Complete WordPress SEO + SEO Audit Check List Udemy

Rank Brain
- 3rd most important factor for SEO
- Measures how ppl interact on google with ur site
- Improve clickthrough rate
o Good Headlines
 Use headline formulas to write titles
 Type keyword in google -> see adwords ads at top and bottom 
pickup some ideas for titles and descriptions from ads
 Include numbers in your title and description tags – more likely to be
clicked on
o Benefit Rich Meta Descriptions
- Improve bounce rate and dwell time
o Write compelling introductions – with a call to action
o Actionable and easy to read
- Improve loading times

Keyword Research
Keyword research
Worth investing time only if:
1. Relevant to DA offers
2. Keywords are searched
3. Low competition
4. Convertible keywords
4 Stages of Purchasing
1. Research
2. Consideration
3. Purchase
4. Loyalty
To know searchers’ intention, look at:
1. Number of words
2. Order of words
3. Meaning of words
Research keywords
1. Research / Head terms = 1-2 words
2. Consideration / Body keywords = 2-3 words
 3. Purchase keywords / Long tail keyword = 3+ words
4. Loyalty keywords = Brand names = 1-2 words
Keyword Targeting + Site structure

Keyword research
- Can use keyword.io for research
- Can use keyword tool
- Can use keyword shitter
- Use SEMRush/SERPStats – look at keyword competitors and see their keywords
- Put all of these in a excel spreadsheet – go on excel > data > remove duplicates
 - Add column relevant/irrelevant

- Put all the keywords into mozpro keyword research or SERPStat

- OR use kwfinder.com – 3 keyword freemium plan to see difficulty of keywords
- Then search on google to make sure the keyword is commercial and use mozbar to
see if there are atleast 4-5 pages with low PA + DA
Latent Semantic Indexing (LSI) Keywords
- Related keywords to seed keyword
- Not just synonyms but related e.g. yoga, body, mind, retreat
- To find these search up on google ‘keyword+glossary of terms’
- Also go on amazon search up IT Support or smth for dummies and look at the table
of contents to get LSI’s
- Search up on google ‘keyword+wikipedia’ – go to contents page and see LSI’s
Finding content ideas based on seed keywords
- Search on quora.com the seed keyword and click on ‘topic’ – can write content
about these questions
- Do the same for ehow.com
- Wikihow.com

Google Search Console

Data Highlighter (under search appearance)
- Shows Google how to represent your page on the web
- Highlight the piece of information you need
- Choose the title + category for it
- Then click publish
Accelerated Mobile Pages (under search appearance)
- Gives a report on how to increase speed of website on mobile
Search Analytics (under search traffic)
- Shows keywords
- CTR, Clicks, impressions, position
Links to your site
- Shows backlinks
Internal links
- Shows internal links – a lot of internal links show importance of pages
Index status (google index)
- Shows indexed pages and if any pages are blocked by robot.txt
Blocked resources
- Shows blocked resources
Remove URLs
- Hiding some areas of your website private from the bot
Crawl errors (crawl)
- Last time google searched your site
- Server errors
- URLs pointing at non-existing page etc..
Fetch as Google
- Checks whether URL connects and if it redirects etc.
Site maps
- To upload site maps

Google Analytics
Goals
- Can set goals in Conversions > Goal – to keep track of how people visit/interact with
certain parts of the site

Content Writing
Tips
- Know who you are writing for – write for a specific audience
Headlines
- Page title with keywords + compelling
- Search ‘co schedule+headline analyzer’- analyses keywords
- Search ‘sumome+headline generator’ – click on kickass headline generator. – put
topic and get a bunch of headlines
- Numbers are good for headlines – numbered lists
- When writing on wordpress can look below for yoast readability
o Write in focus keyword
- Questions for keywords

o What is the search volume of the keywords chosen? How did you

check this?
o How are the keywords chosen trending in Google Trends?
o How did you check the commercial intent of your keywords?
o Does your headline use the keyword in the beginning?
o Does your headline show a benefit?
Sub-heads
- In wordpress can highlight the word and choose the subhead number you want for it
LSI Keywords
- LSI keywords tell bots exactly what you’re talking about – avoid spamming the same
keywords for keyword density but instead use LSI keywords
Long Form Content
- Generally receive more shares
 - Receive more back links
- More likely to rank higher cause more keywords + LSIs
- BUT Paragraphs should not exceed 2-3 sentences

Trending topics
- Use buzzsumo to find trending topics under certain keywords
Web-safe fonts
- Common ones
o Helvetica
o Arial
o Roboto
o Georgia
o Tahoma
o Verdana
- Font face ninja allows you to ee the font of a certain website
- Appearance > Customise > Additional CSS * {font-family:Verdana, Arial, Serif} – have
3 fonts so if one doesn’t work itll go to another
Alt attributes for images
- Describes whats on the image and the function of the image on the page
 -

- Leave alt text missing if its just a design thing

- Image details
- Alt text is in the ‘edit image’ part of the image. Fill with a descriptive alt text
- The caption portion is the viewable writing underneath.
- The image title attribute is what comes when someone hovers over the logo
Video Content
- Video content should have video transcriptions to help indexing of content.
- Case Studies & Expert Roundups
o Expert roundups are opinions of experts about a product/service
- Information sandwich
o Start with brief intro
o Then most important parts at the top and bottom of the content – should
contain keywords which improve ranking
o Information in the middle should contain facts and statistics
o Close with conclusion and call to action

Links, curation and plagiarism

- Outbound links to trusted sites is valuable for customers
- Ctrl + K – edit link to add hyperlink on wordpress
- To make it nofollow link go to text on the right of wordpress and insert
rel=”nofollow” like below – don’t use this for authority website sbut instead links in
the comment section, advertisements etc.

- Interlinking is important – to interlink on WordPress – highlight the words – press

the Insert/Edit link, which looks like a chain. Click the gear – link options. Then you
can see articles you’ve written. Choose any article you’ve linked out to.
- Curated content – must give people credit
- Can’t plagarise – use plagium.com
Call to action
- A good call to action at the end of the content put click triggering text next to the
CTA to entice ppl to click on them
- E.g. of CTA – Discover the outside world. Subscribe today
o Get a taste of SUCCESS! Send me the form at the top of this letter and I’ll
send you the next issue of SUCCESS absolutely free
Proof-reading
- Use Hemingway App to proof-read article
- Freelance copy writing companies

- Social media can share content for more backlinking and traffic

Backlinks
Skyscraper backlink technique
- Steps
o Find link worthy content
o Make something better
o Reach out to the right people
- Use buzzsumo.com to find most shared posts in your niche
- Use opensiteexplorer or ahrefs to find pages who are linking ot that website
- Use hunter.io to find email ids of those websites]
- Create a longer more in-depth article and then reach out to the websites explaining
longer + more depth and ask them if they could link the article.
 -

Guest Blogging
 - Can use hunter.io to reach out to blogs asking if you can write for them

- Wait 10-15 days for a response or use another blog

Broken link building
- Find broken links for websites and ask if they can replace them with your link –
win/win
- Xenu’s Link Sleuth – find broken links for authority pages through this. Then put
these broken links in archive.org to see how the page looked before it was broken.
Then make a better version of it and email the authority websites telling them
they’re resource is broken and they should link this

- Email like this: Hi John, I was recently researching the topic for an article I was
writing and I came across this page on your website. You write the URL here. I
found it very useful but there are a few dead links on that page. You'll
mention the dead links 1, 2, 3 and so on. I came across a few other great
resources during my research which you could put in their place. You can
mention the links 1, 2, 3. I think they would help anyone in future looking for
more information about that topic. if you do update the page, I would
appreciate it if you would consider including a link to my article. It's about so
and so topic. You can give the description. I think your visitors will also
 appreciate it. Here's a link if you are interested. Thanks for your time. Your
name
- To see if they linked to you go to the source code of the page then crtl+f and
search for DA

Anchor Text

- Must have diversity in link anchor texts

- Types of anchor text
o Exact match – Linking to a page on the same topic with a keyword “On
Page SEO
o Partial match – Linking to a page about the topic with the focus
keyword “On Page SEO”
o Brand anchors – Linking to an your article within your blog
o Naked anchors – url used as anchor
o Generic anchor – generic word used as anchor e.g. click now
o Image anchor – alt text used as anchor
o No anchor – images without any anchors – good way to diversify
o Brand + keyword -

o LSI Anchors – variation of main keywords

 Use LSI Graph + Google related words to find LSI

Co-occurrence

- Placing keyword as close to anchor text as possible

 -

- Use branded anchors up to 70%

- Use naked anchors up to 20%
- Use generic anchors up to 5%
- Use LSI anchors 1-5%
- Use exact match less than 1%

Website loading speed

- Use gtmetrix.com or tools.pingdom.com to see website loading speed
Data base optimisation
- Use Autoptimise & WP DBManager
Content Delivery Networks
- Check this out later on Udemy
gZip compression
- Compresses data files
- In WP Fastest Cache Options plugin

Check out the udemy course for all the plugins if I need to do this for another
website
AUTOPTIMISE NOT WORKING BECAUSE PHP NEEDS TO BE UPGRADED ASK

Site Architecture
404 errors and redirects
- Check webmaster tools or xenu’s link sleuth to find broken links
- Broken link-fixing options
o Contact the source page and remove the link
o Restore the deleted pages with new content
o 301 redirect to another relevant page

Canonical Version
 - Choosing preferred site of two duplicates use -

- To do this go to wordpress post > edit > go to the yoast area > advanced (gear) >
canonical url – add original preferred url here.

Structured Data Markup

- Structured data helps create rich snippets
Structured Data Markup
- To create structured data use Google Structured Data Markup Helper then use
Google Stuctured Data Testing Tool
- Google Structured Data Markup Helper
o Add the url
o Highlight the words and allocated them to their category by right clicking
o Add missing tags at the bottom after done – choose URL then add the article
URL
o Add missing tags – select publisher then put digitalarmour.com.au
o Add missing tags – Best rating – write 5 (or w/e number) (optional)
o Ctrl + A the HTML Data after clicking create html drag it to the Testing tool –
paste in code on the left hand side click validate
 This shows errors – click on error to see where in code you need to fix
o Sample markup on ‘google developers+article markup’
 Click the first one – scroll to the bottom – there is a sample markup –
click see markup
- On wordpress can use All in One Schema
o It pops up below the post when you create a new post on wordpress
o Click on the permalink under the title to see markup data
o Put this article URL into Testing tool

SEO and Dwell Time

Dwell Time includes
- Session Duration
o Avg length of time period on a website
o In google analytics – go to Audience > Behaviour > Engagement
- Bounce rate
o % of visitors who leave the website after viewing just 1 page
 o In google analytics – audience - overview
- SERP CTR
o How often site appears in search for a given query and how many people
click on site when they see it
o Google webmasters tool > Search traffic > Search Queries
- Dwell time = time b/w a user clicks your entry and returns to SERP
- Good session duration – general benchmark is over 2 mins – can see this in analytics
> overview
- Bounce rate – 0-40% Good 40-60% Fair 60-100% Poor – but also need to consider
which pages have highest bounce rate, bounce rate for mobiles, how bounce rate
increases/decreases with new/existing customers etc.
o Don’t jump to conclusions on Good session duration + bounce rate but
generally session duration over 1 min and bounce rate less than 60%
- To increase dwell time – increase quality content
- Tips to improve session duration and bounce rates
o Choose relevant keywords
o Keep website fully functional and responsive
o Provide clear site layout
o Improve page load time

Mobile optimisation
Mobile friendly
- https://search.google.com/test/mobile-friendly - google test for mobile friendliness
- Mobile friendly when
o Site presents content well on phone
o Doesn’t need pinching or zooming
o Easily readable on small screens
o Easy to navigate with fingers
o Helpful to someone using a mobile
o Understood properly by google
- 5 Steps
o Choosing a mobile method
o Updating website code
o Verify mobile friendliness
o Tell google about it
o Keep optimising

Choosing a mobile method

1. Responsive design
2. AMP
3. Dynamic serving
4. Mobile URLs

Updating website code

- Can swap themes on WordPress from static to responsive

- Response themes available at
 o Theme forest
o Elegant themes
o Studio press
o Creative market
o Template monster

Verify Mobile friendliness

- Viewport configuration – put this in the header of a responsive theme <meta

name=viewport content="width=device-width, initial-scale=1">
- Avoid interstitials – popup for email address etc.
- Use legible font sizes
- Size tap targets suitably – places on the webpages like links, byttons, forms etc. They
should be big enough to be tapped

Tell Google

- Google can understand responsive designs without any hints

Optimisation

- Page speed
- Make sure all css and java script images can be seen by google bot
- Avoid redirects as much as possible on mobile networks

Social Media SEO

- Create helpful content – create articles – post on social medias, join groups and
answer questions in a helpful way grows trust and authority in niche
- Then after can use ads

Social bookmarking sites

- Bookmarking articles on bookmarking sites gets high traffic

- Includes
o Reddit
o Mix.com
o http://digg.com/channel/technology

Participate in search forums rekated to your community

- Benefits
o Improve networks
o Improve traffic
o Gain Knowledge
o Direct marketing
o Gain backlinks

Article submissions
 -

Q&A Sites

- Quora, yahoo answers etc.

Video submission sites

Document Sharing
 - Create good documents to share

Articles should have 3% keywords and they shouldn’t be similar – use keywords
everywhere + keywords shitter