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REFERENCES

AMA (2017). Definition of marketing. https://www.ama.org/the-definition-of-

Barney, J. B. (1996). Gaining and sustaining competitive advantage. New York:

Borden, Neil. H. (1984) The concept of marketing mix, Journal of Advertising

Bowersox, D, and Closs, D J. (1996).Logistic Management: An Integrated Supply

Burns, N., & Grove, S. K. (1997). The Practice of Nursing Research

Conduct, Critique, & Utilization. W.B. Saunders and Co., Philadelphia.

Cavusgil, S. T., & Zou, S. (2014). Marketing strategy-performance relationship: an

Colpan, A. M. (2006). Dynamic effects of product diversity, international scope and

Goi, C. L. (2005). Marketing Mix: A Review of „P‟.Journal of Internet Banking and

Grönroos, C. (1999). From Marketing Mix to Relationship Marketing: Towards A

Hakansson, Hakan & Alexandra Waluszewski (2005). Developing a new

Kothari, C. R. (2004). Research methodology: Methods and techniques, New Age

Kotler P (2007). Marketing: An introduction, New Jersey: Pearson Education Inc.

Kotler, P. (2011). A Framework for Marketing Management, Prentice Hall, upper

Kotler, P., & Armstrong, G. (1980). Social Foundations of Marketing: Marketing

Long- Yi .L and Ya-Huei.C (2012).The Impact of New Product Marketing Strategy

Mohammad A.H, Wang A and Sunayya B (2012). Investigating on Tourists

McNaughton, R. B. (2002). The use of multiple export channels by small knowledge-

Njoroge, P. M. (2015). Marketing strategies and the performance of enterprises in

Ogunmokun, G. O., and Esther, L. L. (2004). Product development process and

Otieno, M. O. (2015). Effect of shopper marketing practices on sales performance of

Parahoo, K. (2006). Nursing Research: Principles. Process and Issues, Palgrave

Students, Blackwell Publishing, Oxford.

Sajuyigbe A.S, Ayanleke S.O and Ola O.S (2013).Impact of packaging on

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