FDC Assignment

NAME- Vanshika Mathur
B.Sc. (hons),2nd year

Fashion Design Concepts
Assignment
Major Fashion Centers
Top 8 fashion centers and their renowned designers
are: -
1. Paris
• Coco Chanel
• Louis Vuitton
2. New York
• Ralph Lauren
• Tory Burch
3. London
• Alexander McQueen
• Vivienne Westwood
4. Rome
• Dolce & Gabana
• Salvatore Ferragamo
5. Milan
• Elie Saab
• Miu Miu
6. Barcelona
• Natalie Capell
• Celia Vela
7. Berlin
• Annelie Augustin
• Karlotta Wilde
8. Tokyo
• Yohji Yamamoto
• H. Naoto
About top two fashion centers-

Paris
For 2015, Paris bumped New York from the number one spot to
become the world’s top fashion capital. This is not surprising, the
city of lights is home to many of the top 50 fashion schools in the
world—Ecole de la Chambre Syndicale, Istituto Marangoni (also
Milan and London campuses), ESMOD-Paris (23 schools located in
15 countries around the world), Paris College of Art and Studio
Bercot are just a few. Next, some of the most famous fashion
designers in the world are French—Yves Saint Laurent, Hubert de
Givenchy, Karl Lagerfeld, Jean-Paul Gaultier, Christian Dior, Pierre
Cardin, Coco Chanel, Rene Lacoste, and Christian Louboutin top the
list. Besides this, the world’s largest fashion magazine (Elle)
launched in Paris in 1945 and still has headquarters there, along
with 44 editions around the world. Finally, the world’s grandest
fashion show is held biannually in Paris—the celebrated Paris
Fashion Week. Despite fashion design starting in 19th century, it
was long before that that the first fashion publication was published.
In 1672 Mercure Galant was the first fashion magazine that
regularly offered comments on the latest clothing styles and was
read throughout Europe. French also invented beautiful
illustrations, called fashion plates, which showed the latest
garments and served as guide books for tailors. By the end of the
century, many Parisian printers began selling fashion plates, or
engravings of fashionable clothes.
New York
New York is and always will be a top four fashion capital, but the Big
Apple couldn’t quite hold on to the lead over its toughest
competition—Paris. Still, number two is never a bad thing and New
York is still shining brighter than ever. We all know New York is the
world’s culture center in every way, but when it comes to fashion,
every city in every corner of the world follows New York—even
Paris can admit that! Like Paris, New York is home to a number of
the top 50 fashion schools in the world. Parsons School of Design,
Fashion Institute of Technology (FIT), and Pratt Institute School of
Design are the heaviest hitters. Next, some of the most famous
fashion designers in the world were born in, reside in or have other
ties to New York. Ralph Lauren, Donna Karan, Marc Jacobs, Tom
Ford, Vera Wang, Betsey Johnson, Carolina Herrera, Jason Wu, Tory
Burch, Anna Sui, Bill Blass, Isaac Mizrahi, Geoffrey Beene, and
Narcisco Rodriguez are just a few. Finally, another grand fashion
show, and among the top four in the world, is New York Fashion
Week. Held in February and September each year, the show attracts
the biggest names in fashion—from yesterday to today. The event
has been going strong since 1943, making it the very first fashion
show of its kind.
Indian Fashion Designer
Masaba Gupta
Masaba Gupta is one of the rare
Fashion designers to create a niche in
demanding and crowded Indian
fashion industry, at a very young age.
Born in 1989, Masaba began her
fashion journey reluctantly in 2009,
when she was still a fashion student at SNDT Women University.
Starting of her career
Her unique approach towards couture and flamboyant use of prints
got her noticed and with the encouragement and support of her
mentors, Anil Chopra and Wendell Rodricks, she debuted at Wills
Lifestyle Fashion week 2009. Masaba is the youngest designer
unveiled by Wills fashion week and an instant success there, abided
her to launch her label ‘Masaba’. Her first collection under the label
‘Masaba’ was ‘Kattran’, which was featured in Lakme Fashion Week
2010 Spring/ Summer. Her collection was like a fresh breeze of
change from the heavily embellished ethnic wears dominant on
Indian ramps. Masaba Gupta became the youngest fashion creative
director, when she joined Satya Paul in 2012.
Specialization
Bohemian traits of her personality can be seen all over her designs
and she is thoroughly dedicated to prêt a porter style. Her signature
style flaunts neat and quirky silhouettes and distinct use of dupattas
like drapes in gowns and skirt ensembles. Masaba Gupta collections
are marked out by bold retro styled prints, which are a much
welcomed change from prevalent embroidery and zardosi work. She
has brought a new contemporary dimension to the Indian ramps
with her fluid and audacious designs, truly accentuating the free
spirit of the new generation of Indian women.
'Masaba'- Her Label
The label made its fashion week debut at Lakme Fashion week, titled
Gen next. The strength of the label lies in the ability to marry
traditional Indian sensibilities and aesthetics while keeping the
modern context alive. Since its inception the label has worked
intensively with prints, and the ability to turn mundane everyday
objects into prints has been the strongest USP of the label which
have translated into huge trends in the country. With the target age
group between 18-30yrs the label has also worked to make the
traditional Indian silhouette of the sari more consumer friendly.
Apart from being an ever evolving label we have worked with
weavers from many remote areas in India like Himachal, Bangalore
and Hyderabad and created woven designs. The biggest plus of the
silhouettes are that they are age versatile as well as those that can
be easily worn around the world. The fabrics used are extremely
lightweight and easygoing and Indian textile and handloom merged
with quirky, outlandish prints in vibrant colors with comfortable &
fuss free garment construction is our main area of expertise.
International Fashion Designer
Domenico Dolce and
Stefano Gabbana
Domenico Dolce was born in
Polizzi Generosa (near Palermo,
Sicily) on 13 September 1958. His
family owned a small clothing
business, where Domenico
worked from childhood. Stefano
Gabbana was born in Milan on 14 November 1962. He studied
graphics but soon turned to fashion. After a brief period working as
assistant designers, they founded the Dolce & Gabbana label, which
had its first runway show as part of the New Talent group in Milan
in 1985, upon the invitation of Italian fashion promoter Beppe
Modenese.
Dolce and Gabbana's First Collection
In 1986 they produced their first collection, called "Real Women." In
1987 they launched their knitwear line and in 1989 their beachwear
and lingerie lines. Beginning in 1988 they produced their ready-to-
wear line in Domenico Dolce's family-owned atelier, located in
Legnano, Milan. The first Dolce & Gabbana men's collection
appeared in 1990. In 1994 they launched the D&G label, inspired by
street style and a more youthful look.
The Dolce and Gabbana Style
Designers Domenico Dolce and Stefano Gabbana have developed
Dolce & Gabbana into one of the fashion industry’s most prominent
labels. Their unique design aesthetic of feminine sensuality and
exotic Mediterranean characteristics provide a contemporary take
on fashion that has attracted an elite celebrity following. Some of
their design signatures and trademarks include the reinterpretation
of intimate garments as outerwear, animal prints and taking
inspiration from ‘real women’ — for several seasons’ campaigns and
runway shows, the pair have cast ordinary men and women,
typically from their native Italy.

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NAME- Vanshika Mathur

B.Sc. (hons),2nd year

About top two fashion centers-

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