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Case Study

The document discusses the evolution of marketing research and Burke's views on the topic. It describes how marketing research has changed over time from early door-to-door surveys to now utilizing various technologies and social media. Burke believes defining the marketing research problem is critical to a successful project. The marketing research process at Burke involves defining the problem, developing an approach, collecting and analyzing data, and preparing a report.

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Sheraz Aslam Sheraz
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442 views

Case Study

The document discusses the evolution of marketing research and Burke's views on the topic. It describes how marketing research has changed over time from early door-to-door surveys to now utilizing various technologies and social media. Burke believes defining the marketing research problem is critical to a successful project. The marketing research process at Burke involves defining the problem, developing an approach, collecting and analyzing data, and preparing a report.

Uploaded by

Sheraz Aslam Sheraz
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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CASWDSDVF CASE STUDY

Q:01

Describe the evolution of marketing research. How the role of marketing


research changed as the field has has evolved? How is social media changing
marketing research?

ANSWER:

Marketing research is first done in1895 or 1896 by sending questions through


telegrams to advertising agencies. Than in 1930, some ladies in white gloves asked
people about cake mixes. The methodology was door-to-door surveys. Later than
the Second World War, researcher acknowledged psychological side of the
marketing research and in 1950s to 1960s televisions became the greatest source of
advertising and important area of marketing research. In the 1960s and 1970s
marketing researchers began to work more with their clients on how to use new
ideas to make decisions. As the time move forward, day by day, marketing
research becomes popular as well as an important part of the decision-making
process. After 2009 the industry is looking for creative methods to conduct
marketing research using telephone interviews, mall intercept, web interviews,
mobile phone surveys and multimode methods.

02. What is Burke’s view of the role of marketing research?

Answer:

They try to define the marketing research problem and developing an


approach, research design, data collection and analysis, and report preparation and
presentation to help the clients. This will help the client by following way,
• Provide authentic information

• Help to understand current business practices

• Make them and their business practice more efficient

• Reduce risk associated with the decision making process

Burke is expert in designing and objective based research which helps the client to
make the most up to date decisions possible.

03. Visit www.burke.com and write a report about the various marketing
research services offered.

Answer:

Burke's reputation as a leader in the marketing research industry is derived


from our expertise in designing and executing objectives-based research that
allows their clients to make the most informed decisions possible. They support
this work with continuous process improvement based on an ongoing 360 feedback
system and an active commitment.

04. What is Burke’s view of the importance of defining the marketing


research problem?

Answer :

By defining the importance of marketing research problem Burke try to believe


that defining the market research problem is critical to do a successful
project.specialy this company always trying to find out the client or agent current
symptoms and problems nd they are always try to find out the causes of symptoms
and try to underline it and fix it.they always try to effort of examining the backgrou
of the problem.when they are doing o fix the problem new challenges and new
dynamics directions comes .when Burke face any problem they try to make sure a
suitable approach to define the problem.

05. What is Burke’s view of the marketing research process? How does it
compare with the one given in Chapter 1?

Answer :

In view of Burke marketing research process they always try to find out the
marketing research problem, developing an approach research design, data
collection and analysis and report preparation .under research design formulation
that we always face.

1. Qualitative research
2. Survey method
3. Questionnaire design
4. Survey design

06:If Burke were to offer you a position as an account executive with the
responsibility of providing marketing research services to P&G, would you
accept this position? Why or why not?

Answer :

If Burke offers me position of account executive with the responsibility of


providing me in a marketing research service to P&G I definitely accept this job
offer as a being position of account executive .As everyone know it P&G is very
prestigious brand and worldwide renewed brand .As being part of this company I
learn a lot of staff through my fellows collages and other employees .In doing
finance and accounting major subject I am capable of this position to judge myself
better for this.

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