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    Market Segmentation Activity

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    Joshua Ruiz
    This document discusses different types of customers that businesses may have. It notes that customers are not just individuals but can also be other businesses or organizations, including governments. The document then provides activities for students to identify different customer types for various businesses and information businesses should know about their customers, such as demographics. It also discusses the concept of market segmentation, where businesses divide the market into groups with common characteristics.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Market Segmentation Activity

    Uploaded by

    Joshua Ruiz
    34 views4 pages
    This document discusses different types of customers that businesses may have. It notes that customers are not just individuals but can also be other businesses or organizations, including governments. The document then provides activities for students to identify different customer types for various businesses and information businesses should know about their customers, such as demographics. It also discusses the concept of market segmentation, where businesses divide the market into groups with common characteristics.

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    market_segmentation_activity

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    This document discusses different types of customers that businesses may have. It notes that customers are not just individuals but can also be other businesses or organizations, including governments. The document then provides activities for students to identify different customer types for various businesses and information businesses should know about their customers, such as demographics. It also discusses the concept of market segmentation, where businesses divide the market into groups with common characteristics.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    34 views4 pages

    Market Segmentation Activity

    Uploaded by

    Joshua Ruiz
    This document discusses different types of customers that businesses may have. It notes that customers are not just individuals but can also be other businesses or organizations, including governments. The document then provides activities for students to identify different customer types for various businesses and information businesses should know about their customers, such as demographics. It also discusses the concept of market segmentation, where businesses divide the market into groups with common characteristics.

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    You are on page 1of 4

    CUSTOMERS

    A customer for a business is anyone willing to pay a price to acquire a good or service
    from a business. Customers, however, are much more than people you see in shops.
    Some firms will never meet their customers face to face. Some customers are not
    individuals but other businesses or organisations. The government can be a customer.

    ACTIVITY 1 - Identify 10 different businesses, for each of them see how many
    different types of customer you can identify.

    You have been provided with two examples below:

    Type of business Customers


    Chimney sweep Local households - families

    Shops, domestic households, churches, office buildings, greenhouse


    Glass supplier
    manufacturers

    1.

    2.
    www.igcsebusiness.co.uk
    3.

    4.

    5.

    6.

    7.

    8.

    9.

    10.

    www.igcsebusiness.co.uk
    KNOWING YOUR CUSTOMERS
    It is very important for a business to know various things about
    its customers. For example before Mrs Murphy started teaching
    you, she needed to know your names, your form groups, etc.

    ACTIVITY 2 – Imagine you were opening your own sandwich shop


    in Coventry, what kinds of information would be helpful to know about your customers
    and potential customers?

    What would I need


    to know about my
    customers?

    www.igcsebusiness.co.uk

    MARKET SEGMENTS
    Many businesses will divide their market (their customers) into different groups.
    These groups will have some common characteristics and are referred to as 'market
    segments'.

    The business will try to identify particular things that you might associate with that
    group of people. It might be something to do with their age, gender (whether they are
    male or female), where they live, what they buy and so on.

    ACTIVITY 3 - Look at the images below and write down five types of products or
    services you think that the people suggested might buy.

    One has been completed for you as an example:

    www.igcsebusiness.co.uk
    They are likely to eat out rather than
    order fast food.
    1
    They will go to out often to socialise

    They are likely to go to health clubs


    or the gym

    They will spend money on hair and


    clothes

    They will buy make-up from


    expensive shops

    www.igcsebusiness.co.uk

    2 3

    www.igcsebusiness.co.uk
    4 5

    www.igcsebusiness.co.uk

    6 7

    www.igcsebusiness.co.uk

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