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    Ethics in Advertising

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    AYESHA SAMREEN
    Ethics in advertising aim to prevent ads from undermining groups like women and children or promoting harmful products like tobacco. Regulations govern what is allowed and ethics address issues like puffery, surrogate advertising, subliminal messages, stereotyping, and advertising to children. Ethical guidelines for ads promote decency, social responsibility, truthful claims, and protect consumers.

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    © All Rights Reserved
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    Ethics in Advertising

    Uploaded by

    AYESHA SAMREEN
    162 views13 pages
    Ethics in advertising aim to prevent ads from undermining groups like women and children or promoting harmful products like tobacco. Regulations govern what is allowed and ethics address issues like puffery, surrogate advertising, subliminal messages, stereotyping, and advertising to children. Ethical guidelines for ads promote decency, social responsibility, truthful claims, and protect consumers.

    Original Description:

    Brief notes about ethical issues related to advertising

    Original Title

    Ethics in advertising

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    Ethics in advertising aim to prevent ads from undermining groups like women and children or promoting harmful products like tobacco. Regulations govern what is allowed and ethics address issues like puffery, surrogate advertising, subliminal messages, stereotyping, and advertising to children. Ethical guidelines for ads promote decency, social responsibility, truthful claims, and protect consumers.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    162 views13 pages

    Ethics in Advertising

    Uploaded by

    AYESHA SAMREEN
    Ethics in advertising aim to prevent ads from undermining groups like women and children or promoting harmful products like tobacco. Regulations govern what is allowed and ethics address issues like puffery, surrogate advertising, subliminal messages, stereotyping, and advertising to children. Ethical guidelines for ads promote decency, social responsibility, truthful claims, and protect consumers.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 13

    ETHICS OF

    ADVERTISEMENT
    ETHICAL ISSUES RELATED TO
    ADVERTISEMENT
    Introduction:
    Ethics in advertising put some moral and
    responsibility on advertiser's.The ads
    should not undermine the position of
    women,aged persons and should not
    pollute the thinking of children should not
    promote the use of harmful things like
    tobacco, alcohol etc.
    ● Ethics are moral principles and
    values that govern the actions and
    decisions of an individual or
    group.many laws and regulations
    are put into forces that determine
    what is permissible in advertising.
    ● The effects of advertising on
    values and lifestyles.
    ● Advertising Standards Council of
    India(ASCI)
    Ethical issues related to advertising:
    1. PUFFERY
    2. Surrogate advertising:
    3.SUBLIMINAL ADVERTISING:
    4. STEREOTYPING:
    5.ADVERTISING TO CHILDREN:
    ETHICAL ASPECTS IN PRODUCT
    PLACEMENT:
    1.DECEPTION
    2.EXPRESSIVE INTEGRITY
    3.TRUST
    Ethical guidelines for advertisement:
    1. Decency and honesty
    2. Social responsibility
    3. Truthful presentation
    4. Comparisons
    5. Unassembled merchandise
    6. Testimonials
    7. Portrayal or imitation of personal
    property
    8. Exploitation of goodwill
    9. Imitation
    10.Identification of advertisements
    11.Safety and health
    12.Guarantees
    ● Decency and honesty
    ● Social responsibility
    ● Truthful presentation
    ● Comparisons
    ● Unassembled Merchandise
    ● Testimonials
    ● Portrayal or imitation of personal
    property
    ● Exploitation of goodwill
    ● Imitation
    ● Identificationof Advertisement
    ● Safety and health
    ● Guarantee

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