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    Sales & Selling Strategy

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    zamilur shuvo
    The document discusses three key factors to consider when marketing a new product: a salesperson's serving attitude and communication skills, identifying a customer's concerns, and conducting market research. It provides examples about how video conferencing platforms responded when customer demand increased during the pandemic.

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    Sales & Selling Strategy

    Uploaded by

    zamilur shuvo
    21 views2 pages
    The document discusses three key factors to consider when marketing a new product: a salesperson's serving attitude and communication skills, identifying a customer's concerns, and conducting market research. It provides examples about how video conferencing platforms responded when customer demand increased during the pandemic.

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    Supply chain report

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    The document discusses three key factors to consider when marketing a new product: a salesperson's serving attitude and communication skills, identifying a customer's concerns, and conducting market research. It provides examples about how video conferencing platforms responded when customer demand increased during the pandemic.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    21 views2 pages

    Sales & Selling Strategy

    Uploaded by

    zamilur shuvo
    The document discusses three key factors to consider when marketing a new product: a salesperson's serving attitude and communication skills, identifying a customer's concerns, and conducting market research. It provides examples about how video conferencing platforms responded when customer demand increased during the pandemic.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    Factors that should be considered while marketing a new product into market are as follows:

    1. Serving attitude of the salesperson: It is very essential to build a relationship with a

    customer while promoting a new product. A customer should not just be looked as a

    prospect of selling. There’s more substance than what meets the eye at first glance. Sure,

    a customer brings about the opportunity of potential sale, but in order to that point of

    agreement, a salesperson must earn the trust of the customer. And this is where service

    quality comes into play.

    2. Communication skills: Salesperson should try to understand the necessity of customer

    and inherit that sense of need to project the desired product accordingly. He/she should

    not, under any circumstances, try to pressure or coerce the customer into buying or

    impose in order to close the sale. Salesperson is the representative of the company. The

    impression a salesperson makes is what the customer makes of the company itself. So,

    it’s imperative that a customer does not feel objectified. Instead, it’s upon the salesperson

    to make the customer feel comfortable so that it leads to an interaction instead of a

    unilateral conversation.

    3. Identification of the customer’s concern: It is very important for the company to

    identify the problems and insecurities of the customer and propose solutions accordingly.

    This will help the company to gain customer satisfaction. In addition, problems of

    customers will also be addressed appropriately by offering a better and convenient

    service.

    A very fitting example of this particular factor is the surge in demand of online video

    conferencing platforms during the pandemic. Up until the first couple of months in 2020,
    most of us would have struggled to name more than one video conferencing platform. We

    had to resort to quarantine in order to maintain distance. Yet, taking a break from

    everything was not an option. So, we looked for alternative ways of communication in

    order to proceed with our day-to-day business. Enter Zoom, Google Meets & Microsoft

    Teams. It wasn’t that these platforms didn’t exist prior to the pandemic. But due to lack

    of proper options, we chose to conduct our affairs online, and these platforms seized that

    opportunity. As businesses, these platform providers were prompt to catch up to the

    demand of online video conferencing. They were able to identify the demand and quickly

    respond to meet those expectations. The numbers speak for themselves. As far as

    adequately addressing customer concern goes, this is a prime example and one that will

    be used in any and every conversation in the New Normal and beyond.

    4. Market Research: Emphasis should be given on marketing research work as well. It

    helps to remove bottlenecks. Market survey on regular basis helps the company to

    operate competitively.

    Research & Development will lead the next big Industrial Evolution. Some of the biggest

    companies worldwide allocate major chunk of their budget for R&D. Why’s that?

    Because research unlocks the true potential of a business.

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