Chapter 9 Credit Cards, ATMs Etc
Chapter 9 Credit Cards, ATMs Etc
CHAPTER - 9
Credit Cards
Credit Cards:
Credit cards include any card, which a
customer can use to borrow credit from a
bank. It is a revolving line of credit
available to the customer upto a
maximum of approved amount. The
customer can avail this amount again
subject to repayments.
SBP Regulations:
According to the PRCF, credit cards include charge cards, debit cards,
Stored Value Cards (SVC), and Balance Transfer Facility (BTF).
Supplementary credit cards are considered part of the principal borrower
according to the Prudential Regulations, whereas Corporate Cards are
not included in this category. Maximum limit of Rs 500,000 is allowed,
however, Rs 2 Million may be approved to prime customers subject to
meeting 50% DBR criteria.
Brief History:
In September 1958, Bank of America launched the BankAmericard in Fresno, California.
BankAmericard became the first successful recognizably modern credit card and with its
overseas affiliates, in 1977 changed its name to Visa.
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Chapter 9: Credit Cards
Card Association:
Among these companies Visa is the largest in terms of issued cards and
transaction volume. The term Visa was conceived by the company's
founder, Dee Hock. He believed that the word was instantly recognizable
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Chapter 9: Credit Cards
in many languages in many countries, and that it also denoted universal
acceptance. Visa provides financial institutions with Visa-branded
payment products that they then use to offer credit, debit, prepaid and
cash-access programs to their customers. In 2008, according to The
Nilson Report, Visa held a 38.3% market share of the credit card
marketplace and 60.7% of the debit card marketplace in the United
States. In 2009, Visa’s global network (known as VisaNet) processed
62 billion transactions with a total volume of $4.4 trillion.
Billing:
Customer is billed for transactions conducted within a period of one
month and is allowed 19-21 days period to pay the bill in full or partially.
If a customer pays full amount of bill, he is not charged with any markup
or service charges. However, if the customer pays partial or minimum
amount i.e 5% of outstanding amount, only then he is charged with
markup.
General Features:
Applicant/ Borrower: Pakistani Resident
Parties Involved:
Credit card transaction takes only few seconds to execute but it is a
complex process which involves various parties and steps to complete a
transaction.
Card Holder: The holder of the card used to make a purchase; the
consumer.
Card-Issuing Bank: The financial institution or other organization
that issued the credit card to the cardholder. This bank bills the
consumer for repayment and bears the risk that the card is used
fraudulently.
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Chapter 9: Credit Cards
Merchant: The individual or business accepting credit card
payments for products or services sold to the cardholder.
Acquirer: The financial institution accepting payment for the
products or services on behalf of the merchant.
Merchant account: This could refer to the acquiring bank or the
independent sales organization, but in general is the organization
that the merchant deals with.
Credit Card Association: An association of card-issuing banks
such as Visa, MasterCard, American Express, Discover, Diner’s
Club, JCB etc. that set transaction terms for merchants, card-
issuing banks, and acquiring banks.
Transaction Network: The system that implements the mechanics
of the electronic transactions. May be operated by an independent
company, and one company may operate multiple networks.
Credit card is one of the most widely used consumer financing product
all over the world. A credit card transaction only takes a few seconds to
execute, however, a complex system is working behind it. The 4 step
process is illustrated as following.
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Chapter 9: Credit Cards
Step 1 – Authorization
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Step 2 – Batching
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Chapter 9: Credit Cards
Step 3 – Clearing
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Chapter 9: Credit Cards
Step 4 – Funding
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Chapter 9: Credit Cards
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