Topic 6.2 QUALITATIVE SAMPLING TECHNIQUES

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Sampling in Qualitative Research

Considerations in sampling
 Purpose of qualitative research
Produce information-rich data
Depth rather than breadth
Insight

 Conceptual rather than numerical considerations


Choose information-rich sites and respondents
Common sampling approach
 Purposive sampling
Not haphazard / not random
Select information-rich cases
Purposive Sampling Strategies
 Extreme or Deviant case sampling
 Information rich cases that are unusual (e.g. In Search of
Excellence)
 Intensity sampling
 Excellent examples of the phenomenon of interest but not
highly unusual/deviant cases
 Heterogeneous sampling
 Sample people with diverse characteristics to see whether
there are common patterns (FGD)
 Homogenous samples
 Describe a particular sub-group in depth
 Typical case sampling
 To describe and illustrate what is typical to a particular
setting
 Snowball sampling
 Through informants identify others who know a lot about
the issue
 Opportunistic sampling
 Taking advantage of on-the-spot opportunities
 Convenience sampling
 Doing what is fast an convenient
Triangulation
 Combination of methodologies in the study of
same phenomena
Data triangulation (use of variety of data sources)

Investigator triangulation (the use of several different


investigators)

Methodological triangulation (use of multiple methods


to study a single problem)
Characteristics of good qualitative researchers

 Comfortable with ambiguity

 Comfortable with a range of methodological possibilities


and a range of interpretations

 Have a instinct for data

 Have a tendency to seek patterns

 Are able to live with long periods of boredom


 Have a keen sense of timing, particularly in interviews

 Are able to establish rapport with others

 Are compassionate

 Are excellent listeners

 Aren’t easily embarrassed or judgmental

 Are extremely well-organized

 Are good writers who can describe phenomena clearly


and in interesting detail
Ethics for Qualitative Research
ethical principles

 Inform fully about the purpose, methods


and intended possible uses of the
research, what their participation in the
research entails and what risks if any, are
involved.

 The confidentiality of information and


the anonymity of respondents must be
respected.
ethical principles
 Participants must participate in a voluntary way,
free from any coercion.
Exceptionally, covert research may be acceptable.

 Individuals must agree to participate in the research


of their own free will

 participants understand that their participation is


voluntary and that there are no consequences for
refusing to take part in the study or to answer
specific questions.
ethical principles
 Researchers and their work must respect the rights, dignity
and worth of all people.

 In their work, researchers must be respectful of the rights of


others to hold values, attitudes, and opinions that differ from
their own.

 The independence of the research must be clear; any


conflicts of interest or partiality must be clear

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