Social Media Utilization and Its Effect
Social Media Utilization and Its Effect
March 3, 2017
ii
ACKNOWLEDGMENT
First of all, we would like to thank our Almighty God who gives wisdom,
knowledge and understanding in making this research paper. Without Him, we
can’t do this alone.
And we would like to thank our parents: Mr. and Mrs. Garcia; Mr. and
Mrs. Maitem; Mr. and Mrs. Davin, Mr. and Mrs. Guillen and Mr. and Mrs.
Salvaleon for the financial support and supporting us to finish this research
paper.
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DEDICATION
DECLARATION OF ORIGINALITY
We, Alfred Glenn S. Maitem, Chara Joy B. Davin, Ann Gia A. Guillen,
Mary Rose Y. Garcia and Lywylyn L. Salvaleon, declare that this research
is original to the best of our knowledge. We declare further that this activity
was undertaken by us.
LYWYLYN L. SALVALEON,
Researchers
March 3, 2017
Date Signed
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ABSTRACT
TABLE OF CONTENTS
Page
ACKNOWLEDEGMENT …………………………………………………………… ii
DEDICATION……………………………………………………………….... iii
ABSTRACT ……………………………………………………………………... v
TABLE OF CONTENTS………………………………………………………... vi
CHAPTER
Introduction ……………………………………………………….. 1
Theoretical Framework…………………………………………….
Conceptual Framework…………………………………….
Research Design…………………………………………………
Respondents………………………………………………………
Research Instruments…………………………………………
Data Analysis…………………………………………………
Summary………………………………………………………
Conclusions…………………………………………………
Recommendations…………………………………………………
REFERENCES………………………………………………
APPENDICES……………………………………………
CURRICULUM VITAE……………………………….
LIST OF TABLES
LIST OF FIGURES
Introduction
Many established studies have shown the influence of the internet in our
society nowadays. Internet has indeed revolutionized the information era with
emerged in the internet, and one technology that is creating a big impact with
networks. The evolution of social media has cut across all facets of society
with its positive and negative impacts. Social media has transformed and
Among the vast variety of online tools which are available for communication,
social networking sites (SNS) have become the most modern and attractive
academic work and taking most of their productive time. On the other hand,
project, have group discussions about class material or use the social
networking sites as a way to keep in contact when a student who has been
shows that technology is evolving at a very fast rate and its effect is very
apparent in the current generation. But as it is, technology like two sides of a
extent influenced by social networking. Most likely that this high influence may
have been result of easy access to and brought about by the accessibility of
gadgets like cell phones with mobile data and Wi-Fi connection. The
affordability and availability of these gadgets in the market may have been
Teenagers now use the internet for the majority of their daily activities and
information gathering as opposed to older generations who used resources
like the television or newspaper (Lewis, 2008). As per the survey conducted
by Pew Research Center, 72 percent of high school and 78 percent of college
students spend time on Facebook, Twitter, Instagram, etc. These numbers
indicate how much the student community is involved in this virtual world of
social networking.
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that they were using Facebook for academic purposes. The positive aspect of
online communities is that youths can utilize them for academic assistance
and support (Lusk, 2010). Social media can yield many benefits for the young
participating in book discussion blogs and writing for real audiences. There
are new Web tools emerging all the time that are enhancing learning (Brydolf,
2007).
Madden (2011) stated that the utilization of Facebook has been found to
also, this sense of belonging has in and of itself been positively correlated
of adolescence, and SNS use has made it possible for one’s own display of
However, Jacobsen & Forste (2011) concluded that the electronic media
use is negatively associated with grades. They also found out that about two-
thirds of the students reported using electronic media while in class, studying
or doing homework.
4
the idea of multitasking, which students perform different types of actions like
searching information online while studying. This point out that multitasking
skill could affect the concentration of a student not only in academics but also
in the everyday task of a student because for example a student has a lot of
This study complements the idea of Yeboah and Ewur (2014) that social
media takes much time of the students studies time, results in procrastination
academic preparation.
In a 2012 news article of the Irish Times, it pointed out that facebook can
impact study habits of students. This application is easily get through the
phone and only needs WIFI where you can easily connect everywhere. As a
matter of fact, there are more students who used their phones, iPad while
tired in class. As a result, they do not understand that their teacher taught
Power (2012) on her research paper sees SNS as “a coin that has two
sides”, meaning that there are dual effects of SNS. She cited the negative
side of social media usage such as distraction to the users, spending fewer
hours per week studying, having a lower mean grade point average, and
engages in procrastinating behavior. She also stated the good effect, with the
statement saying that the potential for using social media sites to further the
goal of education is immerse, and teachers are making the faraway into the
understanding to the issue that circulate to the social media and its effect to
the study habits of the students. This has also helped in formulating the
Theoretical Framework
students. This research was based from the study of Osharive (2015), Judilla
and Gemora (2015), Nayzabekov (2012), Power (2012) and Yeboah and
Ewur (2014).
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between social media utilization and study habits. Such studies include de
Villiers (2010), Lusk (2010), Madden (2011) and Jacobsen & Forste (2011).
Olutola, et al. (2016) used students study habit as the dependent variable.
social media and study habits. Thus, students level of use of social media is
positively related to study habit. This means that the more the use of social
media by the students, the better is students study habits. His independent
Conceptual Framework
This study aims to determine the relationship between study habits and
utilization of social media specifically to achieve the following objectives:
3.) And to identify the influence between utilization of social media and study
habit of the students.
Chapter 2
METHOD
Research Design
Respondents
Research Instruments
The data used in this proposed study were taken from the survey
results of Davao City National High School students. It was collected using a
survey questionnaire. The survey was created using suitable questions
modified from related research and individual questions formed by the
researcher. The survey was comprised of 5 questions, which were related to
the participant’s perception regarding the utilization of social media and its
effects to the study habits of the student. In the questionnaire, multiple choice
questions was used to know the frequency of usage and the amount of time
student spends in Social Media Sites which used to establish the perceived
effects of Social Media Sites to their study habits. The researchers assured
confidentiality of their survey sheets since the identities are not important. The
researchers also understood that people’s consciousness may also affect
their honesty and effectiveness in answering the survey, and so, the
researchers gave people the option of being anonymous. Participants were
given time to respond and then the researchers collected the data. There
were no incentives offered for participating in the research.
Data Analysis
The percentage and frequency were used to identify the utilization rate
of social media and the level of study habit base on hours spent. Descriptive
analysis was used to determine relationship between the utilization of social
media and study habit of the students in Davao City National High School.
Chapter 3
RESULTS AND DISCUSSION
This chapter deals with the presentation, analysis and interpretation of the
data gathered in answering the problems.
FACEBOOK
40%
35%
Percentage of students
30%
25%
20%
15%
10%
5%
0%
More than 8-12 4-8 hours 2-4 hours Less than 2 never
12 hours hours hours
Utilization hours
Figure 2 show that 70% of the respondents used spent 2-4 hours in
using Facebook during weekdays.
YOUTUBE
35%
30%
Percentage of students
25%
20%
15%
10%
5%
0%
More than 8-12 4-8 hours 2-4 hours Less than 2 never
12 hours hours hours
Utilization hours
TWITTER
70%
60%
Percentage of students
50%
40%
30%
20%
10%
0%
More than 8-12 4-8 hours 2-4 hours Less than 2 never
12 hours hours hours
Utilization hours
Figure 4 show that 60% of the respondents do not used Twitter during
weekdays.
INSTAGRAM
60%
Percentage of students
50%
40%
30%
20%
10%
0%
More than 8-12 4-8 hours 2-4 hours Less than 2 never
12 hours hours hours
Utilization hours
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Figure 6: Bar Chart Showing the Frequency of Facebook Utilization by
the Students of Davao City National High School during Weekends
FACEBOOK
40%
35%
Percentage of students
30%
25%
20%
15%
10%
5%
0%
More than 8-12 4-8 hours 2-4 hours Less than 2 never
12 hours hours hours
Utilization hours
15
Figure 7: Bar Chart Showing the Frequency of YouTube Utilization by
the Students of Davao City National High School during Weekends
YOUTUBE
35%
30%
Percentage of students
25%
20%
15%
10%
5%
0%
More than 8-12 4-8 hours 2-4 hours Less than 2 never
12 hours hours hours
Utilization hours
TWITTER
70%
60%
Percentage of students
50%
40%
30%
20%
10%
0%
More than 8-12 4-8 hours 2-4 hours Less than 2 never
12 hours hours hours
Utilization hours
16
Figure 7: Bar Chart Showing the Frequency of Instagram Utilization by the
Students of Davao City National High School during Weekends
INSTAGRAM
40%
35%
Percentage of students
30%
25%
20%
15%
10%
5%
0%
More than 8-12 4-8 hours 2-4 hours Less than 2 never
12 hours hours hours
Utilization hours
Figure 10: Bar Chart Showing the Most Utilized Social Networking Sites
60
50
40
No. of Students
30
20
10
0
Facebook YouTube Twitter Instagram Google Skype Tumblr Pinterest
Social Media Tools
Most Used Social Media Tool for Educational Purpose. As shown in figure
11 below, 0 out 50 respondents do not used Skype, Tumblr and Instagram as
educational purposes.
Figure 11: Bar Chart Showing the Most Used Social Media Tool for
Educational Purposes
60
50
40
NO. of Students
30
20
10
0
facebook YouTube Twitter Instagram Google Skype Tumblr Pinterest
Socia Media Tools
Figure 11 show that the most used Social Media Tool for Educational
Purposes is Google with the highest degree of percentage.
Figure 12: Bar Chart shows the level of study habit base on hours Spent
35
30
25
No. Of Students
20 Weekdays
15 Weekends
10
5
0
More than 6-7 hours 4-5 hours 1 hour Never
8 hours
Utilization Hour
18
Figure 12 show that during weekdays, 70% of the respondents spent 1
hour in studying and 36% of the respondents spent 1 hour in studying
during weekends.
Chapter 4
SUMMARY, CONCLUSIONS AND RECOMMENDATIONS
Summary
1. A.) Students use social media more frequently during
weekends.
B.) The most utilized social networking site by students is
Facebook.
C.) The most used social media for educational purposes is
Google.
2. Most of the students spend time on studying for only 1
Conclusions
This study aimed to determine the relationship between social media
utilization to the study habits of a student. To achieve this, a survey was
conducted to the students of Davao City National High School. The results
showed that there is a negative effect of the relationship between social
media utilization and the study habit. This conclusion conforms to the position
of Nayzabekov (2012) and Yeboah and Ewur (2014). On the other hand, the
result is opposite to Olutola.et al. (2016) study. This means that there could
be other possible factors to be considered just like what type of social
networking site a student use.
Recommendations
The following recommendations were made based on the results of this study:
2. The usage of social media during study time should be limited
because of negative impacts on students’ concentration.
3. The research should perform on students with specific grade
level in order to generalize the results.
4. Time management in using social media and studying.
References
Lewis, Seth (2008)
http://www.academia.edu/170825/Where_Young_Adults_Intend_to_Get_New
s_in_Five_Years
http://www.academia.edu/5707332/Effects_of_Social_Networking_Sites_on_t
he_Academic_Excellence_of_the_Students
Power, Elizabeth (2012)
https://www.slideshare.net/liz99power/effect-of-online-social-networking-sites-
on-student-engagement-and-achievement
http://manuscript.advancejournals.org/uploads/98c617288f3ecc8763590f0e65
41ee71b24de9317097998a39851932464ac34d/Manuscript/5519.pdf
http://www.academia.edu/11325295/SOCIAL_MEDIA_AND_ACADEMIC_PE
RFORMANCE_OF_STUDENTS_IN_UNIVERSITY_OF_LAGOS
http://citeseerx.ist.psu.edu/viewdoc/download?
doi=10.1.1.821.8411&rep=rep1&type=pdf
http://www.jaistonline.org/NwabuezeAduba-2k14.pdf
http://files.eric.ed.gov/fulltext/EJ1089804.pdf
http://files.eric.ed.gov/fulltext/EJ1105127.pdf
http://digitalcommons.unl.edu/cgi/viewcontent.cgi?
article=3446&context=libphilprac
http://research.lpubatangas.edu.ph/wp-content/uploads/2014/08/GSRJ-
EFFECTS-OF-SOCIAL-NETWORKING-SITES.pdf
http://www.ijsrp.org/research-paper-0514/ijsrp-p29125.pdf
Appendices
Appendix A
How often do you use social media during weekend and weekdays? (Put √)
WEEKEND
Social More than 8-12 hours 4-8 hours 2-4 hours Less than 2 never
media 12 hours hours
YouTube
WEEKDAYS
Social More than 8-12 hours 4-8 hours 2-4 hours Less than 2 never
media 12 hours hours
Twitter
YouTube
Appendix B
Appendix C
1. Which of the following social media tools do you use? (Choose all that
apply)
A. Twitter
B.Facebook
C.YouTube
D.Skype
E.Google
F.Instagram
G.Tumblr
H.Pinterest
2. Which of the following social media tools do you use for educational
purposes?
A. Twitter
B.Facebook
C.YouTube
D.Skype
E.Google
F.Instagram
G.Tumblr
H.Pinterest
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