2021 Marketing Plan Template (Mayple)
2021 Marketing Plan Template (Mayple)
2021 Marketing Plan Template (Mayple)
Budget allocation $360,000 For any additional help with this template, please contact: rakefet.yacoby@mayple.com
This template was created by www.mayple.com
Target Revenue $600,000 Customer acquisition $270,000
V Branding $90,000
Customer acquisition cost (CAC) $173
Avg. yearly income per customer$520 Need help? Get A Free Marketing Planning Course
Customer value $347
Avg.first deal per customer $300
Avg. Upsale per customer $220
V
New customers 2077
Customer Growth 1,731
Churn 20%
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This template was created by www.mayple.com
January $15,500 February $0 March $0 April $0 May $0 June $0 July $0 August $0 September $0 October $0 November $0 December $0
Paid search $5,000
Paid social $4,000
Remarketing $1,000
Content distribution $1,500
SEO $1,000
Influencers $1,500
Affiliates $1,500
Retainers $9,600 Retainers $0 Retainers $0 Retainers $0 Retainers $0 Retainers $0 Retainers $0 Retainers $0 Retainers $0 Retainers $0 Retainers $0 Retainers $0
PPC expert $3,000
Content & SEO expert $2,500
Design service provider $800
SMM $500
Website Maintenance $800
Influencers management $1,200
Technology tools $800
Monthly KPIs
Customer
acquisition cost
(CAC) $173 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150
New customers 145 0 0 0 0 0 0 0 0 0 0 0
Number of leads 414 0 0 0 0 0 0 0 0 0 0 0
Expenses
Paid search
Paid social
Remarketing
Content distribution
SEO
Influencers
Affiliates
Conference
Video
Web development
Retainers
PPC expert
Content writer
Social media management
Technology tools
Influencers management
Website Maintenance
Email marketing expert
Graphic Designer
SEO expert
Marketing strategy
CRO expert (Conversion Rate Optimization)
PR
[Company Name] 2021 Marketing Plan This template was created by www.mayple.com
Q1 Q2 Q3 Q4 Yearly KPI's
Expected New
Category Sub Category Project January February March April May June July August September October November December Budget Customers CAC
Paid Campaigns
Holiday deals New Year's deal
Special Events
Seasonality Winter Sale Winter Final Sale Spring early birds
SEO
Link building X20 new links X20 new links X20 new links X20 new links X20 new links X20 new links X20 new links X20 new links X20 new links X20 new links X20 new links X20 new links
Distribution boost X3 platforms X3 platforms X3 platforms X3 platforms X3 platforms X3 platforms X3 platforms X3 platforms X3 platforms X3 platforms X3 platforms X3 platforms
Video
Assets
Spring collection -
PR 1 op-in TV interview
1 post a day, 1
Facebook video a week 1 post a day 1 post a day 1 post a day 1 post a day 1 post a day 1 post a day 1 post a day 1 post a day 1 post a day 1 post a day 1 post a day
Social Media
Instagram
New content New content New content New content New content New content New content New content New content New content New content New content
Content updates: 1/week updates: 1/week updates: 1/week updates: 1/week updates: 1/week updates: 1/week updates: 1/week updates: 1/week updates: 1/week updates: 1/week updates: 1/week updates: 1/week
Email Marketing
Drip Club members New customers New subscribers
Special Events New Year's deals Winter final sale Spring collection
Product category Product category
Website Homepage & Blog #1 #2
Bot Marketing
Facebook
Social Media messanger
campaign
Conferences &
Events Shows Trade show
In progress
Done
Delayed
Failed
Click here!
https://www.mayple.com/ecommerce
Click here!
https://www.mayple.com/blog/ecommerce-marketing-automation
Click here!
https://www.mayple.com/blog/influencer-marketing-guide
Click here!
https://www.mayple.com/blog/conversion-rate-optimization
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