Eizzel Marie C.

Samson Strategic Business Analysis

AC 301 (TTh – 6:30 to 8:00) Prof. Noel Teves

VALUE CHAIN ANALYSIS: WACK WACK GOLF AND COUNTRY CLUB

The Wack Wack Golf & Country Club is one of the most prestigious and elite golf clubs
in the country, it has 18-hole championship courses, simply called the East and the West courses.
One of which is the globally recognized East Course, where the major tournaments are organized
like the big ones. Since this type of service industry is expensive especially for ordinary people
and mostly, its target market are the elites and to cater this wealthy few, the organization uses a
differentiation strategy through offering a quality and unique service that will satisfy their
customer wants and needs and provide an incredible experience to its members to increase their
competitive advantage in the industry.

The value chain of Wack Wack Golf and Country Club will be examined because by
analyzing its internal practices, the organization will be able to know the strategic advantages or
its weaknesses. The value chain of the business is analyzed by recognizing the company's
following primary activities:

PRIMARY ACTIVITIES

Inbound Logistics

Wack Wack Golf and Country Club provides its own catering services in order to ensure
that the food they serve is of the finest quality. The food is prepared and served by three
renowned caterers, namely FDI, The Plaza and PVL, that can be seen on their website and are
recognized for the high-quality services they provide. The organization ensures that they fulfill
every client's different demands with its differentiation approach, by providing them a range of
custom food options in their menus in line with the customer's budget. This programs did in turn
profit them by building consumer value toward rivals. As I was browsing, there are no
information available on the distribution of golf equipment and other similar items because of
limited resources on the net.
Operations

  The club has two impressive 18-hole championship courses, such As the East Course and
The West Course. The East is a little longer and tougher than the West Course. Some prestigious
events like the Asian Tour, Philippine Open Championship and the World Cup held in 1977 was
also hosted in the widely renowned East course. Additionally, there are several facilities
available to accommodate the relaxation needs and further playing of its members. They have 2
dining halls and a Pavilion which can be split in two. They also have bars and lounges with an
exclusive pool area as well as, air-conditioned locker rooms, gym, pro shop, gift shop, barber
shop and beauty salon.

Outbound Logistics

For the outbound logistics, The Club Pro-Shop provides the new and finest golf
equipment and accessory to its members and guests and besides there are helpful and skilled
staffs that can help you find the right stuff for your game – whether you're a newbie or a
professional. Also, the green landscape is being preserved by a well-known company, VMJ
Evergreen Golf Maintenance and Development Corporation, committed to maintaining golf
courses on the Philippines Island. Lastly, the club is open for course tour and tournaments
however they only provide tournament bookings funded by Club members. This offerings of the
club can add value to the experience of their customers because they will feel that the club is
giving importance to them by providing quality products and services as well as the facilities are
being maintained.

Marketing and Sales

As one of the most prominent and exclusive golf clubs in the Philippines, Wack Wack
Golf and Country Club's marketing team is directed mostly on elite individuals. The golf club
don’t have any social media advertisements and have concentrated only on optimizing their
available assets on their target market. Thus, The recommendations and feedbacks of the active
members of the club and its location would help to draw more members since it is surrounded by
five-star hotels such as Shangri-La, Discovery Suites, Holiday Inn Galleria Manila, Marco Polo
Ortigas, The Linden Suites and the Richmonde Hotel, this hotels would help to boost their long-
term performance since its accessible to the club and the players or members can stay in one of
these hotels.

Service

Wack Wack Golf and Country Club is a private club by which guests should be
accompanied by a member of the club and at least one day before the play date, visitor
reservations must be made. The club provides also professional coaches for golf beginners, they
also guarantee that the beginners will actually experience to be a PRO golfer in one day with
their easy techniques. Further, by offering the finest services and hiring helpful staff to support
them, the club aims to provide its members and visitors with the best service possible. In
addition, they have world-class amenities that are shown by how highly known their golf course
is. Finally, there are a number of menu choices that are also customizable for participants,
customers, or visitors, mostly in budget but also classy and high quality.

To further understand and assess the value chain of the business it is analyzed by recognizing the
company's following supporting activities:

SUPPORT ACTIVITIES

Procurement

For the procurement, to effectively handle their supplies and services, the club guarantees
the supplies of food that the restaurant serves are of good quality because it is prepared and
served by three renowned caterers, namely FDI, The Plaza and PVL. They also guarantee that
the pro-shop shop provides the new and finest golf equipment and accessory to its members. The
club made sure that they giving the best quality and in great condition products and services for
their customers.

Technology Development

The golf club provides free Wi-Fi in the clubhouse for the golfers and they also have
motorized carts. The club has its own official website wherein the members and its guests can
search out and book their stuff. Moreover, their site is user-friendly wherein you can already
check all the rates and amenities being offered and you can also see at the upper right corner of
the site, the golf weather are being monitored and for any inquiries or any bookings, the contact
number and e-mails are also posted on their site.

Human Resource Management

Wack Wack Golf and Country Club also guarantees that their golf coaches are
professionals so they can provide the best service possible to their members and guests.
Additionally, the staffs supervising the Pro-shop are friendly and well-informed about the
products being offered so they can help their customers to find the right equipment that they need
when playing. The management also ensures that they hired staffs that are professionals and
well-informed in their field.

Firm Infrastructure

The Wack Wack Board of Directors determines the long-term direction and policies of
the Club including the President, Vice President, Corporate Secretary, Treasurer, Chairman for
Membership and Auction Committee, Grounds Committee, Legal Committee, Sports & Games
Committee and House Committee.

 Identify key resources and processes that represent strengths, areas that need improvement,
and opportunities to develop a competitive advantage. 

Based from what I’ve research online, Wack Wack is almost full with services that
follow strict international standards which is a must for a tourist golfers. The strengths of the
Wack Wack Golf and Country Club is its services and world-class amenities which the club
maintains regularly. They are also located in the center of Metro Manila which is accessible to
many luxury hotels in the metro. In addition, the food is prepared and served by three renowned
caterers which guarantees the quality and best-tasting foods they offer to their customers. Particularly,
some of the most prestigious competitions take place in the internationally known East course. In
fact, they are included in the top 100 golf courses in the world which is great advantage for them
since they have already established their name. This strengths helps the company to gain
competitive advantage among its rivals in the industry.
 On the other hand, they still need to improve their marketing although they have a very
informative website still, they have very limited sources and information about them. The club
must optimize their marketing efforts they have to advertise especially in social media as well as
building their brand ambassadors because it plays a significant role on improving their public
image since it will help them to attract more guests to become their club members. Moreover, for
the club to continuously operate in the long run and to create more opportunities they should
maintain their competent management and know the current trends in the industry by considering
research and development this can be done by innovating their technology such as installing
smart technology in their golf carts, develop mobile application, automate their driving range. In
addition, they should also improve their food and drinks menu and update their pro-shop with
latest equipment and gears in playing golf since it also create some revenue through retail sales.
Thus, the club should fully utilize their strengths and opportunities because it will help them to
satisfy and create more value to their customer.

References:

(2018). Retrieved February 21,2020, from https://wackwack.com/

About The GolfPH TeamGolfPH is a Golf Digital Media Company started back in 2009. We
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Club Info. Retrieved February 22, 2021, from https://www.golfph.com/golf-courses/wack-
wack-golf-and-country-club/

Chalberg, A. (2020, August 21). How to run a Golf Course: 18 golf course management tips.
Retrieved February 22, 2021, from https://koronapos.com/how-to-run-a-golf-course/

Philippines Golf Courses. (2021, February 11). Wack wack Golf & country Club, Mandaluyong,
Manila, Philippines. Retrieved February 23, 2021, from
https://www.golfcoursesphilippines.com/golf-courses-manila/wack-wack-golf-country-
club-mandaluyong-manila-philippines/

Rating, W., See other reviews from Kimi Hoshiyama, See other reviews from Bob McCoy, &
See other reviews from Vince Siy. (2021, February 02). Wack wack (East) - Philippines.
Retrieved February 23, 2021, from https://www.top100golfcourses.com/golf-course/wack-
wack-east
Wack wack Golf & Country Club: Manila, Philippines golf course. (n.d.). Retrieved February
22, 2021, from https://www.golfasian.com/golf-courses/philippines-golf-
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