Edita ERP Implementation

ECS Customer Success Story | FMCG | Edita
EDITA Optimizes Inventory and order tracking

processes with SAP and ECS
Edita ERP Implementation Background

Founded in 1996, Edita is one of largest FMCG companies in Egypt, Middle East and
Company: Edita
Africa. The company has a well known brands that became a part of everyday’s life
Industry: Fast-Moving Consumer to consumers.The company is well known for its consistently high quality products
Goods (FMCG) and strong brands. Edita acts also as the sole regional distributor of several brands of
imported sweeteners, olive oils, & pasta.
Employees: 5000
Edita is a market leader in baked food products, with a portfolio of brands that includes
Location: Egypt
Molto,TODO, MiMix, Bake Rolls, Bake Sticks, and Hostess Cakes. The company
Website: http://www.edita.com.eg/ employs more than 4,500 employees and operates four factories in 6th of October,
10th of Ramadan, and Beni Sueif.
SAP Solutions & Services:
The business model includes the manufacturing companies “Edita” and “ECI”, and the
my SAP™ ECC 6 EHP 5
distribution company “DIGMA”, with fleet of trucks handling thousands of sales and
Financial and Controlling (FICO)
deliveries daily.
Sales and Distribution (SD)
Material Management (MM)
Production Planning (PP)
Workflow
Success Strategy Edita was in need to increase information transparency across

the enterprise, to optimize the production process and to ease
Edita is always pioneer in the industry. It was the first company to
the workflow among its departments.
produce filled croissants in the MENA region, starting by Egypt as
Unfortunately, Edita previous systems didn’t help in achieving
its opening gate. After acquiring Hostess in 2003, Edita has been
its business objectives and they started seeking new solutions,
modernized and new lines were bought as well as the existing
after making many investigations in the market, Edita decided
lines were upgraded. Edita products are well known for their high
to implement SAP ERP in order to run better its entire
quality and this is because Edita always adapts high quality control
business—financials, production, sales and procurement
standards which was proved by acquiring the H.A.C.C.P certificate.
Beside producing high quality produts, Edita makes every effort
in order to ensure that its products are available to consumers in
every area in Egypt and in MENA Region.
Challenges Looking for an integrated and

more comprehensive solution for
Edita wanted to execute sales, merchandising, and delivery their business needs
processes more efficiently. They needed a system that provides
coordination of multiple processes across sales, distribution,
delivery, and accounting. Edita previously had dispersed systems
which were not providing the coordination and the visibility the
company wanted to support its growth and this was a great
challenge.
Implementation Now, Edita’s productivity is higher along with customer satisfaction.

It has better inventory control and out-of-stock situations are
ECS started the project preparation with the customer and the
minimized.There is an improvement in financial data and reports
requirements were well identified and studied, the project team and
that save accounting time and executives can now control their
the key users were chosen very carefully in the targeted business
budgets and costs.
areas. Top management main concern was to ensure that SAP
ERP system will enable them to increase revenue and improve
Today
profitability and run production process more efficiently.
ECS has helped the company to successfully deploy its new SAP- All Edita products are being exported at the moment to the MENA
based enterprise resource planning (ERP) system on time and on region and it is looking forward to develop regional existence. Now,
budget in 8 months. Edita brands and products are distributed all over Egypt and more
than 15 other markets in the Middle East & Africa.
Results
With SAP, Edita gained better control, visibility, and management
in several business processes. There is an increase in production
efficiency, and less time to deliver and receive goods. Better inventory control and
reduction in out-of-stock
situations

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ECS Customer Success Story | FMCG | Edita

ECS Customer Success Story | FMCG | Edita

EDITA Optimizes Inventory and order tracking

Edita ERP Implementation Background

Success Strategy Edita was in need to increase information transparency across

Challenges Looking for an integrated and

Implementation Now, Edita’s productivity is higher along with customer satisfaction.

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