Aspects of Production

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ASPECTS OF PRODUCTION

Producing art is not just about the making of the actual art piece but rather includes all
the other details, processes and elements that contribute in its creation. These details are
called aspects of production.
In the field of visual arts there are different facets or aspects of production in
creating an artwork. It does not simply begin and end with the creation of art. It is not
as simple as making a drawing or a painting, you display it and you are done. It is more
complex than that.
Every artwork is a product of the various different details that you often overlook.
But if you take the time, you would realize that these small details have actually
contributed in the creation of the artwork and added another layer to its value.

Awards
Awards are given to artists to recognize a
single achievement or the career as a whole. Most
often, awards that are given for a single achievement
is won through competitions and contests. Some of
the most popular visual arts competition in the
Philippines include the Shell National Students Art
Competition, the PLDT-DPC Visual Arts
Competition, the Metrobank Art and Design
Excellence (MADE)Vision Petron National Student
art competition and the GSIS Art Competition.
Many contemporary Filipino artists started their careers by joining and winning
awards from competition.
Examples are BenCab who placed 1962 in the Shell National Students Art
Competition and Ronald Ventura in 1990 for the same competition, Antonio Leaño in
1981 for MADE.
Some awards are given to artists to acknowledge their talent or their
contributions to their craft. Some of the most prestigious and respected of these
awards are the TOYM, Gawad CCP Para sa Sining, Thirteen Artists Award, the Ateneo
Art Awards, and the highest of which are the Order of the National Artist Award and
the GAMABA.

Art Criticism and Scholarship

Criticism and scholarship are two of the most related aspects in the production
of art, whether visual or performing.

Art criticism
• is the evaluation of an artwork based on its artistic merits, its historical
and cultural importance.
Art scholarship
• is the orderly organization and study of art, whether it is the actual artwork
itself, the artists, or its art form.
• Includes the documentation and authentication of artworks. It also
includes the study of the historical and theoretical developments of art in
relation to social, cultural, and historical considerations.
Art education
• is the transfer of knowledge, skills, and art appreciation from a teacher to
a student Education can be done in both formal and informal settings.
• Formal education pertains to teaching done in a specified venue such as
a school, while informal education pertains to a more relaxed
environment such as a master-apprentice relationship found in many
ethnic groups, where knowledge and skill are transferred through.
• Art education in schools were only officially included in the curriculum in
1960.
• The most prominent art school in the country is the Philippine High
School for the Arts in Los Baños, Laguna. This government-funded high
school is dedicated to artistically gifted student scholars.
• Another venue for art education are workshops. Often managed by art
organizations, art workshops are often short courses that focuses on a
particular art skill.

Media
• Media is the visual art component that pertains to the materials the artist
uses for his artwork.
• There are many different types of media an artist can use at his/her
disposal and these only increase with time due interests of those who
work in the visual arts to new discoveries and technological
developments. Each medium entails different manipulative processes for
an artist to achieve their desired outcome.
• The most common and traditional examples of media used by
contemporary artists are clay, wood, metal, stone, fiber, dyes, paint. ink,
pencil, paper, glass, plastic, and film.
• The newer media types are computer technology, light, genetic, thrash,
etc. It can be used alone or in combination with two or more mediums.
Used in combination, it would fall into the category of mixed media. There
is really no limit on the type or kind of medium a contemporary visual
artist could use. The boundary is all left to his/her imagination.

Organizations
Organizations are formed when people of
common goals band together for a cause or goal, this
is true for many art organizations. Many artists work
together to establish unity and camaraderie between
fellow artists. They also form organizations to protect
each other's rights and voice out concerns that affect
them as visual artists. There are many art
organizations in the Philippines, some are
international offshoot organizations while others are
nationwide organizations and many are regional art
organizations.
The Asian Cultural Council (ACC) is an
international art organization that began in 1963
whose vision is to provide a support system between the art and cultural exchanges
between the United States and Asia through visual and performing art projects. It has
a counterpart in Manila called the Asian Cultural Council Philippine Foundation
(ACCPF) which was created in 2000. Like its foreign counterpart, its goal is to increase
opportunities for Filipino artists, academics, and cultural organizations through the
promotion of Filipino heritage.
One of the most respected visual art organizations in the Philippines is the Art
Association of the Philippines (AAP) It started as an alumni (1914-2005) for the UP
School of Fine Arts in 1948, which eventually became an art organization for all visual
artists AAP hopes as stated in their 1986 amended by-laws, "to advance and foster, and
promote the interests of those who work in the visual arts.
Art Patronage
The purchase or commission of an artwork is called art patronage. It can also be
used to describe the financial funding given by an individual or organization to an artist.

Patrons most often come from the upper class or wealthy individuals or groups
who have the means to buy or support an artist. In the precolonial times, patronage in
art can be seen through the barter and trade of decorative arts and crafts such as
earthenware, textile, metalcrafts, and jewelry. During the colonial times and perhaps in
Philippine history, the biggest art patron is the Catholic Church.

The Church often commissioned artists and artisans to create religious paintings
and sculptures that were used for evangelization. Also, during the Spanish occupation,
artists earned a living by selling genre paintings sold to tourists and painting portraits
commissioned by the wealthy individuals and families.
During the American colonial times, many artists were commissioned to do draw
illustrations for books, commercials, and other marketing paraphernalia. In
contemporary times, artists are represented by galleries. The galleries market and
promote the artist's work through exhibits, and the art patrons buy the works from
there. A percentage of the sell goes to the gallery as commission or representational
fee.

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