Work Experience Contact Me: Media Planning Associate

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CONTACT ME WORK EXPERIENCE

415-712-5905 2020 MEDIA PLANNING ASSOCIATE


marie.obsuna@gmail.com NOW Mindshare | Playa Vista, CA
marieobsuna.myportfolio.com • Assist in planning & maintaining integrated media
campaigns for the Facebook portfolio (Facebook, Instagram
& WhatsApp), working closely with Digital Investment, Social,
EDUCATION and Search channels
• Develop media recommendations based on competitive
2019 BACHELOR’S DEGREE
analysis & current performance data
Interdisciplinary Studies: Digital • Provide weekly campaign updates to client for digital
Culture, Media Analysis placements
Arizona State University • Communicate with creative agency and channel teams to
ensure campaign deadlines are being completed
EXPERIENCES 2019 DIGITAL & SOCIAL MEDIA ASSISTANT
2016 PHOTOGRAPHER 2020 Indiana Athletics | Bloomington, IN
First Round NCAA Women’s Basketball • Contributed to the development of the Indiana Athletics social
strategy
Tempe, AZ • Establish branding guidelines for Instagram stories
2017 PHOTOGRAPHER • Oversaw an undergraduate intern team of 7, assigned daily
office tasks & sports assignments, delegated game-day duties,
Final Four & National Championship & prepared monthly professional development workshops
Phoenix, AZ • Lead social media strategy for Indiana Volleyball & increased
its followers by 34% on Instagram, 48% on Facebook & 18% on
2017 SNAPCHAT TAKEOVER Twitter
@MarchMadness • Assisted in social execution for the return of Bob Knight
• Managed in-game Instagram feed for Indiana Football, Indiana
Men’s Basketball, Indiana Women’s Basketball & Indiana Swim
SKILLS •
and Dive
Curated personalized social media content for student-athletes
SOFTWARE via Opendorse
Adobe Photoshop, InDesign, Lightroom,
Premiere, After Effects, Acrobat, Creative 2015 DIGITAL COMMUNICATIONS INTERN
Cloud Libraries, Microsoft Powerpoint, 2019 Sun Devil Athletics | Tempe, AZ
Word, Excel, Google Apps, Mac OS, Drop- • Provided photography services at athletic events and special
box, Box, Wordpress, Spark AR, Twitter Ads/ events
Media Studio, Opendorse, Crowdtangle • Created social media content (graphics, photo, video) for all
Sun Devil Athletics platforms
• Lead management & creative content of the men’s tennis
KNOW-HOW social media platforms
Social Media Strategy, Digital Design, • Shot, edited & distributed travel & game content for Sun Devil
Photography, Communications, HTML, Live Gymnastics + Sun Devil Hockey during 2018 & 2019 NCAA
Tweeting, Workflow Management, Leader- Regional appearances
ship, Deadlines, Organization, Collabora- • Collaborated with adidas for specialty equipment
tion, Branding, Empathy, Problem Solving, photoshoots such as James Harden Vol. 3s, Black History
Research Month & Salute to Service uniforms

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