Course Code MBA3002

|Course Category Professional Core Course- Full Credit

Course Title Research Methodology
Teaching Scheme and Credits Lectures Case Assessment Credits
Weekly load hrs. 3

Pre-requisites:
Course Objectives:
1. Knowledge: To understand concepts in Business research
i. Various types of research design
ii. Scale development and data collection
ii. Data analysis using advanced statistical tools.
Skills: Business research skills:
i. Design and evaluate research proposal
i. Choosing appropriate design
ii. Choosing sampling size and technique
iv. Interpreting results of multivariate analysis
V. Analytical skill
3. Attitude: To develop following:
i. Logical thinking
ii. Problem solving
ii. Critical evaluation
iv. Scientific decision-making
Course Outcomes:
1. Students will be able to demonstrate that they understand the research process and its application in
business management.
Students will be able to demonstrate that they can use problem-solving and analytical skills to
understand business problems and suggest suitable research designs to address the business
problems
3. Students will be able to demonstrate that they understand a range of qualitative and quantitative data
collection and analysis techniques by applying these to the interpretation of research papers and
class research assignments.
Students will be able to demonstrate that they can to assess the influence of cultural and
philosophical considerations when selecting and applying the various qualitative and quantitative
methods studied.

Course Contents:
Fundamentals of Research
Research Design
Measurement and Data

Sampling
5. Research Proposal, Data Analysis and Hypothesis Testing
Learning Resources:
Reference Books:
1. Research Methodology by C. R. Kothari, New Age International Publication, 2 Edition
2. Rescarch Methodology by DipakChawala, Vikas Publication.
 Research Methods: The basics by Nicholas, S.R.Walliman.
Business Research Methods by J.K. Sachdeva.
5. Research Methodology in Management by Dr. V. P. Michacl
Business Research Methods by William G. Zikmund, Barry J.Babin, Jon C.Carr, Mitch Griffin.
| 7. Business Research Methods by Donald Cooper & Pamela Schindler, TMGH, 9" Edition.
8. The Practice of Social research by Earl R.Babbie
Web Resources: http://www.socialresearchmethods.net
MOOCS:
1. https://www.coursera.org/specializations/market-research
2. https://www.coursera.org/specializations/data-analysis
3. https://www.coursera.org/specializations/social-science
Pedagogy
|1. Interactive discussion, Case study, Research proposal designing, Questionnaire designing etc.

Syllabus:

Module Contents
Vorkload in Hrs
No. Theory Case| Assess
Fundamentals of Research
1.1. Research-Definition, reasons for studying business rescarch,
Characteristics of rescarch, what is good research?
Introduction to decision support System, Business
Intelligence, research application in functional areas of 5

business
1.2. Deductive and Ind ve theory in Business research
1.3. Steps in research Process
1.4. Research and Scientific method
Research Design
2.1. Concept and Role ofresearch design, application ofresearch
design in social sciences
2.2. Type of research approaches- Qualitative rescarch and
quantitative research, Difference between Qualitative
research and quantitative rescarch
2.3. Types of Research design- Exploratory research and|
Conclusive research: descriptive and causal research
2.4. Types of qualitative techniques- projective techniques,
Depth interview, Experience survey, Focus group,
observations.
2.5. Descriptive Rescarch Design- concept, types and use. Cross
sectional & longitudinal research.
2.6. Experimental Design- concept of cause, causal relationship,
concept of dependent & independent variable, extraneous
variable, treatment & control group
Measurement and Data

3.1. What is measured? Problems in measurement in

Module
Contents Workload in Hrs
No. Theory | Case| Assess
management research.
3.2. Levels of Measurements- Nominal, Ordinal, Interval and
Ratio.
3.3. Concept of scale- Rating scale (Likert, semantic differential
scales, constant sum scales, graphic rating scales), Ranking|
scales (Paired comparison & forced ranking) - concept and

application.
3.4. Types of Data-Secondary data: definition, sources,
characteristics, Primary data -advantages & disadvantages
over secondary data.
3.5. Primary Data Collection Tools: Focus on Questionnaire/
Interview Schedule

Sampling
4.1. Basic concept of Sampling: universe/population, sample,
sampling frame, sampling unit & characteristics of good
sample.
4.2. Probability sampling: different types ofsampling
4.3. Non-probability sample- different types of non-probability|
sampling,
4.4. Sampling Errors, non-sampling errors, methods to reduce
errors, sample size constraints.
Research Proposal, Data Analysis and Hypothesis Testing
5.1. Elements of research proposal, Case study on drafting
research proposal
5.2. Hypothesis- meaning, importance and qualities of good
hypothesis. Framing null & alternate hypothesis, testing
logic & importance, Type-l & Type-II error, Concept of
Level of Significance and Confidence level.
5.3. Editing, coding, cleaning data; Graphical representation of 10 2
data: bar, pie charts, histogram, box plot
5.4. Data Analysis tools- Univariate & Multivariate analysis,
Tabular representation of data, frequency distribution tables.
5.5. Descriptive Statistics- Measures of central tendency
dispersion, Kurtosis, Skewness, association (correlation)
5.6. Inferential Statistics- One, two and multi sample hypothesis
testing, Regression Analysis
5.7. Report Writing& oral presentation

Total 33 7