2021 Marketing Plan Template (Mayple)

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Goal Total KPIs KPI value >>> Budget allocation $360,000 For any additional help with this

Budget allocation $360,000 For any additional help with this template, please contact: rakefet.yacoby@mayple.com
This template was created by www.mayple.com
Target Revenue $600,000 Customer acquisition $270,000
V Branding $90,000
Customer acquisition cost (CAC) $173
Avg. yearly income per customer$520 Need help? Get A Free Marketing Planning Course
Customer value $347
Avg.first deal per customer $300
Avg. Upsale per customer $220
V
New customers 2077
Customer Growth 1,731
Churn 20%

To calculate your max CAC, use this simple calculator:


Avg. revenue per
customer per year $520
Profitability rate 80%
max CAC = $416
Recommended CAC = $173

To calculate the number of leads you need to acquire:


New customers 1,731
Conversion rate 35%
Lead generation 5,714

To start using this template please go to: File >>> and then Make A Copy
Not sure which fields to fill in? (Hint: It's the grey ones!)
This template was created by www.mayple.com

January $15,500 February $0 March $0 April $0 May $0 June $0 July $0 August $0 September $0 October $0 November $0 December $0
Paid search $5,000
Paid social $4,000
Remarketing $1,000
Content distribution $1,500
SEO $1,000
Influencers $1,500
Affiliates $1,500

Retainers $9,600 Retainers $0 Retainers $0 Retainers $0 Retainers $0 Retainers $0 Retainers $0 Retainers $0 Retainers $0 Retainers $0 Retainers $0 Retainers $0
PPC expert $3,000
Content & SEO expert $2,500
Design service provider $800
SMM $500
Website Maintenance $800
Influencers management $1,200
Technology tools $800

Total Monthly: $25,100 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0


Monthly target $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 Yearly balance
Gap $4,900 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 Gap = zero? $334,900

Monthly KPIs
Customer
acquisition cost
(CAC) $173 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150
New customers 145 0 0 0 0 0 0 0 0 0 0 0
Number of leads 414 0 0 0 0 0 0 0 0 0 0 0

Total Yearly $25,100


Yearly target $360,000
Gap $334,900

Expenses

Paid search
Paid social
Remarketing
Content distribution
SEO
Influencers
Affiliates
Conference
Video
Web development

Retainers
PPC expert
Content writer
Social media management
Technology tools
Influencers management
Website Maintenance
Email marketing expert
Graphic Designer
SEO expert
Marketing strategy
CRO expert (Conversion Rate Optimization)
PR
[Company Name] 2021 Marketing Plan This template was created by www.mayple.com

Q1 Q2 Q3 Q4 Yearly KPI's
Expected New
Category Sub Category Project January February March April May June July August September October November December Budget Customers CAC

Category New category Ongoing


Google keywords keywords optimization
Top of funnel
Free e-book - lead Product line - Product XYZ
(First touch
Facebook ads shop now spotlight
campaigns)
Free e-book - lead Product line - Product XYZ
Instagram ads shop now spotlight
RM#1: Only cart RM#1 + RM#2 (all RM#1 + RM#2 (all
Remarketing Cross-channel leavers visitors) visitors)

Paid Campaigns
Holiday deals New Year's deal

Special Events
Seasonality Winter Sale Winter Final Sale Spring early birds

Product launch Spring collection


Spring personal
Branding Winter days selfi's gifts
Influencers

Lead-gen Spring collection

Website redesign Phase 1 Phase 2 Phase 3


Website

Blog Blog redesign


Winter Inspiring
Weekly Blog posts experiences designers Spring spirituality
Blog
Influencers
Special posts inspiration: Spring

Keywords Research Research 1 Research 2 Research 3

SEO
Link building X20 new links X20 new links X20 new links X20 new links X20 new links X20 new links X20 new links X20 new links X20 new links X20 new links X20 new links X20 new links

Distribution boost X3 platforms X3 platforms X3 platforms X3 platforms X3 platforms X3 platforms X3 platforms X3 platforms X3 platforms X3 platforms X3 platforms X3 platforms

Free Content Spring catalog


Lead Magnet
10 minutes: 10 minutes:
Content
Podcasts Experiences Designers 10 minutes: Art

Video
Assets
Spring collection -
PR 1 op-in TV interview
1 post a day, 1
Facebook video a week 1 post a day 1 post a day 1 post a day 1 post a day 1 post a day 1 post a day 1 post a day 1 post a day 1 post a day 1 post a day 1 post a day
Social Media

Instagram
New content New content New content New content New content New content New content New content New content New content New content New content
Content updates: 1/week updates: 1/week updates: 1/week updates: 1/week updates: 1/week updates: 1/week updates: 1/week updates: 1/week updates: 1/week updates: 1/week updates: 1/week updates: 1/week

Email Marketing
Drip Club members New customers New subscribers

Special Events New Year's deals Winter final sale Spring collection
Product category Product category
Website Homepage & Blog #1 #2
Bot Marketing
Facebook
Social Media messanger
campaign

Conferences &
Events Shows Trade show

Meetups Ecosystem Designers Influencers


Offline & Other
Affiliates &
Partnerships Referers Add 2 new Add 2 new Add 2 new

Other Biz Dev Partners Add 1 new


This template was created by www.mayple.com
Estimated
Category Project Task Assigned Status W1 W2 W3 W4 KPI type KPI target Assumption Actual results
time (days)
Research, set up and ad Ongoing optimization
New campaign #2 copy Launch Ongoing optimization >>>
Google Ads
Campaign #1 ads copy updates Ad copy update
Creating 2 new landing pages LP1 planning LP1 design LP2 planning LP2 design
New campaign #1
Paid media campaigns for Facebook Ads New campaign #2 Setup Launch
lead-gen
Creative creation for campaign #3 Setup Launch
Funnel planning, including
Funnel planning
copy and creative brief
Remarketing across channels Ads creation Design ads
Ongoing optimization
Campaign Launch
>>>
Proofreading, editing,
Blog post #1 Research and writing publishing and distribution
Blog posts Proofreading, editing,
publishing and
Blog post #2 Research and writing distribution
Research, writing and
Content & SEO E-books
E-book #1 proofreading PDF design Distribution
(+content distribution)
Podcasts Podcast #1 Planning and logistics Recording and editing Distribution
Video #1 Video brief Creative concept Logistics >>>
Video
Video #2 Video brief Creative concept Logistics >>>
Organic distribution 3 communities 3 communities 3 communities 3 communities
Distribution
Paid distribution
Branding Reach-out with offer Close final list Send final request Launch
Influencers campaigns
Lead-gen Reach-out with offer Close final list >>>
1 content, 3 products, 1 2 content, 3 products, 1 3 content, 3 products, 1 4 content, 3 products, 1
Social media 1 post a day New posts customers customers customers customers
Reposting 1 content, 1 customers 2 content, 1 customers 3 content, 1 customers 4 content, 1 customers

In progress
Done
Delayed
Failed
Click here!
https://www.mayple.com/ecommerce

Click here!
https://www.mayple.com/blog/ecommerce-marketing-automation
Click here!
https://www.mayple.com/blog/influencer-marketing-guide

Click here!
https://www.mayple.com/blog/conversion-rate-optimization

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