YLRISH REYES

RALFH JOHN DAVID JAYME

PAMELA BENGCO

CAMILLE MONIOSO

ALJAE GALVEZ

ALIAH ALZATE
 BRIEF INFORMATION ABOUT MASHEDTILLAS:

Mashedtillas was founded by Pamela Bengco a Senior High School

student with her group members for their I learn and Share (ILS) activity.
Based on her experience when she was Junior High School in Guiguinto,
National Vocational Highschool in Poblacion, Guiguinto, Bulacan, during their
food fest that showcases unusual products and innovated it by the student
from different levels, one of the stalls in their event caught her attention, The
Pastillas De Leche which is the main ingredients is potato.
Nevertheless through this idea, her group members decided to build a
business about pastillas. Aside of its flavor which is potato, they will produce
different kind of pastillas that is made from mashed vegetables and fruits. It
will be a beautiful beginning for them to promote nutritious foods using their
own ways.
 MISSION,VISION & VALUES

A. VISION:

Our vision is to be the country’s most centric company in the field of candies and
be known in our innovated sweet healthy delicacy.

B. MISSION:

To ensure that those people who do not like vegetable especially children be
inspired in our sweet delicacy made from mashed vegetables and fruits.

C. VALUES:
 Our values are to bring Passion in food and High Quality of service and product
in terms of sweet delicacy.

 ORGANIZATIONAL STRUCTURE:

In this sub-part, it shows how activities, allocation and supervision are

connected to the achievement of organizational aims.

PAMELA BENGCO
(MANAGER)

YLRISH REYES
ALJAE GALVEZ
(COOK) CAMMILE MONIOSO
(COOK)
(COOK)

RALFH JAYME

(MANUFACTURER)

ALIAH ALZATE

(CASHIER)

• BUDGET PLAN:

BUDGET FOR THE KITCHEN UTENSILS:

NAME OF UTENSIL PRICE NUMBER

 NEEDED TOTAL
STRAINER LADLE P14.00 3 PCS P42.00
WOODEN SPATULA P10 .00 4PCS P40.00
SPOON P45 .00 1 DOZEN P45.00
LARGE CASEROLE P175 .00 3PCS P525.00
FRYING PAN P469 .00 3PCS P1,407.OO
PLATE P35 .00 6PCS P210.00
STOVE P920.00 2PCS P1,840.00
MEASURING SPOON P30.00 1PCS P60.00
KNIFE P35.00 4PCS P140.00
BLENDER P649.00 2PCS P649
CAN OPENER P30.00 2PCS P60.00
GAS P420.00 2PCS P840.00
TOTAL: P5,858.00
Source: NewStar in Balagtas, Bulacan.
Figure 1.

BUDGET FOR INGREDIENTS:

VEGETABLES&fruits(potato,ube,langka,banana P2,500.00
, mango )
Condensed milk P 400.00
butter P200.00
chocolate P300.00
Powdered milk P 300.00
butter milk P 300.00
Packaging P 150.00
Total: P 1,650.00
Figure 2.
FOR PLACE:

PLACE:a long GNVHS in Guiguinto, Rent: 1,500 per month.

Bulacan
Figure 3.

 DESCRIPTION OF LOGO:
 White represents cleanliness of our product. Green represents natural and
healthy. It simply indicates our sweet healthy delicacy products. Orange represents
beloved color of the food and suggests creativity.

 PRODUCT:

Mashedtillas is a sweet delicacy made of vegetables and fruits like potato and
banana but there are available flavors that we can offer such as ube, langka and
mango. It can be molded into different sizes, shapes and wrapped in various
packaging.

This homemade delicacy is easy especially for us who are about to embark in a
small business and those ingredients needed are easily available in the nearby
markets. In addition, pastillas is already a part of Filipino culture since then and
served as “Pasalubong” for our love ones.

 INGREDIENTS:
One of our new products that will surely be loved by everyone is the
innovation of potato and banana pastillas filled with chocolate. So here are the
ingredients:

POTATO PASTILLAS PROCEDURE

Butter (50 grams)  Washed the potatoes to remove

dirt.
Powdered milk (33 gram)  Cook the potatoes with enough
1 can condensed milk water and cover for about 10-15
1 kilo of potatoes, boiled and mashed minutes.
Chocolate  Put the potatoes in an empty bowl
then peel and mashed it gently.
Butter milk  Heat the pan and melt butter over
low heat.
 Add condensed milk and stir it well
  Slowly add the mashed potatoes
while stirring it continuously.
 Cook until mixture thickens then
spread it on the tray and allow it to
cool.
 You can now add the powdered
milk/skim milk and mix it well.
 Cut it in any size you want (put the
melted chocolate in the center of
potato pastillas.) then wrap it in
cellophane or make your own
style/design for packaging.

Butter (50 grams) PROCEDURE

 Peel off the banana.
Powdered milk (33 gram)  Cook banana with enough water
1 can condensed milk for 5-10 minutes.
Banana, boiled and mashed  Put the banana in an empty
bowl and mashed it.
Chocolate  Heat the pan and melt the
butter.
Butter milk  Add condensed milk and stir it
well
 Then add the mashed banana
and stir it continuously.
 Cook until it thickens and allow
it to cool.
 Add the powdered and butter
milk.
 Cut in any shape or size then
wrap it.

 BENEFITS:
Pastillas made from different vegetables and fruits is obviously
nutritious than chips because it has a lot of benefits

POTATO PASTILLAS:
 iron, phosphorous, calcium, magnesium and zinc in potatoes all
contribute to the building and maintaining of bone structure and strength
 Maintaining a low sodium intake is essential to lowering blood
pressure, The potato's fiber, potassium, vitamin C and vitamin B-6
content, coupled with its lack of cholesterol, all support heart health
 Potatoes contain folate, which plays a role in DNA synthesis and repair,
thus preventing the formation of cancer cells from mutations in the
DNA, potatoes help to prevent constipation and promote regularity for
a healthy digestive tract
 Potatoes are a great source of vitamin B-6, which plays a vital role in
energy metabolism by breaking down carbohydrates and proteins into
glucose and amino acids, and lastly, Choline also helps to maintain the
structure of cellular membranes, aids in the transmission of nerve
impulses, assists in the absorption of fat and reduces
chronic inflammation

(http://www.medicalnewstoday.com/articles/280579.php)

In addition, milk makes your bones stronger and through different

vegetables you can get benefits on it and it is more affordable than other
candies and pastries.

BANANA PASTILLAS:
 Banana is good to regulate bowel.
 Banana has dietary fibers that may help individuals unto their
weight-loss goals.
 Banana regulates heartbeat.

(http://healthyeating.SFgate.com)

NUTRITION FACTS OF PASTILLAS:

Nutrition summary:

Calories Fat Carbs Protein

76 1.2g 15.6g 1.1g
There are 76 calories in a 1 serving of pastillas.
Calorie breakdown: 14% fat, 80% carbs, 6% protein.
Nutrition Facts
Serving Size: 1 (662g)

Amount Per Serving

Calories from Fat 11

Calories 76.3

% Daily Values*

Total Fat 1.2g 2%

  Saturated Fat 0.7g 4%

Cholesterol 4.7mg 2%

Sodium 17.9mg 1%

Total Carbohydrate 15.6g 5%

  Dietary Fiber 0g 0%

  Sugars 15.4g  

Protein 1.1g  

Vitamin A - Vitamin C -

Calcium - Iron -

*  Percent Daily Values are based on a 2000 calorie diet. Your

daily values may be higher or lower depending on your
calorie needs.
http://www.fatsecret.com/Diary.aspx?pa=fjrd&rid=3594044

 PLACE:
Since we are only starting the business, the best place to introduce
“Mashedtillas” is in the place where there are many students/population like
 our chosen place near in Guiguinto National Vocational High School so that we
can test if our product will be sold out immediately then if the feedback meets
our aims, it is our time to put our business near in barangays especially in
public places.
 PRICE:
Since our product is for everyone, we decided to sell it in a low price
where everyone can afford and make it a habit.
Our pricing will be based on the total expenses of our product or flavor
through getting the selling price.

Potato pastillas: No of yields: 260

1 kilo of potato 80 pesos

Condensed milk 26 pesos
chocolate 20 pesos
butter 10 pesos
Powdered milk 12 pesos
Skim milk 15 pesos
plastic 7 pesos
Transportation : 16 pesos
(gas, energy ,cellular load) 45 pesos
Total: 231 Pesos

Total expenses/no. of yields= selling price

231.00/260.00= 0.8885

If we sell 1 pack of pastillas consisting 4 pieces for 5 pesos we can earn 325.00 pesos

And our profit is 94 pesos.

Banana pastillas: no.of yields 200

Banana (saba) 60 pesos

Condensed milk 26 pesos
Butter milk 10 pesos
Powdered milk 12 pesos
butter 10 pesos
chocolate 13 pesos
Transportation 16 pesos
Plastic 7 pesos
(gas, energy, cellular load) 45 pesos
Total 199 pesos
Total expenses/no. of yields= selling price

199.00/200=0.995

If we sell 1 pack of pastillas consisting 4 pieces for 5 pesos we can earn 250 pesos

And our profit is 51 pesos.

For special pastillas

Special potato pastillas: no of yields 48

Total expenses for potato pastillas: 231.00

Total expenses for packaging: 30.4+16.00+5.00= 56.77(Tupperware, ribbons and print)

Total (both): 282.4 pesos

282.4
Selling price: 48 = 5.88

If we sell 8 tupperwares consisting 6 potato pastillas for 40 pesos we can earn 320 pesos

And our profit is 37.6 pesos.

Special banana pastillas: no. of yields 42

Total expenses for potato pastillas: 199 pesos

Total expenses for packaging: 26.6+14.00+5.00(Tupperware, ribbons and print)

Total (both): 244.6 pesos

244.6
Selling price: 42 = 5.82
If we sell 7 tupperwares consisting 6 banana pastillas for 40 pesos we can earn 280 pesos

And our profit is 35. 4 pesos.

 PROMOTION:
 Since we are just starting and our product is not class as much as
possible, we can endorse via social networking sites like Facebook, Twitter
and Instagram so that our friends can know and share. At the same time we
can save money and used it in many purposes for our business.

 TARGET MARKET:
Our consumers are in different ages. It can be children, adults, teens and
for those who love to eat sweets. Fortunately, children will be our common
consumer since they love sweets, they will easily appreciate and love our
product plus! It is nutritious and helps them to become healthy! It’s sweet and
promising flavor will catch the sweet tooth of the potential Consumer.

 COMPETITORS:

DIRECT COMPETITORS

Pastillas

Smooth and rich Carabao’s milk candy

Manufacturers:
Lorries Sweets 
Address: Bagong Barrio, San Ildefonso,
Bulacan 
Contact: Mrs. Loreto de Belen 
Tel. No.: +63(917) 664-7190
Tita’s Pastillas 
Address: Pala-pala, San Ildefonso, Bulacan 
Contact: Ms. Teresita Quizon 
Tel. No.: +63(44) 677-0133
 Alice Pastillas 
Address: 259 Buliran, San Miguel, Bulacan 
Contact: Mr. Jay Quilitorio 
Tel. No.: +63(44) 678-1802
RIC-MAR Sweets 
Address: Buliran, San Miguel, Bulacan 
Contact: Mr. Ernesto DC. Vidal 
Tel. No.: +63(44) 678-0940; 678-7455
Jane Sweets 
Address: 1155 Kaylawig, Santa Maria, Bulacan 
Contact: Ms. Francisca Gravador 
Tel. No.: +63(916) 457-2205

Source: (http://www.bulacan.gov.ph/business/product.php?id=32)

INDIRECT COMPETITORS

(stores near our chosen place)

  SURVEY
This part showcases the questionnaire that was used in gathering the information or data. The findings
gathered as a result of the survey conducted are also presented in this part using tables and graphs.
Dear Respondents,

You are invited to take part in this worthwhile data-gathering experience designed to get your perception toward vegetable
foods.

The proponents will highly appreciate your serious consideration of this matter as well as your honest expression of your
thoughts and opinions.

Thank you very much for your cooperation and support!

Respondent’s Personal Data

NAME:__________________________________________ AGE:_________________GENDER__________GRADE:__________
Part I.

1.) Do you buy pastillas?

YES NO
2.) How often do you eat pastillas?
Daily
Once a week
Twice a week
Monthly
Other answer:__________
Please specify
3.) How much you are willing to spend for pastillas?
1-10 pesos
11-20 pesos
21-30 pesos
31-40 pesos
40 above
Other answer:__________
4.) How much your baon?
1-10 pesos
11-20
21-30
31-40
40 above
Other answer:__________
Please specify
5.) Have you ever tried to eat pastillas made from vegetables or fruits?
YES NO

Part II.

6.) If we are going to offer pastillas made from vegetables and fruits are you willing to buy?
YES NO
7.) How often you will eat pastillas made from vegetables and fruits?
Daily
Once a week
Twice a week
Monthly
Other answer:___________
Please specify
8.) How much you are willing to spend for pastillas made from vegetables and fruits?
1-10 pesos
11-20 pesos
21-30 pesos
31-40 pesos
40 above
9.) What flavors do you want to buy?
Potato
Purple yam(ube)
Langka
Banana
mango