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Swot of Central: Strength Weakness

Central has strengths such as its everyday low prices that attract customers and provide benefits to the company. It offers a family shopping experience and has an experienced workforce and good promotional plans. However, it has weaknesses like sometimes confusing customers with too many offers and a perception of low quality due to low prices. Opportunities exist in expanding products, growing mall culture, and offers that attract different classes, while threats include online retailers, high competition, and changing customer tastes.

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KARISHMA RAJ
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148 views

Swot of Central: Strength Weakness

Central has strengths such as its everyday low prices that attract customers and provide benefits to the company. It offers a family shopping experience and has an experienced workforce and good promotional plans. However, it has weaknesses like sometimes confusing customers with too many offers and a perception of low quality due to low prices. Opportunities exist in expanding products, growing mall culture, and offers that attract different classes, while threats include online retailers, high competition, and changing customer tastes.

Uploaded by

KARISHMA RAJ
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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SWOT OF CENTRAL

STRENGTH WEAKNESS


Everyday low price, which will attract  Too many offers at times confuse the
consumers and had a wide benefit to the customers.
company.  General perception of the customers “
 It offers a family shopping experience,
INTERNAL FACTORS Low price – low quality “
where entire family can visit together.  Less mall activities and events.
 Experienced work force.
 Good promotional plan.

OPPORTINITIES THREATS


Expansion of the product range.  Online Retailers.

Rapid increase in the Mall culture of  High competition.
India  Change in customers taste and
 Introduction of offers which will attract preferences.
both lower and middle class of the
EXTERNAL FACTORS  High price of branded products will not
society. attract the lower class of the society.
 Provide customers with purchase points
in Future pay wallets, which can be
redeemed on any purchases.

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