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    Analisa Brand of Philips

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    indriani
    Philips company profile document provides information about Philips' vision, mission, history, divisions, and financial data. Philips' vision is to make the world healthier and more sustainable through innovation. Their mission is to improve quality of life through technology-enabled innovations as a strategic partner. Key information includes that Philips was founded in 1881 and is headquartered in Amsterdam. It has over 100,000 employees worldwide and annual profit of 415 million Euro.

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    Analisa Brand of Philips

    Uploaded by

    indriani
    79 views6 pages
    Philips company profile document provides information about Philips' vision, mission, history, divisions, and financial data. Philips' vision is to make the world healthier and more sustainable through innovation. Their mission is to improve quality of life through technology-enabled innovations as a strategic partner. Key information includes that Philips was founded in 1881 and is headquartered in Amsterdam. It has over 100,000 employees worldwide and annual profit of 415 million Euro.

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    Analysis develop brand of philips

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    analisa brand of philips

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    Philips company profile document provides information about Philips' vision, mission, history, divisions, and financial data. Philips' vision is to make the world healthier and more sustainable through innovation. Their mission is to improve quality of life through technology-enabled innovations as a strategic partner. Key information includes that Philips was founded in 1881 and is headquartered in Amsterdam. It has over 100,000 employees worldwide and annual profit of 415 million Euro.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    79 views6 pages

    Analisa Brand of Philips

    Uploaded by

    indriani
    Philips company profile document provides information about Philips' vision, mission, history, divisions, and financial data. Philips' vision is to make the world healthier and more sustainable through innovation. Their mission is to improve quality of life through technology-enabled innovations as a strategic partner. Key information includes that Philips was founded in 1881 and is headquartered in Amsterdam. It has over 100,000 employees worldwide and annual profit of 415 million Euro.

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    You are on page 1of 6

    Are you ready to make an impact on

    people’s lives with light ?


    PHILIPS COMPANY PROFILE

    INDUSTRI CONSUMER
    OUR VISION : ELECTRONICS
    At Philips , we strive to make the LIGHTING
    world healthier and more HEALTCARE
    sustainable thought innovation.
    FOUNDED MAY 15, 1981

    OUR MISSION : FOUNDER GERARD PHILIPS


    Improve the quality of people’s FREDERIK PHILIPS
    lives thought technology-enabled
    meaningful innovations- as co- HEADQUATERS AMSTERDAM,
    NETHERLANDS
    creator and strategic partner for
    the Philips businesses and AREA SERVED WORLDWIDE
    complementary open innovation
    ecosystem participants. PROFIT 415 MILLION EURO

    NO OF EMPLOYEES 105,365 (2014)

    DIVISIONS:

    • Philips consumer electronic


    • Philips lighting
    • Philips medical system
    • Philips domestic appliances and
    personal care
    • B2B
    Character Analysis Philips,
    more Focus to Philips Lamps in New Wave Marketing
    The character is "the true self". Meanwhile, the brand is "the cover."
    Currently, brand without character is nothing.

    Philips a repositioning of its brand 2003 and 2004 “Let’s make things better”
    and the era of “sense and simplicity” began.
    Philips unveiled in 2013 a new brand direction centered around a new theme: “innovation and people”.
    The company presented a new brand line “innovation and you”
    A new design of the Philips shield. “Innovation has been in our DNA since we introduced our first light bulb more
    than hundred twenty years ago”.

    The 2013 emblem the Philips logo clearly shows its character
    1. The circle (the world and the people whose lives Philips helps)
    2. The stars (Philips' role in lighting)
    1938 - 1968
    3. The waves (radio transmission products that contribute greatly to the
    wireless communication platform)
    4. Two softer (a strong impression visually and is easy to apply to digital
    platforms)

    “PHILIPS believe that the new brand positioning much better reflects Philips’ mission to improve people’s lives
    through meaningful innovation.
    How does character in Philips Lamps from Legacy
    Marketing approach ?

    Philips
    Lighting at
    Philips Lamps In Legacy Marketing Light &
    Building

    Performace Targeted Competitor


    and Quality Potential for Create Technology
    Style Buyer Demand
    Convenie
    nce : Philips
    Lightning
    Feature & Festival
    Design

    Character Analysis in Philips Lamps New Wave


    Marketing
    Low Budget High Impact marketing
    Product Strategy :
    Philips continues to innovate by turning products into innovative and
    modern products.
    So that it is easily accepted by both consumers and consumers by
    themselves will always choose Philips.
    Price Strategy :
    The price offered by Philips is classified as premium, but Philips
    offers comparable quality and benefits
    with the price, so that consumers are still interested and dare to
    buy Philips products
    Place Strategy :
    Philips has a wide network in the world market. Philips products have
    been scattered in various shops and malls,
    so that consumers buy easy to find the product and easy to service if a
    complaint occurs
    Promotion :
    Philips did this by combining the promotion mix. Making sense and simplicity slogans, holding Exibhition
    (Glow Light Festival) and making advertisements on TV and Youtube. So with that all Philips products will
    It is very easy for consumers to recognize and remember.
    Philips is trying to add to the marketing sector No
    by using digital promotions

    Growing Follower

    Philips' advertising and promotion expenses from 2010 to 2019

    Philips marketing costs tend to be constant

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