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    Obe Course Syllabus: Holy Cross College of Carigara

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    Jorge Labante
    This document outlines the course syllabus for Customer Relationship Management (ADV 12 BD) at Holy Cross College of Carigara for the 2020-2021 academic year. The 3-hour course examines CRM strategies that integrate internal and external networks to create value for customers and the organization. Over four quarters, students will evaluate CRM, customer loyalty, success factors, and service levels. Assessment includes attendance, quizzes, exams, and a major learning output. The goal is for students to appreciate CRM and develop their own successful strategy for customer relationships.

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    Obe Course Syllabus: Holy Cross College of Carigara

    Uploaded by

    Jorge Labante
    320 views3 pages
    This document outlines the course syllabus for Customer Relationship Management (ADV 12 BD) at Holy Cross College of Carigara for the 2020-2021 academic year. The 3-hour course examines CRM strategies that integrate internal and external networks to create value for customers and the organization. Over four quarters, students will evaluate CRM, customer loyalty, success factors, and service levels. Assessment includes attendance, quizzes, exams, and a major learning output. The goal is for students to appreciate CRM and develop their own successful strategy for customer relationships.

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    Course Syllabus

    Original Title

    OBE CRM Syllabus

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    This document outlines the course syllabus for Customer Relationship Management (ADV 12 BD) at Holy Cross College of Carigara for the 2020-2021 academic year. The 3-hour course examines CRM strategies that integrate internal and external networks to create value for customers and the organization. Over four quarters, students will evaluate CRM, customer loyalty, success factors, and service levels. Assessment includes attendance, quizzes, exams, and a major learning output. The goal is for students to appreciate CRM and develop their own successful strategy for customer relationships.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    320 views3 pages

    Obe Course Syllabus: Holy Cross College of Carigara

    Uploaded by

    Jorge Labante
    This document outlines the course syllabus for Customer Relationship Management (ADV 12 BD) at Holy Cross College of Carigara for the 2020-2021 academic year. The 3-hour course examines CRM strategies that integrate internal and external networks to create value for customers and the organization. Over four quarters, students will evaluate CRM, customer loyalty, success factors, and service levels. Assessment includes attendance, quizzes, exams, and a major learning output. The goal is for students to appreciate CRM and develop their own successful strategy for customer relationships.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    HOLY CROSS COLLEGE OF CARIGARA

    6529 Carigara, Leyte


    Philippines

    OBE COURSE SYLLABUS


    AY 2020-2021

    Course Number : ADV 12 BD


    Course Title : Customer Relationship Management
    Learning Facilitator : Jorge O. Labante
    Contact Hours : 3 hours
    Pre- requisite :
    Course Description : Many firms recognize the importance of establishing and
    sustaining mutually beneficial relationships with customers, and
    have developed customer relationship management (CRM)
    strategies. In this course, we examine CRM as a business strategy
    that integrates internal processes and external networks to create
    and deliver value for targeted customers and for the organization.
    We will take a broader view of 'marketing' than just designing a
    product, advertising, pricing and distributing it to consumers. It
    examines the role that stakeholders, such as internal staff, suppliers
    and influence groups, play in shaping relationships with customers.

    Course Outcomes:
    CO1: Appreciate and evaluate Customer Relationship

    CO2: Understand Customer Loyalty

    CO3 Analyze the Success factor of CRM

    CO4: Understand levels of Services


    COURSE CONTENT

    TIME FRAME COURSE CONTENT/ SUBJECT LEARNING OUTCOMES


    MATTER
    FIRST QUARTER  Evaluation of Customer  Evaluate the proper
    Relationship Management (CRM) Customer Relationship
     Customer Loyalty Management
     CRM Success Factors and Levels of  Learn the different factors
    Services and levels to achieve
    successful CRM
    SECOND QUARTER  CRM in Marketing 
     Sales Force Automation  Understand the important
     Knowledge Management Practices role of CRM in Marketing

    THIRD QUARTER  Enterprise Resource Planning (ERP  Create their own ERP
     Supplier Relationship Management  Understand the
    (SRM) importance in having good
     SRM
    FOURTH QUARTER  Partner Relationship Management  Understand what is PRM
    (PRM)  Create their own strategy
     Analytical CRM in having good Customer
     CRM Implementation Relationship Management
    Course Requirements:

    Attendance 10%

    Quizzes/ Performance Tasks 20%

    Quarterly Examination 30%

    Major Learning Output 40%

    Individual Requirement:
    Each student will formulate their own success
    MIDTERM

    FINALS

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