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    Clothing Brand Guidelenes Final

    Uploaded by

    Rizwan Rind
    The document provides branding guidelines for Gostyle, including specifications for proper use of the logo, minimum size requirements, exclusion areas, approved colors, examples of correct and incorrect uses, typography standards, and templates for business cards and letterhead. The logo identity consists of the logo graphic and logo type that must be used together as a fixed lockup or separately in some applications. Color options include dark green, gold, and silver.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Clothing Brand Guidelenes Final

    Uploaded by

    Rizwan Rind
    245 views14 pages
    The document provides branding guidelines for Gostyle, including specifications for proper use of the logo, minimum size requirements, exclusion areas, approved colors, examples of correct and incorrect uses, typography standards, and templates for business cards and letterhead. The logo identity consists of the logo graphic and logo type that must be used together as a fixed lockup or separately in some applications. Color options include dark green, gold, and silver.

    Original Description:

    Gostyle Brand Identity

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    © © All Rights Reserved

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    The document provides branding guidelines for Gostyle, including specifications for proper use of the logo, minimum size requirements, exclusion areas, approved colors, examples of correct and incorrect uses, typography standards, and templates for business cards and letterhead. The logo identity consists of the logo graphic and logo type that must be used together as a fixed lockup or separately in some applications. Color options include dark green, gold, and silver.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    245 views14 pages

    Clothing Brand Guidelenes Final

    Uploaded by

    Rizwan Rind
    The document provides branding guidelines for Gostyle, including specifications for proper use of the logo, minimum size requirements, exclusion areas, approved colors, examples of correct and incorrect uses, typography standards, and templates for business cards and letterhead. The logo identity consists of the logo graphic and logo type that must be used together as a fixed lockup or separately in some applications. Color options include dark green, gold, and silver.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 14

    Gostyle

    Identity Guidelines
    Table Of Contents

    1. Logo Identity
    2. Minimum Size
    3. Exclusion Area
    4. Color
    5. Logo Color option
    6. Do’s
    7. Dont’s
    8. Typography
    9. Buisiness Card
    10. Letter head
    11. Mockup

    1
    1. Logo Identity
    Master Logo Lock-up

    Logo 178 px

    Gostyle
    12.01 px
    Logo type
    46.6 px

    The logo identinty consists of the logo and


    Digital artwork for all versions of the identity
    the logo type.
    (CMYK, RGB, HEX) are available. Please use the

    2
    correct f ile provided and do not attempt to
    The identity can be applied as a f ixed lock-up as
    modify or reconstruct the identity.
    shown here, or used as separate elements on
    some applications (shown in next page).
    1. Logo Identity
    The Logo And Logotype

    LOGO LOGOTYPE

    Gostyle

    The logo can be uses as decoration


    use when space is tight or
    without logotype.
    production technique do not
    allow the primary logo lock-up to
    The examples include packaging boxes,
    be reproduced.
    name card...etc. In such cases,
    the Logo can be reproduced as an
    engraving, foilstamping, etc.

    3
    2. MINIMUM SIZE

    LOGO LOGOTYPE MASTER LOCK-UP

    20 mm 25 mm 25 mm

    Gostyle

    Gostyle

    In order to protect the legibility and impact


    of our identity, please do not print the logo
    smaller than the recommended minimum
    size shown here.

    4
    3. Exclusion Area

    Gostyle

    Make sure that text or another design elements


    do not encroach the logo.

    5
    4. COLOR

    DARK GREEN GOLD SILVER


    CMYK: 90/42/66/32 CMYK: 3343575 CMYK: 22/17/18/0
    RGB: 31/91/81 RGB: 170/139/112 RGB: 198/198/197
    HEX: #035b51 HEX: #aa8b70 HEX: #c6c6c5

    Our primary colorp palette consists of GOLD,


    For maximum accuracy, always try to print with
    DARK GREEN, and a SILVER that’s printed as
    spot colors.
    a tint for backgrounds.

    For printing, it is recommended to choose good

    6
    These colors visually mark the distinctive
    quality paper and to always produce a test print
    chracteristics of ourbrand and should ne used
    for review before f inal production.
    on all core applications.
    5. LOGO COLOR OPTIONS

    Gostyle

    Gostyle

    Shown here are the primary, full color versions


    of the identity
    7
    6. Do’s

    Gostyle Gostyle Gostyle Gostyle

    Gostyle Gostyle Gostyle Gostyle

    Always use approved artwork. Never alter or


    recreate the Brand Identity. Opposite are

    8
    examples correct and incorrect use of the
    Brand Identity.
    7. Dont’s

    Gostyle Gostyle Gostyle

    Gostyle Gostyle Gostyle

    9
    8. TYPOGRAPHY

    For logo type For headlines

    Playfair display sc Montserrat


    Bold Bold
    abcdefghijklmnopq ABCDEFGHIJKLMN
    rstuvwxyz OPQRSTUVWXYZ
    0123456789:;!?.,-$?&’() abcdefghijklmnopq
    rstuvwxyz
    0123456789:;!?.,-$?&’()

    Montserrat Montserrat
    Medium Regular
    ABCDEFGHIJKLMN ABCDEFGHIJKLMN
    OPQRSTUVWXYZ OPQRSTUVWXYZ
    abcdefghijklmnopq abcdefghijklmnopq
    rstuvwxyz rstuvwxyz
    0123456789:;!?.,-$?&’() 0123456789:;!?.,-$?&’()

    10
    9. BUISINESS CARD

    11
    10. LETTERHEAD

    12
    11. MOCKUP

    13

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