CRITICAL BOOK REPORT

ENGLISH FOR BUSINESS

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By :
Group 1
1. Edo Muradong Martua (7192442008)
2. Erni Fitri Daeli (7192442013)
3. Ervina Juliarta Silaban (7193142004)
4. Shanta Novela Sidabutar (7192442009)

Lecturer : Andri Zainal, M.Si, Ph.D, Ak.CA/ Choms Gary GT Sibarani, SE, M.Si, Ak.CA

ACCOUNTING EDUCATION A
FACULTY OF ECONOMIC
STATE UNIVERSITY OF MEDAN
2020
 FOREWORD

Praise the authors thank the presence of God. God is almighty, because he has bestowed
all the favors and health so that the author can complete the Critical Boook Report assignment to
fulfill the assignment in the English for Business course. The authors thank Mr. Andri Zainal,
M.Sc, Ph.D, AK.CA and Mr. Choms Gary GT Sibarani, SE, M.Sc, AK.CA as a lecturer in
English for business courses, who has guided the author in completing the assignment. And all
friends and friends and especially to parents who have provided encouragement and prayer to the
author.
The author is fully aware that in this assignment is still far from perfection, therefore the
authors expect constructive criticism and suggestions for the perfection of the next assignment in
the future. Hopefully this Critical Book Report can be useful for the readers and writers
themselves, of course, and the authors apologize if there are errors and shortcomings in the
assignment.

Medan, March of 2020

Composer

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 CONTENTS
FOREWORD....................................................................................................................i
CONTENTS.....................................................................................................................ii
CHAPTER I PREMILINARY......................................................................................iii
1.1 Rationalize the importance of the CBR...........................................................iii
1.2 The Purpose of Writing CBR..........................................................................iii
1.3 BenefitS of CBR..............................................................................................iii
1.4 Book Identity...................................................................................................iv
CHAPTER II BOOK SUMMARY................................................................................1
2.1 Main Book.......................................................................................................1
2.2 Comporison Book...........................................................................................1
CHAPTER III DISCUSSION.........................................................................................7
3.1 Strengths and weekness of the book..............................................................7
CHAPTER IV CLOSING...............................................................................................9
4.1 Conclusion........................................................................................................9
4.2 Suggestion........................................................................................................9

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 CHAPTER I
PRELIMINARY

1.1 Rationalize the importance of the CBR

Often we are confused choosing reference books for us to read and understand.
Sometimes we choose one book, but it does not satisfy our hearts. For example in terms of
language analysis. There for, the author make this critical book report to facilitate readers in
selecting references, especially on the subject of Englis for business.

1.2 The Purpose of Writing CBR

1. Review the contents of a book.
2. Search for and find out information in books.
3. Train your self to think critically in finding information provided by each chapter of the
first book and the second book.
4. Criticize one topic introducing your self in business in two diferent books.

1.3 Benefits of CBR

1. To add insting into English for business.
2. To find out the right way to introduce yourself in business.

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 BOOK IDENTITY

A. MAIN BOOK
1. Book Title : English For Business Comunication
2. Edition : 2
3. Author : Simon Sweeney
4. Publisher : Cambrige University
5. Chapter : 1

B. CPMPORISON BOOK
1. Book Title : English Business
2. Author : UNIMED PERS
3. Publication Year : 2020
4. Chapter : 1

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 CHAPTER II

BOOK SUMMARY

2.1 Main Book

INTRODUCE YOUR SELF

Communication is al about talking to people,and language is how you do that .it’s all
about meeting new people,having new experiences,and learning new things.

A.Friendly Introduction

Let’s say you are at the party and you want to talk to some one you have never met
before,which is a very happy casual situation.Here’s how that conversation might go.

John : Hi,I’m John.Are you enjoying the party ?

Mary : Hi John,it’s nice to meet you.I’m marry.Yes this is a great party!

John : Do you know many people here ? I work with steve,and he invited me

Mary : Oh nice! Steve is my neighbor.You work with steve at the middle school ?

John : Yes,I teach fifth grade.

This is an easy way to introduce yourself.John said hello,and then said his name.John
wants to a start a conversation with mary, so he ask her a questions .Mary responds and the
conversation continues.Since John and Mary have never met before,the conversation is very
simple.

B.Question are the key to easy Introductiions!

Where are you from ?

Where do you work ?

What do you do ?/ what is your job ?

Are you enjoying the ……………..?

Is it supposed to rain tomorrow ?

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All these questions can help continue the conversation,which is what it’s all about.

C.Formal Introductions

Maybe you are not at a wedding,and you are being greeted by the father of the
bride.The conversation would be very similar ,but you would probably be more polite and a
little more formal.

Example :

Reno : Hi,I’m reno ali .(Reno should offer his hand for handshake)

Alfa : Hi reno,It’s nice to meet you .I’m Alfa ,Dina mother’s .

Reno : Thanks for inviting me.I know Dina from work,and I’M so happy for her.

Alfa : Oh,you work at the middle school,too? Are you teacher ?

Reno : Yes, I teach third grade.

D.Don’t Ask Questions Like These!

When you meet someone for the first time,it’s very important that the questions you
ask are not too personal.Here are some questions NOT to ask :

“How old you are ?”

“What’s your address ?”

“What’s your phone number ?”( if you want to stay in contact ,ask first “is it ok iif we stay in
contact ?”

“Are you married?”(or any question about romantic relationship)

E.Introducing Yourself at Work

When ypu meet new people at work .It’s more common for a third person to introduce
you,instead of introducing yourself.You should offer your hand to shake and smile.When you

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meet someone,it’s very important to try and give positive answers.You want people to
remember that you are someone they would like to talk to again.

F.Remember this One Important Things

The most important thing for you to do when you meet someone new doesn’t need
words,and you don't eve’t need to practice.Smile! when you smile ,you tell the other person
that you are happy to meet them.Enjjoy the conversation and try not to worry if you can’t
think of the right words .Most people will understand that you are learning English and they
will be patient.Practice your answer to simple questions,ask simple quwstions and smile.

2.2 Comparison Book

INTODUCE YOUR SELF

Business Communication for Success (BCS) provides a comprehensive, integrated

approach to the study and application of written and oral business communication toserve
both student and professor. This series features chapters with the following
elements:Learning Objectives Introductory Exercises Clear expectations, relevant
background, and important theories Practical, real-world examples Key Takeaways or quick
internal summaries Key terms that are easily identified In-chapter assignments Post chapter
assessments linked to objectives and skills acquisition Each chapter is self-contained,
allowing for mix-and- match flexibility and custom or course-specific design. Each chapter
focuses on clear objectives and skill demonstrations that can be easily linked to your syllabus
and state or federal requirements. Supported by internal and external assessments, each
chapter features timesaving and learning-enhancement support for instructors and students.
BCS is designed to help students identify important information, reinforce for retention, and
demonstrate mastery with a clear outcome product. The text has three content categories:1.
Foundations

2. Process and products

3. Contexts The first three chapters form the core foundation for thestudy of oral and written
business communication. The next sequence of chapters focus on the process of writing,
thenoral performance with an emphasis on results. The final sequence focuses on contexts

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where business communication occurs, from interpersonal to intercultural,from groups to
leadership.In each of the process and product chapter sequences,the chapters follow a natural
flow, from prewriting torevision, from preparation for a presentation toper formance. Each
sequence comes together in a concluding chapter that focuses on action—where we apply the
skills and techniques of written or oral communication in business, from writing a letter to
presenting a sales speech. These performances not only serve to reinforce real-world
applications but also may serve as course assessments. All chapters are compartmentalized
into sections so you can choose what you want to use and eliminate the rest, and here the
beauty of Flat World Knowledge rings true—you can adapt and integrate content from other
texts or your own work to truly make it fit your course and student needs.

Introductory Exercises

1. Write five words that express what you want to do and where you want to be a year from
now. Take those five words and write a paragraph that clearly articulates your responses to
both “what” and “where.”

2. Think of five words that express what you want to do and where you want to be five years
from now. Share your five words with your classmates and listen to their responses. What
patterns do you observe inthe responses? Write a paragraph that addresses atleast one
observation.

Communication is an activity, skill, and art that incorporates lessons learned across a wide
spectrum of human knowledge. Perhaps the most time-honored form of communication is
storytelling. We’ve told each other stories for ages to help make sense of our world,
anticipate the future, and certainly to entertain ourselves. You didn’t learn to text in a day and
didn’t learn all the codes—from LOL (laugh out loud) to BRB (be right back)—right away.
In the same way, learning to communicate well requires you to read and study how others
have expressed themselves, then adapt what you have learned to your present task—whether
it is texting a brief message to a friend, presenting your qualifications in a job interview, or
writing a business report. You come to this text with skills and an understanding that will
provide a valuable foundation as we explore the communication process. Effective

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communication takes preparation, practice, and persistence. There are many ways to learn
communication skills; the school of experience, or “hard knocks,” is one of them. But in the
business environment, a “knock” (or lesson learned) may come at the expense of your
credibility through a blown presentation to a client. The classroom environment, with a
compilation of information and resources such as a text, can offer you a trial run where you
get to try out new ideas and skills before you have to use them to communicate effectively to
make a sale or form a new partnership. Listening to yourself, or perhaps the comments of
others, may help you reflect on new ways to present, or perceive, thoughts, ideas and
concepts. The net result is your growth; ultimately your ability to communicate in business
will improve, opening more doors than you might anticipate. As you learn the material in this
text, each part will contribute to the whole. The degree to which you attend to each part will
ultimately help give you the skills, confidence, and preparation to use communication in
furthering your career.

Communication Influences Your Thinking about Yourself and Others

We all share a fundamental drive to communicate. Communication can be defined as

the process of understanding and sharing meaning. You share meaning in what you say and
how you say it, both in oral and written forms. If you could not communicate, what would
life be like? A series of never-ending frustrations? Not being able to ask for what you need or
even to understand the needs of others?

Being unable to communicate might even mean losing a part of yourself, for you
communicate your self- concept—your sense of self and awareness of who you are—in many
ways. Do you like to write? Do you find it easy to make a phone call to a stranger or to speak
to a room full of people? Perhaps someone told you that you don’t speak clearly or your
grammar needs improvement. Does that make you more or less likely to want to
communicate? For some, it may be a positive challenge, while for others it may be
discouraging. But in all cases, your ability to communicate is central to your self-concept.

Take a look at your clothes. What are the brands you are wearing? What do you think they
say about you? Do you feel that certain styles of shoes, jewelry, tattoos, music, or even
automobiles express who you are? Part of your self-concept may be that you express yourself
through texting, or through writing longer documents like essays and research papers, or
through the way you speak.

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 On the other side of the coin, your communications skills help you to understand others—
not just their words, but also their tone of voice, their nonverbal gestures, or the format of
their written documents provide you with clues about who they are and what their values and
priorities may be. Active listening and reading are also part of being a successful
communicator.

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 CHAPTER III

DISCUSSION

3.1 Strengths in the main and companion books

a. The main book "English bussines"

The main book entitled English bussines published by the unimed press is a very
complete book and can be used as a handle in the field of education because the translation of
every material contained in the book is very clear, consecutive and easy to understand by the
reader besides the appearance or design of the English bussines book this is very good in
accordance with the times at this time. This book is more directed to the main points of
learning, and this book is the right content, does not confuse the reader, and in my opinion it
is highly recommended to be used as a handbook in studying because the contents fit with
what is needed in learning about English business, especially the chapters we review , which
is about the role of introducing yourself in the business world

b. Companion book "english for bussines comunication"

The companion book entitled English for business communication by Simoon

Sweeney, how the contents of the book are more directed to how to communicate in business,
so that we are very easy to understand and practice later in the world of business, in my
opinion this is very recommended as a learning reference if we want to directly practiced it in
the real world, and also this book is already international, we can be sure the design is very
interesting, and attracts readers to see and study it and the language in this book is very easy
to understand it is very worthy to be used as a guide.

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3.2 Weaknesses in the main and companion books

a. The main book "English bussines"

Weaknesses in the main book are the contents of this book are quite concise, and do
not focus too much on learning, but rather emphasize our position as a businessman, so to
learn as a beginner is quite confusing

b. Companion book "English for business communication"

The weaknesses in the companion book are in the comparison book, the contents are
too many and so it is difficult for the reader to find the important things from the book, too
convoluted and the whole contents of this book emphasize more on the way of
communicating and things communicating only, not on the way how to business and other
things that concern about it.

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 CHAPTER IV

CLOSING

4.1 Conclusions

According to the writer who is a student of Accounting Education at Medan State

University, a book titled Englih bussines published by Unimed Press and a comparative book
entitled English for business communication, the essay from Simon Sweeney is a very good
book and can be used as a guide in the field of learning, especially in subjects English for
business. Where, in the course will discuss more about how the business world that has
penetrated to the top of international, and the need for a universal language, namely English
to be the language of communication in business, especially that we have reviewed
introducing, so that the two books can be mutually complete in supporting student learning
that is in dire need of the material.

4.2 Suggestions

We as reviewers continue to expect various types of new publications of books that

discuss complete business English with different perspectives, from various points of view
using various methods used in learning business English, and can be used as additional
references in learning languages English business can be used as an addition to broader
knowledge.