The Jewelry Book
The Jewelry Book
The Jewelry Book
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Simply
Simply Irresistible
Irresistible
48
48 W
WEST
EST 48
48TH
TH SSTREET
TREET NNEW
EW YYORK
ORK,, NY
NY 10036
10036
TTEL
EL:: 212/819.0850
212/819.0850 800/356.3192
800/356.3192 FFAX AX:: 212/302.3874
212/302.3874
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INFO@
INFO @GEMPLAT
GEMPLAT..COM
COM WWW..GEM
WWW GEM--PLATINUM
PLATINUM..COM
COM SSHOWS
HOWS:: N
NEW
EW Y
YORK
ORK C
CENTURION
ENTURION PPREMIERE
REMIERE LLAS
AS V
VEGAS
EGAS
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© 2009 NACE Marketing, New York, All Rights Reserved.
The one-of-a-kind necklace, along with a coordi- “That was the concept. I pictured the bride walk-
On The
nating pearl and diamond ring, will be available ing down the aisle with the pearls in front, and in
exclusively at Zadok Jewelers back is the drama of the bow
in Houston this fall, and and the diamonds trailing
additional pieces will be in- down.”
troduced shortly thereafter. After the wedding, or per-
Featuring over six carats of haps as soon as the ceremony
diamonds, a strand of sizeable ends, the bride can turn the
pearls, and a heavy silk taffeta piece around and wear the bow
sash—given to the buyer in in the front or off to one side,
both white and black for if she so desires. “She can be
versatility—the necklace, says demure going down the aisle,
Katharine, is a “statement and after the wedding, take off
piece.” her veil and move the bow
It’s a statement tailor-made to the front,” says Katharine.
for a fashion-forward bride “From there on out, it’s some-
who wants to add flair to her thing you can wear on New
wedding-day look without Year’s Eve, holidays, or to any
throwing tradition to the black-tie event.”
wind. When the bride walks Johnson & Johnson heir-
down the aisle, it appears as ess Casey Johnson recently
though she is wearing a classic borrowed the Black Tie
strand of pearls. With the sash Bow™ necklace and, with
and diamonds on the nape of the black sash in front,
her neck, only after she passes by does the mag- wore it with a pair of jeans. “It was a chic-hip
nificence of the piece become evident to others. look, yet so elegant,” says Katharine. “You
“It’s meant to be a subtle look in the front, and a can do a lot with this piece. You tell the piece
dramatic look in the back,” says the designer. what to do.” ■
14
Jewelry by Katharine James.
Photo: Peter S. Hurst; Art Director: Shelby Erickson
the iv y cuff
For the authorized Charles Krypell retailer nearest you please call 1.800.487.8765
or visit us online at www.charleskrypell.com
Krypell_TJBFall09.indd 2-3
Photo: Peter S. Hurst; Art Director: Shelby Erickson
For the authorized Charles Krypell retailer nearest you please call 1.800.487.8765
or visit us online at www.charleskrypell.com
10/12/09 11:46 AM
Designs © DEHAGO ®. All rights reserved. Photo: Igor Perchuk. Art Direction: Liliana Dones creativetoolsinc@aol.com
DH_JB_BFall2009.indd 1
www.dehago.com
Toll Free: (877) 771-4246
10/27/09 12:42:53 PM
Designs © DEHAGO ®. All rights reserved. Photo: Igor Perchuk. Art Direction: Liliana Dones creativetoolsinc@aol.com
M organite
by
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SES 0
M organite
by
A Perfect Match
Makur’s Morganite Collection
Designs © MAKUR DESIGNS ®. All rights reserved. Made in the USA.
Perfect Twogether TM
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24
Contributors
Jessica Teisch, Amy Gurvitz, Diana S. Zimmerman,
Victoria Gomelsky, Bruce Pucciarello, Michael O’Connor,
Patti Matthews, James Garrahan, Ronnie Tsai,
Petra M. Eagle, Audra Presler, Shelby Erickson.
22
09-547
P L E A S E V I S I T U S AT W W W. P R E C I S I O N S E T. C O M O R C A L L 8 0 0 4 4 2 5 6 9 3
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Table of
contents
32 Made In America
A new way to think about Made in America.
48 Platinum’s 10 tips
The top 10 reasons why platinum bridal jewelry is a hot ticket for the holidays.
52 SES Creations
With their tagline, “classics never fade away,” SES Creations believes that
jewelry should last a lifetime.
FALL 2 0 0 9
30 Giving Back
44 Season to Season
56 Monica Rich Kosann
58 The Jewelry Box
64 Trends & Views
on the cover
Jewelry: Katharine James 877.752.8479
Photographer: James Garrahan
The Jewelry Book, a division of Bromstad Publishing, Inc. P.O. Box 2017, Sonoma, CA, 95476.
Tel: 707-996-3313. No editorial or photography may be reproduced in any way – in print internet
or otherwise – without the written consent of Bromstad Publishing, Inc.
28
Kath
‘Bella’s Love’ ™
ALL DESIGNS © 2009 KATHARINE JAMES, INC. LOS ANGELES, CA ALL RIGHTS RESERVED. PHOTO: IGOR PERCHUK
www.KatharineJames.com 877.752.8479
◆
TJB_S
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WHAT
YOUR CUSTOMERS
DESERVE...
Platinum.
END OF STORY.
888.668.3551
www.novelldesignstudio.com
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T he U. S . Je w el r y M a n u fac t u r er
A new way to think about Made in America
MADE IN AMERICA OR
M.I.A.?
Now let me tell you quickly about my good friend Frankie. Since we were
teenagers, he has only bought domestic cars. Buying American, he says, symbolizes his
patriotism. He bought his new 2009 Jeep Wrangler because it’s made in America.
Unfortunately, most consumer guides rate the Jeep Wrangler very poorly when it comes
to safety and reliability. Two months later with the rain teaming, his Wrangler dropped
america
By Bruce Pucciarello
It starts with the ineffective auto executives who make the small cars that American manufacturers
more money than most of us can comprehend. They were producing. Foreign cars were small-boned
negotiate unrealistic contracts with labor unions. and fit their frame. The technology seemed suited to
Susan Sadler
Management and labor are so busy splitting the spoils, the car’s size. American-made small cars were merely
they forget to leave money for research, development and smaller versions of larger cars. Enough people began
capital improvements. They forget to work. They forget preferring the foreign vehicles, so that collectively, America
to make good cars. They forget that the public can’t drive decided imported stuff wasn’t so bad after all. The words
a slogan - there must be a tangible product behind the made in America rang hollow.
slogan. Doesn’t sound American, or patriotic, to me. Fast forward to 2009. Once again you see the words
America began losing its dominance as a manufactur- made in America in ads and on packaging. But the mantra
ing powerhouse in 1973, and that was when public made in America needs to be quantifiable and not
perception of the slogan made in America changed. Before just another marketing ploy. My friend Frank buys the
1973, Americans considered most imported products American product because he thinks it’s good for the
to be lacking in quality. With the oil embargo of country. I buy American products that are well-made,
1973 came escalating gas prices. For the next eight reliable and thus good for me. That way, I feel like I’m
years, the world’s supply of oil was inconsistent. encouraging good American companies to prosper.
Rationing and out-of-gas signs at the pump
were commonplace. Sometimes we sat in our IN MY MADE IN AMERICA . . .
cars waiting for hours to get ten gallons of My made in America is domestic jewelry manufacturing.
gas. Car brands that had been the punch line of My made in America is the tradition of manufacturing
Novell jokes, like Toyota and Datsun, compared favorably to companies providing an alternative-training field to college.
32
m a d e in america
33
I learned almost everything that I know by Therefore, it turns out that, unlike in
working in factories, and then owning and other industries, made in America jewelry
managing a manufacturing company. At ev- isn’t M.I.A. However, manufacturers need
ery level, the people who work in the manu- to proactively inform retailers about made
facturing sector get experience problem solv- in America excellence. Retailers should
ing, setting and achieving goals. But every seek out the manufacturers that represent
year there are less American manufacturers. the highest made in America standards.
In the last thirty years, with a growing popu- Made in America jewelry has always
lation, we’ve lost 7.5 million manufacturing been there as a profitable product
jobs.* to be sold with confidence.
Alex Sepkus
Whether we are tackling large national
problems or making our own day-to-day WHO MAKES WHAT WHERE? Superfit
business decisions, supporting our better So, how would a retailer know who
domestic-jewelry manufacturers is not only makes what where? Most retailers are very
patriotic, but good business. The knowledgeable about which of
best manufacturers and retailers their current products are
are providing and expecting domestic and which are
products of superior design, imported. The information
originality, quality and service. that is harder for them to find
Today, most American-made is an industry-wide overview
jewelry comes from the hands of the types of products they
of our most highly skilled buy and what is available on
artisans. We use some of the the market from domestics or
most sophisticated equipment from outsourcers. With that
america
34
Made In America Gallery
h
MADE IN AMERICA is all
about starting relationships with those
important first-time jewelry purchasers
along with building on existing rela-
tionships. Our goal is to assist in the
selling and education of MADE IN
AMERICA wedding bands and
engagement rings, while emphasizing
name recognition for MADE IN
AMERICA jewelry. Our missions
remind the retailer that the MADE
IN AMERICA designer and manu-
facturer are always raising the bar of
quality, service and most importantly
unique designs.
Jack Kelége
35
Jack Kelége é
Made
h
I A
n merica
877.653.5343
america
www.jackkelege.com
JB Star
m a d e in
800.223.2277
www.jbstar.com
36
Precision Set
Made
h
I A
n merica
800.442.5693
M A D E IN
www.precisionset.com
Novell
AMERICA
h
888.668.3551
www.novelldesignstudio.com
37
John Buechner
Made
h
I A
n merica
800.541.2675
america
www.johnbuechner.com
Lieberfarb
m a d e in
973.676.9090
www.lieberfarb.com
38
Hoover & Strong
Made
h
I A
n merica
800.759.9997
M A D E IN
www.hooverandstrong.com
Gem Platinum
AMERICA
h
800.356.3192
www.gem-platinum.com
39
Katharine James
h
877.752.8479
www.katharinejames.com
america
Alex Sepkus
m a d e in
212.391.8466
www.alexsepkus.com
40
Buy Green.
Responsible. Recycled. Beautiful.
mined metals. We have recycled, refined Do your part to save the Earth, one
and produced all of our products for ounce at a time! Be sure to send in your
over 95 years. metal scrap for refining and save on your
next purchase!
Buy HARMONY Metals and Gems™ from HARMONY metals share the exquisite To place your order for HARMONY
Hoover & Strong and support the global effort beauty and elegance of mined precious Metals and Gems™, call 800.759.9997
to preserve our planet’s future! metals but also have the added value of or go to www.hooverandstrong.com
being eco-friendly without additional cost. for more information.
It’s no secret that metal mining contributes
to the destruction of the environment. In Today’s jewelry consumers are looking for
fact, the production of one gold ring can create “green” products. Now you can offer
over five tons of environmental waste. them responsible, recycled and beautiful
jewelry made from HARMONY Metals
Hoover & Strong DOES NOT buy or use and Gems™.
0143-001 4652-001
0884-012
42
5089-001
4656-001
1339-025
1190-003
4652-001
0490-002
0490-001
5048-001
5047-001
43
Ideal Love, Beauty And
Eternal Commitment Signifies
Platinum Simon G.
More than 80 percent of brides-to-be desire platinum collection. “We love platinum because it’s the most
engagement rings and wedding bands for one simple important, noble metal,” Ronda explains, “and because
reason: platinum signifies ideal love, beauty and eternal it’s the ‘forever’ metal to match your eternal marriage.”
commitment like no other precious metal. Ronda’s grandmother, married for 68 years, wore her
With two retail stores in Peoria and platinum ring for 64 years before she had to have a dia-
Bloomington, Illinois, Bremer Jewelry is a mond replaced, which “speaks very highly of the metal,”
platinum destination that commemorates Ronda laughs. Today’s platinum designs are just as dura-
the most extraordinary occasions in peo- ble. Tacori’s bead set, hand engraved platinum engage-
ple’s lives. Bremer’s motto, “Where Central ment ring, for example, is very popular, but Ronda cau-
Illinois Gets Engaged,” aptly captures the tions that in any other metal it just isn’t as crisp or as
jeweler’s dedication to superior customer durable. “Their designs are perfect in platinum,” she exclaims.
Tacori service, the highest-quality watches and fine Bremer’s 30-person staff is well trained in selling the
jewelry—with a focus on the bridal market—and, of merits of platinum to prospective guests. When soon-to-
course, the education of sales staff and guests about the be grooms enter the store, sales associates tell them, “You
eternal value of platinum. found the perfect woman, now let’s find the perfect
Ronda Daily, Bremer’s managing owner and CEO, has engagement ring,” says Ronda. “And platinum is the best
been carrying platinum since 1984, when they purchased of the best.” Most of Bremer’s prestigious designers pro-
the Peoria store. Since then, Ronda has expanded the vide virtually every piece in platinum. And by presenting
stores’ platinum collections to cater to her guests’ desires. men with choices in 14-karat and 18-karat gold alongside
Today, she carries top designers Hearts on Fire, Simon G., platinum (their newly expanded Wedding-Ring Gallery
Tacori and Scott Kay, in addition to a unique signature within the stores is just finished and ready), sales
44
By the time the man has chosen his platinum engagement
ring—any piece can be special ordered—“we know how
he’ll propose,” says Ronda.
S E A S O N TO
A Jaffe
SEASON
associates can explain the disparity between metals regularly invites industry experts, such as Terry Sisco of
and men can actually feel the difference. Indeed, Bremer PGI-USA and representatives from Tacori and Scott Kay,
Jewelry creates an entire experience for the prospective to spend time in the store, help the sales staff understand
groom and his bride. By the time the man has chosen his the beauty and longevity of platinum and advertise its
platinum engagement ring—any piece can be special qualities to a larger audience. Bremer’s longstanding
ordered—“we know how he’ll propose,” says Ronda. partnership with PGI has been particularly instrumental
Bremer’s provides him with a gift basket containing cham- in the store’s successful platinum sales; PGI provides
pagne, champagne flutes and a chocolate cake to mark the Bremer’s with materials including videos that are played
special occasion and create the most beautiful moment he on flat screens within the store and brochures to help edu-
can. Bremer’s also has a prosperous online business for cate consumers about platinum’s eternal qualities. Indeed,
men already versed in platinum’s qualities; men regularly PGI has been key in helping owners, managers and sales
purchase significant diamonds set in platinum from the staff to serve guests in the best way possible. “When you’re
Web site. “He knows that’s what she desires,” says in a small industry such as ours,” stresses Ronda, “you
Ronda. “Women want platinum, and when she’s happy, need strong relationships with industry leaders like PGI.”
he’s happy.” In the end, Bremer’s goal is to provide the most extraordi-
Bremer’s extensive sales training programs and partner- nary guest shopping experience that it can—and help
ships contribute to its successful platinum sales. “We’re couples forge a beautiful, long-lasting marriage. ■
very committed to carrying and selling platinum and
doing the training it takes for sales,” says Ronda, “in order
to convey to guests the superior benefits of platinum.”
Weekly sales meetings reinforce product training. Ronda
Hearts On Fire
45
SAVE THE DATES
January 30-February 3, 2010 | Tucson, Arizona
INFO @ C EN TUR I ONJEWELRY. COM / WWW.CE NT URIONJE WE L RY.COM / 1.888.427.4697 / 5 16. 3 77. 5 909
Ads.
Ads.indd 2 10/8/09 11:28:25 AM
Striking the
White Note The top 10 reasons why platinum bridal jewelry is a
hot ticket for the holidays
Rhonda Faber Green
By Victoria Gomelsky
48
TJB_S
15939
FOR A LOVE THAT LASTS A LIFETIME
50
The Jewelry Book ISSUE: FALL Specs: 9 x 10.875 MATERIALS: PDF/X1A
585 Fifth Street West Sonoma Ca 95476 • phone/fax 707 996-3313 • email: jbromstad@yahoo.com
“While the state of the global economy has taken a toll on most Americans,
there’s one group that is more optimistic than ever–today’s bride.”
-Bloomberg.com Feb 2009
Find out why bridal is the place to be. And platinum is the metal to have.
www.platinumguild.com has tactics for attracting the one group of
consumers that, no matter what, will be shopping this year.
AGENCY: The Shand Group, Chris Weakley 805 969 1068 PRODUCTION CONTACT: Melissa Helvey 818 242 2427
ADVERTISER: PGI ISSUE: The Jewelry Book, FALL
SES
CreationsWith their tagline, “classics never fade away,” SES Creations believes that
jewelry should last a lifetime. A focus on quality, value and customer service
ensures that SES Creations’ jewelry fulfills that aim.
By Jessica Teisch Big Love Collection
52
Aura Collection
designer
introduced its first designer line, Sarit Bridal, which won Aura collection, which bears the slogan, “Objects may
an international award from JCK Magazine. Then, in appear larger than they actually are.” These new styles
early 2009, SES Creations launched its Perfect Twogether were inspired by a client who desired a large diamond stud
Collection, which has created enthusiasm nationwide and at a reasonable price point. The pieces in the collection,
profile
represents the most exciting collection in SES Collections’ which started with a diamond stud surrounded by pave
bridal category to date. Catering to the sophisticated cou- diamonds and quickly expanded to pendants, drop
ple and symbolizing unity and strength between the bride earrings and center stones ringed by smaller diamonds,
and a groom, Perfect Twogether presents elegant engage- give the illusion of a much larger center diamond or gem.
ment rings and weddings bands that fit perfectly together, Like Perfect Twogether and SES Creations’ other collec-
just like a newlywed couple. The collection features classic tions, both Big Love and Aura offer exquisite jewelry at
three-stone styles with matching bands, all crafted to price points that belie their superior craftsmanship, mate-
perfection in various styles, sizes and metals, from 14- and rials and designs.
18-karat gold to platinum. Styles range from the tradi- With its classic, traditional look combined with refined,
tional, such as round, princess cuts and emerald cuts, to updated styling, SES Creations’ jewelry appeals to a wide
fancier cuts like the Asscher and cushion. Even the shank range of consumers, from young, just-engaged couples to
can be made to order—brides-to-be can choose plain, more sophisticated women. “Jewelry is my passion. I love
pave- or channel-set diamonds. All engagement rings will making beautiful pieces,” says Shlomo. He and his tal-
fit snugly against any wedding band in the collection. ented staff, through expert craftsmanship and superior
Besides possessing fine craftsmanship and beauty, these customer service, succeed in designing “classics that never
bridal sets offer great value to couples—which is one rea- fade away.” ■
son why retailers all over the United States have embraced
the collection during these economic times.
SES Creations might be best known for its bridal
collections, but Shlomo’s other designs also cater to
sophisticated, fun-loving women desiring a mix of the
classic and trendy. The company recently launched
another collection, Big Love, featuring oversized diamond
pendants crafted in various metals, including gold, white
gold, rose gold and platinum. The whimsical geometric Sarit Bridal Collection
shapes—from ovals to triangles, crosses and hearts—
make for whimsical, classy gifts. Shlomo also designed the
53
42 west
42 west 48th48th
42 west
48th Street, ## 1102
Street,
Street, 1102 New
# 1102
New York,
New NYNY
York,
York, NY 10036 T:T:
10036T:
10036 212.869.5070 F:F:212.944.7114
212.869.5070F:
212.869.5070 212.944.7114
212.944.7114
www.rudolffriedmann.com
www.rudolffriedmann.com
www.rudolffriedmann.com info@ruddolffriedmann.com
info@ruddolffriedmann.com
info@ruddolffriedmann.com
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42 West
42 West 48th
48th Street,
Street, #1102
#1102 New
New York,
York, NY
NY 10036
10036 T:
T: 212.869.5070
212.869.5070 F:
F: 212.944.7114
212.944.7114
www.rudolffriedmann.com info@rudolffriedmann.com
www.rudolffriedmann.com info@rudolffriedmann.com
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PM AM
11:24:28
Monica Rich Kosann
Guilt Free
LuxuryIn an era when many high-end brands are struggling, Kosann’s guiltless approach to
luxury heirloom lockets, charms and image cases is creating a sensation.
By Diana S. Zimmerman
PROFILE
Award-winning designer, photographer, author and Kosann’s pieces as they walk down the aisle, and also give
entrepreneur extraordinaire Monica Rich Kosann says them as gifts to their bridesmaids. Her bracelets celebrate
DESIGNER
she’s not in the fashion business, but in the business of the uniqueness of an individual’s life by telling the per-
making memories—the kind people love, cherish and, son’s story in gold or silver charms. Even men are getting
most importantly, buy—both for themselves and as gifts. into the act, wearing her fobs on leather straps.
“I create image pieces in both 18-karat gold and sterling “The pieces have a great feeling about them,” she says.
silver that are intended to become heirlooms,” Kosann “They’re substantial and beautifully crafted.” As with
explains. “Ones that husbands give to wives, mothers will everything Kosann designs and produces, her attention to
hand down to daughters, grandmothers to grandchildren. detail is extraordinary. So is the thought behind it. The
They are timeless keepsakes that are designed to preserve Gate collection reminds one of peering through an ornate
the images of those we love.” For some, it’s a photograph gate to catch a glimpse of what’s inside. The locket
of a child, for others, a beloved pet, a lock of hair, or a features two single-image cases finished with MRK’s
memory. But for everyone, it’s an accessory that is both signature floral pattern and five diamonds. Her “Forever
eternal and, because of its very personal nature, priceless. Faithful” engravable 18-karat-gold dog charm features an
“My lockets are also mysterious,” she states. “They con- intriguing cats-eye spinner, and her round citrine locket is
tain secrets. You can choose to share what’s inside—or accented with eight surrounding diamonds. Kosann has
not. And you don’t have to just wear one piece. They can also designed a line of purses that include a sterling silver
be layered with other jewelry, a favorite charm, coral beads, image case.
or a diamond necklace. They look as good with a pair of Monica Rich Kosann is both an artistic genius and a
jeans as they do a fabulous gown.” genius at telling stories through her award-winning black-
For these reasons, Kosann refers to her collections as and-white photography. Her bestselling book, “The Fine
guilt-free purchases—the sort of upscale gift you can buy Art of Family,” chronicles unique moments in the lives of
for yourself, or give as a gift without feeling extravagant or families and children with whom she has worked. Her
frivolous. Be it an 18-karat-gold and diamond double- second book, “Living With What You Love,” is due out
image locket or an engraved sterling silver charm bracelet, April 2010 and shows how to decorate with photography
her jewelry has captured the minds and hearts of people of and family heirlooms.
all ages and walks of life. Celebrities such as Catherine It was Kosann’s remarkable skill as a photographer that
Zeta-Jones, Madonna and Katie Holmes keep their loved inspired the creation of her company. “I love the look of
ones near in their favorite lockets and charms. Brides wear antique cigarette cases,” she explains. “I would buy them
56
“My pieces are about
people and life,” she says.
They are personal,
sentimental,
magical and romantic.
designer
at flea markets or antique shows and display my pictures
in them. I sometimes gave them as gifts to clients. When
profile
friends started asking to buy them as gifts for their friends,
I came up with the idea of starting the company.”
Sales grew so fast that she had trouble filling all the or-
ders with the antique pieces, so she and her husband, Rod
Kosann, the former president of Anna Sui, decided to
head off to Italy, where many of the finest cases were
made. They found and purchased the original molds of
several of her favorite pieces, and modified them to hold
pictures. Today, high-end retailers such as Bergdorf Good-
man, Barneys and Neiman Marcus, as well as over 80 up-
scale specialty stores, sell her line of jewelry and image
cases. Together, she and her husband have built the com-
pany into an in-demand brand—so much so that Berg-
dorf Goodman has opened a Monica Rich Kosann in-
store boutique.
“My pieces are about people and life,” she says. They are
personal, sentimental, magical and romantic. Whether it’s
an image case to set on a coffee table, a locket to wear
around your neck, or that very special, “uniquely you”
charm bracelet, Kosann uses her intuitive vision to bring
joy and love into an art form that is often more about the
size of a stone than what it symbolizes. For her, memories
not only deserve to be preserved, they deserve a special
place, and that is what she creates. It is her genius and her
gift, her passion and her art. It’s elegance over extrava-
gance, and refinement over fashion—guiltless luxury that
will live forever. www.monicarichkosann.com ■
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T h e je w e l ry box
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The
Jewelry
Box
t h e je w e l ry
Christopher Designs
Christian Bauer
box
Rodney Raynor
MCR Gems
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box
T h e je w e l ry
For more than three decades, Charles Krypell has been first to incorporate black, brown, white and yellow
transforming consumers into collectors. Fashion-forward, diamonds into his sterling designs. Indeed, the cuffs have
constantly evolving and timeless, a Charles Krypell is elicited excitement nationwide as many fashion-forward
always a Charles Krypell, linked over time by sensuous gurus have attested to saying that if anyone were to pur-
design, elegant three-dimensionality and a deep under- chase one piece of jewelry this year, it should be a cuff. “I
standing of women’s desires. try to be ahead of the curve while watching trends and
Designed for women, Charles’ sterling silver collection listening to my collectors in trying to reinvent a classic,”
has inspired a revolution in the jewelry industry. Charles says Charles. “I achieved this with my new cuffs with an
explains, “Although I have been designing for over 33 updated flare and styling never seen before in our industry.”
years, it took me over two years to fully understand Their success attests to Charles’ staying power. While
the silver customer and how to mature into this design he constantly reinvents himself, he applies his magnificent
element.” Each sterling piece is hand carved and has many talent and deep vision to broaden his collector base. In this
prototypes until perfection is achieved. “To me person- economic climate, Charles has weathered the storm—and
ally, I never sell jewelry, I romance it,” he says. with his passion for design he will continue to cultivate
A major anchor for Charles’ sterling collection are his consumers, one collector at a time. “A woman does not
newest cuff designs. They boast bold and dramatic hand- calibrate her worth by how much a man spends on her,”
carved lines in combinations of sterling and 18-karat gold, explains Charles, “but by her initial reaction when she
and are studded with gems ranging from green amethyst to opens the box.” charleskrypell@gmail.com
smoky topaz, citrine and mother of pearl. Charles is also By Jessica Teisch ■
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Zorab
For more than 40 years, the Istanboulian family has been
working together to create the spectacular Zorab jewels
that have graced the red carpet on the likes of Scarlett
Johansson, Katy Perry and Rosario Dawson. Each Zorab
creation is one of a kind, signed and assigned a serial num-
ber, so celebrities and non-celebs alike can be assured that
they’ll never spot anyone else wearing their same piece.
This exclusiveness, combined with Zohrab Istanboulian
and son Henri’s creative, eye-catching designs and master- While each jewel varies drastically from one to the next,
ful craftsmanship, has resulted in a devoted following of there are two signature themes woven through each Zorab
jewelry lovers who appreciate the finest things in life. collection. The first is color, and the second is animals.
Approximately every three months, Zorab introduces Bright candy-store colors abound, such as those radiating
an impressive new collection of 200 to 300 baubles, all of out of yellow and blue diamonds, pink sapphires and
which are designed and manufactured in-house. By the kunzite. Animal shapes can be found in a snake bangle
end of the third month, the collection has been whittled with onyx and white chalcedony, a rose-sapphire alligator
away, and once a piece is gone, it’s gone for good and will ring and a blue-sapphire lion’s head bangle.
not be reproduced. While Zorab’s works of art are currently available to private
clients and in select retail stores, the company plans to
t re n d s a n d v ie w s
expand and open three flagship stores, in Bombay, China and
Singapore by the end of next year. www.zorabcreation.com
By Amy Gurvitz ■
Israel (Izzy) Itzkowitz, who invented the Princess cut back in 1980,
was feeling a bit restless awhile back to create something new. He has
always loved the Asscher cut, and who doesn’t—it’s really quite beauti-
ful—but he felt that in terms of brilliancy it just didn’t compare to the
Princess. So, one day, as Izzy explains, “over a glass of wine and a cigar,”
the idea came to him of creating the “Most Brilliant Asscher ever” by
combining a traditional Asscher with a Princess cut. Easier said than
done, however, and certainly not “simple.” After six months of trials and
a lot of diamond dust later—(“it wasn’t chocolate we were cutting,” he
says)— Izzy succeeded in creating his patent pending Asscher-Princess
cut, which he calls AcP. It is an Asscher cut above the girdle and a
Princess cut below.
Was it worth the trouble? Definitely. With its 81 facets, the AcP offers
an extraordinarily high degree of brilliance—no other cut can match it.
When measured in diamond light performance tests, the new AcP
always comes out on top, with its parameters always reaching the maxi-
mum. Even more important, though, is the reaction his cut is getting
from consumers, especially brides, who adore the superb sparkle of the
AcP in both solitaires and set in bands. After all, when it comes to
diamonds, what could be better than the beauty of an Asscher unless it
is a brilliantly beautiful Asscher-Princess combination.
Quadamas 213.995.9595
66
ttre
rennd
dss aan
hhoott & ndd vvie
& nnootteewiewwss
Sometimes the
Sometimes the simplest
simplest things
things make
make the the most
most impact.
impact. At At Makur
Makur
woorrtthhyy
Designs, the
Designs, the basic
basic ideas
ideas ofof color,
color, form
form andand texture—while
texture—while seemingly
seemingly
subtle—join together
subtle—join together toto create
create something
something extraordinary.
extraordinary. Whether
Whether itit isis their
their
signature rose gold, diamond accented suites or
signature rose gold, diamond accented suites or the award-winning the award-winning
Morganite Collection,
Morganite Collection, thethe Makur
Makur Designs
Designs look
look remains
remains highly
highly identifiable.
identifiable.
Introduced in 2007, the Morganite Collection is
Introduced in 2007, the Morganite Collection is the perfect matchthe perfect match
for Makur’s acclaimed 18-karat rose gold jewelry; the
for Makur’s acclaimed 18-karat rose gold jewelry; the combination of combination of
morganite and rose gold harmonizes color and design. A
morganite and rose gold harmonizes color and design. A natural gemstonenatural gemstone
from the
from the beryl
beryl group,
group, morganite
morganite boasts
boasts fine
fine pink
pink or
or gentle
gentle lilac
lilac hues
hues thatthat
perfectly complement
perfectly complement rose rose gold
gold and
and bring
bring warm,
warm, earthy
earthy tones
tones to
to life.
life. “The
“The
Morganite Collection
Morganite Collection hashas been
been very
very well
well embraced,”
embraced,” says
says Arlene
Arlene Hagopian,
Hagopian,
who works
who works with
with husband-designer
husband-designer Masis.
Masis. “Retailers
“Retailers and
and consumers
consumers truly truly
appreciate the elegant color and durability of morganite, and how itit
appreciate the elegant color and durability of morganite, and how
compliments our
compliments our 18kt
18kt rose
rose gold
gold settings.
settings. Entirely
Entirely hand-crafted,
hand-crafted, the the jewelry
jewelry
universally appeals to women. Just as important,
universally appeals to women. Just as important, morganite is morganite is cost
cost
effective—less expensive than pink diamonds, and naturally
effective—less expensive than pink diamonds, and naturally brilliant”, brilliant”,
Arlene continues.
Arlene continues. A A ring
ring from
from the
the Morganite
Morganite Collection
Collection wonwon the
the 2008
2008 JCK JCK
Best in
Best in Show
Show in in colored
colored stones.
stones.
This season,
Arlene Hagopian they are adding new designs and suites to its existing
collection, to debut at Las Vegas. So will a fresh addition in which Makur
makurinfo@yahoo.com
will be combining
By Jessica Teisch a new■ element with rose gold.
Arlene Hagopian
makurinfo@yahoo.com
By Jessica Teisch ■
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t re nds a nd v ie w s
AnnaLynne McCord in a one of a kind necklace by Yuka Kobayashi. Glenn Close in platinum and diamond earrings. Julia Louis-Dreyfus in Neil Lane.
Julie Benz in Gem Platinum. Toni Collette in a platinum and jade bracelet. Blake Lively in Lorraine Schwartz.
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09-547
P L E A S E V I S I T U S AT W W W. P R E C I S I O N S E T. C O M O R C A L L 8 0 0 4 4 2 5 6 9 3
For the authorized Charles Krypell retailer nearest you please call 1.800.487.8765
or visit us online at www.charleskrypell.com