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    Swot Company BG

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    Kriztelle Bejarin
    Colourette conducted a SWOT analysis that identified their strengths as their employees, color selection, multiple use makeup, and product quality. Their prices are also affordable to their target market. Weaknesses include their packaging. Opportunities exist in shifting customer behaviors toward increased makeup use and free social media promotions. Threats are competition from other brands and the impact of global crises on consumer purchasing. Colourette was founded in 2015 to create affordable, high-quality makeup for Filipinos and promote self-acceptance and empowerment.

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    Swot Company BG

    Uploaded by

    Kriztelle Bejarin
    1K views2 pages
    Colourette conducted a SWOT analysis that identified their strengths as their employees, color selection, multiple use makeup, and product quality. Their prices are also affordable to their target market. Weaknesses include their packaging. Opportunities exist in shifting customer behaviors toward increased makeup use and free social media promotions. Threats are competition from other brands and the impact of global crises on consumer purchasing. Colourette was founded in 2015 to create affordable, high-quality makeup for Filipinos and promote self-acceptance and empowerment.

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    SWOT COMPANY BG

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    Colourette conducted a SWOT analysis that identified their strengths as their employees, color selection, multiple use makeup, and product quality. Their prices are also affordable to their target market. Weaknesses include their packaging. Opportunities exist in shifting customer behaviors toward increased makeup use and free social media promotions. Threats are competition from other brands and the impact of global crises on consumer purchasing. Colourette was founded in 2015 to create affordable, high-quality makeup for Filipinos and promote self-acceptance and empowerment.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    1K views2 pages

    Swot Company BG

    Uploaded by

    Kriztelle Bejarin
    Colourette conducted a SWOT analysis that identified their strengths as their employees, color selection, multiple use makeup, and product quality. Their prices are also affordable to their target market. Weaknesses include their packaging. Opportunities exist in shifting customer behaviors toward increased makeup use and free social media promotions. Threats are competition from other brands and the impact of global crises on consumer purchasing. Colourette was founded in 2015 to create affordable, high-quality makeup for Filipinos and promote self-acceptance and empowerment.

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    © All Rights Reserved
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    of 2

    SWOT ANALYSIS

    Strengths

     Employees
    - Colourette's continuing progress is without, if not with, the creativity of the
    idea of team vision..CEO Nina Ellaine Dizon finds passion to be the key to the
    company's excellently success.
     Color selection
     Multiple use makeup
     Product quality

     Prices are affordable to their market

    colourette products are very affordable especially for students and teens who
    use make-ups casually. The brand can be afforded by a wide range of
    audience.

    Weaknesses
     Packaging

    Opportunities
     Shift in customer behavior
    The number of women who use makeup on a daily basis has increased
    among the millennial generation and are becoming more open to
    makeup in all manner of environments. Most women today are well
    aware of beauty trends, and this has led them to prefer the use of
    cosmetics that is huge.

     The company receives free advertisements and promotions of their


    product through various videos made in TikTok by the CEO and its
    customers.

    Threats
     Competition
    The Company faces a lot of competition from brands such as Ever
    Bilena, Sunnies, and Happy Skin, Maybelline, Careline etc who are in a
    never-ending race to emerge as brand leaders.

     Global Crisis
    The global crisis has affected fashion business, and many consumers
    have lost their jobs and are also careful about purchasing non-essential
    products. People may find that their products are not of their basic
    needs and would skip buying

    COMPANY BACKGROUND

    Colourette is a Filipino-owned cosmetics company that takes pride in valuing


    their advocacies of diversity and empowering Filipinos through their
    products.Colourette was founded by Nina Ellaine Dizon in 2015 when she
    was still in college, she took three courses in college which she failed to finish,
    she dropped out because she really wanted to focus on her business and was
    really determined to put up her own makeup brand. Nina was inspired with
    determination to come up with a makeup line made for Filipinos, lifestyle, and
    even budget into account.Their official slogan “Be it.” and mantra “Self-
    Acceptance, Self-Love, Self-Empowerment.” led a community of “Boss
    Babes”that involves advocating for women empowerment, acceptance,
    diversity, and breaking the stereotypes when it comes to beauty standards.
    Their campaign
    encourages women (including the LGBT Community) to express themselves
    confidently by using their products without altering or changing the
    consumer's look, dramatically. The company has expanded a lot since it was
    launched six years ago thanks to the warm welcome of Filipino customers.
    Since opening in 2015, Colourette now has over 1.3 million followers on
    Facebook and another 386,000 on Instagram. Colourette Cosmetics
    specializes in multi-functional makeup that can be used on the face in
    different areas, such as the eyes, cheeks and lips. With an affordable price,
    they create great quality products, focusing on the Filipino Modern Day.
    Colourette Cosmetics has various types of color shades, especially the
    shades that best suit Morena's skin color. As a result, many social media
    influencers and celebrities have been engaged with this brand and the brand
    has been growing continuously.

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