SMA MCQs PDF

SUB:- Social Media Analytics
1. Social networks are organized primarily around __________.

a. brands
b. people
c. discussions
d. interests
Ans: b
2. Social networks have an enormous information sharing capacity. As such, they

are a great distribution channel for ____________.
a. customer feedback
b. viral content
c. exclusive coupons
d. marketing messages
Ans: d
3. Which social network is considered the most popular for business to business
marketing?
a. Facebook
b. Orkut
c. Ryze
d. LinkedIn
Ans: d
4. One advantage a non–profit has when opening a private social network is

a. its tax exempt status makes the start up cost of a private social network more
affordable.
b. its supporters tend to spend more time using social networks.
c. that it has an immediate user base of people interested in the cause.
d. its supporters have a higher tolerance for marketing messages.
Ans: c
5. Larger social networking sites

a. will force niche social networks out of business.
b. set social media trends.
c. are expected to see declining growth rates.
d. are a better fit for most nonprofit organizations.
Ans: b
6. Facebook and LinkedIn are the most popular social networks globally.
a. True
b. False
Ans: b
7. The first step when marketing with social networks is to identify the goals and
strategies.
a. True
b. False
Ans: a
8. Facebook Places is targeted to large brands and companies with big budgets.
a. True
b. False
Ans: b
9. It is considered a best practice to interact under a personal account on

LinkedIn.
a. True
b. False
Ans: a
10. A white label social network’s primary difference is that it is privately run by
a nonprofit organization or corporation.
a. True
b. False
Ans: a
11. What methods of social network marketing should a company always use?
a. Blogging only
b. Twitter, Blogs, Facebook
c. YouTube
d. Depends on the company, their product, their audience
Ans: b,d
12. What is the term adopted for updates by Twitter users?

a. Tweets
b. Twoots
c. Twinks
d. Posts
Ans: a
13. What is meant by “guerilla marketing”?

a. Using resources such as time, energy and imagination rather than money to market
b. Using advertising spots which utilize gorillas to capture the audience
c. Having a large scale marketing budget
d. Using television ads instead of web ads
Ans: a,b,c
14. What is meant by Brand Management?

a. Managing the marketing staff
b. Management of the marketing budget
c. The company executive management team
d. Creating a consistent image for the company
Ans: c,d
15. Why is it important to post to a blog regularly?
a. It reduces the cost per blog post
b. Keep readers engaged and also give search engines content to index
c. It gives the social media marketing specialist something to do
d. It allows more chances for the company to put
Ans: b
16. Which of the following is an important aspect of creating blogs and posting
content?
a. Using a witty user name
b. Posting at least once a month to the blog
c. Social Media Optimization
d. Using humor
Ans: a,b,c
17. What is a “vlog”?

a. Video Log
b. Video blog
c. Log of blog activity
d. New technology to aid in blogging
Ans: b,d
18. What can a company do on Facebook apart from their page to create a
following?
a. Post more updates than usual
b. Post controversial posts
c. Use several pictures
d. Use Groups, both company originated and posting to other groups
Ans: d
19. How can a company ensure that the proper audience finds their YouTube
videos?
a. Post links on the company blog to the YouTube videos
b. There is no method to effectively direct people to the company videos
c. Use of keywords
d. Sending out mail advertisements
Ans: a,c
20. In a company who should own the social marketing plan?

a. Head of Marketing
b. CFO
c. President
d. Operational staff
Ans: a,b
21. What is meant by “micro-blogging”?

a. Blogging daily
b. Blogs which are posted by companies, not individuals
c. Blogs with limited individual posts, limited by character count typically
d. Blogging from mobile devices
Ans: a,c
22. What is meant by A/B testing in marketing?

a. Testing of 2 different products
b. Testing 2 versions of an advertisement to see which elicits the best response
c. Clinical testing of medical products before legally allowing them for sale
d. Testing via 2 mediums, such as radio and television
Ans: b
23. What is “social media optimization”?

a. Creating content which easily creates publicity via social networks
b. Writing clear content
c. Creating short content which is easily indexed
d. Hiring people to create content for social networks
Ans: a
24. What place does Pricing have in marketing?

a. Higher prices guarantee higher revenue stream
b. The company should actively market how much their products cost
c. Different pricing levels can be tested to see what elicits the best consumer response
d. Marketing based on the pricing level relative to competition is important
Ans: c
25. What would the marketing budget section of a marketing plan detail?
a. The cost to write the plan
b. The expected costs for each ad campaign based on the delivery method
c. The overall marketing budget for a year
d. The marketing personnel job descriptions
Ans: b,c
26. How can a company use the same material for both traditional and social
network marketing?
a. Posting a luring comment on Twitter the company site
b. Selling ad space on the company website
c. Utilizing a television ad campaign online as well on their site and sites such as
YouTube
d. Creating a magazine print ad with the company website
Ans: c,d
27. How often should a marketing plan be revisited?

a. Never, once written it is complete
b. As often as needed in order to revisit the plan of action and revise any new actions
c. At company board meetings
d. During the financial review of the company each month
Ans: b
28. Which of the following would be leveraging both social network and
traditional marketing?
a. Handing out print advertisements with a coupon for a store
b. A print advertisement in a magazine which drives people to a website where there
is a free trial offer
c. Posting an advertisement on a message board
d. Hosting a video ad on YouTube not otherwise seen elsewhere
Ans: b
29. How does creating a social network marketing plan differ from a traditional
marketing plan?
a. The brand image should be completely different for social marketing
b. The staff requirements and skill sets for social marketing are different
c. There is no need for a social marketing plan, but social marketing plan is required
for traditional marketing
d. Other than the method of delivery, a marketing plan either way will be similar
Ans: b,c
30. Which of the following is valuable in increasing a page rank?

a. Paying for placement
b. Static content
c. Quantity of links from other highly ranked pages to your site
d. No contact information
Ans: c
Question 31.
The closest equivalent to an individual using a website is:
a visitor session.
a unique visitor.
visit duration.
a page impression.
Question 32.
What is typically proportional to pages per visitors?
A unique visitor.
Visit duration.
A page impression.
A visitor session.
Question 33.
A hit is not a useful measure for determining the number of visitors to a website.
True
False
Question 34.
In browser or tag-based measurement system, visits to each page are recorded since
each page is loaded into a user's web browser through the running of a short script,
program or tag inserted into the web page.
True
False
Question 35.
Site reach is an example of e-commerce effectiveness measure in the category of
______.
channel promotion
channel satisfaction
channel contribution
channel outcomes
None of the above.
Question 36.
Number of sales or leads is an example of e-commerce effectiveness measure in the
category of ______.
channel outcomes
channel contribution
channel promotion
channel satisfaction
None of the above.
Question 37.
AB Testing is a measurement approach that can be used to:
modify a menu name on a navigation bar.

improve a data capture form.
improve the effectiveness of a promotional graphic in a website container.
optimise a landing page design.
None of the above.
Question 38.
Conversion rate is a measure that can be used to:
improve the effectiveness of a promotional graphic in a website container.

improve a data capture form.
optimise a landing page design.
modify a menu name on a navigation bar.
All of the above.
Question 39.
Match Kotler's marketing control variables with those stages of website effectiveness.
A matching question presents 3 answer choices and 3 items. The answer choices are
lettered A through C. The items are numbered 9.1 through 9.3. Screen readers will
read the answer choices first. Then each item will be presented along with a select
menu for choosing an answer choice.Using the pull-down menus, match each item in
the left column to the corresponding item in the right column.
A Are marketing communications objectives identified in the Internet marketing

plan achieved? How effective are the different promotional techniques used to attract
visitors to a website?
B Are corporate objectives identified in the Internet marketing strategy being met?
C Are marketing objectives defined in the Internet marketing strategy and plan
achieved?
9.1 Efficiency control
9.2 Annual plan control
9.3 Strategic control
Question 40.
______ is the online metrics collection method which involves analysis of pages and
content downloaded from a website to a user's browser.
Server-based log-file analysis

Panel and demographic data
Browser-based or tag-based web analytics
Online survey
None of the above.
Question 41.
______ is the online metrics collection method which involves gaining direct user
feedback on a website.
Browser-based or tag-based web analytics

Online survey
Panel and demographic data
Server-based log-file analysis
None of the above.
Question 42.
What success factor for effective management of a website involves the right
responsibilities for different content management roles such as authoring, reviewing
and testing?
People.
Technology.
Metrics.
Process.
None of the above.
Question 43.
What success factor for effective management of a website involves a procedure for
identifying the need for change and then controlling updates?
People.
Technology.
Metrics.
Process.
None of the above.
Question 44.
______ is the stage of the content management lifecycle that involves creating a
document and inserting images.
Publish
Review
Correct
Write
None of the above.
Question 45.
______ is the stage of the content management lifecycle that involves flagging
changes in a workflow system which are then checked.
Write
Correct
Review
Publish
None of the above.
51. Social networks are organized primarily around __________.
A. brands
B. people
C. discussions
D. interests
View Answer
Ans : B
Explanation: Social networks are organized primarily around people.
52. Which social network is considered the most popular for social media marketing?
A. Twitter
B. Facebook
C. Linkdin
D. Whats App
View Answer
Ans : B
Explanation: Facebook is the biggest social media site around, with more than two
billion people using it every month.
53. What is the name for Facebook`s ranking algorithm?
A. Like Rank
B. Face rank
C. Page rank
D. Edge rank
View Answer
Ans : D
Explanation: Edge rank is the name for Facebook`s ranking algorithm.
54. Which of the following is an important aspect of creating blogs and posting
content?
A. Using a witty user name

B. Posting at least once a month to the blog
C. Social Media Optimization
D. All of the above
View Answer
Ans : D
Explanation: All of the above option is an important aspect of creating blogs and
posting content.
55. What is meant by "micro-blogging"?
A. Blogs which are posted by companies, not individuals

B. Blogs with limited individual posts, limited by character count typically
C. Blogging from mobile devices
D. All of the above
View Answer
Ans : B
Explanation: micro-blogging means blogs with limited individual posts, limited
by character count typically.
56. What is "social media optimization"?
A. Creating content which easily creates publicity via social networks

B. Writing clear content
C. Creating short content which is easily indexed
D. Hiring people to create content for social networks
View Answer
Ans : A
Explanation: social media optimization means creating content which easily
creates publicity via social networks.
A. The cost to write the plan

B. The marketing personnel job descriptions
C. The expected costs for each ad campaign based on the delivery method
D. None of the above
View Answer
Ans : C
Explanation: The marketing budget section of a marketing plan detail is the
overall marketing budget for a year.
58. What is the name of Facebook's analytic package?
A. Princeps
B. Viewership
C. Discover
D. Insights
View Answer
Ans : D
Explanation: Insights is the name of Facebook`s analytic package.
59. How does creating a social network marketing plan differ from a traditional
marketing plan?
A. The brand image should be completely different for social marketing

B. The staff requirements and skill sets for social marketing are different
C. Other than the method of delivery, a marketing plan either way will be similar
View Answer
Ans : B
Explanation: Creating a social network marketing plan differ from a traditional
marketing plan because the staff requirements and skill sets for social marketing
are different.
60. Which of the following is functions of social media for business?
A. Are you participating in the conversation and sharing?

B. Are you listening and monitoring what is being said about you?
C. Both A and B
View Answer
Ans : C
Explanation: There are two functions of social media for business : Are you
participating in the conversation and sharing? and Are you listening and
monitoring what is being said about you?
Q-81 What feature does LinkedIn offer for pay accounts?

a. Ability to post pictures
b. Increased abilities to connect directly and send messages to people
c. Ability to post in Groups and create a Group
d. Ability to block users
Q-82 Which of the following would be leveraging both social network and
is
a free trial offer
Q-83 Why is it important to post to a blog regularly?

b. Keep readers engaged and also gives search engines content to index
d. It allows more chances for the company to put down the competition
Q-84 How can a company use the same material for both traditional and social
network marketing?
a. Posting a luring comment on Twitter to the company site
YouTube
Q-85 How is site traffic useful in evaluating marketing?

a. Overall site traffic can be followed and a general idea of marketing's impact on it
can
be determined
b. There is no correlation site traffic and marketing
c. Ads can send receivers to a specific landing page, which can be tracked
d. Product sales from the company website can be attributed directly to the marketing
Campaign
Q-86 How does YouTube serve a dual purpose in social media marketing?
a. It can be used as a company blog as well as video advertisements
b. It can be used for company pictures and videos
c. It can be used to host the company website as well as videos
d. It can be used as the forum for dispersing company videos, as well as a host when
embedding videos in sites outside of YouTube
Q-87 How can LinkedIn serve the company aside from social network marketing?
a. Job openings can easily be dispersed to qualified candidates on LinkedIn
b. Company pictures can be posted to the profile
c. Negative press about the competition can be easily spread
d. Pricing lists can be posted
Q-88 How does a blog directly impact sales of a company?

a. It tells customers what products to buy
b. It can be used to talk negatively about the competition
c. It is typically used as the way to disperse company coupons
d. Typically a blog does not directly create sales
Q-89 What is “guerilla marketing”?

a. Marketing geared towards animal lovers
b. Marketing which relies on time and energy rather than a large dollar budget
c. Aggressive sales techniques
d. Marketing using a large scale national budget
Q-90 What non financial measure of marketing is important to track?

a. CEO performance
b. Number of new hires in marketing
c. Number of impressions
d. New customer acquisition
Q-91 Why is it important to have a company blog hosted on the company web
domain versus a third party blogging site?
a. Required by law
b. Search engine rankings will include hits on the blog as part of the overall website
hits
c. Requires less effort to maintain
d. Cannot be hacked easily
Q-92 How often should a marketing plan be revisited?

Q-93 How can a company convert posts on Twitter to sales?

a. Write demanding points about the competition
b. Write posts about personal information of the CEO
c. Creating posts which drive followers to their site
101.Judy, an international speaker & author, recently tweeted a picture of her new
running shoes that she bought from Zappos. Seeing that picture, couple of Judy's
followers also went online to Zappos to buy the same shoes. This social media
behavior can also be described as:
A. Social Media Conversation
B. Social Media Marketing
C. Social Media Influence
D.Social Media Conversions
102.Three variables are necessary when tracking your social media performance on
Google Analytics:
A. Campaign variable
B. Medium variable
C.Source variable
D.All of the above
10 3.One way on Google Analytics to tell if your site visitors are clicking on social
media icons on your site is by?
A. OnClick tracking
B. Click tracking
C. Event tracking
D.Audience tracking
104.You can only track social conversions on Google Analytics, if the conversion is
tracked through ?
A. Event tracking
B. Campaign tracking
C. Referral tracking
D.All of the above
105Can you track with Analytics things such as share of voice, influence, or
popularity?
A.Yes
B.No
106.Meltwater buzz or Sprout Social is an example of ?

A. Social Media Network
B. Social Media Tool
C. Social Media Monitoring Service
D.None of the above
107.Social Interactions on Google Analytics cannot be tracked automatically

except ?
A. Facebook
B. Twitter
C. Linkedin
D.Google+
108In Doug's analogy of Hear, See, and Tell, an example of Analytics able to "hear"
social media is through
A.Data collection
B.Page tagging
C.Campaign tracking
D. All of the above
111. Social networks are organized primarily around __________. | Social

Media Marketing mcqs
a. brands
b. people
c. discussions
d. interests
Ans: b
112. Social networks have an enormous information sharing capacity. As

such, they are a great distribution channel for ________. | Social Media
Marketing mcqs
a. customer feedback
b. viral content
c. exclusive coupons
d. marketing messages
Ans: d
113. Which social network is considered the most popular for business to
business marketing? | Social Media Marketing mcqs
a. Facebook
b. Orkut
c. Ryze
d. LinkedIn
Ans: d
114. One advantage a non–profit has when opening a private social

network is. | Social Media Marketing mcqs
a. its tax exempt status makes the start up cost of a private social network more
affordable.
b. its supporters tend to spend more time using social networks.
c. that it has an immediate user base of people interested in the cause.
d. its supporters have a higher tolerance for marketing messages.
Ans: c
115. Larger social networking sites | Social Media Marketing mcqs

a. will force niche social networks out of business.
b. set social media trends.
c. are expected to see declining growth rates.
d. are a better fit for most nonprofit organizations.
Ans: b
116. Facebook and LinkedIn are the most popular social networks
globally. | Social Media Marketing mcqs
a. True
b. False
Ans: b
117. The first step when marketing with social networks is to identify the
goals and strategies. | Social Media Marketing mcqs
a. True
b. False
Ans: a
118. Facebook Places is targeted to large brands and companies with big
budgets. | Social Media Marketing mcqs
a. True
b. False
Ans: b
119. It is considered a best practice to interact under a personal account

on LinkedIn. | Social Media Marketing mcqs
a. True
b. False
Ans: a
120. A white label social network's primary difference is that it is privately

run by a nonprofit organization or corporation. | Social Media Marketing
mcqs
a. True
b. False
Ans: a
121. What methods of social network marketing should a company
always use? | Social Media Marketing mcqs
a. Blogging only
b. Twitter, Blogs, Facebook
c. YouTube
d. Depends on the company, their product, their audience
Ans: b,d
122. What is the term adopted for updates by Twitter users? | Social
a. Tweets
b. Twoots
c. Twinks
d. Posts
Ans: a
123. What is meant by “guerilla marketing”? | Social Media Marketing

mcqs
a. Using resources such as time, energy and imagination rather than money to market
b. Using advertising spots which utilize gorillas to capture the audience
c. Having a large scale marketing budget
d. Using television ads instead of web ads
Ans: a,b,c
124. What is meant by Brand Management? | Social Media Marketing

mcqs
a. Managing the marketing staff
b. Management of the marketing budget
c. The company executive management team
d. Creating a consistent image for the company
Ans: c,d
125. Why is it important to post to a blog regularly? | Social Media

Marketing mcqs
b. Keep readers engaged and also give search engines content to index
d. It allows more chances for the company to put
Ans: b
126. Which of the following is an important aspect of creating blogs and

posting content? | Social Media Marketing mcqs
d. Using humor
Ans: a,b,c
127. What is a "vlog"? | Social Media Marketing mcqs

a. Video Log
b. Video blog
c. Log of blog activity
d. New technology to aid in blogging
Ans: b,d
128. What can a company do on Facebook apart from their page to

create a following? | Social Media Marketing mcqs
Ans: d
129. How can a company ensure that the proper audience finds their
YouTube videos? | Social Media Marketing mcqs
c. Use of keywords
Ans: a,c
130. In a company who should own the social marketing plan? | Social
a. Head of Marketing
b. CFO
c. President
d. Operational staff
Ans: a,b
131. What is meant by "micro-blogging"?

a. Blogging daily
b. Blogs which are posted by companies, not individuals
c. Blogs with limited individual posts, limited by character count typically
d. Blogging from mobile devices
Ans: a,c
132. What is meant by A/B testing in marketing?

Ans: b
133. What is “social media optimization”?

Ans: a
134. What place does Pricing have in marketing?

a. Higher prices guarantee higher revenue stream
b. The company should actively market how much their products cost
c. Different pricing levels can be tested to see what elicits the best consumer response
d. Marketing based on the pricing level relative to competition is important
Ans: c
Ans: b,c
136. How can a company use the same material for both traditional and
social network marketing?
a. Posting a luring comment on Twitter the company site
YouTube
Ans: c,d
137. How often should a marketing plan be revisited?

Ans: b
138. Which of the following would be leveraging both social network and
b. A print advertisement in a magazine which drives people to a website where there is
a free trial offer
Ans: b
139. How does creating a social network marketing plan differ from a
traditional marketing plan?
a. The brand image should be completely different for social marketing
b. The staff requirements and skill sets for social marketing are different
c. There is no need for a social marketing plan, but social marketing plan is required for
traditional marketing
d. Other than the method of delivery, a marketing plan either way will be similar
Ans: b,c
140. Which of the following is valuable in increasing a page rank?

a. Paying for placement
b. Static content
c. Quantity of links from other highly ranked pages to your site
d. No contact information
Ans: c
Q-201 What feature does LinkedIn offer for pay accounts?
a. Ability to post pictures

b. Increased abilities to connect directly and send messages to people (Answers)
c. Ability to post in Groups and create a Group
d. Ability to block users
Q-202 Which of the following would be leveraging both social network and

is a free trial offer (Answers)
Q-203 Why is it important to post to a blog regularly?

b. Keep readers engaged and also gives search engines content to index (Answers)
d. It allows more chances for the company to put down the competition
Q-204 How can a company use the same material for both traditional and social
network marketing?
a. Posting a luring comment on Twitter to the company site

YouTube (Answers)
Q-205 How is site traffic useful in evaluating marketing?
a. Overall site traffic can be followed and a general idea of marketing's impact on it
can be determined
b. There is no correlation site traffic and marketing
c. Ads can send receivers to a specific landing page, which can be tracked
(Answers)
d. Product sales from the company website can be attributed directly to the marketing
campaign
Q-206 How does YouTube serve a dual purpose in social media marketing?
a. It can be used as a company blog as well as video advertisements

b. It can be used for company pictures and videos
c. It can be used to host the company website as well as videos
d. It can be used as the forum for dispersing company videos, as well as a host when
embedding videos in sites outside of YouTube
Q-207 How can LinkedIn serve the company aside from social network marketing?
a. Job openings can easily be dispersed to qualified candidates on LinkedIn

b. Company pictures can be posted to the profile
c. Negative press about the competition can be easily spread
d. Pricing lists can be posted
Q-208 How does a blog directly impact sales of a company?
a. It tells customers what products to buy

b. It can be used to talk negatively about the competition
c. It is typically used as the way to disperse company coupons
d. Typically a blog does not directly create sales
Q-209 What is “guerilla marketing”?
a. Marketing geared towards animal lovers

b. Marketing which relies on time and energy rather than a large dollar budget
c. Aggressive sales techniques
d. Marketing using a large scale national budget
Q-210 What non financial measure of marketing is important to track?
a. CEO performance
b. Number of new hires in marketing
c. Number of impressions
d. New customer acquisition
Q-211 Why is it important to have a company blog hosted on the company web
domain versus a third party blogging site?
a. Required by law
b. Search engine rankings will include hits on the blog as part of the overall website
hits
c. Requires less effort to maintain
d. Cannot be hacked easily
Q-212 How often should a marketing plan be revisited?

Q-213 How can a company convert posts on Twitter to sales?
a. Write demanding points about the competition

b. Write posts about personal information of the CEO
c. Creating posts which drive followers to their site
d. Constantly post updates about how the company needs more sales
Q-214 What does the product portion of the 4 P's of marketing focus on?
a. The product of service being marketed to consumers

b. The manufacturing process
c. How the price will be set for the product
d. How the new product will be promoted
Q-215 What is the general purpose of posting a video blog routinely to YouTube?
a. It allows the company to hard sell its products

b. It allows the company to drive website traffic to its blog
c. It can be used to disperse the company contact information
d. It allows followers to create a personal connection with the employees of the
company
Q-216 Which type of marketing would a company blog be considered?
a. Social Network Marketing

b. Traditional Marketing
c. Both
d. Neither
Q-217 What additional feature does Facebook have that helps engage in a dialogue
with followers?
a. Ability to leave message for each other

b. Ability to chat live
c. Ability to post updates live
d. Ability to post updates from a mobile device
e. All of the above
Q-218 Why is Facebook the most well rounded social networking marketing space?
a. It has been around the longest

b. It does not cost any money
c. It allows for video, short posts, long posts, articles, pictures-all aspects of other
sites combined into one
d. It allows for pictures
Q-219 What is meant by the concept of “viral” in social media?
a. Social media which is spread to viewers by the consumer, growing in popularity

b. It is a method of branding a company
c. Advertising which can easily be emailed
d. Marketing advertisements which are not serious
Q-220 What is the term adopted for updates by Twitter users?
a. Tweets
b. Twoots
c. Twinks
d. Posts
Q-221 What would be the marketing budget section of a marketing plan consist of?

Q-222 What is “wiki”?
a. Form of blogging
b. A social networking site
c. Interconnected and user generated knowledge management systems
d. A tool for posting to social media networks
Q-223 What is the method for being linked to other users on LinkedIn?
a. Followers
b. Connections
c. Friends
d. Associates
Q-224 What does updates to Facebook status resemble most closely?
a. Video blogs
b. Posts on Twitter
c. A company white page
d. Articles on LinkedIn
Q-225 What is one measure a company can use to validate the usefulness of its video
posts on YouTube?
a. The number of followers

b. The amount of views of the video
c. The number of videos the company has up
d. The sales volume of the company
Q-226 What can a company do on Facebook apart from their page to create a
following?

Q-227 What is meant by “Marketing Creative”?
a. The employees in the marketing department

b. The content for marketing and its creative aspect
c. The methods used to distribute marketing material
d. The branding image of the company
Q-228 What is another term for “social media”?
a. Media Optimization
b. Consumer Generated Media
c. Advertising Socialization
d. Consumer Media Advertising
Q-229 How can a company place itself as an expert in a certain area of expertise?
a. Post updates which brag about the company

b. Actively answer questions in the Q&A section of the site
c. Post comments on competitors pages stating how they are inferior
d. Answer questions in all categories, even ones the company is not in business of.
Q-230 What style of blogging would be most effective for building relationships with
customers?
a. Using the blog only for press releases

b. Posting resumes of the company officers
c. Posting articles about how terrific the company is, and putting down the
competition
d. Writing posts about the company and its ups and downs from inside, personalized
approach
Q-231 What traditional marketing technique is YouTube closest to?
a. Print advertising
b. Television advertising
c. Radio advertising
d. Mail Advertising
Q-232 What does the Answers section of LinkedIn allow people to do?
a. Users to post questions directly to companies

b. Post questions based on a category, and receive responses from experts in the field
c. Posts links to the company press releases
d. A meeting place for new connections
Q-233 What do Connections on LinkedIn effectively represent?

a. Random strangers who found the company
b. People the company has sold product or services to
c. An avenue to disperse coupons
d. People and other companies the user is connected to directly
Q-234 What is the character limit for posts on Twitter?
a. No limit
b. 100 characters
c. 140 characters
d. 200 characters
Q-235 What should a company post on Twitter?
a. New product launches

b. Significant company news
c. Occasional day to day posts of interest
d. All of the above
Q-236 Which of the following is an important aspect of creating blogs and posting
content?

d. Using humor
Q-237 What type of status updates would drive visitors to the company site?
a. An update telling friends they hope to see them all soon

b. A link to a new press release hosted on the company site
c. A link to a third party hosting a company press release
d. A picture of the CEO
Q-238 How can a company ensure that the proper audience finds their YouTube
videos?

c. Use of keywords
Q-239 What is meant by A/B testing in marketing?

Q-240 What is “social media optimization”?


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What are the main types of social networks?

What are the main types of social networks?

What are some best practices for using LinkedIn for business purposes?

What are some best practices for using LinkedIn for business purposes?

SUB:- Social Media Analytics

1. Social networks are organized primarily around __________.

2. Social networks have an enormous information sharing capacity. As such, they

4. One advantage a non–profit has when opening a private social network is

5. Larger social networking sites

9. It is considered a best practice to interact under a personal account on

12. What is the term adopted for updates by Twitter users?

13. What is meant by “guerilla marketing”?

14. What is meant by Brand Management?

17. What is a “vlog”?

20. In a company who should own the social marketing plan?

21. What is meant by “micro-blogging”?

22. What is meant by A/B testing in marketing?

23. What is “social media optimization”?

24. What place does Pricing have in marketing?

27. How often should a marketing plan be revisited?

30. Which of the following is valuable in increasing a page rank?

modify a menu name on a navigation bar.

improve the effectiveness of a promotional graphic in a website container.

A Are marketing communications objectives identified in the Internet marketing

Server-based log-file analysis

Browser-based or tag-based web analytics

51. Social networks are organized primarily around __________.

53. What is the name for Facebook`s ranking algorithm?

A. Using a witty user name

55. What is meant by "micro-blogging"?

A. Blogs which are posted by companies, not individuals

56. What is "social media optimization"?

A. Creating content which easily creates publicity via social networks

A. The cost to write the plan

58. What is the name of Facebook's analytic package?

A. The brand image should be completely different for social marketing

60. Which of the following is functions of social media for business?

A. Are you participating in the conversation and sharing?

Q-81 What feature does LinkedIn offer for pay accounts?

Q-83 Why is it important to post to a blog regularly?

Q-85 How is site traffic useful in evaluating marketing?

Q-88 How does a blog directly impact sales of a company?

Q-89 What is “guerilla marketing”?

Q-90 What non financial measure of marketing is important to track?

Q-92 How often should a marketing plan be revisited?

Q-93 How can a company convert posts on Twitter to sales?

B. Social Media Marketing

C. Social Media Influence

D.Social Media Conversions

D.All of the above

106.Meltwater buzz or Sprout Social is an example of ?

B. Social Media Tool

C. Social Media Monitoring Service

D.None of the above

107.Social Interactions on Google Analytics cannot be tracked automatically

D. All of the above

111. Social networks are organized primarily around __________. | Social

112. Social networks have an enormous information sharing capacity. As

114. One advantage a non–profit has when opening a private social