INDIAN INSTITUTE OF MANAGEMENT- LUCKNOW

LIVE PROJECT
JOB DESCRIPTION FORM

Company Name Comviva Technologies Limited

About the firm Comviva is the global leader in digital solutions catering to The Business of
Tomorrows. The company is a subsidiary of Tech Mahindra and a part of the $21
billion Mahindra Group. Its extensive portfolio of solutions spans digital financial
services, customer value management, messaging and broadband solution and
digital lifestyle services and managed VAS services. It enables service providers to
enhance customer experience, rationalize costs and accelerate revenue growth.
Comviva’s solutions are deployed by over 130 mobile service providers and financial
institutions in over 95 countries and enrich the lives of over two billion people to
deliver a better future. For more information, please visit www.comviva.com
Location Virtual

Stipend per month NA

Timelines Duration, start date of the project: 8 weeks (2 Months)

Weekly Expected Work Hours: 8-10 hrs per week
Description of project Title: Product Marketing Enhancements
and expectations The scope of work will include product marketing projects such as:
• Digital Banking Newsletter - The student will be required to create
a digital banking newsletter, which will be shared with executives
from the banking world globally. The newsletter will be collection of
webinar, survey, opinion pieces and infographics. In addition to
creating the draft for the newsletter, the student will also be
required to research and collate information to create infographics
on growth of contactless payments during COVID-19. The student
will also work on a set of survey data to create a presentation on it
and will contribute towards opinion piece or article.
Powering the female economy with Mobile Money: The student will be
required to research, identify and write about stories and use cases of how
women are being helped by mobile money services. The aim is to bring
impact of these stories in addressing the financial access gender gap and
publish a document in partnership with an industry body.
Description of project Title: Market assessment, Region wise traction, and TAM assessment for
and expectations Network Tokenization /Card on File (COF) opportunity

IIM Lucknow | placecom@iiml.ac.in |+91-522-2734013

Comviva Public
 Description:
o Globally, what’s the traction towards Network tokenization/COF
(Visa/MasterCard) for merchants. Determine whether they are finding any
value in this and how much they are willing to spend for this value
proposition. In the last 2-3 years, provide a breakdown of the merchants who
have opted for COF (region wise)?
o Validate whether offering COF to merchant is providing any competitive
advantage to payment processors
o Overall market sizing/TAM assessment for Network Tokenization/Card on File
o Suggestions on the key markets to target (if the value proposition makes sense)

Description of project Project Name: Future of telecom sales and distribution

and expectations Objective:
As online recharge increase, the number of retailers and distributors will continue
to shrink. This will, in turn, reduce the scope of business of the telecom B2B digital
distribution platforms like PreTUPS as their role in telecom operations and
distribution will reduce. Hence, to mitigate the risk for PreTUPS, strategy is to
cater the needs of modern age distributors (like Paytm, Freecharge) to stay
relevant in the market. Identify the needs of modern age distributors to on board
them on PreTUPS.
Description of project Project: Digital railroads of Financial Services Platforms have typically demanded
and expectations a premium for renting the rails that make money move between two sources – ex
PayPal, Network Schemes and Banks.
Key Expectations:
- Evaluate emergence of BaaS, rise of the platform economy and eventual buy-out
by key Financial service providers
- Apart from the regular rails linked to payment form factors (cards, bank
accounts), what else is emerging in the global payments landscape and
what do the trends indicate?
Description of project Title: Digital merchants landscape and TAM assessment for PayFac opportunity
and expectations in United States and Europe

Description:
PayFac provides a layer to digital merchants to simplify their integration with
multiple payment processors. These are also known as payment gateway
wrappers e.g. Spreedly, Zooz, Juspay et al. Looking at the following:
o For United States and Europe, calculate the overall opportunity size.
o Competitive analysis of the PayFAC players in United States and Europe,
including new entrants.
o Suggestion on countries/states to target (basis relevant variables)
o Analyse digital merchant landscape and suggest target customers for the
key countries

Description of project Project: Corporate Banking

and expectations Product strategy & opportunity assessment for Digital banking Experience
Platform (DBXP), an enterprise offering targeting banks to help them provide
consumer-internet grade experiences

Key Expectations:
- Evaluate the opportunity & assess the market sizing for Corporate banking
technology product offering
- Recommend the GTM strategy for specific markets (tbd) and propose the
positioning relative to competition for retail banking technology product offering

IIM Lucknow | placecom@iiml.ac.in |+91-522-2734013

Comviva Public
Description of project Project Title: Competition Benchmarking
and expectations Comparative Study of established and emerging global players In payments
and opportunities and threats
- Detailed competition analysis of mobiquity platform.
- Specific focus on Ant Financial and its subsidiaries and how they are
making inroads in the payments space and also key other
competitors.
- Functional and technical feature comparison
- New Initiatives
Product positioning in digital media
Description of project Project: African Fintech Landscape,
and expectations Key Forces and Identification of Overlaps with fintech hotspots. As home to the
world’s youngest labor force, and a land of opportunity for local and global giants
for the next wave of growth, there is an inflow of Silicon Valley venture capital
firms to international finance institutions, backing African fintech companies.

Key Expectations:
- Evaluate the opportunity, market trends, consumer behaviors and VC funding
footprint
- Recommend the opportunities for Comviva beyond existing leadership with
flagship products

Company Name Factoreal (a Comviva Technologies Limited startup)

About the firm Factoreal is an Omnichannel marketing automation startup that enables end to
end automation of customer journeys. We have started with a clean-sheet
approach to develop a tool for marketers from the ground-up that is SIMPLE,
INTELLIGENT, And EFFECTIVE. We have passed through the product market fit with
initial set of customers and are scaling up our operations now. We are incubated
by Comviva Technologies, a global leader in mobility solutions with operations in
100+ countries, and part of the $21Bn Mahindra group.

Location Virtual – collaboration over MS Teams, Whatsapp group, calls

Stipend per month NA

Timelines Duration, start date: 7-8 weeks, with start date of 2nd Nov 2020

Daily/Weekly Expected Work Hours: 8-10 hrs per week

Description of project Project:
and expectations Scope is market research is in 2 parts
- Brand positioning of Factoreal against marquee brands such as Adobe,
(Marketing) Salesforce, Hubspot bringing out a clear differentiation in messaging,
positioning and customer experience.
- Research and study the relative performance, ROI and marketing
strategies when using the various advertising channels (Facebook,
Instagram, Twitter, Google Ads, YouTube etc.) and present a detailed
assessment and recommendation on strategies to adopt.

IIM Lucknow | placecom@iiml.ac.in |+91-522-2734013

Comviva Public
 Based on the above assessment identify opportunities for growth and
optimization and present campaign strategies to drive traffic to company Website
and social platforms.
Project Management - Initial debrief of the brand and offerings with the marketing
manager of Factoreal (who will be the guide)
- Weekly sync call on status updates, queries and action planning
- Defined intermediate milestone reviews with measurable outcomes
- Final paper (on both) to be presented to product management head
and CEO along with marketing manager at the end of the project.
Format is free-form (PPT, Word doc, PDF etc.)
Description of project Project:
and expectations Scope is Competitor Analysis of Marketing Automation platform offerings
- Full feature analysis of key competition (Marketo, Hubspot, Adobe) and
(Product Management) comparison matrix
- Pricing research to enable like-for-like comparison of TCO for a customer
across these key competition
- Key differentiators and win strategy recommendations against the key
competition

Project Management - Initial debrief of the brand and offerings with a Product Manager of
Factoreal (who will be the guide)
- Weekly sync call on status updates, queries and action planning
- Defined intermediate milestone reviews with measurable outcomes
- Final paper (on both) to be presented to the guide, product
management head, engineering head and CEO at the end of the
project.
- Format is free-form (PPT, Word doc, PDF etc.)

IIM Lucknow | placecom@iiml.ac.in |+91-522-2734013

Comviva Public