INDIVIDUAL

PORTFOLIO
LA CLIPPERS

Author
MARCO ROMERO

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Table of Contents
Fact Sheet……………………………………..3

News Release…………………………………4

Newsletter……………………………………..5

Feature Story………………………………….6,7,8

Public Service Announcement………….8

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 Contact: Jovan Buha, Clippers reporter for The Athletic

Email: jbuha@theathletic.com

Event Fact Sheet

• Kawhi Leonard Backpack giveaway night

• Sponsors: Bumble, Agua Caliente Casino

• Location: Staples Center

• Date and Time: February 28th, 2020. 7:30 p.m.

• Purpose: LA Clippers reach out to fans by giving away backpacks and call to give it away to
someone in need. Headlined by All-Star Kawhi Leonard.

• 20,000 Expected attendance

• Rapper Too Short to perform at half time. Appearance by Ben Affleck for The Way Back
premiering March 6th, 2020.

• LA Clippers and Kawhi Leonard launch the #Kawhiit campaign this season to bring awareness
to the community and giving back to it. The #Kawhiit campaign will be giving away backpacks
to fans in attendance with a note inside from Leonard to pay it forward. The Clippers are also on
a seven-game winning streak look to extend to eight.

CONTACT INFORMATION:

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 LA Clippers

Marco A. Romero

(310)555-5555

Marcoromemr7@gmail.com

FOR IMMEDIATE RELEASE

Kawhi Leonard Starts #Kawhiit Campaign, Giving Away Backpacks. With a Catch

Los Angeles, CA – The LA Clippers and All-Star Forward Kawhi Leonard will be giving away
over 1,500 backpacks at Staples Center in downtown Los Angeles during the game against the
Denver Nuggets Feb. 29, 2020. This is the launch of the #Kawhiit campaign where fans in
attendance will receive a backpack, but with a catch.

LA Clippers and Kawhi Leonard are proud to launch the #Kawhiit campaign for the first time
this season to bring awareness to the community and giving back to it, no matter where you are.
The #Kawhiit campaign will be giving away backpacks to fans in attendance with a note inside
from Leonard. In this note he encourages fans to fill the backpack with food and water, along
with a blanket and give it back to someone in need of these necessities. Even fill it with books
for a child in need, as long as it goes back into the community with a purpose.

During the summer before the season started, Kawhi Leonard donated one million backpacks to
three different school districts including the Moreno Valley Unified School District in which he
attended as a child. Leonard made it a goal of his upon coming to the LA Clippers this summer
to give back to the community he grew up in.

“My goal this year is to make a meaningful contribution both on and off the court. This felt
like the right way to get started.”

The feeling of giving back to someone in need and giving back to the community is the goal for
fans to participate in this. Even if people were not able to attend the game, they are encouraged
by the team to #Kawhiit and fill their own bag and give it to someone in need. The idea to “pay it
forward.” Fans are encouraged to share their actions on social media using the hashtag #Kawhiit
and show the world how you can #Kawhiit.

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 NEWSLETTER
April 26, 2020

Steve Ballmer donates $25 million to the efforts against COVID-19

Shortly after
purchasing the
Inglewood Forum for
$400 million to help
progress the plans for
the LA Clippers to build
a new arena in
Inglewood, owner
Steve Ballmer puts on
his philanthropist cap on and donates another $25 million to the California and
Washington states where Ballmer calls home. Ballmer, worth $50 billion, is no
stranger to donations to the Los Angeles area just earlier this year by donating
$100 million to the city of Inglewood in the efforts of renovating parks and
updating the school system with the right technology. The money donated will
go towards medical and health resources to make sure that this process and our
frontlines are safe.

Paul George spends his quarantine streaming popular

video games

In the midst of all the craziness, there is one thing that we can all
be thankful for, video games. At lease that is what can be said for All-Star Clippers Guard Paul
George. George has been making the most of his
time at home streaming popular video games like “Call of Duty” and “Fortnite”
to keep us updated on his life when he is not working out at home. These

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 streams give us a whole new take on George, one where we get to see that he is
just like the rest of us. Enjoying winning streaks on and off the court. Catch
George stream every Saturday on Twitch @Paulgeorge13.

Feature Story

Clippers Stars Turn to Social Media Amid Season Suspension

With the 2019-2020 NBA season hanging in the balance, members of LA Clippers turn to

social media to keep busy during this quarantine.

After looking to close out the 2020 season, the world is experiencing the COVID-19

pandemic and everything is called to a halt. Clippers’ players and Head Coach Doc Rivers keep

us motivated and up to date through their activities through social media.

Point Guard Patrick Beverly shows us that he is as competitive in video games as he is on

the basketball court. Beverly participated in a player only NBA2k20 tournament in which he

hounded his opponents, reminiscent of his lock-down defense. The tournament was streamed

on ESPN, but Beverly’s own stream on social media streaming platform Twitch, was where the

action was at. You can get the inside scoop of what he is thinking every play as well as a live

look at his movements on the controller so we can all learn to move like he does. Different

streams lead to different activities. Beverly keeps fans updated with posts on workouts and

quality time with family which we can all relate to. Follow Patrick Beverly on social media

@patbev21.

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 Not too far behind, power forward and teammate Montrezl Harrell also has a knack for

NBA2k20. He was also involved in the players only tournament advancing to the quarterfinals,

but like Beverly, you can see the same engine going as he has on the basketball court. It is a

refreshing take to see that our favorite players can still be competitive at activities we consider

normal like video games. Harrell’s live streams on Instagram are also a unique experience that

take us into a world we as fans wouldn’t have thought of seeing. Keep up with Montrezl

@MONSTATREZZ.

Switching gears, we turn to a player that is focused on a different art that is music.

Shooting Guard Lou Williams is a rapper when he’s not dropping 30 points a night on his

opponents. This quarantine has given Williams an excellent opportunity to dive into his music.

His twitter and Instagram posts are filled will snippets and features that make fans feel more at

ease of the idea of no basketball for the moment. Live streams on Instagram feature current

musical sensations as they share their insights on music that bring fans of both sports and music

together. Entertain yourself with Lou Williams by following him on Twitter and Instagram

@louwillville.

Going back to video games, no one on the LA Clippers is king of the games and

streaming as is Paul George. Widely known for his sensational dunks and jaw dropping handles,

George has been spending his time at home streaming the popular game “Call of Duty.” With

these streams on Twitch, George has gained a new following and new respect from fans as they

learn that their favorite player can be engaged right beside them without even noticing. Follow

George on social media @ygtrece.

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 Lastly, Head Coach Doc Rivers does not usually take to social media during the season,

but given the situation that we are in, Doc has found a new light on Instagram. His livestreams

are filled with memories and guests from when he played in the league. Legends like Isiah

Thomas and Michael Jordan have appeared on his streams to give insight on his memories with

them. It’s a fresh twist on basketball history that we think we know. Keep up with Doc

@docrivers.

If you miss LA Clippers basketball, you are not alone. Following these members of the

Clippers make you appreciate them as people and helps you with your Clippers fix.

Public Service Announcement

60 SECONDS, 101 WORDS

FX: LA CLIPPERS JINGLE PLAYS

WE’RE ALL LIVING IN DIFFERENT TIMES THESE DAYS WITH EVERYTHING GOING

ON IN THE WORLD. JOIN THE LA CLIPPERS AND PARTICIPATE IN THE “SAFER AT

HOME” INITIATIVE AND STAY IN AND WATCH THE REBROADCASTS OF THIS

SEASON’S EXCITING GAMES THROUGHOUT APRIL AND MAY. LET’S WORK

TOGETHER TO GET LIFE BACK TO NORMAL BY HELPING THE CAUSE OF NOT

BEING OUT IN THE PUBLIC AND STOPPING THE SPREAD OF COVID-19. PLEASE

SPREAD THE WORD TO YOUR LOVED ONES AND LET’S BEAT THIS TOGETHER BY

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STAYING “SAFER AT HOME.” FOR MORE INFORMATION ON COVID-19 AND DAILY

UPDATES IN LOS ANGELES BY VISITING CDC.GOV/CORONAVIRUS.