5 Best Opt-In Strategies PDF

© Copyright 2020 | Ted McGrath Brands| All Rights Reserved
Any business needs to take lead generation seriously! Building your list of
potential clients and monetizing that list equals consistent, recurring revenue
for you and your business 24/7, 365 days a year!
This means you need to be a ROCKSTAR at lead generation, and this strategy
guide will help you do just that.
But first things first -
What IS an opt in strategy?
Opt-in marketing is when potential customers, or interested visitors to your

website, are invited to “opt-in” to receive certain benefits or information...
You can use opt-in forms on your website, social media, landing/sales pages,
blogs, and lead magnets to collect contact information from prospective
clients, and maintain a connection with them over time.
Many people believe that your website sidebar is the only real place to
generate leads, but in today’s vast digital marketing environment, that couldn’t
be further from the truth.
This strategy will cover 5 of the most effective places to launch your opt-in
forms to generate your first 1,000 leads in no time.

59% of all profitable leads are generated via social media lead generation
ads. In fact, a recent study has shown that social media marketing is now
the MOST efficient, low cost way to generate leads for your virtual
business.
Why?
Because people are on their social media constantly, way more often than
they are checking emails or visiting external websites. This means a much
larger potential for potential consumers to see your ad and opt-in.
You can generate leads on almost any social media platform, however,
Facebook tends to be the most efficient place businesses generate leads.
more than 2.45 billion people use Facebook every month—making it the
social media platform with the largest population. Facebook also offers
some of the sharpest tools to collect leads on its platform.

How to get the most
leads on social media:
Optimize Your Profile and Add Contact Information
Before we get into the different types of lead ads you can run on social
media, it is important that we cover some foundational work here.
The first step you must take to make any of the following strategies work
is to optimize your profile and add contact information. You need to
make sure that your profile speaks about you in a way that establishes
value and credibility to your advertisements.
If you clicked on a sign up form, but then went to the social media page
and there was nothing available, would you be willing to offer up your
precious, personal information?
Chances are - no, you wouldn’t.
Make sure that any customer who wants to do a little digging about you or
your brand or services can quickly and easily reach information about you
via a complete, well written profile. Your profile should provide a means
for customers to contact you, sign up for your newsletter or email list,
links to your blog or website (if applicable). And remember, before you
add contact details to your profile, make sure you’re able to support
customer inquiries—whether by phone, email, Messenger, or some other
means.
Your “about” section should be robust, and should succinctly explain who
you are, what you do, and a little bit about your mission statement or your
goals. Adding a personal touch tends to work wonders, and remember,
keeping it short matters!

Facebook Lead Ads
As we discussed above, facebook offers a specific lead ad format for
advertisers. This can be looked at as “promoted opt-in forms”. The
best part about facebook lead ads is that they can be synced directly
to your customer management system or downloaded so you or
your eventual sales team can follow up as needed! Facebook’s
retargeting tools are especially useful when it comes to lead
nurturing.
Instagram Lead Ads
Since they are owned by the same company, it makes sense that
Instagram would offer lead ads designed to help marketers collect
information.The key to successful Instagram lead ads are good
VIDEO CONTENT. In previous trainings we have discussed how to
create 30 second videos that grab attention quickly, so utilizing a
combination of short, powerful videos and videos, you can generate
leads like a pro from instagram!

YouTube TrueView for Action Ads
This format on YouTube is designed to help advertisers drive a

specific action—including generating leads. These ads have
prominent call-to-action buttons that can link to a site of your
choice. When creating these ads, simply select “Leads” as your goal.
This includes instream ads which are pop ups which have calls to
action relating to signing up for your newsletter or blog!
LinkedIn Lead Gen Forms

If your goal is to market to other career professionals, then LinkedIn
is a fantastic platform to consider using for lead generation. The
important thing to note is that LinkedIn Ad Forms have a conversion
rate of 13%, which is huge considering the average website opt-in
form is somewhere around 2.35%
You can create Message ads and Sponsored InMail ads on the
platform. And much like its Facebook and Instagram counterparts,
you can use LinkedIn profile information to pre-fill sections on your
forms - which means less work for your customers and more
potential conversions for you!

You may not think this is a big deal, but having very clear privacy
statements on your opt in forms can lead to a massive uptick in leads you
will generate per form. Keep in mind that potential leads don’t know you
that well, after all. They want to make sure you’re not going to spam them
or sell their email addresses to some other completely unrelated company.
Your privacy statement should be visible on your opt-in forms and appear
before the lead signs up.
Let’s look at an example from a TMB opt-in page:
As you can see, we assure the potential client that their information is
secure, and that it will never be sold or shared to another company.
This is important because more so than ever, customers care about their
privacy. This is why having a clear privacy statement is important - a good
statement can increase your lead generation by up to 19%!

Everything to do with marketing is about providing value to your potential
clients. With no value, you have no incentives for potential customers to
offer up their personal contact information.
Lead magnets work so well because of their great versatility. You can send
your subscribers PDF downloads, worksheets, brainstorming ideas, videos
or whatever you feel will provide a reasonable value in exchange for
engagement with your list.
There’s no limit to what you can do if it’s valuable, and lead magnets
continue to prove to be a crucial part of any lead generation or opt-in
strategy.
Here is an example of a free PDF download that Ted McGrath Brands has
created to generate leads in the past:

4. Use Exit Intent Pop-Ups
Everyone knows about using pop-up forms on your blog or website to
increase leads. It is a staple of any business and we will cover that more in
depth later in this guide.
There is another type of pop up that can truly provide real value to you
and your list - these are called Exit Intent Pop-ups.
An Exit intent pop up is a form that pops up on a designated page when a
user attempts to navigate away from that page.
If your initial opt-in form doesn’t work, an exit intent pop up gives you ONE
last chance to swoop in and offer your free gift or other incentives in
exchange for a conversion.
Exit intent pop ups most commonly include headlines with a sense of
urgency, and include language such as WAIT, STOP, BEFORE YOU GO, etc.
which makes the user pause and consider if they really want to skip out on
whatever incentive you’re offering.

If you learn anything from this guide, the most important thing you should
learn is to test, test, test. There is no way to improve if you never change
anything, and it is impossible to understand what is and isn’t working
based on sending the same things over and over.
Every single part of your opt-in should be tested, and tested regularly.
Have headline text on your opt-in form? Run a 50/50 test to compare data
and see how different variations of your headlines can improve your
conversion rate.
As you can see, there are plenty of methods and ways you can approach
opt-in strategies, so there are a plethora of ways in which you can change
ONE part of your copy (to reduce variables) and then test for which
performs better. And don’t forget, test only ONE change in your opt-in
pages at a time! That way you can always know, for certain, the reason for
an increase or decrease in conversions.
Some key opt-in building

blocks to test:
Headlines
CTA button
Text
Privacy Statement
Images
Number of fields for the
user to fill out
Colors
Incentives offered

Having a successful opt-in strategy is an integral part of any virtual
business. With so many tools on the market, it is important to first
understand what your business needs are, and how your opt-in strategy
can target the right consumers and provide them with value so that they
convert from potential clients, to clients that are ready and eager for your
product, services or coaching 24/7, 365 days a year!
Ted McGrath is a theater

performer, speaker, and best
selling author. He has created 5
household brands and made
millions teaching Coaches,
Speakers, and service based
Business Owners how to turn
their life story and life experience
into a lucrative business that
impacts millions and makes
millions.
Ted brings a unique approach to

coaching, speaking,
transformation, and information
marketing by combining his
business/marketing strategies
and his transformational skill set
with his talent as a performer.
He has devoted his life to

transformation, storytelling, and
helping others share their true
message with the world. What’s
your Message?

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© Copyright 2020 | Ted McGrath Brands| All Rights Reserved

But first things first -

What IS an opt in strategy?

Opt-in marketing is when potential customers, or interested visitors to your

© Copyright 2020 | Ted McGrath Brands| All Rights Reserved

© Copyright 2020 | Ted McGrath Brands| All Rights Reserved

Optimize Your Profile and Add Contact Information

Chances are - no, you wouldn’t.

© Copyright 2020 | Ted McGrath Brands| All Rights Reserved

Instagram Lead Ads

© Copyright 2020 | Ted McGrath Brands| All Rights Reserved

This format on YouTube is designed to help advertisers drive a

LinkedIn Lead Gen Forms

© Copyright 2020 | Ted McGrath Brands| All Rights Reserved

Let’s look at an example from a TMB opt-in page:

© Copyright 2020 | Ted McGrath Brands| All Rights Reserved

© Copyright 2020 | Ted McGrath Brands| All Rights Reserved

© Copyright 2020 | Ted McGrath Brands| All Rights Reserved

Some key opt-in building

© Copyright 2020 | Ted McGrath Brands| All Rights Reserved

Ted McGrath is a theater

Ted brings a unique approach to

He has devoted his life to

© Copyright 2020 | Ted McGrath Brands| All Rights Reserved

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