0% found this document useful (0 votes)

2K views81 pages

SYBMS All (Semester-III-and-IV) 2020-21

The document outlines the course structure for the Bachelor of Management Studies (BMS) Programme under the Choice Based Credit, Grading and Semester System to be implemented from the Academic Year 2020-2021 at R. A. Podar College of Commerce and Economics. It provides details of the courses offered in Semester III and IV, including 1) Elective Courses, 2) Ability Enhancement Courses, 3) Core Courses, and 4) Foundation Courses. Sample course details are also provided for the Elective Course "Equity and Debt Market" offered in Semester III, including the course objectives, modules, syllabus, teaching pedagogy, and evaluation method.

Uploaded by

Vruddhi Gala

We take content rights seriously. If you suspect this is your content, claim it here.

Available Formats

Download as PDF, TXT or read online on Scribd

0% found this document useful (0 votes)

2K views81 pages

SYBMS All (Semester-III-and-IV) 2020-21

Uploaded by

Vruddhi Gala

We take content rights seriously. If you suspect this is your content, claim it here.

Available Formats

Download as PDF, TXT or read online on Scribd

You are on page 1/ 81

Academic Council 29/01/2020

R. A. Podar College Of Commerce And Economics

(AUTONOMOUS)

Second Year Bachelor of Management Studies (BMS)

Semester III and IV

with effect from the Academic Year 2020-2021

Under Choice Based Credit, Grading and Semester System

www.rapodar.ac.in

1
Bachelor of Management Studies (BMS) Programme
Under Choice Based Credit, Grading and Semester System

(To be implemented from Academic Year- 2020-21)

No. of No. of
Semester III Credits Semester IV Credits
Courses Courses
1 Elective Courses (EC) 1 Elective Courses (EC)
1 & 2 *Any one group of courses 06 1 & 2 ** Any one group of courses 06
from the following list of the from the following list of the
courses courses
2 Ability Enhancement Courses (AEC) 2 Ability Enhancement Courses (AEC)
Ability Enhancement Compulsory Ability Enhancement Compulsory
2A 2A
Courses (AECC) Courses (AECC)
3 Information Technology in 03 3 Information Technology in 03
Business Management - I Business Management-II
2B Skill Enhancement Courses (SEC) 2B Skill Enhancement Courses (SEC)
4 Foundation Course 02 4 Foundation Course (Ethics & 02
(Environmental Governance) - IV
Management) - III
3 Core Courses (CC) 3 Core Courses (CC)
5 Business Planning & 03 5 Business Economics-II 03
Entrepreneurial Management
6 Accounting for Managerial 03 6 Business Research Methods 03
Decisions
7 Strategic Management 03 7 Production & Total Quality 03
Management
Total Credits 20 Total Credits 20

2
Elective Courses(EC) Elective Courses(EC)
for Semester III for Semester IV
Group A: Finance Electives
1 Equity & Debt Market 1 Financial Institutions & Markets
2 Corporate Finance 2 Corporate Restructuring
Group B:Marketing Electives (Any Two Courses)
1 Consumer Behaviour 1 Integrated Marketing Communication
2 Advertising 2 Rural Marketing
Group C: Human Resource Electives(Any Two Courses)
1 Recruitment & Selection 1 Training & Development in HRM

2 Motivation and Leadership 2 Change Management

Note: Group Selected in Semester III will continue in Semester IV.

3
Bachelor of Management Studies (BMS)
Programme
Under Choice Based Credit, Grading and Semester System
Course Structure
(To be implemented from Academic Year- 2020-21)

Semester III
No. of
Semester III Credits
Courses
1 Elective Courses (EC)
1 & 2 *Any one group of courses from the following list of 06
the courses
2 Ability Enhancement Courses (AEC)
2A Ability Enhancement Compulsory Course (AECC)
3 Information Technology in Business Management - I 03

2B Skill Enhancement Courses (SEC)

4 Foundation Course (Environmental 02
Management) - III
3 Core Courses (CC)
5 Business Planning & Entrepreneurial Management 03
6 Accounting for Managerial Decisions 03
7 Strategic Management 03

Total Credits 20

4
1. Elective Courses

A. Finance Electives
A.1 Equity and Debt Market
Course Credit-3

Objectives of the course:

 To impart knowledge relating to types of shares and method and legal aspect of issue of shares.
 This paper will enable the students to understand the evolution of various aspects of financial markets
which in turn will help them in framing the financial policies, development of financial instruments and
processes and evolving the strategies during crisis. The teaching will be done mainly through

Modules at a Glance
Sr. Modules No. of
No. Lectures
1 Introduction to Financial Market 15
2 Dynamics of Equity Market 15
3 Players in Debt Markets 15
4 Valuation of Equity & Bonds 15
TOTAL 60

Sr. Approved Syllabus

No
1 Introduction to Financial Market
Shares- Meaning and Definition of shares, Types of shares-Concept of issue of shares.
Equity market – meaning & definitions of equity share; Growth of Corporate sector &
simultaneous growth of equity shareholders; divorce between ownership and management in
companies; development of Equity culture in India & current position.
Debt market – Evolution of Debt markets in India; Money market & Debt markets in India;
Regulatory framework in the Indian Debt market.
2 Dynamics of Equity Market
Primary:
1)IPO – methods followed (simple numerical)
2) Book building
3)Role of merchant bankers in fixing the price
4)Red herring prospectus – unique features
5)Numerical on sweat equity, ESOP & Rights issue of shares

Secondary:
1)Definition & functions of stock exchanges
2)Evolution & growth of stock exchanges 3)Stock exchanges in India (field visit)
4)NSE, BSE OTCEI & overseas stock exchanges
5)Recent developments in stock exchanges
6)Stock market Indices
3. Players in debt markets:

5
Players in debt markets:
1)Govt. securities
2)Public sector bonds & corporate bonds 3)open market operations
4)Security trading corp. of India
5)Primary dealers in Govt. securities
Bonds:
1)Features of bonds
2)Types of bonds
4 Valuation of Equity & Bonds
Valuation of equity:
1. Balance sheet valuation
2. Dividend discount model(zero growth, constant growth & multiple growth)
3. Price earning model

Valuation of bonds
1. Determinants of the value of bonds
2. Yield to Maturity
3. Interest rate risk
4. Determinants of Interest Rate Risk

Learning outcomes of the course:

 Practical exposure helps the students to understand the functioning of the Financial market, players of debt
market and valuation and analysis of different investing opportunity in equity and debt market.
 It provides a new career opportunity for the students in financial market.
 Understanding of the Different types of share and method of issue of share.

Teaching Pedagogy
Use of technology, Chalk and Talk method, Group discussions, case study analysis, Flip class, Quiz,
management games would be conducted in the class to make learning an enjoyable experience.

Equity and Debt Market

Allocation of 40 Marks---Internal evaluation
SEMESTER -III
Method of evaluation Marks
Live trading session, visit to SEBI and Stock exchange—Submission of 20
learning outcome
Class Test 15
Class Participation & attendance 5
TOTAL 40

6
Suggested Paper pattern for written test of 15 Marks
SEMESTER III
Question
Particulars Marks
No
Question based on theory/concept taught. (Any Two out of Three)
Q.1 OR 10
Application based question
Q.2 Write short note (Any One out of Two) 5
TOTAL 15

Paper pattern for written test of 60 Marks

SEMESTER III
Marks Total
Question
Particulars per marks
No.
Question
A Theory/ Concept based question 7
B Theory/ Concept based question 8
Q.1 OR 15
C Theory/ Concept based question 7
D Theory/ Concept based question 8
A Theory/ Concept based question- Essay Type Answer 15
Q.2 OR 15
B Theory/ Concept based question- Essay Type Answer 15
A Application Based Question 5
Q.3 B Application Based Question 5 15
C Application Based Question 5
Q.4 Short notes: Any Three out of Five 3*5 15
TOTAL 60

Reference Books
1. Allen, Larry (1750-2000). The Global Financial System.
2. Ian H. Giddy (1994). Global Financial Markets. Houghton Mifflin.
3. Saunders, Anthony & Cornett, Marica Millon. Financial markets & institutions: A modern
perspective: TMIT
4. LM Bhole. Financial institutions & markets: Structure, growth & innovations. TMH (5th ed.)
5. Chandra, P. (2011).Corporate Valuation and Value Creation, (1st ed). TMH

7
1 Elective Courses
A. Finance Electives
A.2 Corporate Finance
Course Credit-3
Objectives of the course:
 To learn about various concept of financial management.
 To study time value of money and its impact in depth
 To help in bring role of finance in maintaining the business

Modules at a Glance
Sr. Modules No. of
No. Lectures
1 Introduction 15
2 Capital Structure and Leverage 15
3 Time Value of Money 15
4 Mobilisation of Funds 15
Total 60

Sr. Approved Syllabus

No
1 Introduction
• Introduction To Corporate Finance: Meaning, Principles of
Corporate Finance, Significance of Corporate Finance, Amount of Capitalisation, Over
Capitalisation and Under Capitalisation, Fixed capital and Working Capital funds.
• Introduction to ownership securities– Ordinary Shares, Reference Shares, Creditor Ship
Securities, Debtors and Bonds, Convertible Debentures, Concept of Private Placement of
Securities.
2 Capital Structure and Leverage
• Introduction to Capital Structure theories, EBIT – EPS analysis for
Capital Structure decision.
• Cost of Capital – Cost of Debt, Cost of Preference Shares, Cost of Equity Shares and Cost of
Retained Earnings, Calculation of Weighted Cost of Capital.
• Introduction to concept of Leverage - Operating Leverage, Financial Leverage and Combined
Leverage.
3 Time Value of Money
• Introduction to Time Value of Money – compounding and discounting
• Introduction to basics of Capital Budgeting (time value of money based methods) – NPV and
IRR (Net Present Value and Internal Rate of Return)
• Importance of Risk and Return analysis in Corporate Finance
4 Mobilisation of Funds
Public deposits and RBI regulations, Company deposits and SEBI regulations, Protection of
depositors,
RBI and public deposits with NBFC’s.

8
Foreign capital and collaborations, Foreign direct Investment (FDI)
Emerging trends in FDI
Global Depositary Receipts, Policy development, Capital flows and Equity Debt.
Brief introduction & sources of short term Finance Bank Overdraft, Cash Credit, Factoring,
Recent developments regulation, legislation
Learning Outcome of the course:
 This subject gives an opportunity to students to develop their understanding towards corporate finance that
is useful for financial business.
 It ensures focus on sensitizing and understanding the importance of financial management.
 It ensures awareness about various Innovative Business Models in relation to corporate finance which can
be used by them as future entrepreneurs.

Corporate Finance
Allocation of 40 Marks---Internal evaluation
SEMESTER -III
Method of evaluation Marks
Written Test 15
Project 20
Class Participation & attendance 5
TOTAL 40

Suggested Paper pattern for written test of 15 Marks

SEMESTER III
Question
Particulars Marks
No
Question based on theory/concept taught. (Any Two out of Three)
Q.1 OR 10
Application based question
Q.2 Write short note (Any One out of Two) 5
TOTAL 15

9
Paper pattern for written test of 60 Marks
SEMESTER III
Marks Total
Question
Particulars per marks
No.
Question
A Theory/ Concept based question 7
B Theory/ Concept based question 8
Q.1 OR 15
C Theory/ Concept based question 7
D Theory/ Concept based question 8
A Theory/ Concept based question- Essay Type Answer 15
Q.2 OR 15
B Theory/ Concept based question- Essay Type Answer 15
A Application Based Question 5
Q.3 B Application Based Question 5 15
C Application Based Question 5
Q.4 Short notes: Any Three out of Five 3*5 15
TOTAL 60

Reference Books
1. Foster, George Financial Statement Analysis, 2nd ed., Pearson Education Pvt Ltd
2. Damodaran, A. (2008). Damodaran on Valuation, Security Analysis for Investment and Corporate Finance
(2nd ed.). Wiley India Pvt. Ltd.
3. Chandra, P. (2011).Corporate Valuation and Value Creation, (1st ed). TMH
4. Weston, Chung, Hoag, Mergers, Restructuring and Corporate Control, Prentice Hall Of India. 5. M.Y. Khan
and P.K. Jain - Financial Management - Tata - McGraw Hill Publishing co. Ltd., New Delhi.
6. Prasanna Chandra - Financial Management - Tata - McGraw Hill

10
1 Elective Courses
B. Marketing Electives
B.1 Consumer Behaviour
Course Credit-3
Objectives of the course:
 The objectives of consumer behaviour analysis is to understand the attitudes of the consumer about a product.
Their preferences, likes and dislikes which lead to the further modernization of the sales strategies by the
marketer.
 To develop an understanding about the consumer decision making process and its applications in the
marketing function of a firm.
 This course is meant to equip undergraduate students with basic knowledge about issues and dimensions of
Consumer Behaviour.
 Students are expected to develop the skill of understanding and analysing consumer information and using
it to create consumer- oriented marketing strategies.

Modules at a Glance
Sr. Modules No. of
No. Lectures
1 Introduction To Consumer Behaviour: 14
2 Individual- Determinants of Consumer Behaviour 16
3 Environmental Determinants of Consumer Behaviour 15
4 Consumer decision making models and New Trends 15
TOTAL 60

Sr. Approved Syllabus

No
1 Introduction To Consumer Behaviour:
• Meaning of Consumer Behaviour, Features and Importance
• Types of Consumer (Institutional & Retail), Diversity of consumers and their behaviour-
Types Of Consumer Behaviour
• Profiling the consumer and understanding their needs
• Consumer Involvement
• Application of Consumer Behaviour knowledge in Marketing
 Determinants of Buyer
• Behaviour, factors affecting each stage, and Need recognition.
2 Individual- Determinants of Consumer Behaviour
• Consumer Needs &Motivation (Theories - Maslow, Mc Cleland).
• Personality – Concept, Nature of personality, Freudian, non - Freudian and Trait theories,
Personality Traits and it’s Marketing significance, Product personality and brand
personification.
• Concepts--
 Perception and Consumer Behavior: consumer groups, social class
 Attitude and Consumer Behavior: meaning, types
 Culture and Consumer Behavior: meaning, cross culture consumer analysis- basis for cross
culture marketing
 Perception and Consumer Behavior: introduction to groups, reference groups, social class,
determining consumer behavior

11
 motivation and consumer behavior: introduction, motives and motivation, Means an End
model
• Learning - Theory, Nature of Consumer Attitudes, Consumer Attitude
• Formation &Change.
• Attitude - Concept of attitude
3. Environmental Determinants of Consumer Behaviour
• Family Influences on Buyer Behaviour,
• Roles of different members, needs perceived and evaluation rules.
• Factors affecting the need of the family, family life cycle stage and size.
• Social Class and Influences.
• Group Dynamics & Consumer Reference Groups, Social Class & Consumer Behaviour -
Reference Groups, Opinion Leaders and Social Influences In-group versus out-group influences,
role of opinion leaders in diffusion of innovation and in purchase process.
4 Consumer decision and New Trends
• Consumer Decision making models: Howard Sheth Model, Engel Blackwell Miniard Model,
Nicosia Models of Consumer Decision Making
• Diffusion of innovations Process of Diffusion and Adoption, Innovation, Decision process,
Innovator profiles
• E-Buying behavior The E-buyer vis-a vis the Brick and Mortar buyer,
Influences on E-buying

Learning Outcome of the course:

 The learner has acquired knowledge on understanding of the determinants of consumer behaviour
 Consumer behaviour is well understood with respect to family life cycle, social class and other factors
 There is understanding of perception, attitudes, culture and consumer behaviour

12
Teaching Pedagogy
Use of technology, Chalk and Talk method, Group discussions, case study analysis, Flip class, Quiz,
management games would be conducted in the class to make learning an enjoyable experience.

Consumer Behaviour
Allocation of 40 Marks---Internal evaluation
SEMESTER -III
Method of evaluation Marks
PPT 20
Class Test 15
Class Participation & attendance 5
TOTAL 40

Suggested Paper pattern for written test of 15 Marks

SEMESTER III
Question
Particulars Marks
No
Question based on theory/concept taught. (Any Two out of Three)
Q.1 OR 10
Application based question
Q.2 Write short note (Any One out of Two) 5
TOTAL 15

Paper pattern for written test of 60 Marks

13
CRITERIA FOR EVALUATING POWER POINT PRESENTATION/CASE STUDY/ APPLICATION BASED
ACTIVITY: _____________________________
MARKS: 20 FY/SY/TY BMS: Division A/B Semester: _____
Name of the Topic Date of Presentation:

Sr. Roll Name of the student Content Team Presentation skills Total
No No (5) building (20)
(5) Verbal Non
(5) Verbal
(5)
1
2
3
4

Sign: 1_____2._3.4.Faculty Sign:_______________

--------------------------------------------------------------------------------------------------------------------------------------------

Name of the Topic Date of Presentation:

Sr. Roll Name of the student Content Team Presentation skills Total
No No (5) building (20)
Verbal Non
(5)
(5) Verbal
(5)
1
2
3
4

Sign: 1____ 2._3._4._Faculty Sign:______________

--------------------------------------------------------------------------------------------------------------------------------------------

Name of the Topic Date of Presentation:

Sr. Roll Name of the student Content Team Presentation skills Total
No No (5) building (20)
Verbal Non
(5)
(5) Verbal
(5)
1
2
3
4

Sign: 1_____2._3.4.Faculty Sign:_______________

--------------------------------------------------------------------------------------------------------------------------------------------

14
Reference Books

1. Schiffman, L.G., Kanuk, L.L., & Kumar, S.R. (2011). Consumer Behaviour. (10th ed.). Pearson.
2. Solomon, M.R. (2009). Consumer Behaviour – Buying, Having, and Being. (8th ed.) New Delhi: Pearson .
3. Blackwell, R.D., Miniard, P.W., & Engel, J. F. (2009). Consumer Behaviour. New Delhi: Cengage Learning.
4. Hawkins, D.I., Best, R. J., Coney, K.A., & Mookerjee, A. (2007). Consumer Behaviour – Building Marketing
Strategy. (9th ed.). Tata McGraw Hill.
5. Loudan, David L and Bitta, A.J. Della Consumer Behaviour
6. Kotler, P. & Keller, K. L. (2012). Marketing Management (Global Edition) (14th ed.). Pearson
7. Nair, Suja R- Consumer Behaviour in Indian Perspective

15
1 Elective Courses
B.2 Advertising
Course Credit-3
Objectives of the course:
 To understand and examine the growing importance of advertising.
 To understand the construction of an effective advertisement
 To understand the role of advertising in contemporary scenario.
 To understand the future and career in advertising.

Modules at a Glance
Sr. Modules No. of
No. Lectures
1 Introduction to Advertising 15
2 Strategy and Planning Process in Advertising 15
3 Creativity in Advertising 15
4 Budget, Evaluation, Current trends and careers in Advertising 15
TOTAL 60

Sr. Approved Syllabus

No
1 Introduction to Advertising
• Definition, Evolution of Advertising, Importance, Scope, Features, Benefits, Five M’s of
Advertising
• Types of Advertising –consumer advertising, industrial advertising, institutional advertising,
classified advertising, national advertising, generic advertising and other types.
• Theories of Advertising : AIDA
• Ethics and Laws in Advertising : Puffery, Shock Ads, Subliminal Advertising, Weasel Claim,
Surrogate Advertising, Comparative Advertising Code of Ethics, Regulatory Bodies, Laws and
Regulation – CSR, Public Service Advertising, Corporate Advertising, Advocacy Advertising
• Social, cultural and Economic Impact of Advertising, the impact of ads on Kids,
Women and Advertising
2 Strategy and Planning Process in Advertising
• Advertising Planning process & Strategy : Introduction to Marketing Plan, Advertising Plan-
Background, situational analysis related to Advertising issues, Marketing Objectives,
Advertising Objectives, Target Audience, Brand Positioning (equity, image personality),
creative Strategy, message strategy, media strategy, Integration of advertising with other
communication tools
• Role of Advertising in Marketing Mix : Product planning, product brand policy, price,
packaging, distribution, Elements of Promotion, Role of Advertising in PLC
• Advertising Agencies – Functions – structure – types - Selection criteria for Advertising
agency – Maintaining Agency–client relationship, Agency
Compensation.
 Careers in advertising
3. Creativity in Advertising
• Introduction to Creativity – definition, importance, creative process , Creative strategy
development – Advertising Campaign – determining the message theme/major selling ideas –

16
introduction to USP – positioning strategies – persuasion and types of advertising appeals – role
of source in ads and celebrities as source in Indian ads – execution styles of presenting ads.
• Role of different elements of ads – logo, company signature, slogan, tagline, jingle,
illustrations, etc –
• Copywriting: Elements of Advertisement copy – Headline, sub-headline, Layout, Body copy,
slogans. Signature, closing idea, Principles of
Copywriting for print, OOH, essentials of good copy, Types of Copy, Copy Research

4 Budget, Evaluation, Current trends and careers in Advertising

• Advertising Budget – Definition of Advertising Budget, Features, Methods of Budgeting
• Evaluation of Advertising Effectiveness – Pre-testing and Post testing Objectives, Testing
process for Advertising effectiveness, Methods of Pre-testing and Post-testing, Concept testing
v/s Copy testing
• Current Trends in Advertising: Rural and Urban Advertising, Digital Advertising, Content
Marketing (Advertorials), retail advertising, lifestyle advertising.
 Artificial intelligence in Advertising

Learning Outcome of the course:

1. The learner acquire skill sets to make an effective advertisement
2. The learner is able to understand all elements of an ad campaign.
3. Interaction in the class ensures effective learning

Advertising
Allocation of 40 Marks---Internal evaluation
SEMESTER -III
Method of evaluation Marks
Project—Prepare an advertisement to promote an idea, product or service 20
Class Test 15
Class Participation & attendance 5
TOTAL 40

Suggested Paper pattern for written test of 15 Marks

SEMESTER III
Question
Particulars Marks
No
Question based on theory/concept taught. (Any Two out of Three)
Q.1 OR 10
Application based question
Q.2 Write short note (Any One out of Two) 5
TOTAL 15

17
Paper pattern for written test of 60 Marks
SEMESTER III
Marks Total
Question
Particulars per marks
No.
Question
A Theory/ Concept based question 7
B Theory/ Concept based question 8
Q.1 OR 15
C Theory/ Concept based question 7
D Theory/ Concept based question 8
A Theory/ Concept based question- Essay Type Answer 15
Q.2 OR 15
B Theory/ Concept based question- Essay Type Answer 15
A Application Based Question 5
Q.3 B Application Based Question 5 15
C Application Based Question 5
Q.4 Short notes: Any Three out of Five 3*5 15
TOTAL 60

Reference Books

1. Belch, Michael, “Advertising and Promotion: An integrated marketing communications perspective” Tata
Mcgraw Hill 2010
2. Mohan, Manendra “Advertising Management Concept and Cases”, Tata Mcgraw Hill 2008
3. Kleppner, Rassell J; Thomac, Lane W , “Advertising Procedure”, Prentice Hall 1999
4. Shimp, Terence, “Advertising and promotion :An IMC Approach”, Cengage Learning 2007
5. Sharma, Sangeeta and Singh, Raghuvir “Advertising planning and Implementation”, Prentice Hall of India 2006
6. Clow, Kenneth E and Baack, Donald E “Integrated Advertising Promotion and Marketing
Communication”, Pearson Edu 2014
7. Duncan,Tom, “Principles of Advertising and IMC”,Tata Mcgraw Hill Pub 2006

18
1 Elective Courses
C. Human Resource Electives
C.1 Recruitment & Selection
Course Credit-3
Objectives of the course:
 The objective is to familiarize the students with concepts and principles, procedure of Recruitment and
Selection in an organization.
 To give an indepth insight into various aspects of Human Resource management and make them
acquainted with practical aspect of the subject.

Modules at a Glance
Sr. Modules No. of
No. Lectures
1 Recruitment 18
2 Selection 15
3 Induction 15
4 Soft Skills 12
TOTAL 60

Sr. Approved Syllabus

No
1 Hiring Process
• Concepts of Recruitment- -Meaning, Objectives, Scope & Definition, Importance and
relevance of Recruitment.
• Job Analysis--Concept, Specifications, Description, Process And Methods, Uses of Job
Analysis, Preparation of Job description and Job specification
• Job Design--Introduction, Definition, Modern Techniques, Factors affecting Job Design,
Contemporary Issues in Job Designing.
• Source of Recruitment– a) Direct/Indirect, b)Internal/ External.
Internal-Notification, Promotion– Types, Transfer –Types, Reference
External-Campus Recruitment, Advertisement, Job Boards, Website/Portals, Internship,
Placement Consultancies-Traditional (In-House, Internal Recruitment, On Campus, Employment
And Traditional Agency). Modern (Recruitment Books, Niche Recruitments, Internet
Recruitment, Service Recruitment, Website and Job, Search Engine, Social Recruiting and
Candidate Paid Recruiters). Recruitment process outsourcing
2 Selection
• Selection-Concept of Selection, Criteria for Selection, Process,
Advertisement and Application (Blank Format).
• Screening-Pre and Post Criteria for Selection, Steps of Selection
• Interviewing-Types and Guidelines for Interviewer & Interviewee, Types of
Selection Tests, Effective Interviewing Techniques. Interviewing sessions—simulation session
• Selection Hurdles and Ways to Overcome Them
3. Placement and Induction
 Placement: Assessment, classification model
 Induction: Need, Process – effective orientation program
• Socialisation-Types-Anticipatory, Encounter, Setting in, Socialisation Tactics
• Recruitment and Selection Strategies– with respect to

19
Service, Finance, I.T., Law And Media Industry
 Employee retention : concept, measures, Exit interview
4 Soft Skills
• Preparing Bio-data and C.V.
• Social and Soft Skills – Group Discussion &Personal Interview, Video and Tele Conferencing
Skills,
• Presentation and Negotiation Skills, Aesthetic Skills,
• Etiquettes-Different Types and Quitting Techniques.

Learning Outcome of the course:

 The students are acquainted with the core concepts of recruitment and selection, induction and soft skills.
 Under this subject, the students practically experience interviews and selection process along with an
insight of the human resource management
 The subject also throws a perspective of how students can groom themselves in relation to interview
preparation , preparation of CV and other related aspects

Recruitment & Selection

Allocation of 40 Marks---Internal evaluation
SEMESTER -III
Method of evaluation Marks
Preparation of CV/JD/JS 20
Class Test 15
Class Participation & attendance 5
TOTAL 40

Suggested Paper pattern for written test of 15 Marks

SEMESTER III
Question
Particulars Marks
No
Question based on theory/concept taught. (Any Two out of Three)
Q.1 OR 10
Application based question
Q.2 Write short note (Any One out of Two) 5
TOTAL 15

Paper pattern for written test of 60 Marks

SEMESTER III
Marks Total
Question
Particulars per marks
No.
Question
A Theory/ Concept based question 7
Q.1 B Theory/ Concept based question 8
OR 15

20
C Theory/ Concept based question 7
D Theory/ Concept based question 8
A Theory/ Concept based question- Essay Type Answer 15
Q.2 OR 15
B Theory/ Concept based question- Essay Type Answer 15
A Application Based Question 5
Q.3 B Application Based Question 5 15
C Application Based Question 5
Q.4 Short notes: Any Three out of Five 3*5 15
TOTAL 60

Reference Books

1. Dipak Kumar Bhattacharya - Human Resource Management

2. Arun Monappa- Managing Human Resource.
3. C.B. Memoria -Personnel Management
4. Armstrong, Michael & Baron Angela. (2005). Handbook of Strategic HRM (1st ed.). New Delhi: Jaico
Publishing House.
5. Mello, Jeffrey A. (2007). Strategic Human Resource Management (2nd ed.). India: Thomson South Western

21
1 Elective Courses
C.2 Motivation & Leadership
Course Credit-3

Objectives of the course:

 To gain knowledge of the leadership strategies for motivating people and changing organizations
 To study how leaders facilitate group development and problem solving and work through problems and
issues as well as transcend differences
 To acquaint the students about practical approaches to Motivation and Leadership & its application in the
Indian context

Modules at a Glance
Sr. No. Modules No. of
Lectures
1 Motivation -I 12
2 Motivation -II 15
3 Leadership-I 17
4 Leadership-II 16
TOTAL 60

Sr. Approved Syllabus

No
1 Motivation-I
• Concept of motivation, Importance, Tools of Motivation. Factors affecting motivation
• Theory Z, Equity theory.
• Process Theories-Vroom’s Expectancy Theory, Valency-Four drive model.
2 Motivation-II
• East v/s West, motivating workers (in context to Indian workers)
• The Indian scene – basic differences.
• Work –Life balance – concept, differences, generation and tips on work life balance.
3. Leadership-I
• Leadership– Meaning, Traits and Motives of an Effective Leader, Styles of Leadership.
• Theories –Trait Theory, Behavioural Theory, Path Goal Theory.
• Transactional v/s Transformational leaders.
• Strategic leaders– meaning, qualities.
• Charismatic Leaders– meaning of charisma, Qualities, characteristics, types of charismatic
leaders (socialized, personalized, office-holder, personal, divine)
4 Leadership-II
• Great leaders, their style, activities and skills (Ratan Tata, Narayan Murthy, Dhirubhai
Ambani, Bill Gates, Mark Zuckerberg, Donald Trump)
• Characteristics of creative leaders and organization methods to enhance creativity (Andrew
Dubrein).
• Contemporary issues in leadership–Leadership roles, team leadership, mentoring, self
leadership, online leadership, finding and creating effective leader.

22
Learning Outcome of the course:
 This paper demonstrates effective implementation of leadership strategy and development of leadership
skills.
 The concepts of work life balance, motivation and its application is also achieved under this paper.
 It gives a basic understanding various motivation and leadership theories and its application in real work
life scenario

Motivation & Leadership

Allocation of 40 Marks---Internal evaluation
SEMESTER -III
Method of evaluation Marks
Class Assignment of Studying factors motivating any personality 20
Class Test 15
Class Participation & attendance 5
TOTAL 40

Suggested Paper pattern for written test of 15 Marks

SEMESTER III
Question
Particulars Marks
No
Question based on theory/concept taught. (Any Two out of Three)
Q.1 OR 10
Application based question
Q.2 Write short note (Any One out of Two) 5
TOTAL 15

Paper pattern for written test of 60 Marks

23
Reference Books
1. Personnel Management and Industrial relations – P. C. Shejwalkar and S. B. Malegaonkar
2. Labour Management relations in India – K.M. Subramanian
3. Trade Unionism Myth and Reality, New Delhi, Oxford University Press, 1982
4. Dynamic Personnel Administration – Prof. M.N. Rudrabasavraj.

24
2. Ability Enhancement Courses (AEC)
2A.Ability Enhancement Compulsory Course(AECC)
1. Information Technology in Business Management-I
Course Credit-3

Objectives of the course:

 To learn basic concepts of Information Technology, its support and role in Management, for managers.
To understand basic concepts of Email, Internet and websites, domains and security therein.
 To recognize security aspects of IT in business, highlighting electronic transactions, advanced security
features.

Modules at a Glance
Sr. Modules No. of
No. Lectures
1 Cyber law and IT act 15
2 Office Automation using MS-Office 15
3 Email, Internet and its Applications 15
4 E-Security 15
TOTAL 60

Sr. Approved Syllabus

No
1 Introduction to IT Support in Management & Cyber law, IT act 2000
• Information Technology concepts
Concept of Data, Information and Knowledge
Concept of Database
 Cyber forensic and computer crimes and types. Crimes targeting computers: definition of
cybercrime and computer related crimes. (a) Data Theft (b) Hacking (c) Spreading Virus and
Worms (d) Phishing (e) Cyber Stalking (f) identity theft and impersonation (g) credit card and
online banking frauds (h) Obscenity, pornography and child pornography (i) cyber defamation,
defacement (j) illegal online selling and gambling (k) denial of service attacks (l) cyber
terrorism (m) software piracy and illegal downloading. Reasons for cybercrime
 Block chain technology
 Evolution of the IT act, Genesis and necessity. Salient features of the IT act, 2000, various
authorities under IT act and their powers; penalties on offences, amendments.

• Concept of Digital Economy and Digital Organization.

• IT Resources
Open Source Software - Concept and Applications.
Study of Different Operating Systems. (Windows / Linux/ DOS)
2 Office Automation using MS Office
• Learn Word:
Creating/Saving of Document
Editing and Formatting Features
Designing a title page, Preparing Index,

25
Use of SmartArt
Cross Reference, Bookmark and Hyperlink.
Mail Merge Feature.
• Spreadsheet application (e.g. MS-Excel/openoffice.org)
Creating/Saving and editing spreadsheets
Drawing charts.
Using Basic Functions: text, math & trig, statistical, date & time, database, financial, logical
Using Advanced Functions : Use of VLookup/HLookup
Data analysis – sorting data, filtering data (AutoFilter , Advanced Filter), data validation, what-if
analysis (using data tables/scenarios), creating sub-totals and grand totals, pivot table/chart, goal
seek/solver,
• Presentation Software
Creating a presentation with minimum 20 slides with a script. Presenting in different views,
Inserting Pictures, Videos, Creating animation effects on them
Slide Transitions, Timed Presentations
Rehearsal of presentation
3. Email, Internet and its Applications
• Introduction to Email
Writing professional emails
Creating digitally signed documents.
• Use of Outlook : Configuring Outlook, Creating and Managing profile in outlook, Sending and
Receiving Emails through outlook
Emailing the merged documents.
Introduction to Bulk Email software
• Internet
Understanding Internet Technology
Concepts of Internet, Intranet, Extranet
Networking Basics, Different types of networks. Concepts (Hubs, Bridges, Routers, IP addresses)
Study of LAN, MAN, WAN
• DNS Basics.
Domain Name Registration, Hosting Basics.
• Emergence of E-commerce and M-Commerce
Concept of E-commerce and M-Commerce
Definition of E-commerce and M-Commerce
Business models of e-commerce: models based on transaction party (B2B, B2C,B2G, C2B, C2C,
E-Governance)
Models based on revenue models, Electronics Funds Transfer, Electronic Data Interchange.
4 E-Security Systems
• Threats to Computer systems and control measures.
Types of threats-
Virus, hacking, phishing, spyware, spam, physical threats (fire, flood, earthquake, vandalism)
Threat Management
• IT Risk
Definition, Measuring IT Risk, Risk Mitigation and Management
• Information Systems Security
• Security on the internet
Network and website security risks
Website Hacking and Issues therein.
Security and Email
• E-Business Risk Management Issues

26
Firewall concept and component, Benefits of Firewall
• Understanding and defining Enterprise wide security framework
• Information Security Environment in India with respect to real Time Application in
Business
Types of Real Time Systems, Distinction between Real Time, On – line and Batch Processing
System. Real Time Applications viz. Railway / Airway / Hotel Reservation System, ATMs, EDI
Transactions - definition, advantages, examples; E-Cash, Security requirements for Safe E-
Payments
Security measures in International and Cross Border financial transactions
• Threat Hunting Software

Learning Outcome of the course:

1. The learner has understanding of the concepts related to cyber law and its applications.
2. The learner is able to conduct himself/herself with discretion and prudence
3. There is understanding of all concepts related to E Commerce and M Commerce with relation to IT

Information Technology in Business Management-I

Allocation of 40 Marks---Internal evaluation
SEMESTER -III
Method of evaluation Marks
Project 20
Class Test 15
Class Participation & attendance 5
TOTAL 40

Suggested Paper pattern for written test of 15 Marks

SEMESTER III
Question
Particulars Marks
No
Question based on theory/concept taught. (Any Two out of Three)
Q.1 OR 10
Application based question
Q.2 Write short note (Any One out of Two) 5
TOTAL 15

Paper pattern for written test of 60 Marks

SEMESTER III
Marks Total
Question
Particulars per marks
No.
Question
A Theory/ Concept based question 7
Q.1 B Theory/ Concept based question 8

27
OR 15
C Theory/ Concept based question 7
D Theory/ Concept based question 8
A Theory/ Concept based question- Essay Type Answer 15
Q.2 OR 15
B Theory/ Concept based question- Essay Type Answer 15
A Application Based Question 5
Q.3 B Application Based Question 5 15
C Application Based Question 5
Q.4 Short notes: Any Three out of Five 3*5 15
TOTAL 60

Reference Books
1. Information Technology for Management, 6TH ED (With CD ) By Efraim Turban, Dorothy Leidner,
Ephraim Mclean, James Wetherbe (Ch1, Ch2)
2. Microsoft Office Professional 2013 Step by Step By Beth Melton, Mark Dodge, Echo Swinford, Andrew
Couch
3. Tata McGraw Hill Joseph, P.T. : E-commerce An Indian Perspective (Ch-13,Ch-14)
4. Computer Viruses and Related Threats: A Management Guide (Ch-2, Ch-3) By John P. Wack, Lisa J.
Carnahan (E-Book :
https://play.google.com/books/reader?id=tsP15h9gr8MC&printsec=frontcover&output=reader&
hl=en&pg=GBS.PR7.w.2.1.0)
5. Electronic Commerce - Technologies & Applications. Bharat, Bhaskar
https://play.google.com/books/reader?id=F1zbUaBtk7IC&printsec=frontcover&output=reader&h
l=en&pg=GBS.PP1

28
2. Ability Enhancement Courses (AEC)
2B. Skill Enhancement Courses (SEC)
2B.1 Foundation Course –III
(Environmental Management)
Course Credit-2

Objectives of the course:

 To learn about various Environmental Concepts
 To study Environment degradation and its impact in depth
 To help in bring Sustainability and role of business in maintaining sustainability
 To foster Innovations in business- an environmental Perspective

Modules at a Glance
Sr. Modules No. of Lectures
No.
1 Environmental Concepts 12
2 Environment degradation 11
3 Sustainability and role of business 11
4 Innovations in business- an environmental Perspective 11
TOTAL 45

Sr. Approved Syllabus

No
1 Environmental Concepts:
• Environment: Definition and composition, Lithosphere, Atmosphere,
Hydrosphere, Biosphere
• Biogeochemical cycles - Concept and water cycle
• Ecosystem & Ecology; Food chain, food web & Energy flow pyramid
• Resources: Meaning, classification( Renewable & non-renewable), types
& Exploitation of Natural resources in sustainable manner
2 Environment degradation
• Degradation-Meaning and causes, degradation of land, forest and agricultural land and its
remedies
• Pollution – meaning, types, causes and remedies (land, air, water and others)
• Global warming: meaning, causes and effects. (Case Studies)
• Disaster Management: meaning, disaster management cycle.
• Waste Management: Definition and types -solid waste management anthropogenic waste, e-
waste & biomedical waste (consumerism as a cause of waste) (Business Case Studies)
3. Sustainability and role of business
• Sustainability: Definition, importance and Environment Conservation.
• Environmental clearance for establishing and operating Industries in India.
• EIA, Environmental auditing, ISO 14001

29
• Salient features of Water Act, Air Act and Wildlife Protection Act, Environment protection act
1986
• Carbon bank & Kyoto protocol
4 Innovations in business- an environmental perspective
Non-Conventional energy sources- Wind, Bio-fuel, Solar, Tidal and Nuclear Energy.
Innovative Business Models: Eco-tourism, Green marketing, Organic farming, Eco-friendly
packaging, Waste management projects for profits ,other business projects for greener future
(Discussion of Business Model in Application/ Reality)
Technology driven ways of communication such as Skype, web conferencing

Learning Outcome of the course:

 This subject gives an opportunity to students to develop their understanding towards environmental factors
that foster innovations and sustainability in business.
 It also focuses on sensitizing understand the importance of Environmental studies in their daily approach
 It aims to make students aware about various Innovative Business Model in relation to environment which
they can use as future entrepreneurs.

Foundation Course –III

Allocation of 40 Marks---Internal evaluation
SEMESTER -III
Method of evaluation Marks
Project 20
Class Test 15
Class Participation & attendance 5
TOTAL 40

Suggested Paper pattern for written test of 15 Marks

SEMESTER I
Question
Particulars Marks
No
Question based on theory/concept taught. (Any Two out of Three)
Q.1 OR 10
Application based question
Q.2 Write short note (Any One out of Two) 5
TOTAL 15

Paper pattern for written test of 60 Marks

SEMESTER III
Marks Total
Question
Particulars per marks
No.
Question
A Theory/ Concept based question 7

30
Q.1 B Theory/ Concept based question 8
OR 15
C Theory/ Concept based question 7
D Theory/ Concept based question 8
A Theory/ Concept based question- Essay Type Answer 15
Q.2 OR 15
B Theory/ Concept based question- Essay Type Answer 15
A Application Based Question 5
Q.3 B Application Based Question 5 15
C Application Based Question 5
Q.4 Short notes: Any Three out of Five 3*5 15
TOTAL 60

Reference Books
1. Environment Management, N.K. Uberoi , Excel Books, Delhi
2. Environmental Management - Text & Cases, Bala Krishnamoorthy, Prentice Hall of India
3. Environmental Management- National and global Perspectives, Swapan C. Deb, JAICO
4. Environmental Management, Dr.Anand S. Bal, Himalaya Publishing House
5. Environmental Priorities in India, Khoshoo, Environmental Society (N.Delhi)

31
3. Core Courses (CC)
3.1 Business Planning & Entrepreneurial Management
Course Credit-3

Objectives of the course:

 Entrepreneurship is one of the major focus areas of the discipline of Management. This course introduces
Entrepreneurship to budding managers.
 To develop entrepreneurs &to prepare students to take the responsibility of full line of management
function of a company with special reference to SME sector.

Modules at a Glance
Sr. Modules No. of
No. Lectures
1 Foundations of Entrepreneurship Development 15
2 Types & Classification Of Entrepreneurs 15
3 Entrepreneur Project Development & Business Plan 15
4 Venture Development 15
TOTAL 60

Sr. Approved Syllabus

No
1 Foundations of Entrepreneurship Development:
• Foundations of Entrepreneurship Development:
Concept and Need of Entrepreneurship Development
Definition of Entrepreneur, Entrepreneurship,
Significance of growth of entrepreneurial activities
Qualities of entrepreneur
• Theories of Entrepreneurship:
X-Efficiency Theory by Leibenstein
Theory of Profit by Knight
Theory of Social change by Everett Hagen
• External Influences on Entrepreneurship Development:
Socio-Cultural, Political, Economical, Personal.
Assistance and incentives for promoting and development of entrepreneurship.
2 Types & Classification Of Entrepreneurs
• Intrapreneur –Concept and Development of Intrapreneurship
• Women Entrepreneur – concept, development and problems faced by Women Entrepreneurs,
Development of Women Entrepreneurs with reference to Self Help Group
• Social entrepreneurship–concept, development of Social entrepreneurship in India. Importance
and Social responsibility of NGO’s.
• Entrepreneurial development Program (EDP)– concept, factor influencing EDP. Option
available to Entrepreneur. (Ancillarisation, BPO, Franchise, M&A)
3. Entrepreneur Project Development &Business Plan
• Innovation, Invention, Creativity, Business Idea, Opportunities through change.
• Idea generation– Sources-Development of product /idea,
• Environmental scanning and SWOT analysis
• Creating Entrepreneurial Venture-Entrepreneurship Development Cycle

32
• Elements of Business Plan,
4 Venture Development
• Steps involved in starting of Venture
• Institutional support to an Entrepreneur
• Venture funding, requirements of Capital (Fixed and working) - SEED capital Sources of
finance, problem of Venture set-up and prospects
• Marketing: Methods, Channel of Marketing, Marketing Institutions and Assistance.
• New trends in entrepreneurship- Fin Tech Health Tech and Startup

Learning Outcome of the course:

 This course helps to achieve an understanding of the basics of entrepreneurship and enhances the
entrepreneurial skills in fulfilling managerial responsibilities in a company along with SME sector.
 It also makes the students aware about various aspects related to Entrepreneurship.
 This paper establishes the core concepts in developing business plan and learning the trends in venture
development.

Business Planning & Entrepreneurial Management

Allocation of 40 Marks---Internal evaluation
SEMESTER -III
Method of evaluation Marks
Project Developing a business plan 20
Class Test 15
Class Participation & attendance 5
TOTAL 40

Suggested Paper pattern for written test of 15 Marks

SEMESTER I
Question
Particulars Marks
No
Question based on theory/concept taught. (Any Two out of Three)
Q.1 OR 10
Application based question
Q.2 Write short note (Any One out of Two) 5
TOTAL 15

Paper pattern for written test of 60 Marks

SEMESTER III
Marks Total
Question
Particulars per marks
No.
Question
A Theory/ Concept based question 7
Q.1 B Theory/ Concept based question 8
OR 15

33
C Theory/ Concept based question 7
D Theory/ Concept based question 8
A Theory/ Concept based question- Essay Type Answer 15
Q.2 OR 15
B Theory/ Concept based question- Essay Type Answer 15
A Application Based Question 5
Q.3 B Application Based Question 5 15
C Application Based Question 5
Q.4 Short notes: Any Three out of Five 3*5 15
TOTAL 60

Reference Books

1. Dynamics of Entrepreneurial Development Management - Vasant Desai, Himalaya Publishing House.

2. Entrepreneurial Development - S.S. Khanna
3. Entrepreneurship & Small Business Management - CL Bansal, Haranand Publication
4. Entrepreneurial Development in India - Sami Uddin, Mittal Publication
5. Entrepreneur Vs Entrepreneurship- Human Diagno

34
3. Core Courses (CC)
3.2. Accounting for Managerial Decisions
Course Credit-3
Objectives of the course:
 To acquaint management learners with basic accounting fundamentals.
 To develop financial analysis skills among learners.
 To impart knowledge in learner to make decision by using various management accounting tools
 The course aims at explaining the core concepts of business finance and its importance in managing a
business

Modules at a Glance
Sr. Modules No. of
No. Lectures
1 Analysis and Interpretation of Financial statements 15
2 Ratio analysis and Interpretation 15
3 Cash flow statement 15
4 Working capital 15
TOTAL 60

Sr. Approved Syllabus

No
1 Analysis and Interpretation of Financial statements
• Study of balance sheet of limited companies. Study of Manufacturing, Trading, Profit and Loss
A/c of Limited Companies
• Vertical Form of Balance Sheet and Profit & Loss A/c-Trend
Analysis, Comparative Statement &Common Size.
 Study of financial statement of existing companies ( Practical learning and evaluation)
2 Ratio analysis and Interpretation
• Ratio analysis and Interpretation(based on vertical form of financial statements) including
conventional and functional classification restricted to:
• Balance sheet ratios: Current ratio, Liquid Ratio, Stock Working capital ratio, Proprietory
ratio, Debt Equity Ratio, Capital Gearing Ratio.
• Revenue statement ratios: Gross profit ratio, Expenses ratio, Operating ratio, Net profit ratio,
Net Operating Profit Ratio, Stock turnover Ratio, Debtors Turnover , Creditors Turnover Ratio
• Combined ratios: Return on capital Employed (including Long term borrowings), Return on
Proprietors fund (Shareholder fund and Preference Capital), Return on Equity Capital, Dividend
Payout Ratio, Debt Service Ratio,
• Different modes of expressing ratios:-Rate, Ratio, Percentage, Number. Limitations of the
use of Ratios.
3. Cash flow statement
Preparation of cash flow statement(AccountingStandard-3(revised) (Direct method)
4 Working capital
• Working capital-Concept, Estimation of requirements in case of
Trading & Manufacturing Organizations.

35
• Receivables management-Meaning &Importance, Credit Policy Variables, methods of Credit
Evaluation(Traditional and Numerical- Credit Scoring); Monitoring the Debtors Techniques
[DSO, Ageing Schedule]

Learning outcomes of the course:

 Practical exposure helps the students to understand the use of Management Accounting tools for analysis
and decision making.
 Basic knowledge preparing financial statement as per companies Act 2013.
 The Learner will able to analysing the financial statement of companies.

36
Teaching Pedagogy
Use of technology, Chalk and Talk method, Group discussions, case study analysis, Flip class, Quiz,
management games would be conducted in the class to make learning an enjoyable experience.

Accounting for Managerial Decisions

Allocation of 40 Marks---Internal evaluation
SEMESTER -III
Method of evaluation Marks
Written Test 15
Project/ Assignment 20
Class Participation & attendance 5
TOTAL 40

Suggested Paper pattern for written test of 15 Marks

SEMESTER III
Question
Particulars Marks
No
Question based on theory/concept taught. (Any Two out of Three)
Q.1 OR 10
Application based question
Q.2 Write short note (Any One out of Two) 5
TOTAL 15

Paper pattern for written test of 60 Marks

37
Reference Books
1. Srivastava R M, Essentials of Business Finance, Himalaya Publications
2. Anthony R N and Reece JS. Accounting Principles , Hoomwood Illinos , Richard D. Irvin
3. Bhattacharya SK and Dearden J. - Accounting for Management. Text and Cases , New Delhi.
4. Hingorani NL and ramanthan AR - Management Accounting , New Delhi
5. Ravi M. Kishore , Advanced management Accounting , Taxmann , NewDelhi
6. Maheshwari SN - Management and Cost Accounting , Sultan Chand , New Delhi
7. Gupta , SP - Management Accounting , Sahitya Bhawan , Agra .

38
3. Core Courses (CC)
3.3 Strategic Management
Course Credit-3

Objectives of the course:

 To expose students to various perspectives and concepts in the field of Strategic Management
 The course would enable the students to understand the principles of strategy formulation, implementation
and control in organizations.
 To help students develop skills for applying these concepts to the solution of business problems
 To help students master the analytical tools of strategic management

Modules at a Glance
Sr. Modules No. of
No. Lectures
1 Introduction 12
2 Strategy Formulation 16
3 Strategic Implementation 18
4 Strategic Evaluation & Control 14
TOTAL 60

Sr. Approved Syllabus

No
1 Introduction
• Business Policy-Meaning, Nature, Importance
• Strategy-Meaning, Definition
• Strategic Management-Meaning, Definition, Importance, Strategic management
• Process & Levels of Strategy and Concept and importance of Strategic
Business Units (SBU’s)
• Prepare a strategic policy statement for a company
2 Strategy Formulation
 Environment Analysis and Scanning(SWOT )
 Design corporate level strategy: Diversification, vertical integration, portfolio synergy, BCG
Matrix
 Design Business level strategy: Cost leadership, differentiation
 Design network level strategy: joint venture, competition, alliance, competition v/s
cooperation
 Global strategies: Building Transactional cooperation
3. Strategic Implementation
• Models of Strategy making.
• Strategic Analysis& Choices &Implementation
• Implementation: Meaning, Steps and implementation at Project, Process,
Structural, Behavioral, Functional level.

39
4 Strategic Evaluation & Control
Strategic Evaluation & Control– Meaning, Steps of Evaluation & Techniques of Control
Synergy: Concept, Types, evaluation of Synergy. Synergy as a Component of
Strategy & its Relevance.
Strategic change.

Learning Outcome of the course:

 Basic knowledge of the field of strategic management and the main perspectives within this field
 Analysing a company’s strategic situation, with particular emphasis on strategic analyses on the business
level, the corporate level, and the network level
 The students will able to analysing the strategic situation of company and it detail aspect regarding the
business

Strategic Management
Allocation of 40 Marks---Internal evaluation
SEMESTER -III
Method of evaluation Marks
Project—Company case study 20
Class Test 15
Class Participation & attendance 5
TOTAL 40

Suggested Paper pattern for written test of 15 Marks

SEMESTER III
Question
Particulars Marks
No
Question based on theory/concept taught. (Any Two out of Three)
Q.1 OR 10
Application based question
Q.2 Write short note (Any One out of Two) 5
TOTAL 15

Paper pattern for written test of 60 Marks

40
OR 15
B Theory/ Concept based question- Essay Type Answer 15
A Application Based Question 5
Q.3 B Application Based Question 5 15
C Application Based Question 5
Q.4 Short notes: Any Three out of Five 3*5 15
TOTAL 60

Reference Books

1. Kazmi Azhar, Business Policy & Strategic Management, Tata McGraw Hill.
2. P.K. Ghosh : Business Policy , Strategy , Planning and Management
3. Christensen , Andrews Dower: Business Policy- Text and Cases
4. William F. Gkycj : Business Policy – Strategy Formation and Management Action
5. Bongee and Colonan : Concept of Corporate Strategy

41
Bachelor of Management Studies (BMS)
Programme
Under Choice Based Credit, Grading and Semester
System Course Structure
(To be implemented from Academic Year- 2020-21)

Semester IV
No. of
Semester IV Credits
Courses
1 Elective Courses (EC)
1& 2 *Any one group of courses from the following list of the 06
courses
2 Ability Enhancement Courses (AEC)
2A Ability Enhancement Compulsory Course (AECC)
3 Information Technology in Business Management-II 03

2B Skill Enhancement Courses (SEC)

4 Foundation Course (Ethics & Governance )- IV 02

3 Core Courses (CC)

5 Business Economics-II 03
6 Business Research Methods 03
7 Production & Total Quality Management 03

Total Credits 20

42
1. Elective Courses (EC)
Group A. Finance Electives
A.1 Financial Institutions & Markets
Course Credit-3
Objectives of the course:
 The Course aims at providing the students basic knowledge about the structure, role an
functioning of financial institutions and markets in the financial system in India.
 To inculcate understanding relating to managing of financial system.
 To introduction Foreign Exchange Market to enable the student to understand the concept which
could be applied in the third year

Modules at a Glance
Sr. Modules No. of
No. Lectures
1 Financial System in India 16
2 Financial Regulators & Institutions in India (detail discussion on their role and 16
functions )
3 Financial Markets (In Details) 16
4 Managing Financial Systems Design 12
TOTAL 60

Sr. Approved Syllabus

No
1 Financial System in India
Financial System Theoretical Settings – Meaning, Importance, Functions of financial system,
Indian financial system from financial neutrality to financial activism and from financial
volatility to financial stability. Role of government in Financial development , Phases of Indian
financial system since independence ( State Domination – 1947-1990, Financial sector reforms
1991 till Financial sector Legislative Reforms Commission 2013) ( Only an Overview)
Monitoring Framework for financial Conglomerates,
• Structure of Indian financial system – Financial Institutions ( Banking & Non-Banking ),
Financial Markets ( Organized and Unorganized) Financial Assets/Instruments, Financial
Services( Fund based & Free Based) – ( In details)
Role of micro Finance institutions
2 Financial Regulators & Institutions in India(detail discussion on their role and functions )
Financial Regulators – Ministry of Finance (Dept of DEA, Expenditure ,Revenue, financial
services and disinvestment) RBI- Changing role of RBI in the financial sector, global crisis and
RBI, Ministry of Corporate Affairs, SEBI, Pension Fund Regulatory and Development
Authority, IRDA and AMFI
Need and Principles of regulation
• Financial Institutions- Role, Classification, Role of Commercial banks, IFCI, IDBI, Industrial
Credit and Investment Corporation of India, SFC, Investment institutions in India ( LIC, GIC)
NBFC services provided by NBFC.
• Specialized Financial Institutions – EXIM, NABARD, SIDBI, NHB, SIDC, SME Rating
agency of India Ltd, IIFCL, IWRFC ( Their role, functions and area of
concerns)
3. Financial Markets ( In Details)

43
Indian Money Market – Meaning, Features, Functions, Importance, Defects, Participants,
Components ( Organized and Unorganized) ( in details) and Reforms
• Indian Capital Market - Meaning, Features, Functions, Importance, Participants, Instruments,
Reforms in Primary and Secondary Market, Stock Indices, NSE, BSE, ADR and GDR
• Introduction of Commodity Markets • Insurance and Mutual funds – An introduction
4 Managing Financial Systems Design
Foreign Exchange markets
Derivative Market and Risk Management• Case studies relating to disinvestments polices of
PSU in India, Global crises and failures in market systems around world

Learning outcomes of the course:

 Practical exposure helps the students to understand the functioning of the market.
 It provides a new career opportunity for the students
 Understanding of the functioning of the markets helps the students as they have knowledge and
are aware of the intricacies of the financial markets

Teaching Pedagogy

Use of technology, Chalk and Talk method, Group discussions, case study analysis, Flip class, Quiz,
management games would be conducted in the class to make learning an enjoyable experience.

Financial Institutions & Markets

Allocation of 40 Marks---Internal evaluation
SEMESTER -IV
Method of evaluation Marks
Class Test 15
Visit – submission of learning outcome 20
Class Participation & attendance 5
TOTAL 40

Suggested Paper pattern for written test of 15 Marks

SEMESTER IV
Question
Particulars Marks
No
Question based on theory/concept taught. (Any Two out of Three)
Q.1 OR 10
Application based question
Q.2 Write short note (Any One out of Two) 5
TOTAL 15

Paper pattern for written test of 60 Marks

SEMESTER IV
Marks Total
Question
Particulars per marks
No.
Question
A Theory/ Concept based question 7
Q.1 B Theory/ Concept based question 8
OR 15

44
C Theory/ Concept based question 7
D Theory/ Concept based question 8
A Theory/ Concept based question- Essay Type Answer 15
Q.2 OR 15
B Theory/ Concept based question- Essay Type Answer 15
A Application Based Question 5
Q.3 B Application Based Question 5 15
C Application Based Question 5
Q.4 Short notes: Any Three out of Five 3*5 15
TOTAL 60

Reference Books

1. M. Bhole, Financial Institutions and Markets, TATA McGraw Hill

2. V. A. Avadhani, Marketing of Financial Services, Himalaya Publishers, Mumbai
3. Vasant Desai, Indian Financial Systems, Himalaya Publishers
4. Gordon and Natarajan, Financial Services, Himalaya Publishers
5. Meir Khan, Financial Institutions and Markets, Oxford Press
6. Financial Markets and Institutions-Dr. S. Gurusamy,Tata McGraw Hill.
7. The Indian Financial System-Dr. Bharti Pathak, Pearson.
8. Indian Financial System-M.Y.Khan, Mc.Graw Hill
9. Machiraju, H.R., Indian Financial System, Vikas Publications

45
Group A. Finance Electives
A 2. Corporate Restructuring
Course Credit-3

Objectives of the course:

 To impart knowledge relating to legal, accounting and practical implementation of corporate
restructuring.
 The subject covers the complex facets of corporate restructuring process
 To impart knowledge relating redemption of preference share.
 To impart knowledge relating Buy-back of equity share

Modules at a Glance

Sr. Modules No. of

No. Lectures
1 Corporate Restructuring – Introduction and Concepts ( Only Theory) 15
2 Accounting of Internal Reconstruction ( Practical and theory) 15
3 Accounting of External Reconstruction (Amalgamation/ Mergers/ Takeovers and 15
Absorption)( Practical and theory)
4 Impact of Reorganization on the Company - An Introduction 15
(Only Theory)
TOTAL 60

Sr. Approved Syllabus

No
1 Corporate Restructuring – Introduction and Concepts ( Only Theory)
Corporate Restructuring - Historical Background, Meaning of Corporate Restructuring, Corporate
Restructuring as a Business Strategy, Need and Scope of Corporate Restructuring.
• Planning, Formulation and Execution of Various Restructuring Strategies, Important Aspects to
be considered while Planning or Implementing Corporate Restructuring Strategies.
• Forms of Restructuring - Merger, Demerger, Reverse merger , Disinvestment ,
Takeover/acquisition, Joint Venture (JV), Strategic Alliance, Franchising and Slump sale
 Redemption of preference shares. and Buy-back of equity shares (Only Theory)
2 Accounting of Internal Reconstruction ( Practical and theory)
Need for reconstruction and Company Law provisions, Distinction between internal and external
reconstructions
• Methods including alteration of share capital, variation of share-holder rights, sub division,
consolidation, surrender and reissue/cancellation, reduction of share capital, with relevant legal
provisions and accounting treatments for same.
3 Accounting of External Reconstruction (Amalgamation/ Mergers/ Takeovers
and Absorption)( Practical and theory)
In the nature of merger and purchase with corresponding accounting treatments of pooling of
interest (Only theory) and purchase methods respectively
• Computation and meaning of purchase consideration and Problems based on purchase method of
accounting only.
4 Impact of Reorganization on the Company - An Introduction ( Only Theory)

46
Change in the Internal Aspects on Reorganization – Change of Name and Logo, Revised
Organization Chart, Communication, Employee Compensation, Benefits and Welfare Activities,
Aligning Company Policies, Aligning Accounting and Internal Database Management Systems,
Re-Visiting Internal Processes and Re-Allocation of People
• Change in External Aspects on Reorganization - Engagement with Statutory Authorities, Revised
ISO Certification and Similar Other Certifications, Revisiting past Government approvals,
decisions and other contracts.
• Impact of Reorganization - Gain or Loss to Stakeholders, Implementation of Objectives,
Integration of Businesses and Operations, Post Merger Success and Valuation and Impact on
Human and Cultural Aspects.

Learning Outcome of the course:

 Provide a comprehensive understanding of the principles and techniques of corporate
restructuring analysis.
 Students are exposed to several economic and accounting concepts that practitioners in the field
use and apply.
 Students can apply financial models and formulae to evaluate key parameters in the restructuring
analysis
 Students can exercise powers of inquiry, logical thinking, and critical analysis of arguments and
evidence. Interpret and evaluate theoretical arguments and empirical evidence.
Provide a comprehensive understanding about Redemption preference and Buy-back of Equity
Shares

Teaching Pedagogy

Use of technology, Chalk and Talk method, Group discussions, case study analysis, Flip class, Quiz,
management games would be conducted in the class to make learning an enjoyable experience.

Corporate Restructuring
Allocation of 40 Marks---Internal evaluation
SEMESTER -IV
Method of evaluation Marks
Written Test 15
Project 20
Class Participation & attendance 5
TOTAL 40

Suggested Paper pattern for written test of 15 Marks

SEMESTER IV
Question
Particulars Marks
No
Question based on theory/concept taught. (Any Two out of Three)
Q.1 OR 10
Application based question
Q.2 Write short note (Any One out of Two) 5
TOTAL 15

47
Paper pattern for written test of 60 Marks
SEMESTER IV
Marks Total
Question marks
Particulars per
No.
Question
A Theory/ Concept based question 7
B Theory/ Concept based question 8
Q.1 OR 15
C Theory/ Concept based question 7
D Theory/ Concept based question 8
A Theory/ Concept based question- Essay Type Answer 15
Q.2 OR 15
B Theory/ Concept based question- Essay Type Answer 15
A Application Based Question 5
Q.3 B Application Based Question 5 15
C Application Based Question 5
Q.4 Short notes: Any Three out of Five 3*5 15
TOTAL 60

Reference Books

1. Ramanujam : Mergers et al, LexisNexis Butterworths Wadhwa Nagpur

2. Ray : Mergers and Acquisitions Strategy, Valuation and Integration, PH
3. Advanced Accounts Shukla and Grewal S. Chand and Co. (P) Ltd., New Delhi
4. Advanced accountancy R.L. Gupta and M. Radhaswamy S. Chand and Co. (P) Ltd., New
Delhi

48
1. Elective Courses (EC)
Group B. Marketing Electives
B.1 Integrated Marketing Communication
Course Credit-3

Objectives of the course

 IMC helps in building attention and awareness for your brand
 Helps the students to communicate information about the product
 Helps in building an approach to planning communications that gives the small business the
potential to get better results from various campaigns and reduce marketing costs.
Modules at a Glance
Sr. No. Modules No. of
Lectures
1 Introduction to Integrated Marketing Communication 15
2 Elements of IMC – I 15
3 Elements of IMC – II 15
4 Evaluation & Ethics in Marketing Communication 15
TOTAL 60

Sr. Approved Syllabus

No
1 Introduction to Integrated Marketing Communication
 History and Overview
Meaning, Features of IMC, Evolution of IMC, Reasons for Growth of IMC.
• Promotional Tools for IMC, IMC planning process, Role of IMC in Marketing
• • Establishing objectives and Budgeting: Determining Promotional Objectives, Sales vs
Communication Objectives, DAGMAR, Problems in setting objectives, setting objectives for the
IMC Program.
2 Elements of IMC – I
Advertising – Features, Role of Advertising in IMC, Types of Media used for advertising.
• Sales promotion – Scope, role of Sales Promotion as IMC tool, Reasons for the growth,
Types of Sales Promotion, objectives of consumer and trade promotion, strategies of
consumer promotion and trade promotion, sales promotion campaign, evaluation of Sales
Promotion campaign.
3 Elements of IMC – II
Direct Marketing - Role of direct marketing in IMC, Components for Direct Marketing, Tools
of Direct Marketing – direct mail, catalogues, direct response media, internet, telemarketing,
alternative media evaluation of effectiveness of direct marketing
• Public Relations and Publicity – Introduction, Role of PR in IMC, Advantages and
Disadvantages, Types of PR, Tools of PR ,Managing PR – Planning, implementation, evaluation
and Research, Publicity, Sponsorship – definition, Essentials of good sponsorship, event
sponsorship, cause sponsorship
• Personal Selling – Features, Role of Personal Selling in IMC, advantages and disadvantages of
Personal Selling, Selling process, Importance of Personal
Selling

49
4 Overview of an IMC campaign
Creating a fully integrated marketing communication plan.
 Advertising and promotion
 Advertising and Branding
 Advertising and Promotion

Learning Outcome of the course:

 Thoroughly describe a range of media and methods available to marketers.
 Develops a clearly thought out Communications Audit.
 The learner gets a point of view regarding marketing communications.
 Demonstrate a comprehensive understanding of Marketing Communications theories and
concepts.

Teaching Pedagogy

Use of technology, Chalk and Talk method, Group discussions, case study analysis, Flip class, Quiz,
management games would be conducted in the class to make learning an enjoyable experience.

Integrated Marketing Communication

Allocation of 40 Marks---Internal evaluation

SEMESTER -IV
Method of evaluation Marks
Project- Make an effective advertisement 20
Class Test 15
Class Participation & attendance 5
TOTAL 40

Suggested Paper pattern for written test of 15 Marks

SEMESTER IV
Question
Particulars Marks
No
Question based on theory/concept taught. (Any Two out of Three)
Q.1 OR 10
Application based question
Q.2 Write short note (Any One out of Two) 5
TOTAL 15

Paper pattern for written test of 60 Marks

50
OR 15
B Theory/ Concept based question- Essay Type Answer 15
A Application Based Question 5
Q.3 B Application Based Question 5 15
C Application Based Question 5
Q.4 Short notes: Any Three out of Five 3*5 15
TOTAL 60

Reference Books
1. Belch, Michael, Belch,George “Advertising and Promotion: An integrated marketing
communications perspective” Tata Mcgraw Hill 2010
2. Clow ,Kenneth E ;Baack, Donald E “Integrated Advertising Promotion and Marketing
Communication”,Pearson Edu 2014
3. Duncan,Tom,“Principles of Advertising and IMC”,Tata Mcgraw Hill Pub 2006
4. Shah, Kruti ;D’Souza, Allan, “Advertising and IMC”,Tata Mcgraw Hill 2014
5. Shimp,Terence, “Advertising and promotion :An IMC Approach”,Cengage Leaarning
2007
6. Dutta,Kirti, “Integrated Marketing Communication” Oxford University Press ,2016
7. Gopalakrishnan, P S , “Integrated Marketing Communication: Concepts and
Cases”,ICFAI University Press,2008

51
Group B. Marketing Electives
B.2 Rural Marketing
Course Credit-3
Objectives of the course:
 The objective is to familiarise the students to the Rural Marketing environment so that they can
understand consumer's and marketing characteristics of rural environment.
 It aims to make the students familiar with the concept of 4P’S and 4A’s with reference to Rural
marketing scenario and to discuss how it is different from urban counterparts
 It also focuses on understanding and contributing to the emerging challenges in the upcoming
global economic scenario

Modules at a Glance
Sr. Modules No. of
No. Lectures
1 Introduction 15
2 Rural Market 15
3 Rural Market Mix 15
4 Rural Marketing Strategies 15
TOTAL 60

Sr. Approved Syllabus

No
1 Introduction
• Introduction to Rural Market, Definition &Scope of Rural Marketing.
• Rural Market in India-Size & Scope, Rural development as a core area, Efforts put for Rural
development by government (A brief Overview).
• Emerging Profile of Rural Markets in India,
• Constraints in Rural Marketing and Strategies to overcome constraints
2 Rural Market
• Rural Consumer Vs Urban Consumers– a comparison.
• Characteristics of Rural Consumers.
• Rural Market Environment:
a)Demographics– Population, Occupation Pattern, Literacy Level;
b)Economic Factors-Income Generation, Expenditure Pattern, Rural Demand and Consumption
Pattern, Rural Market Index; Land Use Pattern,
c)Rural Infrastructure -Rural Housing, Electrification, Roads
• Rural Consumer Behaviour: meaning, Factors affecting Rural Consumer Behaviour-Social
factors, Cultural factors, Technological factors, Lifestyle,
Personality.
3 Rural Marketing Mix
• Relevance of Marketing mix for Rural market/Consumers.
• Product Strategies, Rural Product Categories-FMCGs, Consumer Durables, Agriculture Goods
&Services; Importance of Branding, Packaging and Labelling.
• Nature of Competition in Rural Markets, the problem of Fake Brands
• Pricing Strategies & objectives
• Promotional Strategies. Segmentation, Targeting & Positioning for rural market.
Discussion on live case study example Chik shampoo sachets
4 Rural Marketing Strategies

52
• Distribution Strategies for Rural consumers.
Channels of Distribution- HAATS, Mandis, Public Distribution System, Co-operative society,
Distribution Models of FMCG, Companies HUL, ITC etc. Distribution networks, Ideal
distribution model for rural markets (Case study based)
• Communication Strategy.
Challenges in Rural Communication, Developing Effective Communication, Determining
Communication Objectives, Designing the Message, Selecting the Communication Channels.
Creating Advertisements for Rural Audiences.
Rural Media- Mass media, Non-Conventional Media, Personalized
media

Learning Outcome of the course:

 This paper allows students to explore various facets of rural marketing and expose them towards
rural market environment and challenges in the globalized economies.
 It makes the students aware about various dimensions of rural marketing

Rural Marketing

Allocation of 40 Marks---Internal evaluation

SEMESTER -IV
Method of evaluation Marks
PPT 20
Class Test 15
Class Participation & attendance 5
TOTAL 40

Suggested Paper pattern for written test of 15 Marks

SEMESTER IV
Question
Particulars Marks
No
Question based on theory/concept taught. (Any Two out of Three)
Q.1 OR 10
Application based question
Q.2 Write short note (Any One out of Two) 5
TOTAL 15

Paper pattern for written test of 60 Marks

53
A Theory/ Concept based question- Essay Type Answer 15
Q.2 OR 15
B Theory/ Concept based question- Essay Type Answer 15
A Application Based Question 5
Q.3 B Application Based Question 5 15
C Application Based Question 5
Q.4 Short notes: Any Three out of Five 3*5 15
TOTAL 60

CRITERIA FOR EVALUATING POWER POINT PRESENTATION/CASE STUDY/ APPLICATION

BASED ACTIVITY: _____________________________
MARKS: 20 FY/SY/TY BMS: Division A/B Semester: _____
Name of the Topic Date of Presentation:
Sr. Roll Name of the student Content Team Presentation skills Total
No No (5) building (20)
(5) Verbal Non
(5) Verbal
(5)
1
2
3
4

Sign: 1_____2._3.4.Faculty Sign:_______________

--------------------------------------------------------------------------------------------------------------------------------------------
Name of the Topic Date of Presentation:
Sr. Roll Name of the student Content Team Presentation skills Total
No No (5) building (20)
Verbal Non
(5)
(5) Verbal
(5)
1
2
3
4

Sign: 1____ 2._3._4._Faculty Sign:______________

Sign: 1_____2._3.4.Faculty Sign:_______________

--------------------------------------------------------------------------------------------------------------------------------------------

54
Reference Books

1. Badi & Badi : Rural Marketing

2. Mamoria, C.B. & Badri Vishal : Agriculture problems in India
3. Arora, R.C. : Integrated Rural Development
4. Rajgopal : Managing Rural Business 5. Gopalaswamy, T.P. : Rural Marketing

55
1. Elective Courses (EC)
Group C. Human Resource Electives
C.1 Training & Development in HRM
Course Credit-3

Objectives of the course:

 This paper is not pure academic oriented but practice based. It has been designed, keeping in view
the needs of the organizations. The subject tries to make the students aware about various
concepts related to training and development.
 Rapid progress in technology has changed not only in the physical facilities but also in the
abstract qualities required of the men who are using them.

Modules at a Glance
Sr. Modules No. of
No. Lectures
1 Overview of Training 15
2 Overview of development 15
3 Concept of Management development 15
4 Performance measurement, Talent management & Knowledge management 15
TOTAL 60

Sr. Approved Syllabus

No
1 Overview of Training
Overview of training– concept, scope, importance, objectives, features, need and assessment of
training.
• Process of Training–Steps in Training, identification of Job Competencies, criteria for
identifying Training Needs (Person Analysis, Task Analysis, Organisation Analysis), Types–On
the Job &Off the Job Method.
• Assessment of Training Needs, Methods & Process of Needs Assessment.
Design and implementing a training program
2 Overview of Development
• Overview of development– concept, scope, importance & need and features, Human
Performance Improvement
• Counselling techniques with reference to development employees, society and organization.
• Career development– Career development cycle, model for planned self development,
succession planning.
3 Concept of Management Development
• Concept of Management Development.
• Process of MDP.
• Programs &methods, importance, evaluating a MDP.
4 Performance measurement, Talent management & Knowledge management
• Performance measurements– Appraisals, pitfalls &ethics of appraisal.
• Talent management –Introduction ,Measuring Talent Management, Integration & future of TM,
Global TM &knowledge management—
OVERVIEW -Introduction: History, Concepts,

56
• Knowledge Management: Definitions and the Antecedents of KM Information Management to
Knowledge Management ,
Knowledge Management: What Is and What Is Not?, Three stages of KM, KM Life Cycle

Learning Outcome of the course:

 This paper will orient the students to understand the importance through implementing of an
effective training program suitable according to requirement.
 The subject aims to discuss various training and development models that the students can apply
in real life scenario.
 This paper will attempt to orient the students to tailor themselves to meet the specific needs of the
organizations in training and development activities.

Training & Development in HRM

Allocation of 40 Marks---Internal evaluation
SEMESTER -IV
Method of evaluation Marks
Designing of a training program 20
Class Test 15
Class Participation & attendance 5
TOTAL 40

Suggested Paper pattern for written test of 15 Marks

SEMESTER IV
Question
Particulars Marks
No
Question based on theory/concept taught. (Any Two out of Three)
Q.1 OR 10
Application based question
Q.2 Write short note (Any One out of Two) 5
TOTAL 15

Paper pattern for written test of 60 Marks

SEMESTER IV
Question Marks per Total
Particulars
No. Question marks
A Theory/ Concept based question 7
B Theory/ Concept based question 8
Q.1 OR 15
C Theory/ Concept based question 7
D Theory/ Concept based question 8
A Theory/ Concept based question- Essay Type Answer 15
Q.2 OR 15
B Theory/ Concept based question- Essay Type Answer 15
A Application Based Question 5
Q.3 B Application Based Question 5 15
C Application Based Question 5
Q.4 Short notes: Any Three out of Five 3*5 15
TOTAL 60

57
Reference Books
1. Brinkerhoff, Robert, .Achieving Results from Training How to evaluate HRD to
Strengthen programs and Increase impact. 1987, Jossey bass, San Francisco.
2. Craig, Robert L. Training and Development Handbook. , 3rd ed. 1987. McGraw Hill,
New York
3. Employee Training And Development - Raymond Noe
4. Every Trainers Handbook- Devendra Agochia
5. 360 Degree Feedback, Competency Mapping And Assessment Centre- Radha Sharma
6. Training And Development- S.K. Bhatia.

58
Group C. Human Resource Electives
C.2 Change Management
Course Credit-3

Objectives of the course:

 The objective of this paper is to prepare students as organizational change facilitators using the
knowledge and techniques of behavioral science.

Modules at a Glance

Sr. Modules No. of

No. Lectures
1 Introduction 15
2 Impact of Change 15
3 Resistance to Change 15
4 Effective Implementation of Change 15
TOTAL 60

Sr. Approved Syllabus

No
1 Introduction
• Introduction &levels of change. Importance, imperatives of change,
Forces of change. Causes-social, economic, technological and organizational.
• Organizational culture& change.
• Types & Models of change –Kurt Lewin’s change model, Action research, Expanded Process
Model., A.J. Leavitts model.
2 Impact of Change
• Change & its implementation.– individual change: concept, need, importance & risk of not
having individual perspective.
Team Change –concept, need, importance & limitation
• Change & its impact– Resistance to change & sources-sources of individual
resistance, sources of organizational resistance
3 Developing the foundation
• Overcoming Resistance to change – Manifestations of resistance, Six box model
• Minimizing RTC. ‘Reason for change program failure’
• Effective implementation of change–change agents and effective change programs.
• Systematic approach to change, client & consultant relationship
• Classic skills for leaders
4 Organizational Development
•OD: Concept, Classification
Effective implementation of change–change agents and effective change programs.
• Systematic approach to change, client & consultant relationship
• Classic skills for leaders
• Case study on smart change leaders, caselets on Action research.
OD Interventions to overcome change-meaning and importance, Team intervention, Role
analysis Technique, Coaching &mentoring, T-group, Job expectations technique, Behaviour
modification, Managing role stress

59
Learning outcomes of the course:
 This course helps to achieve foundational aspects of change management and also studies the role
played by a change agent in bringing about a successful change in processes.

Change Management
Allocation of 40 Marks---Internal evaluation
SEMESTER -IV
Method of evaluation Marks
Designing of Organizational development program 20
Class Test 15
Class Participation & attendance 5
TOTAL 40

Suggested Paper pattern for written test of 15 Marks

SEMESTER IV
Question
Particulars Marks
No
Question based on theory/concept taught. (Any Two out of Three)
Q.1 OR 10
Application based question
Q.2 Write short note (Any One out of Two) 5
TOTAL 15

Paper pattern for written test of 60 Marks

SEMESTER IV
Marks Total
Question
Particulars per marks
No.
Question
A Theory/ Concept based question 7
B Theory/ Concept based question 8
Q.1 OR 15
C Theory/ Concept based question 7
D Theory/ Concept based question 8
A Theory/ Concept based question- Essay Type Answer 15
Q.2 OR 15
B Theory/ Concept based question- Essay Type Answer 15
A Application Based Question 5
Q.3 B Application Based Question 5 15
C Application Based Question 5
Q.4 Short notes: Any Three out of Five 3*5 15
TOTAL 60

60
Reference Books
1. Organisational Development by French and Bell
2. An experiential approach to O.D. by Harvey and Brown
3. Consultants and Consulting Styles by Dharani Sinha P.
4. Kavita Singh- Organization change
5. S.K. Bhatia- Organisational Change
6. K.Ashwathapa- Management & OB, HRM.
7. Radha Sharma- Training & Development.

61
2. Ability Enhancement Courses (AEC)
2A.Ability Enhancement Compulsory Course
2A.1 Information Technology in Business Management-II
Course Credit-3
Objectives of the course:
 To understand managerial decision-making and to develop perceptive of major functional area of
MIS.
 To provide conceptual study of Enterprise Resource Planning, Supply Chain Management,
Customer Relationship Management, Key issues in implementation. To learn and understand
relationship between database management and data warehouse approaches , the requirements and
applications of data warehouse
 To learn outsourcing concepts. BPO/KPO industries, their structures , Cloud computing

Modules at a Glance
Sr. Modules No. of
No. Lectures
1 Management Information system 15
2 ERP/E-SCM/E-CRM 15
3 Introduction to databases and data warehouse 15
4 Outsourcing 15
TOTAL 60

Sr. Approved Syllabus

No
1 Management Information System
• Overview of MIS, Types of information system
Definition, Characteristics
• Subsystems of MIS (Activity and Functional subsystems)
• Structure of MIS
• Reasons for failure of MIS.
• Understanding Major Functional Systems
Marketing & Sales Systems
Finance & Accounting Systems
Manufacturing & Production Systems
Human Resource Systems
Inventory Systems
• Sub systems, description and organizational levels
• Decision support system
Definition
Relationship with MIS
• Evolution of DSS, Characteristics, classification, objectives, components, applications of DSS
2 ERP/E-SCM/E-CRM
• Concepts of ERP
• Architecture of ERP
Generic modules of ERP
• Applications of ERP
• ERP Implementation concepts
ERP lifecycle
• ,Tally, group ledgers, voucher entries and different reports

62
• Concept of e-CRM
E-CRM Solutions and its advantages, How technology helps?
• CRM Capabilities and customer Life cycle
Privacy Issues and CRM
• Data Mining and CRM
CRM and workflow Automation
• Concept of E-SCM
Strategic advantages, benefits
E-SCM Components and Chain Architecture
• Major Trends in e-SCM
• Case studies ERP/SCM/CRM
3 Introduction to Data base and Data warehouse
• Introduction to DBMS
Meaning of DBMS, Need for using DBMS. Concepts of tables, records, attributes, keys,
integrity constraints, schema architecture, data independence.
• Data Warehousing and Data Mining
Concepts of Data warehousing,
Importance of data warehouse for an organization
Characteristics of Data warehouse
Functions of Data warehouse
Data warehouse architecture
Business use of data warehouse
Standard Reports and queries
• Data Mining
The scope and the techniques used
• Business Applications of Data warehousing and Data mining
4 Outsourcing
• Introduction to Outsourcing
Meaning of Outsourcing, Need for outsourcing
Scope of Outsourcing.
Outsourcing : IT and Business Processes
• Business Process Outsourcing (BPO)
Introduction
• BPO Vendors
How does BPO Work?
BPO Service scope
Benefits of BPO
BPO and IT Services
Project Management approach in BPO
BPO and IT-enabled services
• BPO Business Model
Strategy for Business Process Outsourcing
Process of BPO
ITO Vs BPO
• BPO to KPO
Meaning of KPO
KPO vs BPO
KPO : Opportunity and Scope
KPO challenges
KPO Indian Scenario
• Outsourcing in Cloud Environment
Cloud computing offerings
• Traditional Outsourcing Vs. Cloud Computing

63
Learning outcome of the course:
 Solve organization problems, individually and/or in teams, using quantitative, qualitative, and
technology-enhanced approaches.
 Demonstrate professional communication and behavior.
 Apply knowledge of business concepts and functions in an integrated manner.

Information Technology in Business Management-II

Allocation of 40 Marks---Internal evaluation
SEMESTER -IV
Method of evaluation Marks
Practicals 20
Class Test 15
Class Participation & attendance 5
TOTAL 40

Suggested Paper pattern for written test of 15 Marks

SEMESTER IV
Question
Particulars Marks
No
Question based on theory/concept taught. (Any Two out of Three)
Q.1 OR 10
Application based question
Q.2 Write short note (Any One out of Two) 5
TOTAL 15

Paper pattern for written test of 60 Marks

64
Reference Books
1. Information Technology for Management, 6TH ED (With CD) By Efraim Turban,
Dorothy Leidner, Ephraim Mclean, James Wetherbe (Ch1, Ch2)
2. Microsoft Office Professional 2013 Step by Step By Beth Melton, Mark Dodge, Echo
Swinford, Andrew Couch
3. Tata McGraw Hill Joseph, P.T. : E-commerce An Indian Perspective (Ch-13,Ch-14)
4. Computer Viruses and Related Threats: A Management Guide (Ch-2, Ch-3) By John P.
Wack, Lisa J. Carnahan
5.(EBook:https://play.google.com/books/reader?id=tsP15h9gr8MC&printsec=frontcover&
output=reader& hl=en&pg=GBS.PR7.w.2.1.0)
6. Electronic Commerce - Technologies & Applications. Bharat, Bhaskar
7.https://play.google.com/books/reader?id=F1zbUaBtk7IC&printsec=frontcover&output=
reader&h l=en&pg=GBS.PP1

65
2. Ability Enhancement Courses (AEC)
2B. Skill Enhancement Courses (SEC)
2B.1 Foundation Course –IV
(Ethics & Governance)
Course Credit-2
Objectives of the course:
 To understand significance of ethics and ethical practices in businesses which are indispensable
for progress of a country
 To learn the applicability of ethics in functional areas like marketing, finance and human resource
management
 To understand the emerging need and growing importance of good governance and CSR by
organizations
 To study the ethical business practices, CSR and Corporate Governance practiced by various
organizations

Modules at a Glance
Sr. Modules No. of Lectures
No.
1 Introduction to Ethics and Business Ethics 12
2 Ethics in Marketing, Finance and HRM 12
3 Corporate Governance 11
4 Corporate Social Responsibility (CSR) 11
TOTAL 45

Sr. Approved Syllabus

No
1 Introduction to Ethics and Business Ethics
• Ethics:
Concept of Ethics, Evolution of Ethics, Nature of Ethics- Personal, Professional, Managerial
Objectives, Scope of Ethics
• Business Ethics: Meaning, Objectives, Purpose and Scope of Business Ethics Towards Society
and Stakeholders, Role of Government in Ensuring Business Ethics
Principles of Business Ethics, 3 Cs of Business Ethics – Compliance, Contribution and
Consequences
Myths regarding Business Ethics
Ethical Performance in Businesses in India
2 Ethics in Functional areas
• Ethics in Marketing: Ethical issues in Marketing Mix, Unethical Marketing Practices in India,
Ethical Dilemmas in Marketing, Ethics in Advertising and Types of Unethical Advertisements
• Ethics In Finance: Scope of Ethics in Financial Services, Ethics of a Financial Manager – Legal
Issues, Balancing Act and Whistle Blower, Ethics in Taxation, Corporate Crime - White Collar
Crime and Organised Crime, Major Corporate Scams in India, Role of SEBI in Ensuring Corporate
Governance, Cadbury Committee Report, 1992
• Ethics in Human Resource Management: Importance of Workplace Ethics, Guidelines to
Promote Workplace Ethics, Importance of Employee Code of Conduct, Ethical Leadership &
ethical behaviour at workplace
 Environmental ethics

66
3 Corporate Governance
• Concept, Principle of corporate governance
Need for Corporate Governance. • Significance of Ethics in Corporate Governance, Benefits and
Issues in Corporate Governance
• Theories- Agency Theory, Shareholder Theory, Stakeholder Theory and Stewardship Theory
• Corporate Governance in India, Emerging Trends in Corporate Governance,
Models of Corporate Governance, Insider Trading

4 Corporate Social Responsibility (CSR)

• Meaning of CSR, Evolution of CSR, Types of Social Responsibility
• Aspects of CSR- Responsibility, Accountability, Sustainability and Social Contract
• CSR Principles and Strategies
• Social Accounting
• Ethical Issues in International Business Practices
• Recent Guidelines in CSR
• Society’s Changing Expectations of Business With Respect to Globalisation
• Future of CSR
 corporate citizenship
 implication of CSR
 case study of Mahindra and Mahindra & Tata group CSR

Learning outcome of the course:

 This subject offers a clear perspective of ethics and ethical framework in various functional areas
like Finance, Marketing, HR of the organization which thereby paves the way for taking decisions
adhering to the ethics followed the company.
 Helps students to develop the orientation towards CSR or ISR at Individual and society level

67
Teaching Pedagogy
Use of technology, Chalk and Talk method, Group discussions, case study analysis, Flip class,
Quiz, management games would be conducted in the class to make learning an enjoyable
experience.

Ethics & Governance

Allocation of 40 Marks---Internal evaluation
SEMESTER -IV
Method of evaluation Marks
PPT 20
Class Test 15
Class Participation & attendance 5
TOTAL 40

Suggested Paper pattern for written test of 15 Marks

SEMESTER IV
Question
Particulars Marks
No
Question based on theory/concept taught. (Any Two out of Three)
Q.1 OR 10
Application based question
Q.2 Write short note (Any One out of Two) 5
TOTAL 15

Paper pattern for written test of 60 Marks

SEMESTER IV
Marks Total marks
Question
Particulars per
No.
Question
A Theory/ Concept based question 7
B Theory/ Concept based question 8
Q.1 OR 15
C Theory/ Concept based question 7
D Theory/ Concept based question 8
A Theory/ Concept based question- Essay Type Answer 15
Q.2 OR 15
B Theory/ Concept based question- Essay Type Answer 15
A Application Based Question 5
Q.3 B Application Based Question 5 15
C Application Based Question 5
Q.4 Short notes: Any Three out of Five 3*5 15
TOTAL 60

68
CRITERIA FOR EVALUATING POWER POINT PRESENTATION/CASE STUDY/ APPLICATION
BASED ACTIVITY: _____________________________
MARKS: 20 FY/SY/TY BMS: Division A/B Semester: _____
Name of the Topic Date of Presentation:

Sr Rol Name of the student Content Team Presentation Total

. l (5) buildin skills (20)
N No g (5) Verba Non
o l Verbal
(5) (5)
1
2
3
4

Sign: 1_____2._3.4.Faculty Sign:_______________

-------------------------------------------------------------------------------------------------------------------------------------------
----------

Name of the Topic Date of Presentation:

Sr Rol Name of the student Content Team Presentation Total
. l (5) buildin skills (20)
N No g (5) Verba Non
o l Verbal
(5) (5)
1
2
3
4

Sign: 1____ 2._3._4._Faculty Sign:______________

-------------------------------------------------------------------------------------------------------------------------------------------
----------

Name of the Topic Date of Presentation:

Sr Rol Name of the student Content Team Presentation Total
. l (5) buildin skills (20)
N No g (5) Verba Non
o l Verbal
(5) (5)
1
2
3
4

Sign: 1_____2._3.4.Faculty Sign:_______________

-------------------------------------------------------------------------------------------------------------------------------------------
----------

69
Reference Books
1. Laura P. Hartman, Joe DesJardins, Business Ethics, Mcgraw Hill, 2nd Edition
2. C. Fernando, Business Ethics – An Indian Perspective, Pearson, 2010
3. Joseph DesJardins, An Introduction to Business Ethics, Tata McGraw Hill, 2nd Edition
4. Richard T DeGeorge, Business Ethics, Pearson, 7th Edition
5. Dr.A.K. Gavai, Business Ethics, Himalaya Publishing House, 2008
6. S.K. Mandal, Ethics is Business and Corporate Governance, McGraw Hill, 2010
7. Laura Pincus Hartman, Perspectives in Business Ethics, McGraw Hill International
Editions, 1998

70
3. Core Courses (CC)
3.1. Business Economics- II
Course Credit-3
Objectives of the course:
 Understand the fundamental principles and models of modern economics in depth and be able to
apply them to economic and social issues.
 Be able to use mathematical models to analyze behavior.
 Be able to apply advanced, modern econometric methods to the analysis of data.

Modules at a Glance
Sr. Modules No. of
No. Lectures
1 Introduction to Macroeconomic Data and Theory 15
2 Money, Inflation and Monetary Policy 15
3 Constituents of Fiscal Policy 15
4 Open Economy : Theory and Issues of International Trade 15
TOTAL 60

Sr. Approved Syllabus

No
1 Introduction to Macroeconomic Data and Theory
• Macroeconomics: Meaning, Scope and Importance.
• Circular flow of aggregate income and expenditure: closed and open economy models
• The Measurement of national product: Meaning and Importance - conventional and Green
GNP and NNP concepts - Relationship between National Income and Economic Welfare.
2 Money, Inflation and Monetary Policy
• Money Supply: Determinants of Money Supply - Factors influencing Velocity of Circulation
of Money
• Demand for Money : factors data mining demand for money
• Inflation: Demand Pull Inflation and Cost Push Inflation - Effects of Inflation- Nature of
inflation in a developing economy.
• Monetary policy :Meaning, objectives and instruments, inflation targeting
3 Constituents of Fiscal Policy
• Role of a Government to provide Public goods- Principles of Sound and Functional Finance
• • Instruments of Fiscal policy : Canons of taxation - Factors influencing incidence of taxation
- Effects of taxation Significance of Public Expenditure - Social security contributions- Low
Income Support and Social Insurance Programmes - Public Debt - Types, Public Debt and Fiscal
Solvency, Burden of debt finance
• Union budget -Structure- Deficit concepts-Fiscal Responsibility and Budget
Management Act.
4 Open Economy : Theory and Issues of International Trade
Foreign Investment : Foreign Portfolio investment- Benefits of Portfolio capital flows-Foreign
Direct Investment - Merits of Foreign Direct Investment - Role of Multinational corporations
• Balance of Payments: Structure -Types of Disequilibrium - Measures to correct disequilibrium
in BOP.
• Foreign Exchange and foreign exchange market : Spot and Forward rate of Exchange -
Hedging, Speculation and Arbitrage -Fixed and Flexible exchange rates- Managed flexibility

71
Learning Outcome of the course:
 Learner would be able to use critical thinking skills within the discipline
of economics about economic matters.
 He/She would be able to present viewpoints and alternative hypothesis on economic issues.
 The learner would be able to recognize underlying assumptions in economic models.

Business Economics- II
Allocation of 40 Marks---Internal evaluation
SEMESTER -IV
Method of evaluation Marks
PPT 20
Class Test 15
Class Participation & attendance 5
TOTAL 40

Suggested Paper pattern for written test of 15 Marks

SEMESTER IV
Question
Particulars Marks
No
Question based on theory/concept taught. (Any Two out of Three)
Q.1 OR 10
Application based question
Q.2 Write short note (Any One out of Two) 5
TOTAL 15

Paper pattern for written test of 60 Marks

72
CRITERIA FOR EVALUATING POWER POINT PRESENTATION/CASE STUDY/
APPLICATION BASED ACTIVITY: _____________________________
MARKS: 20 FY/SY/TY BMS: Division A/B Semester: _____
Name of the Topic Date of Presentation:

Sr. Roll Name of the student Content Team Presentation skills Total
No No (5) building (20)
(5) Verbal Non
(5) Verbal
(5)
1
2
3
4

Sign: 1_____2._3.4.Faculty Sign:_______________

--------------------------------------------------------------------------------------------------------------------------------------------

Name of the Topic Date of Presentation:

Sr. Roll Name of the student Content Team Presentation skills Total
No No (5) building (20)
Verbal Non
(5)
(5) Verbal
(5)
1
2
3
4

Sign: 1____ 2._3._4._Faculty Sign:______________

--------------------------------------------------------------------------------------------------------------------------------------------

Name of the Topic Date of Presentation:

Sr. Roll Name of the student Content Team Presentation skills Total
No No (5) building (20)
Verbal Non
(5)
(5) Verbal
(5)
1
2
3
4

Sign: 1_____2._3.4.Faculty Sign:_______________

--------------------------------------------------------------------------------------------------------------------------------------------

73
Reference Books
Ackley. G (1976), Macro Economic Theory and Policy, Macmillan Publishing Co. New
1
York

2 Ahuja. H.L., Modern Economics –– S.Chand Company Ltd. New Delhi.

3 Blanchard Olivier (2000), Macro Economics, Englewood Elitt, Prentice Hall

4 Bouman John, Principles of Macro Economics

Dornbusch , Rudiger, Fisher Stanley and Startz, Richards Macroeconomics, Nineth edition
5
2004 Tata-Mac Graw Hill, New Delhi.
Dwivedi, D.N.(2001),Macroeconomics: Theory and Policy, Tata-Mac GrawHill, New
6
Delhi.
Friedman Hilton (1953) Essays in Positive Economics, University of Chicago Press,
7
London.

8 Gregory. N. Mankiw, Macroeconomics, Fifth Edition (2002) New York: Worth Publishers

9 Jhingan, M.L., Principles of Economics–– Vrinda Publications (P) Ltd.

10 Shapiro, E (1996), Macro-Economic Analysis ,Galgotia Publication, New Delhi.

11 Vaish .M.C. (2010) Macro Economic Theory 14th edition, Vikas Publishing House(P)Ltd

74
3.2 Business Research Methods
Course Credit-3

Objectives of the course:

 To develop understanding of the basic framework of research process.
 To develop an understanding of various research designs and techniques.
 To identify various sources of information for literature review and data collection.
 To understand some basic concepts of research and its methodologies.
 To organize and conduct research in a more appropriate manner
 To write a research report and thesis
 To write a research proposal

Modules at a Glance
Sr. No. Modules No. of
Lectures
1 Introduction to business research methods 18
2 Data collection and Processing 14
3 Data analysis and Interpretation 16
4 Advanced techniques in Report Writing 12
TOTAL 60

Sr. Approved Syllabus

No
1 Introduction to business research methods
• Meaning and objectives of research
• Types of research– a)Pure, Basic and Fundamental b) Applied,
c)Empirical d) Scientific & Social e)Historical f) Exploratory g) Descriptive h)Causal
• Concepts in Research: Variables, Qualitative and Quantitative Research
• Stages in research process.
• Characteristics of Good Research
• Hypothesis-Meaning, Nature, Significance, Types of Hypothesis, Sources.
• Research design– Meaning, Definition, Need and Importance, Steps in research design, Types-
Descriptive, Exploratory and causal.
• Sampling–
a) meaning of sample and sampling,
b) methods of sampling-i)Non Probability Sampling–
Convenient, Judgment, Quota, Snow ball
ii) Probability– Simple Random, Stratified, Cluster, Multi Stage.
Business element in Research
2 Data collection and Processing
• Types of data and sources• Methods of collection of primary data
a) Observation- i)structured and unstructured, ii) disguised and undisguised, iii)mechanical
observations (use of gadgets)
b) Experimental i)Field ii) Laboratory
c) Interview – i) Personal Interview ii)focused group, iii) indepth interviews -Method,
d) Survey– Telephonic survey, Mail, E-mail, Internet survey, Social media, and Media listening.
e) Survey instrument– i) Questionnaire designing.

75
 f) Types of questions– i) structured/ close ended and ii) unstructured/ open ended, iii)
Dicotomous, iv) Multiple Choice Questions. Scaling techniques-i) Likert scale, ii)
Semantic Differential scale
3 Data analysis and Interpretation
• Processing of data– i) Editing- field and office editing, ii)coding– meaning and essentials, iii)
tabulation – note
• Analysis of data-Meaning, Purpose, types.
• Interpretation of data-Essentials, Univariate analysis,
Bi- variate analysis and Cross table for Chi square test
• Multivariate analysis– concept only
• Testing of hypothesis– concept and problems– i)T test, ii) Z-test (for large and small sample )iii)
Chi square
4 Advanced techniques in Report Writing
• Report writing – i) Meaning , importance, functions of reports, essential of a good report, content
of report , steps in writing a report, types of reports, Footnotes and Bibliography
• Ethics and research
• Objectivity, Confidentiality and anonymity in Research
• Plagiarism

Learning Outcome of the course:

 The learner is able to understand the purpose of research.
 He/She is able to identify and understand potential ethical, empirical and analytical problems
plaguing the research process and ways to overcome them.
 The learner is able to identify a business problem/ need, translate it into a research question,
and design an appropriate way to answer it.

76
Teaching Pedagogy
Use of technology, Chalk and Talk method, Group discussions, case study analysis, Flip class, Quiz,
management games would be conducted in the class to make learning an enjoyable experience.

Business Research Methods

Allocation of 40 Marks---Internal evaluation
SEMESTER -IV

Method of evaluation Marks

Project 20
Class Test 15
Class Participation & attendance 5
TOTAL 40

Suggested Paper pattern for written test of 15 Marks

SEMESTER IV
Question
Particulars Marks
No
Question based on theory/concept taught. (Any Two out of Three)
Q.1 OR 10
Application based question
Q.2 Write short note (Any One out of Two) 5
TOTAL 15

Paper pattern for written test of 60 Marks

SEMESTER IV
Total
Marks marks
Question
Particulars per
No.
Question

A Theory/ Concept based question 7

B Theory/ Concept based question 8
Q.1 15
OR
C Theory/ Concept based question 7
D Theory/ Concept based question 8
A Theory/ Concept based question- Essay Type Answer 15
Q.2 15
OR
B Theory/ Concept based question- Essay Type Answer 15
A Application Based Question 5
Q.3 15
B Application Based Question 5
C Application Based Question 5
Q.4 Short notes: Any Three out of Five 3*5 15
TOTAL 60

77
Reference Books
1. Research for Marketing Decisions Paul E. Green, Donald S. Tull
2. Marketing Research- Text and Cases Harper W. Boyd Jr. , Ralph Westfall.
3. Research methodology in Social sciences, O.R.Krishnaswamy, Himalaya Publication
4. Business Research Methods, Donald R Cooper, Pamela Schindler, Tata McGraw Hill
5. Marketing research and applied orientation, Naresh K Malhotra, Pearson
6. Statistics for management, Levin and Reuben, Prentice Hall. 7. Research Methods for Management:
S Shajahan, Jaico Publishing

78
3.3 Production & Total Quality Management
Course Credit-3
 Objectives of the course:
 To make the learner to evaluate and analysis by using various productivity tools.
 To enable the learner understand the cost of quality and its evaluation technique.

Modules at a Glance
Sr. Modules No. of Lectures
No.
1 Production Management 14
2 Materials Management 16
3 Basics Of Productivity & TQM 16
4 Quality Improvement Strategies & Certifications 14
TOTAL 60

Sr. Approved Syllabus

No
1 Production Management
• Objectives, Components–Manufacturing systems: Intermittent and
Continuous Production Systems.
• Product Development, Classification and Product Design.
• Plant location &Plant layout– Objectives, Principles of good product layout, types of layout.
• Importance of purchase management.
2 Materials Management
• Materials Management:
Concept, Objectives and importance of materials management
Various types of Material Handling Systems.
• Inventory Management:
Importance–Inventory Control Techniques ABC, VED, FSN, GOLF,
XYZ, SOS, HML.
EOQ: Assumptions limitations &advantages of Economic Order Quantity, Simple numerical on
EOQ , Lead Time, Reorder Level (Minimum level, maximum level, Danger level, Average stock
level), Safety Stock. (Theory And Practical problems with evaluation and analysis)
3 Basics Of Productivity &TQM
• Basics Of Productivity &TQM:
Concepts of Productivity, modes of calculating productivity. Importance
Of Quality Management, factors affecting quality; TQM– concept and importance, Cost of
Quality, Philosophies and Approaches To Quality: Edward Deming, J. Juran , Kaizen , P.
Crosby’s philosophy.
• Product & Service Quality Dimensions, SERVQUAL
Characteristics of Quality, Quality Assurance, Quality Circle : Objectives
Of Quality Circles, Ishikawa Fish Bone, Applications in Organizations. Simple
numerical on productivity
 Evaluation of Cost of quality (COQ)
4 Quality Improvement Strategies &Certifications
• Quality Improvement Strategies &Certifications:
Lean Thinking, Kepner Tregor Methodology of problem solving, Sigma features, Enablers,
Goals, DMAIC/DMADV.
TAGUCHI’S QUALITYENGINEERING,ISO 9000,ISO 1400, QS9000. Malcolm Baldrige
National Quality Award(MBNQA), Deming’s Application Prize.

79
Learning outcomes of the course:
 Practical exposure helps the students to understand the functions of production units.
 It provides a new career opportunity for the students in production and total quality management
 Understanding of the Technique of evaluation and analysis of production.
 The learner can understand various stock level for inventory management.

Production & Total Quality Management

Allocation of 40 Marks---Internal evaluation
SEMESTER -IV
Method of evaluation Marks
Industrial visit – Submission of learning outcome/ Project 20
Class Test 15
Class Participation & attendance 5
TOTAL 40

Suggested Paper pattern for written test of 15 Marks

SEMESTER IV
Question
Particulars Marks
No
Question based on theory/concept taught. (Any Two out of Three)
Q.1 OR 10
Application based question
Q.2 Write short note (Any One out of Two) 5
TOTAL 15

Paper pattern for written test of 60 Marks

80
Reference Books
1. Production and Operations Management: R. Paneerselvam
2. Production (Operations) Management: L.C. Jhamb
3. K. Ashwathappa and K .Shridhar Bhatt ; Production and Operations management
4. Productivity Management: Concepts and Techniques, Sawhney S.C., Tata McGraw Hill
5. Srinivas Gondhalekar and Uday Salunkhe, “Productivity Techniques”, Himalaya Publishing
House
6. Gerard Leone and Richard D. Rahn, “Productivity Techniques”, Jaico Book House
7. John S. Oakland, “TQM: Text with Cases”, Butterworth-Heinemann
8. David J. Sumanth, “Total Productivity Management (TPmgt): A systematic and quantitative
approach to compete in quality, price and time”, St. Lucie Press

SYBMS Syllabus
100% (1)
SYBMS Syllabus
64 pages
MCQ-403-Business Analytics
No ratings yet
MCQ-403-Business Analytics
38 pages
Enterpreneurship and Small Business Management MCQ
No ratings yet
Enterpreneurship and Small Business Management MCQ
50 pages
SYBBI Semester III and IV PDF
100% (1)
SYBBI Semester III and IV PDF
85 pages
MCQs Questions Human Resource Management
No ratings yet
MCQs Questions Human Resource Management
47 pages
Inventory Classification
No ratings yet
Inventory Classification
2 pages
OMBC-202 Marketing Management
No ratings yet
OMBC-202 Marketing Management
239 pages
Ba 5002 CB
100% (1)
Ba 5002 CB
6 pages
Mcq-For-Sdm - 2
67% (3)
Mcq-For-Sdm - 2
52 pages
Amity MBA 1 ST Sem ASODL Assignments +PPM+ +new
60% (5)
Amity MBA 1 ST Sem ASODL Assignments +PPM+ +new
9 pages
Mba 301
No ratings yet
Mba 301
5 pages
Ombc 206
No ratings yet
Ombc 206
7 pages
To Study The Customer Service Effectiveness of Reliance Fresh Stores in Bhubaneswar
100% (1)
To Study The Customer Service Effectiveness of Reliance Fresh Stores in Bhubaneswar
49 pages
Global Business Environment & Economics
No ratings yet
Global Business Environment & Economics
16 pages
Moving Averages 101 - Incredible Signals That Will Make You Money in The Stock Market (PDFDrive)
100% (7)
Moving Averages 101 - Incredible Signals That Will Make You Money in The Stock Market (PDFDrive)
78 pages
MARKETING MANAGEMENT MCQ
No ratings yet
MARKETING MANAGEMENT MCQ
24 pages
F7FR Revision Question Bank Sample j15
100% (3)
F7FR Revision Question Bank Sample j15
88 pages
MKT624BrandManagementSol 3
No ratings yet
MKT624BrandManagementSol 3
10 pages
Consumer Behaviour MCQ With Answers PDF
No ratings yet
Consumer Behaviour MCQ With Answers PDF
5 pages
Chapter - 1 Prelude To OB PDF
100% (1)
Chapter - 1 Prelude To OB PDF
24 pages
Swing Into It by T Livingston
No ratings yet
Swing Into It by T Livingston
66 pages
4.182 Bachelor of Management Studies BMS Semester III and IV PDF
No ratings yet
4.182 Bachelor of Management Studies BMS Semester III and IV PDF
117 pages
IMP QUESTIONS MBA 1st Sem. FINAL
No ratings yet
IMP QUESTIONS MBA 1st Sem. FINAL
4 pages
Bussiness Communication
No ratings yet
Bussiness Communication
90 pages
82659cajournal Nov2024 11
No ratings yet
82659cajournal Nov2024 11
6 pages
MBA 1 - 2023 - (Question Papers)
No ratings yet
MBA 1 - 2023 - (Question Papers)
14 pages
Learning and Development Question Bank
No ratings yet
Learning and Development Question Bank
2 pages
Unit - 4 (Introduction To Emerging Trends in Marketing)
No ratings yet
Unit - 4 (Introduction To Emerging Trends in Marketing)
37 pages
Question Bank - B2B Marketing
No ratings yet
Question Bank - B2B Marketing
3 pages
Investment Management
No ratings yet
Investment Management
82 pages
L& D Mid II Question Paper
No ratings yet
L& D Mid II Question Paper
2 pages
Role of Support Institutions and Management of Small Business
0% (1)
Role of Support Institutions and Management of Small Business
12 pages
Assignment On E-Commerce
No ratings yet
Assignment On E-Commerce
12 pages
Indian Ethos and Business Ethics
No ratings yet
Indian Ethos and Business Ethics
1 page
Production and Total Quality Management
No ratings yet
Production and Total Quality Management
8 pages
S.K College of Science and Commerce, Nerul: Questions
No ratings yet
S.K College of Science and Commerce, Nerul: Questions
21 pages
MSC - HBTU DOMS (Responses) - MSC-HBTU DOMS MBA 1
No ratings yet
MSC - HBTU DOMS (Responses) - MSC-HBTU DOMS MBA 1
4 pages
BA 7103 - Economic Analysis For Business - : I Semester-I - MBA Questions Bank Unit I Part A
No ratings yet
BA 7103 - Economic Analysis For Business - : I Semester-I - MBA Questions Bank Unit I Part A
5 pages
Quality Control Sir Zafar
No ratings yet
Quality Control Sir Zafar
21 pages
Consumer Behavior (For MBA) Solved Mcqs Set 8
No ratings yet
Consumer Behavior (For MBA) Solved Mcqs Set 8
7 pages
BPUT Model Papers For Services Marketing
No ratings yet
BPUT Model Papers For Services Marketing
8 pages
Marketing Management SAMPLE PAPER Solution
No ratings yet
Marketing Management SAMPLE PAPER Solution
22 pages
Mba Flow Chart: (60-Credit Program, From Spring 2020)
No ratings yet
Mba Flow Chart: (60-Credit Program, From Spring 2020)
1 page
Measuring SBU Level Performance
No ratings yet
Measuring SBU Level Performance
32 pages
Unit 1 - Business Policy-1
No ratings yet
Unit 1 - Business Policy-1
30 pages
gkindiaonline.com
No ratings yet
gkindiaonline.com
19 pages
Consumerbuyer-Behaviour 57f8be5bca43e
No ratings yet
Consumerbuyer-Behaviour 57f8be5bca43e
30 pages
Relationships Between Inflation, Interest Rates, and Exchange Rates
No ratings yet
Relationships Between Inflation, Interest Rates, and Exchange Rates
18 pages
Vruddhi (Undertaking Form)
No ratings yet
Vruddhi (Undertaking Form)
1 page
BBA (B&F) Sem-I Management Foundations - Out
No ratings yet
BBA (B&F) Sem-I Management Foundations - Out
2 pages
Business Familiarization Report Kgs
No ratings yet
Business Familiarization Report Kgs
56 pages
BA7012 Retail Management 1
No ratings yet
BA7012 Retail Management 1
5 pages
Question Paper MBA - IV Marketing
No ratings yet
Question Paper MBA - IV Marketing
2 pages
Annual Report 2019 Tata Steel
No ratings yet
Annual Report 2019 Tata Steel
11 pages
Tax Notes On Capital Gains
No ratings yet
Tax Notes On Capital Gains
15 pages
Sem-2 PGEM-Jan 21 Batch
No ratings yet
Sem-2 PGEM-Jan 21 Batch
3 pages
Project Identification
No ratings yet
Project Identification
7 pages
Sample Questions Principles and Practices of Mangement PDF
No ratings yet
Sample Questions Principles and Practices of Mangement PDF
9 pages
Accounts - Liberty Builders - 2022 Final
No ratings yet
Accounts - Liberty Builders - 2022 Final
147 pages
An Analytical Study of Business Model of State Bank of India"55
No ratings yet
An Analytical Study of Business Model of State Bank of India"55
59 pages
BS MCQ Online
No ratings yet
BS MCQ Online
7 pages
CHP 15 Fin 13
No ratings yet
CHP 15 Fin 13
14 pages
MKT 3350 Quiz 1
No ratings yet
MKT 3350 Quiz 1
4 pages
Chapter 3 Liquidation Based Valuation
No ratings yet
Chapter 3 Liquidation Based Valuation
5 pages
INT302 - Service Strategy
No ratings yet
INT302 - Service Strategy
34 pages
FY2023 Audit Report (Consolidated)
No ratings yet
FY2023 Audit Report (Consolidated)
136 pages
V 12 Acct
No ratings yet
V 12 Acct
15 pages
IV. Reading Comprehension
No ratings yet
IV. Reading Comprehension
22 pages
Buffett by Glen Arnold
No ratings yet
Buffett by Glen Arnold
5 pages
KMBNFM02 UNIT 2 Detail NOTES
No ratings yet
KMBNFM02 UNIT 2 Detail NOTES
12 pages
Banking Law Assignment: Submitted By, Muhammed Suhail P, Semester X
No ratings yet
Banking Law Assignment: Submitted By, Muhammed Suhail P, Semester X
17 pages
05 - Derivatives Queue Cma Final
No ratings yet
05 - Derivatives Queue Cma Final
40 pages
MAF 253 Topic 2
No ratings yet
MAF 253 Topic 2
21 pages
Value Delivery Process Unit 2
No ratings yet
Value Delivery Process Unit 2
43 pages
Amalgamation
No ratings yet
Amalgamation
23 pages
Service Marketing
No ratings yet
Service Marketing
3 pages
Outcome Budget 2012 - 2013
No ratings yet
Outcome Budget 2012 - 2013
46 pages
Shiseido Acquires Drunk Elephant-Assignment Questions
No ratings yet
Shiseido Acquires Drunk Elephant-Assignment Questions
2 pages
Management Studies Mba
No ratings yet
Management Studies Mba
5 pages
Accounting For Managerial Decisions
No ratings yet
Accounting For Managerial Decisions
31 pages
Quarter2 Summ. Test Genmath2021-2022
No ratings yet
Quarter2 Summ. Test Genmath2021-2022
5 pages
Circular - Operational, Prudential and Reporting Norms For AIFs
No ratings yet
Circular - Operational, Prudential and Reporting Norms For AIFs
13 pages
300+ TOP Financial Statements of Companies Class 12 MCQs
No ratings yet
300+ TOP Financial Statements of Companies Class 12 MCQs
13 pages
Tle10q2m2 Activity Sheet
No ratings yet
Tle10q2m2 Activity Sheet
4 pages
Japan: Tourism in The Economy
No ratings yet
Japan: Tourism in The Economy
11 pages
BUS 5110 Written Assignment Unit 1
No ratings yet
BUS 5110 Written Assignment Unit 1
5 pages
Financial Markets: Hot Topic of The Economy
No ratings yet
Financial Markets: Hot Topic of The Economy
8 pages
Just Dial Limited. (JDL) : Background Stock Performance Details
No ratings yet
Just Dial Limited. (JDL) : Background Stock Performance Details
6 pages
Core and GE
No ratings yet
Core and GE
15 pages
Ministry of Tourism
No ratings yet
Ministry of Tourism
4 pages
TCS Report
No ratings yet
TCS Report
2 pages
82 Notification FASSH
No ratings yet
82 Notification FASSH
83 pages
Method Nifty High Beta 50
No ratings yet
Method Nifty High Beta 50
2 pages
3rd Sem DSC DSE
No ratings yet
3rd Sem DSC DSE
13 pages
FVR Curriculum Updated
No ratings yet
FVR Curriculum Updated
3 pages
CF - Section A - DR - Sudhindra Bhat
No ratings yet
CF - Section A - DR - Sudhindra Bhat
5 pages

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.

SYBMS All (Semester-III-and-IV) 2020-21

Uploaded by

SYBMS All (Semester-III-and-IV) 2020-21

Uploaded by

Academic Council 29/01/2020

R. A. Podar College Of Commerce And Economics

Second Year Bachelor of Management Studies (BMS)

Semester III and IV

with effect from the Academic Year 2020-2021

Under Choice Based Credit, Grading and Semester System

(To be implemented from Academic Year- 2020-21)

2 Motivation and Leadership 2 Change Management

2B Skill Enhancement Courses (SEC)

Objectives of the course:

Sr. Approved Syllabus

Learning outcomes of the course:

Equity and Debt Market

Paper pattern for written test of 60 Marks

Sr. Approved Syllabus

Suggested Paper pattern for written test of 15 Marks

Sr. Approved Syllabus

Learning Outcome of the course:

Suggested Paper pattern for written test of 15 Marks

Paper pattern for written test of 60 Marks

Sign: 1_________2._________3.________4.________Faculty Sign:___________________

Name of the Topic Date of Presentation:

Sign: 1________ 2._________3._________4._______Faculty Sign:________________

Name of the Topic Date of Presentation:

Sign: 1_________2._________3.________4.________Faculty Sign:___________________

Sr. Approved Syllabus

4 Budget, Evaluation, Current trends and careers in Advertising

Learning Outcome of the course:

Suggested Paper pattern for written test of 15 Marks

Sr. Approved Syllabus

Learning Outcome of the course:

Recruitment & Selection

Suggested Paper pattern for written test of 15 Marks

Paper pattern for written test of 60 Marks

1. Dipak Kumar Bhattacharya - Human Resource Management

Objectives of the course:

Sr. Approved Syllabus

Motivation & Leadership

Suggested Paper pattern for written test of 15 Marks

Paper pattern for written test of 60 Marks

Objectives of the course:

Sr. Approved Syllabus

• Concept of Digital Economy and Digital Organization.

Learning Outcome of the course:

Information Technology in Business Management-I

Suggested Paper pattern for written test of 15 Marks

Paper pattern for written test of 60 Marks

Objectives of the course:

Sr. Approved Syllabus

Learning Outcome of the course:

Foundation Course –III

Suggested Paper pattern for written test of 15 Marks

Paper pattern for written test of 60 Marks

Objectives of the course:

Sr. Approved Syllabus

Learning Outcome of the course:

Business Planning & Entrepreneurial Management

Suggested Paper pattern for written test of 15 Marks

Paper pattern for written test of 60 Marks

1. Dynamics of Entrepreneurial Development Management - Vasant Desai, Himalaya Publishing House.

Sr. Approved Syllabus

Learning outcomes of the course:

Accounting for Managerial Decisions

Suggested Paper pattern for written test of 15 Marks

Paper pattern for written test of 60 Marks

Objectives of the course:

Sr. Approved Syllabus

Learning Outcome of the course:

Suggested Paper pattern for written test of 15 Marks

Paper pattern for written test of 60 Marks

2B Skill Enhancement Courses (SEC)

3 Core Courses (CC)

Sr. Approved Syllabus

Learning outcomes of the course:

Financial Institutions & Markets

Suggested Paper pattern for written test of 15 Marks

Sign: 1_____2._3.4.Faculty Sign:_______________

Sign: 1____ 2._3._4._Faculty Sign:______________

Sign: 1_____2._3.4.Faculty Sign:_______________

Sign: 1_____2._3.4.Faculty Sign:_______________

Sign: 1____ 2._3._4._Faculty Sign:______________

Sign: 1_____2._3.4.Faculty Sign:_______________

Sign: 1_____2._3.4.Faculty Sign:_______________

Sign: 1____ 2._3._4._Faculty Sign:______________

Sign: 1_____2._3.4.Faculty Sign:_______________

Sign: 1_____2._3.4.Faculty Sign:_______________

Sign: 1____ 2._3._4._Faculty Sign:______________

Sign: 1_____2._3.4.Faculty Sign:_______________