Scribd Logo
Upload

Welcome to Scribd!

  • 63 views

    Admas University School of Postgraduate Studies Department of Business Administration (Mba)

    Uploaded by

    selamawitmekkbib
    This document is a critique of an article about using information technology to gain competitive advantages in the hotel industry. It was written by a group of students for their Business Administration program. The summary analyzes the original article's significance, provides a major critique that it does not sufficiently address IT solutions for developing countries, and concludes that while IT can help hotels, how applications are developed and integrated is more important for developing dynamic capabilities and competitive advantages.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Admas University School of Postgraduate Studies Department of Business Administration (Mba)

    Uploaded by

    selamawitmekkbib
    63 views6 pages
    This document is a critique of an article about using information technology to gain competitive advantages in the hotel industry. It was written by a group of students for their Business Administration program. The summary analyzes the original article's significance, provides a major critique that it does not sufficiently address IT solutions for developing countries, and concludes that while IT can help hotels, how applications are developed and integrated is more important for developing dynamic capabilities and competitive advantages.

    Original Title

    BIS ASSIGNMENT

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This document is a critique of an article about using information technology to gain competitive advantages in the hotel industry. It was written by a group of students for their Business Administration program. The summary analyzes the original article's significance, provides a major critique that it does not sufficiently address IT solutions for developing countries, and concludes that while IT can help hotels, how applications are developed and integrated is more important for developing dynamic capabilities and competitive advantages.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    63 views6 pages

    Admas University School of Postgraduate Studies Department of Business Administration (Mba)

    Uploaded by

    selamawitmekkbib
    This document is a critique of an article about using information technology to gain competitive advantages in the hotel industry. It was written by a group of students for their Business Administration program. The summary analyzes the original article's significance, provides a major critique that it does not sufficiently address IT solutions for developing countries, and concludes that while IT can help hotels, how applications are developed and integrated is more important for developing dynamic capabilities and competitive advantages.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    You are on page 1of 6

    ADMAS UNIVERSITY SCHOOL OF POSTGRADUATE STUDIES

    DEPARTMENT OF
    BUSINESS ADMINISTRATION (MBA)

    Business Information system


    Assignment one
    Group One
    Article Critique, P139-153
    Information technology application and competitive advantage in the hotel
    companies

    Prepared by

    NAME ID NO

    YIDENAKACHEW WOLE PGMGB/8515/18

    ABREHAM GIRMA PGMGB/8498/18

    ZEBIBA IBERAHIM PGMGB/8499/18

    KIRUBEL SOLOMON PGMGB/8657/18

    EMEBET TAYE PGMGB/8516/18

    MESERET LEGESE PGMGB/8508/18

    LULIT TOLOSA PGMGB/8501/18

    MESERET NEGUSSIE PGMGB/8420/18

    SUBMITED TO: -Dr. Wondemene (PHD)

    Nov, 13/2019
    ADDIS ABABA
    1.Introductin
    The article entitled “information technology application and competitive
    advantage in the hotel company “ written by Anil bilgiham ,Fevzi okumus
    .khaldoon Khal Nusair and devid joon-wuk kwun.

    The article relied on the application of IT solution for the competency and
    capability of hotel companies and it has 12 page and three parts excluding the
    reference, the introduction part is about the role of IT investment in managing
    hotel . And the main body consists of IT Application and competitive advantage
    which is discussed about analysis of IT decision in the hotel. Implementing of
    IT application, developing IT capability and IT Competency to creat
    competitative advantage and reducing Lagtime and this can be solved by
    developing and implementing IT project .Finally the third part of article
    consists of the concluation and recommendation .therefor ,we have tried to
    read the article critically in order to criticize and to support the approaches of
    the paper written by Anil Bilgihan, Fevzi Okumus, Khaldoon “Khal” Nusair and
    David Joon-Wuk Kwun.

    This review articl has introduction ,objective of the review ,methodology of the
    review and major , minor critique s and concluation along with stand on the
    authors.

    2. Objective of the review

    The Objective of this paper is to review the article entitled “information


    technology applications and competitive advantage in the hotel companies “
    written by anil Bilgihan. Fevzi okumus Khaldoon “ Khal Nusair and David Joon

    -Wuk Kwun.
    3. Methodology

    The article has Qualitative approach and reviewing using based on Secondary
    data sources through critical reading of the article .After critical reading and
    understanding the main idea of the article ,reviewing has set his critism and
    stand on the authors .

    4. Discussion of the article

    4.1 Significant of the article

    The article is mainly relied on the solution of IT for increasing the productivity
    of Hotel industries ,this is first by analyzing the investment of IT decision in
    Hotel with considering five closely related area such as: coherence b/n the
    business strategy and IT decision : types of IT application :Intended Benefit of
    IT decision : financial standing of the company and available financial
    resource: and decision making style. The next is to implement IT application
    based on the four key areas, these technology sophistication, management
    skill ,integration of resource and integration of IT projects with other
    systems. And the other important idea is developing IT Capability and IT
    Competencies to create competitive advantage to achieve six interrelated
    outcomes these are : in low cost, value added , speed, agility, innovation and
    customer service to achive and maintain the competitive advantage of the
    company. The other idea which rose by the authors is about the lag time
    which emphasizes about the need for reducing or shortening the lag time and
    this is a delay in competitive response between the expenditure of the
    technology and the lengthy time of the payback. This can be solved by
    developing and implementing IT projects. Therefore, the critical views of this
    article is to give direction and relevant information for further research
    advance to the current knowledge by presenting up to date overview of the
    existing and emerging IT application in the field of hotel management.

    4.2 Major critique of the article.


    The authors of this article idea are more focused on exploring the up to date of
    the existing and emerging of the latest IT technology trends on managing hotels
    to hold their competitive advantages.

    We agreed on most of the writers’ ideas because they have used reliable
    sources and compiled the article based on the literature of the existing IT
    technology via hotel management. But I have recognized some gaps and that
    is , there were no more comprehensive literatures written on the IT role on
    hotel services delivered to the customers in compromising the potential
    capacity.

    This article may not be sufficient enough to prove the importance of different IT
    technologies in exhaustive manner in the application to wards compatible
    with the developing countries. Because of most of the developing countries are
    not capable of reaching these latest technologies in case of poor infrastructures
    and developing countries rather need in the area, even though not
    mentioned in the article.

    In general, based on critical reading of the article, we agree and support most
    of the authors ideas written on their article of IT application and competitive
    advantage in the hotel companies.

    4.2.1 Minor critiques

    The article is somewhat not straight forward to be understood easily by any


    person . for instance the latest technologies are not familiar , specially, in the
    developing countries context. And some computer software application
    abbreviations meaning were not stated. Therefore, in order to have more
    people be engaged and read the whole article it needs to have a more concise
    and objective introduction.

    Overall the article is written well with important messages for IT practices in
    the hotel companies , researchers who are seeking a review of academic
    literature and also for the hotel industries. It is also relevant and very
    convincing in theory but never lays out a concrete way of approaching these
    solutions for developing countries. In general based on critical reading of the
    article, we agree and support the Autor idea written in the article.

    5.Conclusion

    To conclude this paper the IT capability and it competency can help hotel
    companies achieve competitive advantage. however, It is the worth nothing that
    it is not the application that offer the competitive to hotel company but
    rather ,how

    IT application are developed, implemented, integrated with other areas and


    systems help hotel companies to develop dynamic capability to achieve
    competitive advantage.

    In Future research uses more comprehensive literature on IT role on the hotel


    service deliver to customer in the compromising the potential capacity and also
    use deep methodology.
    Reference

    -Anil Bilgihan, Fevzi Okumus, Khaldoon “Khal” Nusair and


    David Joon-Wuk Kwun
    Rosen College of Hospitality Management,
    The University of Central Florida, Orlando, Florida, page 139-153.

    -AHLA (2008), “Current and future technology use in the hospitality industry”,
    available at: www.ahla.com/pressrelease.aspx?id¼22574&terms¼wi-fi (accessed
    January 17, 2011).
    Anckar, B. and Walden, P. (2001), “Introducing web technology in a small peripheral hospitality
    organization”, International Journal of Contemporary Hospitality Management, Vol. 13
    No. 5, pp. 241-50.
    Armijos, A., DeFranco, A., Hamilton, M. and Skorupa, J. (2002), “Technology trends in the
    lodging industry: a survey of multi-unit lodging operators”, International Journal of
    Hospitality Information Technology, Vol. 2 No. 2, pp. 1-18.
    Barney, J.B. (1991), “Firm resources and sustained competitive advantage”, Journal of
    Management, Vol. 17, pp. 99-120.
    Barson, R.J., Foster, G., Struck, T., Ratchev, S., Pawar, K. and Weber, F. (2000), “Inter-and
    intra-organisational barriers to sharing knowledge in the extended supply-chain”,
    paper presented at the eBusiness and eWork Conference and Exhibition, Madrid.
    Berezina, E. and Cobanoglu, C. (2010), “Importance-performance analysis of in-room
    technology
    amenities in hotels”, Information and Communication Technologies in Tourism 2010,
    Springer, Vienna, pp. 25-37.
    Bharadwaj, A.S., Varadarajan, P.R. and Fahey, J. (1993), “Sustainable competitive advantage in
    service industries: a conceptual model and research propositions”, Journal of Marketing,
    Vol. 57, pp. 83-100.
    Bhatt, G.D. and Grover, V. (2005),

    You might also like

    pFad - Phonifier reborn

    Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

    Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


    Alternative Proxies:

    Alternative Proxy

    pFad Proxy

    pFad v3 Proxy

    pFad v4 Proxy