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    How Promote Website in EU

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    Dharshini
    This document provides guidance on how to promote a website in the European Union. It discusses setting goals for the website, researching target audiences, evaluating the website's design and navigation, and using promotion instruments like search engine optimization and social media. Specific tips are provided, such as including keywords in page titles and meta descriptions, avoiding frames, registering relevant domain names, identifying target buyers, and participating in European trade fairs and exhibitions.

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    © All Rights Reserved
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    How Promote Website in EU

    Uploaded by

    Dharshini
    53 views54 pages
    This document provides guidance on how to promote a website in the European Union. It discusses setting goals for the website, researching target audiences, evaluating the website's design and navigation, and using promotion instruments like search engine optimization and social media. Specific tips are provided, such as including keywords in page titles and meta descriptions, avoiding frames, registering relevant domain names, identifying target buyers, and participating in European trade fairs and exhibitions.

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    website promoting notes

    Original Title

    How promote website in EU

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    This document provides guidance on how to promote a website in the European Union. It discusses setting goals for the website, researching target audiences, evaluating the website's design and navigation, and using promotion instruments like search engine optimization and social media. Specific tips are provided, such as including keywords in page titles and meta descriptions, avoiding frames, registering relevant domain names, identifying target buyers, and participating in European trade fairs and exhibitions.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    53 views54 pages

    How Promote Website in EU

    Uploaded by

    Dharshini
    This document provides guidance on how to promote a website in the European Union. It discusses setting goals for the website, researching target audiences, evaluating the website's design and navigation, and using promotion instruments like search engine optimization and social media. Specific tips are provided, such as including keywords in page titles and meta descriptions, avoiding frames, registering relevant domain names, identifying target buyers, and participating in European trade fairs and exhibitions.

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    © All Rights Reserved
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    You are on page 1of 54

    Website promotion

    M@nual ‘How to promote your website in the EU’


    M@nual ‘How to promote your website in the EU’
    M@nual ‘How to promote your website in the EU’

    INTRODUCTION

    “Search with a random search engine on the Internet for the keyword ‘speelgoed’ (toys). The first ten

    CBI - Website promotion 6


    M@nual ‘How to promote your website in the EU’

    1 WEBSITE GOALS

    "Would you please tell me which way I ought to go from here?" asked Alice
    "That depends a good deal on where you want to get to," said the Cat
    "I don't much care where," said Alice
    "Then it doesn't matter which way you go," said the Cat.
    Lewis Caroll, Alice’s Adventures in Wonderland

    It is important to formulate which way you wish to go with your website. You have to determine the
    goal of your website. Without detailed and clear goals, a website can’t be used efficiently and
    effectively. Very often a website presents the organisation structure itself instead of presenting
    information in accordance with the needs of your clients. Companies which start a website first have to
    define their goals. But also for companies that have had a website for some time, it is a useful exercise
    to redefine their website goals annually. Internet markets change continually and rapidly. You must do
    this, otherwise you could end up like the picture in

    CBI - Website promotion 7


    M@nual ‘How to promote your website in the EU’

    1.3 Research
    When you are defining goals for the website, good info

    CBI - Website promotion 9


    M@nual ‘How to promote your website in the EU’
    M@nual ‘How to promote your website in tbsite inU’
    M@nual ‘How to promote your website in the EU’

    CBI - Website promotion


    M@nual ‘How to promote your website in the EU’

    Table 2.2 Evaluation navigation (continued)


    There are sufficiently clear starting points on the homepage. YOUR
    Is it clear how to go further with the help of e.g. the search box and /or browsing SCORE
    The homepage does not offer unnecessary information, i.e. information for which the visitor
    who just enters the site is not looking yet (e.g. address details, mission statement)

    CBI - Website promotion 14


    M@nual ‘How to promote your website in the EU’
    M@nual ‘How to promote your website in the EU’

    3 PROMOTION INSTRUMENTS

    Case study: www.Cascahuin.com.mx

    The Mexican company Tequila Cascahuin has boosted its

    CBI - Website promotion 17


    M@nual ‘How to promote your website in the EU’
    M@nual ‘How to promote your website in the EU’
    M@nual ‘How to promote your website in the EU’
    M@nual ‘How to promote your website in the EU’

    3.1.2 SEM elements to be checked

    "I don't know what to do," Mary said. "I fix my hair, wear pretty dresses, and smile charmingly, but
    they do not notice me, all the same."
    "Aaah," Petronella answered, "they do not care about your good looks! They only look for your inner
    qualities, you know, your thoughts, your feelings and your knowledge."
    "You must be joking!" Mary laughed.
    "No, it's true," Petronella said earnestly. "The search engines look for cont" (ot)4.1 enB7tofaTjae*8kfaThe sear

    CBI - Website promotion 22


    M@nual ‘How to promote your website in the EU’

    Ad 3) Avoiding frames
    Search engines have a tough time with frames. Frames break a web page into different sections. Some
    browsers do not support frames and cannot read them. Sometimes, you will see the following if you do

    CBI - Website promotion 23


    M@nual ‘How to promote your website in the EU’

    While both categories of top-level domains technica

    CBI - Website promotion 25


    M@nual ‘How to promote your website in tU’
    M@nual ‘How to promote your website in the EU’
    M@nual ‘How to promote your website in the EU’
    M@nual ‘How to promote your website in the EU’
    M@nual ‘How to promote your website in the EU’
    M@nual ‘How to promote your website in the EU’

    CBI - Website promotion 36


    M@nual ‘How to promote your website in the EU’
    M@nual ‘How to promote your website in the EU’
    M@nual ‘How to promote your website in the EU’

    e E9(ite p)-4-0.r(e E9(omo)-4-0.tionET691 T810.027.9810.027.981170.82 37.7h1)-15225(M)4prr


    M@nual ‘How to promote your website in the EU’

    CBI - Website promotion


    M@nual ‘How to promote your website in the EU’
    M@nual ‘How to promote your website in the EU’
    M@nual ‘How to promote your website in the EU’
    M@nual ‘How to promote your website in the EU’

    5) Identify your buyer. Check with chamber of commerce, embassies or professional organisations

    CBI - Website promotion 48


    M@nual ‘How to promote your website in the EU’

    Figure 3.17 Emarketservices

    CBI - Website promotion 50


    M@nual ‘How to promote your website in the EU’
    M@nual ‘How to promote your website in the EU’

    CBI - Website promotion 53


    M@nual ‘How to promote your website in the EU’
    M@nual ‘How to promote your website in the EU’

    REFERENCES

    Batchelor, S. J. and M. Webb (20

    CBI - Website promotion 56

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