CAKES
CAKES
I. INTRODUCTION
it is typically a sweet baked dessert. In its oldest forms, cakes were normally fried
breads or cheesecakes, and normally has a disk shape. Determining whether a given
sugar, eggs, and butter or oil with some varieties also requiring liquid (typically milk or
Flavorful ingredients like fruit purees, nuts, dried or candied fruit, or extracts are
often added, and numerous substitutions for the primary ingredients are possible.
Cakes are often filled with fruit preserves or dessert sauces (like pastry cream), iced
with buttercream or other icings and decorated with piped borders or candied fruit.
particularly weddings, anniversaries and birthdays. There are countless cake recipes;
some are bread-like, some rich and elaborate, and many are centuries old. Cake
went into cake making, baking equipment and directions have been simplified so that
According to varieties, cakes are broadly divided into several categories based
Yeast cakes are the oldest and are very similar to yeast breads. Such cakes are
Cheesecakes, despite their name, aren’t really cakes at all. Cheesecakes are in fact
custard pies, with a filling made mostly of some form of cheese (often cream
cheese), and have very little flour added although a flour-based or graham cracker
Sponge cakes are thought to be the first of the non-yeast based cakes and rely
Butter cakes, including the pound cake and devil’s food cake, rely on the
they are intended. For example, wedding cakes, birthday cakes, Christmas cakes, etc.
are all intended primarily according to the celebration they are intended to accompany.
Indeed, the demand for cakes, like ice creams and hotdogs will always be there.
This is because cakes have a lot to offer to customers. Be it for sentimental reasons or
convenience, cake is a comfort food that always brings a smile to anyone’s face.
services of customized cakes for all occasions. The shop will be located along Habay,
Bacoor, Cavite (See Exhibit I). The said location was chosen due to its accessibility to
accessible, welcoming and homely cake shop offering mouthwatering yet affordable
cakes for all occasions targeting Cavitenos not only in Bacoor but also in nearby towns
in Cavite. It is going to be the place that bakes the perfect cake, one that is created
with a passion and desire to delight and put a smile on everyone’s faces, young and
old.
the business owner takes care of the most pivotal areas in the company which include
sales, management, and finance. The owner shall also employ personalized attention
Acquire the best available suppliers of raw materials, equipment and utensils
operation, the business will focus on potential customers in Bacoor, Cavite. On the
succeeding years, the entrepreneur will enlarge the business reach by targeting the
neighboring towns of Cavite. After three years of operation, a delivery vehicle will be
acquired.
Considering the moderately competitive climate around the area of Cavite, Up-
thrive on it’s own by offering a wide variety of delectable cakes made to suit the whims
of customers yet offered at a price more affordable than those prevailing in other cities
and municipalities of Cavite. With this, the customers are able to satisfy their sugar
offers to the public. The entrepreneur shall employ a very simple order-placement
First, the customers shall be presented with a list of pre-designed cakes and
toppers for them to choose from (Please See Exhibit II). These cake designs range
from simple letterings, shapes, flowers, curls and cartoon characters. If the available
designs do not appeal to them, they will be given time to submit the design of their
choice and bake it immediately provided that the bakers are able to make them. A 50%
down payment is required to customers. The company will require at least 3-5 days
notice on all cakes ordered but could be longer depending on the season, number of
orders and if the design is intricate. During slack periods, 2 days is required.
if the business will be profitable. Likewise, it provides the would-be investor with
information that substantiates why a cake shop is an exciting and progressive business
opportunity.
For the general public, this study aims to elicit a whole new sense of appreciation
for cakes, thus increasing the demand for the product in the near future.
V. PERSONNEL ASPECT
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are one of the company’s greatest assets. How they act on their job, what they say and
do; their habits and work ethics, passion and dedication all impact on the company’s
brands, image, level of service and customer satisfaction. It is therefore imperative for
the management to select people who are fit for the job, teach them well, provide them
with a healthy, competitive environment and most importantly, hone their skills to be
able to serve the company well in achieving its goals and objectives. For a sole
proprietor, this is not an easy task. However, with persistence and determination, the
Manager
Bakers (2)
Cashier/Secretary
Manager
Bakers (2)
With at least one (1) year work experience working for a bakeshop
Cashier/Secretary
Computer literate
B. JOB DESCRIPTION
Manager
Sets revenue expectations and map out plans for reaching them
Bakers (2)
Cashier/Secretary
Performs the duties of receiving orders and providing the list of prices to customers
Dispatches orders
COMPENSATION PLAN
Manager – P 10,000.00
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Cashier/Secretary – P 7,000.00
the attractiveness and dynamics of a special market within the target place. This is
usually done by seeking the general opinion of potential customers, analyze the
climate of demand versus supply and determine the possible challenges that may
whether to push through with the project or not. It specifies if the opportunity and timing
is right. Indeed, timing is everything especially now in a market that continuous to shift
from one trend to another. Business owners should also be marketers, cautious of
these changes because that is the only way they can analyze, plan and implement
To reiterate, during the first three years of operation, the business will focus on
potential customers in Bacoor, Cavite. On the succeeding years, the entrepreneur will
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enlarge the business reach by targeting the neighboring cities and municipalities in the
province of Cavite.
DEMAND ANALYSIS
Cakes have now become the latest craze during parties and the demand for it
will continue to increase as the number of potential customers increase. The market
will never run out of events and occasions to celebrate and cakes are expected to be
To compute for the demand of consumers in the target area, the following
demographic data were gathered from the official website of the City of Bacoor.
TABLE 1
Projected Household Population
(Bacoor, Cavite)
(w/ 8.23% growth rate)
years. To calculate for the target market, the individual population is divided into four
TABLE 2
Existing Demand for Cakes
(2015)
Based on the survey conducted by the researcher, 35% of the total households are
more likely to place orders for cakes for at least 3 times per year (most probably during
birthdays, Christmas and New Year) on the current year. As the population increases,
the researcher assumed that there will be a 5% increase on the succeeding years.
TABLE 2.1
Projected Demand for Cakes
From the household population, a projection was made that in 2016 there will be
SUPPLY ANALYSIS
In order to compute for the supply of cakes, the proponent used the survey and
TABLE 3
Present Competitors
(2015)
Table 3 presents the existing competitors selling cakes in Bacoor, Cavite to determine
TABLE 4
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Projected Supply
The projected supply was computed by multiplying the total pieces of cakes to be sold
The unfilled demand can really affect the operation of the business, as well as its
Customized Cake Shop by introducing its product in Bacoor to fill the gap between the
TABLE 5
Projected Unfilled Demand
(in pcs.)
The projected unfilled demand was computed by getting the difference between the
TABLE 6
Projected Market Share
From the projected unfilled demand as shown in Table 5, a 15% market share will be
taken by Up-Side-Down in year 1, 20% in year 2 and 25% in year 3 to come up with
Customized Cake Shop will focus on creating value for customers. Value may come in
different forms but for an exciting venture such as this cake shop; value comes in the
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form of cake products offered with better tastes and more affordable prices compared
From the interviews and surveys conducted by the researcher to the existing
competitors, the average price for an ordinary cake ranges from Php300.00 to Php
800.00.
After considering the price of competitors, cost of raw materials and other
pertinent data, the proponent considers the following for its price:
TABLE 7
Up-Side-Down Cakes’ Price List
raw materials that put together to create it. Up-Side-Down Customized Cake Shop
ensures that cakes are made from the finest ingredients supplied or bought from local
dealers. Only the best equipment and tools will be used to prepare quality cakes.
TABLE 8
MATERIALS, TOOLS AND EQUIPMENT
There are certain factors affecting the market that might give
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rise to potential problems regarding the marketability of the product or service. Some of
these factors are competition, demand size, customer relationship, cost of materials,
always there. However, it will take time to educate the consumers before they
switch to another product or service. Lowering the price and improving the quality of
Demand size follows the growth of the number of customers. This is the result of
the increase in the number of cake needs in the target localities which influences on
the number of potential customers. Therefore, the more customers the better for the
Cost of materials is another factor that will increase the company’s expenditures.
Primary materials like flour and eggs must be bought at wholesale to limit high
affordable prices. This is also important to prevent the delay of production of cakes
due to shortage of raw materials. If the cost of raw materials increases, the
determine if the people in the target places can afford to buy or acquire the product
at least three times per year. If the economy is not stable and there is low demand
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for cakes, one solution is to lower at least 10% of the actual price to make it
Strength of customer relationship is another factor that may affect the market.
Understanding the economic value of customer relationships will help the company
to find the optimal trade-off between providing value to customers and getting value
X. MARKETING PROGRAM
planned actions designed to provide a roadmap of success for any endeavor. No one
takes a dive in any business, without this piece of document as much as no one takes
program covers all activities pertaining to sales and promotion of the business. Up-
Side-Down Customized Cake Shop can be as good as it comes, but it can be better
depending on how it is going to use its resources and how it will form a strong
The following strategies are intended to form a whole new appreciation of cakes
in Bacoor, Cavite and to build brand preference in the minds of prospective customers.
3. Creation of Facebook fan page to build awareness and generate referrals and
sales
4. Distribution of free novelty items like mugs and calendars to customers during
Christmas
5. Free taste for customers who personally place orders in the shop
whether or not the project is viable. This is where business entrepreneurs will look into
The following sections lay out the details of the financial plan for the next three
years of operation.
Financial Assumptions
3. The inventory on hand for both supplies and raw materials are maintained at 1%
increased.
Less: Expenses
Organization Cost 30,000.00 - -
Salaries 429,000.00 450,450.00 472,972.50
Benefits 38,214.00 39,910.80 41,331.60
Rent 600,000.00 660,000.00 726,000.00
Utilities 1,500,000.00 1,650,000.00 1,815,000.00
Transportation 150,000.00 180,000.00 216,000.00
Advertising 200,000.00 300,000.00 400,000.00
Repairs and Maintenance 60,000.00 66,000.00 72,600.00
Ingredients 4,126,500.00 7,759,275.00 12,783,825.00
Supplies and Overhead 808,794.00 1,520,817.90 2,505,629.70
Depreciation 23,083.33 23,083.33 23,083.33
Total Expenses 7,965,591.33 12,649,537.03 19,056,442.13
Net Income 122,348.67 2,558,641.97 5,999,854.87
OWNER'S EQUITY
Owner's Capital 622,348.67 3,180,990.63 9,180,845.50
TOTAL LIABILITIES & EQUITY 622,348.67 3,180,990.63 9,180,845.50
Schedule 2
Cash Outflow from Operating Activities
Organization Cost 30,000.00 - -
Salaries 429,000.00 450,450.00 472,972.50
Benefits 38,214.00 39,910.80 41,331.60
Rent 650,000.00 660,000.00 726,000.00
Utilities 1,500,000.00 1,650,000.00 1,815,000.00
Transportation 150,000.00 180,000.00 216,000.00
Advertising 200,000.00 300,000.00 400,000.00
Repairs and Maintenance 60,000.00 66,000.00 72,600.00
Ingredients 4,167,765.00 7,795,602.75 12,834,070.50
Supplies and Overhead 816,881.94 1,527,938.14 2,515,477.82
Total Cash Outflow from Operating Activities 8,041,860.94 12,669,901.69 19,093,452.42