literature review

Name Dr ruchi shulka

Release date 12 feb2017
Topic Find out differnce between ola and uber user's
demographic profile
Literature review Every other day in India, there is a new start up
offering efficient cab service to the citizens
operating in urban and rural lifestyles. This
raises a question that is India going through a
possible 'Taxi Revolution'? In this paper, an
attempt has been made to do comparative study
of two of such taxi aggregators that have
radically changed the way "the great Indian
middle class" commutes daily- OLA and
UBER. Currently, both OLA and UBER cabs
are following the strategy of expanding their
operations and building customer base in key
metropolitan cities across India. The motive is
to increase market share and achieve
economies of scale and at the same time
providing customer satisfaction. This article
seeks to understand the dynamics of India's
taxi market by studying various factors like the
pricing, market share, revenue models, etc. The
paper is qualitative in nature and based on
secondary data collected from different
sources.

Name Dr vaibhav patil

Released date August 2018
Topic Indentify the consumer perception towards
safety of ola and uber services
Literature review Organized rental cab was introduced in Indian
market in 2004 with Meru cab service and soon
became popular among consumers on
metropolitan cities but actual revolution came
in 2010 when app based services started its
operation, followed by Uber in 2013. Soon
market became competitive and consumers
became more demanding. Now companies are
 using various strategies to bring more
customers as well as to retain their old
customers. This study is focused on identify
the difference between Ola and Uber customers
and for this data has been collected with the
help of structured questionnaire. Data was
collected from Mumbai and specifically from
working professionals. After data collection,
statistical analysis showed that female prefer
Uber service over Ola but while it comes to
safety consumer feel more safe with Ola than
Uber. Result of this study may help the taxi
service industry to design their future
marketing strategies. Key words: Demographic
factors, Ola service, Uber service, Customers.

Name Sentamilselven
Released date December 2018
Topic Find out customer satisfaction towards the
respective taxi service
Literature review The phenomenal growth of passenger vehicle
market is vitally backed by the domestic taxi
segment. The Indian passenger vehicle industry
is expected to have a strong growth potential in
the near future, whereas medium to long term
growth will be supported by low car
penetration level and increasing income level
of the consumers. This research paper focuses
on the customer satisfaction towards the
various brands of call taxi service providers in
 the southern hub Chennai. The study deals with
the consumers mindset towards in utilizing the
call taxi services, the level of comfort, ease of
access, tariff system, promotion, safety and
convenience, and overall satisfaction towards
the service quality of the service providers. The
reasons that support and influence their choice,
ascertain their views in enhancement of service
and reasons behind their dis- satisfaction are
analyzed by conducting the Descriptive
research, using Convenience sampling, the data
so gathered are with appropriate tools and
provided with feasible suggestions. The
outcome undoubtedly emphasize on the
extremely good growth in the future.
Keywords: Call Taxi, Customer Satisfaction,
Service quality.

Name Ustav pandya

Released date March 2017
Topic Indentify the consumer perception towards
safety of ola and uber services
Literature review Taxi market in India is growing rapidly with a lot
of new entrants who run private taxi companies
apart from the existing public taxi market. The
public taxi market consists of taxis that are too old
with very little comfort and safety, while on the
other hand the taxis in the private taxi market are
modern along with features like GPS, more comfort
and safety. Thus, to study the impact of the private
taxi companies on the public taxi market, we have
carried out this research by using specific variables
that will explain the effect of the private taxi
market on the public taxi market. These variables
 have been taken into account considering the usual
factors that a customer might think of while
thinking hiring a taxi. So according to the variables
considered, a theoretical framework was developed
containing the dependent and independent variables
along with the null and alternate hypotheses that
had to be proved true or false depending upon the
data collection. A questionnaire was prepared with
the help of which two sets of data were collected of
the public taxi market and the private taxi market
through a survey

Name Saibal kumar sahal

Released date January 2018
Topic Find out customer satisfaction towards the
respective taxi service
Literature review Urbanization and expansion of cities add great
load to the city traffic. As large number of
people try to find a comfortable mode of
transport, numerous minds work to provide the
service and drive a business. The introduction
of app based cab services and radio taxis is
primarily a new concept in the Indian context.
The success of such services in the
metropolitan cities of India has lured the
companies to start their operation in the major
cities of the country and are slowly heading
towards the urban and semi urban areas. The
facilities and tariff rates provided by these
companies are unmatched. The impatient
generation of today, wish to get everything in
their fingertips and these companies have
provided them with just that. Now, people can
book a taxi from a mobile and avail the service
of transportation within minutes. The physical,
laborious and time consuming job of a taxi
 hunt is eliminated with a search algorithm in
the servers of these cab companies. The study
on consumers’ perspective on the cab services
in Guwahati gives us a glimpse of the
viewpoint of people towards the facilities
provided by such companies. The lack of
published literature on the topic indicated the
potentiality of research in this field. Hence,
personal interviews, review of published
newspaper articles have been referred to get a
hold over the topic and frame a questionnaire
for the survey. From the survey conducted, it is
seen that Uber and Ola are the prime players.
People of Guwahati city are satisfied with the
services of the companies but want more
facilities to be provided.

Name D s taranga
Released date April 2019
Topic Find out differnce between ola and uber user's
demographic profile
Literature review The taxi market has evolved over time and
how it has now become an expeditiously
growing business in the country. The
evolution of on-demand taxis in India
happened in early 2014 and 2015.
Fundamentally, the growth happened at the
cost of radio taxis like Ola cabs, Uber cabs,
Meru cabs etc. The popularity of on-demand
taxis grew very rapidly because they were able
 to plug gaps in the intra-city transportation,
something the municipal public transport
couldn`t do that. The ease of availing a door-
door ride through smartphone at a reasonable
cost fueled the on-demand taxi market in
India. The cab aggregators call themselves a
tech company as they don’t own any of the
vehicles and charge a commission only for
their “match-making” services. The research
paper aims to study how Taxi Aggregators
have impacted the society through various
methods like offering coupons, quality
service, mobile applications, air conditioning,
educated and skilled drivers, multiple payment
options, 24×7 user support, electronic fare
meters, GPS enabled vehicles, etc. and what
has resulted in its growth which leads it to be
called as a disruptor.

Name Dr junal
Released date January 2018
Topic Find out customer satisfaction towards the
respective taxi service
Literature review The taxi space in India is a fast-growing
business and has been seeing a phenomenal
growth in the past 9-10 years. Over $400 Mn
(INR 2400 crores) of VC money has been
pumped into these companies in the past 6
years itself. The Indian radio taxi market alone
is estimated to be between $6-$9 billion dollars
by different estimates, and is forecasted to
grow at 17-20% annually. With the kind of
Taxi booking and mobility solutions, which
companies like Uber, Ola first made popular,
cab aggregation industry has undergone a
major change. The impact of the cab
aggregators can be seen from advertisement on
television, articles in newspapers, blogs that
appear almost daily and the reason for this is
that they noticed the gap between demand for
taxi service and supply of taxi service. It not
only fills the gap between demand & supply
but also improved the quality of taxi service.
This paper concentrates on finding the
difference between the perception and the
expectation of the customers towards app-
based cab services using the SERVIQUAL
GAP MODEL. Through the analysis, an
attempt has been made to suggest measures to
improve the services to meet expectations, in
cases where the expectations exceed the
perception. In areas where the perception or the
service provided exceeds the expectations,
suggestions are given to tone down the service
provided, thereby reducing cost and efforts.