1640-Saima Binte Ikram - CSR of Rupali Bank Ltd.

Assignment
on
CSR Activities Done by

Rupali Bank Limited
Prepared For:
Rowshonara Akter Akhi
Course Teacher
FNB 206
Organizational Behavior
Prepared By:
Saima Binte Ikram
ID: 1640, Batch: 10th
Department of Finance and Banking
Faculty of Business Studies
Jahangirnagar University
Date of Submission:
21st December 2020
What is Corporate Social Responsibility (CSR)?
Corporate social responsibility (CSR) is a self-regulating business model that helps a company
be socially accountable to itself, its stakeholders, and the public. By practicing corporate social
responsibility, companies can be conscious of the kind of impact they are having on all aspects
of society, including economic, social, and environmental. To engage in CSR means that, in the
ordinary course of business, a company is operating in ways that enhances society and the
environment, instead of contributing negatively to them. Many companies believe that customers
will be more likely to do business with brands that they perceive to be more ethical. In this sense,
CSR activities can be an important component of corporate public relations.
About Rupali Bank Limited

Rupali Bank Ltd. was constituted with the merger of 3 (three) erstwhile commercial banks i.e.
Muslim Commercial Bank Ltd., Australasia Bank Ltd. and Standard Bank Ltd. operated in the
then Pakistan on March 26, 1972 under the Bangladesh Banks (Nationalization) order with all
their assets, benefits, rights, powers, authorities, privileges, liabilities, borrowings and
obligations. Rupali Bank worked as a nationalized commercial bank till December 13, 1986.
Rupali Bank Ltd. emerged as the largest Public Limited Banking Company of the country on
December 14, 1986.
CSR Policy of Rupali Bank

Rupali Bank’s CSR initiatives are conducted via a well-structured CSR policy, as approved by
the Board of Directors from its 1046th assembly on 14th February, 2018. To execute the Bank’s
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CSR policy, an 8-member team has been formed under the Sustainable Finance Unit (SFU) at the
Industrial Credit Division of the Bank. The members comprise of representatives of different
divisions.
Corporate Social Responsibility Activities of Rupali Bank Limited

Rupali Bank Limited (RBL) has been playing a pioneering role in implementing social and
philanthropic programs to help disadvantaged people of the country. Education, healthcare,
human resource development, conservation of nature, creation of social awareness, rehabilitation
of distressed people and such other programs to mitigate human sufferings are some of the
important areas where the bank carries out its social and philanthropic activities. The CSR
initiatives reported by RBL are discussed below:
Rural Development Program: Rupali Bank provides small loans and micro-credit for the socio-
economic development of the country. Loan for the crops like peas, bean, maze and spices is
only at a 5% interest rate is. Rupali Bank is providing Bank-NGO Linkage Credit Facilities to
NGOs like Bureau Bangladesh, TMSS, ARS Bangladesh, Podokhyep, Uddipon etc. Young-
farmer credit program has been made operative in order to disburse credit against bank account
to farmers who have bank accounts or will open accounts in the bank with a view to assisting in
their agricultural works.
Disadvantaged Groups and Empowerment of the Poor: RBL has been providing wholesale
credit facilities to different microcredit institutions which are in turn lending amongst the poor
people in different income generating activities (IGA). Moreover, with 580 branches all over
Bangladesh, Rupali Bank could reach banking services to the disadvantaged group and
encourage them in the mobilization of their hard earned savings and the creation of investment
opportunities for them.
Social Services and Awareness: Rupali Bank is engaged in contributing a portion of salaries
paid by the Government to teachers and employees of registered non-government educational
institutions, scholarships and stipends to girl students at primary levels, pensions to retired
government, civil and military personnel. Further, RBL also facilitates banking services
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exclusively to women through its six Ladies Branches in five districts. According to the policy
adopted by the Government, the bank is using some slogans on purchasing books, discouraging
dowry, engaging in population control and popularizing green banking on all its official
envelopes.
Environment: Rupali Bank Limited is keen to play a proper role to save the environment from
degradation and has taken this as its prime responsibility. RBL has made obtaining the clearance
from the Department of Environment at a mandatory requirement of the concerned business
entity before applying for any loan/advance by the bank. Besides, environment is one of the
prime considerations before opening any of its branches. RBL is using a slogan “Plant trees, save
the environment” in all its pads and envelops in building awareness among the people. Effluent
treatment plants (ETPs) in manufacturing establishments especially in dying industries are made
mandatory while financing by the bank. RBL is financing in dying industries with ETPs.
Staff Welfare: RBL provides two special schemes to ensure welfare for its employees.
Death Relief Grant Scheme: The Bank operates a Death Relief Grant Scheme. The scheme is
applicable to all employees of the bank and payments out of this fund are made to the successors
of the employees on their death while in the bank’s service.
Retirement Benefits Scheme:
The bank operates alternative Retirement Benefit Schemes for its permanent employees,
elements of which are as under:
1) Contributory Provident Fund (CPF) Scheme
2) General Provident Fund (GPF) Scheme: a) Pension Fund b) General Provident Fund
Disaster Relief: RBL always extends helping hands to the helpless people at the time of natural
calamities. The bank provided assistance to the victims of Nimtali-Begunbari Tragedy and Aila
affected the people of Bhola. RBL donated funds to the Prime Minister’s Relief Fund for the
treatment and rehabilitation of the fire- burnt people in a severe fire accident at Nimtali, Dhaka
on 4 June, 2010. This bank also offered a grant to the injured at the collapse of a multistoried
building at Begunbari, Dhaka on 1 June, 2010. Rupali Bank Limited donated a significant
amount of money to maintain the relief activities.
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RBL Chairman, Monzur Hossain, MP, donating Blood donation program of celebrating Mujib
blanket amongst the street people Borsho arranged by RBL
Financial Inclusion: Rupali Bank opens accounts with initial deposits of as little as Tk. 10 for
freedom fighters, people suffering from extreme poverty, insolvent handicaps. Further, it also
opens accounts with Tk. 50 and Tk. 100 only for youth farmers and school students, respectively.
Rupali Bank also opens accounts with Tk. 10 for street children and children engaged in menial
jobs with the help of NGOs authorized by Bangladesh Bank. This is the first such instance in
Bangladesh and perhaps anywhere in the world, glorifying financial inclusion for those at the
absolute base of the economic pyramid. The objective is to also bring the floating, homeless,
working children under organized banking and to establish their identity in mainstream society.
CSR Activities of RBL in 2019

Rupali Bank provides financial support to empower poor people, as well as for extending
banking facilities among the underprivileged. Their social initiatives also encompass areas like
education, sports, culture, health, relief and rehabilitation operations, protection of the
environment, protection of heritage, etc. A total of Tk. 1.45 cr. was invested in CSR in 2019.
Around Tk. 24.00 lac was disbursed to distribute winter clothes among the poor in different areas
of the country. Further, Tk. 10.80 lac was invested in establishing a well-equipped daycare centre
in Motijheel, Dhaka, for the children of working women.
CSR Allocation and Utilization Budget (Amount in Tk. cr)

Particulars 2019 2018
Allocation of budget 2.00 2.22
Utilization of budget 1.45 1.31
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CSR Initiatives in 2019 (Amount in Tk. lakh)
Sl Category Budget Distribution
1 Education 30.00 30.00
2 Health 40.00 39.90
3 Financial Inclusion 2.00 0.00
4 Rural Infrastructure Development 12.00 2.00
5 Disaster Management 30.00 24.96
6 Sports 2.00 1.00
7 Literature, Culture & Arts 2.00 1.75
8 Social Welfare 30.00 26.08
9 Research and Development 2.00 0.00
10 Environment Protection 20.00 0.00
11 Sustainability Enhancement 20.00 17.95
The benefit of under-privileged
12 10.00 1.30
group of the society
Total 200.00 144.94
CSR Allocation 2019 (%)

Education
Health
Financial Inclusion
5% Rural Infrastructure Development
15%
10%
Disaster Management
10% Sports
20% Literature, Culture & Arts
1%
Social Welfare
15%
Research and Development
6% 1%
1% 15% Environment Protection
1%
Sustainability Enchancement
The Benefit of Under-privileged
group of The Society
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Conclusion
CSR is not a cost, it is an investment. Therefore, by incorporating CSR, businesses will be able
to contribute to the society and at the same time minimize risk due to uncertainty. In the context
of Bangladesh, CSR can contribute immensely to the development of the community. Though
Rupali Bank Limited has taken initiatives to perform CSR activities in accordance with
Bangladesh Bank Guidelines in most of the cases, but the bank should properly follow the
Bangladesh Bank Guidelines. As there are challenges to implement CSR properly in our country
because of limited resources, RBL should prioritize those CSRs which will contribute to poverty
reduction and will supplement the government’s effort towards achieving the millennium
development goals.
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Assignment

CSR Activities Done by

About Rupali Bank Limited

CSR Policy of Rupali Bank

Corporate Social Responsibility Activities of Rupali Bank Limited

CSR Activities of RBL in 2019

CSR Allocation and Utilization Budget (Amount in Tk. cr)

CSR Allocation 2019 (%)

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