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Walmart Flipkart: Explored The Laptop Category Launched The Booklet 3G

Nokia launches its first laptop, the PureBook X14, in India through a partnership with Flipkart. The laptop has a 14-inch full HD display, Intel Core i5 processor, 512GB SSD storage and 8GB RAM. It runs Windows 10 and costs about $815. This marks Nokia's re-entry into the laptop category after launching its last netbook over 10 years ago. The PureBook X14 will be exclusively available in India through Flipkart.

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85 views15 pages

Walmart Flipkart: Explored The Laptop Category Launched The Booklet 3G

Nokia launches its first laptop, the PureBook X14, in India through a partnership with Flipkart. The laptop has a 14-inch full HD display, Intel Core i5 processor, 512GB SSD storage and 8GB RAM. It runs Windows 10 and costs about $815. This marks Nokia's re-entry into the laptop category after launching its last netbook over 10 years ago. The PureBook X14 will be exclusively available in India through Flipkart.

Uploaded by

prakshi
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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155-year-old iconic firm that has manufactured a range of items from

rubber to cables to phones and telecommunications equipment, is


ready to expand to a new category.
The Finnish firm on Monday launched the Nokia PureBook X14 laptop
in collaboration with Walmart -owned Flipkart  for the Indian market.
The Nokia PureBook X14, which is priced at Indian rupees 59,990
($815), features a 14-inch full-HD display and is powered by Intel’s
10th generation quad-core i5 processor with up to 4.2GHz turbo speed.
The laptop, which ships pre-installed with Windows 10 Home, sports a
512GB NVMe SSD and 8 GB DD4 RAM. This is the second time Nokia
has explored the laptop category. More than 10 years ago, the
company launched the Booklet 3G — its first and last netbook.
Other specs of PureBook X14 include: 86% screen-to-body ratio and
178-degree viewing angles, matte black finish, Dolby Atmos-powered
speakers, Face Unlock with Windows Hello, Intel UHD 620 Graphics
that clocks up to 1.1GHz, Bluetooth 5.1, two USB 3.1 ports, one USB
2.0 port, and one USB Type C port as well as dedicated ports for HDMI
and ethernet. The Nokie PureBook X14, which weighs about 1.1kg, will
last up to 8 hours on a single charge.
Image: Nokia / Flipkart

Flipkart, which has grown its private label and brand ecosystems in
recent years, is the design and manufacturing partner for the new
laptop. Like it does with Motorola, Flipkart has inked a licensing
agreement with the Finnish firm, a representative of Flipkart told
TechCrunch. (Think of it as Nokia’s partnership with HMD Global for
smartphones.)
The laptop will be exclusively sold through Flipkart in India, which is
also the only market for this particular device.
“Launching the Nokia brand into this new product category is testament
to our successful collaboration with Flipkart. We are excited to offer
consumers in India a Nokia branded laptop which brings innovation to
address a gap in the market, as well as the style, performance and
reliability that the Nokia brand is known for, said Vipul Mehrotra, VP for
Brand Partnerships at Nokia, in a statement.
The Indian laptop market has attracted several new players in recent
years, including smartphone giant Xiaomi, which has launched a range
of affordable laptops in the country this year. About 3.4 million PCs
shipped in India in the quarter that ended in September, delivering
a 9.2% year-over-year growth, according to marketing research firm
IDC. HP, Lenovo, and Dell commanded over 70% of the market in that
quarter, IDC estimated.
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