Scribd Logo
Upload

Welcome to Scribd!

  • 25 views

    Recovered Docx File

    Uploaded by

    Ashraful Islam

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Recovered Docx File

    Uploaded by

    Ashraful Islam
    25 views2 pages

    Original Title

    Recovered_docx_file(16)

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    25 views2 pages

    Recovered Docx File

    Uploaded by

    Ashraful Islam

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    You are on page 1of 2

    Market Prospects

    The market size for bicycles in the UK is over 1.5 billion pounds. There are about 2,703 bicycle retailers
    in UK who are operating their business over decades now. According to a research by IBISWorld UK, the
    industry of bicycle retailers had a growth of 3.4% in the past 5 years from 2015-2020. Therefore, with
    variety of bicycles from Mountain bikes to Children bikes they have a very good potential for doing
    business in UK. It will be a bit competitive but at the same time will be much favorable.

    Distribution Channels

    From 2015 december Duranta bicycles had a contract with one of the largest bicycle retailing company
    Acctel in UK. Annually they produce about 250,000 units of various kinds of bicycles for Acctel.

    Then comes Sports Direct, which is also one of the prominent sport brands of UK. And the import
    Bicycles from Duranta group as well. The kind of Bicycles they produce specially for Sports direct are
    Muddy fox Synergy, Muddyfox Energy and Muddyfox Recoil. Muddy fox is an old bicycle brand of UK
    which imports Mountain bikes from Duranta bicycles

    And then Duranta also produces Mountain bikes for UK’s one of the leading home and general
    merchandise retailer, Argos. And that’s how they look like. They are called Hyper Revo and Hyper
    Detonate.

    Current Product Usage Habits

    Increasing health consciousness has positively affected the industry as more people are now willing to
    work on their health like they have never done before. I have known from a survey that 20% of the
    people out of 67% who used to travel by bus or metro to their respective work stations before covid has
    now chosen bicycles as their daily driver to commute to their work stations. And that is what exactly is
    happening in most of the parts of the world

    Competitive products

    Few stationary bikes are now being manufactured by Rutland Water cycling limited and they are in huge
    demand after covid. Most people go for stationary bikes instead of regular bicycles due to the danger of
    cycling on roads with high levels of pollution, especially the elder citizens of UK who are much likely to
    get in an accident if they are riding bicyles in the streets. In my opinion stationary bikes are the only
    substitute of our product in the UK.
    Advertising Media

    There are no major advertising media for Duranta bicycles in UK since their products are made use of by
    other companies by their name. And they all have their individual advertising agency.

    Demographics

    According to a survey by Bike Europe group in 2017, about 30% of Mountain bikes and 30% of Children
    bikes are being sold in UK. Which means Duranta bicycles still has a large market for their Children bikes
    and mountain bikes.

    A recent survey also showed that for about 2,000 commuters by switching from car, bus, tube or train to
    e-bikes, commuters could save an average of £7,791 over five years. So in the coming years, Duranta
    bicycles should come with new technologies to manufacture stationary and Ebikes since they are in
    great demand by elderly people and regular commuters who travel by local transport in UK.

    You might also like

    pFad - Phonifier reborn

    Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

    Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


    Alternative Proxies:

    Alternative Proxy

    pFad Proxy

    pFad v3 Proxy

    pFad v4 Proxy