a major attraction for some companies.
     The company has always strived for a high customer satisfaction, which is another major
    strength. Boise provides very high quality, tailor made automation systems to its
    customers. It provided the whole system as a turnkey solution designed according to the
    customer’s choice.
    Major weaknesses of Boise Automation:
     The advanced technology used by Boise has also been one of its weaknesses. It is so
    complex that there were many complains from the customers about the platform not
    being user friendly. The time taken to learn and train about the system is immense.
     The aggressive sales strategy of Boise is another weakness of the company. The sales
    team is more focussed on fulfilling large targets rather than meeting customer needs. This
    had created a gap between the customer service part of Boise. The advanced technology
    as pushed by the company can also be off putting to a customer if the service aspect is not
    met properly.

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