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Brand Launch in India - White Paper

We believe it is critical to discuss the clients’ needs and learn about the business situation as well as the dynamics of the clients’ organization. Only then we can design a research approach that is relevant and efficient in terms of both costs and timelines. Raw data is analyzed and converted to information and then matched with the capabilities and strategies of the company, to provide an actionable roadmap for achieving business goals.

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37 views

Brand Launch in India - White Paper

We believe it is critical to discuss the clients’ needs and learn about the business situation as well as the dynamics of the clients’ organization. Only then we can design a research approach that is relevant and efficient in terms of both costs and timelines. Raw data is analyzed and converted to information and then matched with the capabilities and strategies of the company, to provide an actionable roadmap for achieving business goals.

Uploaded by

jini02
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Research Process

We believe it is critical to discuss the clients’


needs and learn about the business situation
as well as the dynamics of the clients’
organization. Only then we can design a
research approach that is relevant and
efficient in terms of both costs and timelines.

research process
 Markets - Segmentation Studies, Demand Estimation Studies
 Customers - Usage & Attitude Studies, Customer Satisfaction Surveys
 Products - Positioning Studies, Product Tests, Brand Image
 Advertising - Communication Research, Concept Tests
 Service Quality Measurement

We will recommend methodology that is right for the client on ;


eMpulse team can help you with all aspects of exploratory and confirmatory Market Research
including :

 One-on-one Interviews
 In-depth Interviews
 Focus Groups
 Choice Modeling
 Customer Visits
 Surveys
 Experimentation
 Secondary Research
 Web based studies
 Online surveys

Raw data is analyzed and converted to information and then matched with the capabilities and
strategies of the company, to provide an actionable roadmap for achieving business goals. Brand
Launch in India – White Paper 01

Brand Launch
in India
Strategic impact
Indian market is a great place to grow for many
small and medium sized companies that have been
successful within their countries.
Market Challenges
India is a complex market to understand and
currently in a dynamic state of flux. Market realities
are changing at a very rapid clock-speed.
Research Realities
Due to the unorganized nature of data availability
in the Indian market, research is a combination of
advanced analytics combined with artistic innovation.
Interpretation of the data needs high levels of
research savvy.
Success Strategies
eMpulse Delivery Model (EDMTM) is a comprehensive
framework that guides the research work of
eMpulse analysts. A combination of state of the art
qualitative and quantitative research methods are
used to achieve results. The average eMpulse
executive has around two decades of experience
within the Indian market.
eMPULSE Facts
One of the leading Market Research Agencies in
India. Established in 2007, growing rapidly by
delivering high quality research
To know more about eMpulse visit:
http://www.empulseglobal.com
Goal: Launch Your Brand in India
Indian economy started its transformation from a socialist to capitalist
model starting in the early 1990s. India has seen unprecedented growth
after this time. The English speaking talent which existed within the
Indian society was tapped by the global economy, enabled by computing
and internet technological advances. This created a new global
market due to economic growth. Because this new market is young and
evolving rapidly, market information is critical to success of any business
entering and operating here. Data availability is sketchy and customer
behavior evaluation is complex. This is the reason many international
companies entering the Indian market are opting to conduct professional
Market Research before they launch their brand.
eMpulse Solution
eMpulse is a full service market research firm that has a very good
understanding of the pulse of the Indian market. Among the many
services offered to our clients, one of the marquee offering the Market
Research in India conducted to help companies launch or grow brands
within the Indian market.
We use an innovative roadmap guided by the eMpulse Delivery Model
(EDMTM). Typically the research involves one or more of the following
research methods:
Secondary Research on Industry and Competition to understand
the market
Depth Interviews to understand customer
Primary survey to quantify the customer information
Focus groups to develop innovative product refinement and
launch actions
Market sizing using Market-Map methodology
Consultative reporting that provides actionable roadmap
26, Mission Road, Bangalore - 560076, India, Tel: +91 94480 92086 www.empulseglobal.com
Case Study
Situation
Evans Consoles, a leading Canadian industrial equipment company is
successful in many countries around the world. They have a very strong
product line that served the needs of many leading manufacturing
facilities globally. They had already entered the Indian market, but were
having market penetration challenges. Was it Brand Positioning? Was it
pricing? Was it the product? Was it the Sales Process? Was it something
else? They engaged eMpulse India to help them with understanding
their B2B Indian market.
Research Conducted
The eMpulse team conducted a comprehensive secondary research
using the internet to understand the local Indian market and also
international markets for similar products. The team evaluated the
competition companies. Depth interviews were conducted with key
decision makers at clients. A quantitative survey was conducted to get
statistically validity. The potential market opportunity was sized. Then the
eMpulse executives conducted internal innovation sessions to develop
the product launch frameworks. These were combined with research
data and various scenarios were developed. The scenarios were
narrowed down using the Pugh Concept Selection process. Using the
chosen framework, a detailed actionable plan was developed and
delivered to the client. The plan was further refined based on nuances
of the client’s needs.
Results
Based on the detailed action plans provided by eMpulse researchers,
Evans Consoles was able to make a data driven decision on the re-entry
and growth strategy for the Indian market. The company re-launched in
India with added rigor setting a foundation for increased profitability for
the parent corporation in Canada.
Client Testimonial
“They gave us with a very good understanding of the market
that helped us to refine our strategy. Vijay was very responsive
throughout the study and it was a pleasure doing business with
eMpulse.”
David Leisaunieks,
International Sales Head
Evans Consoles
www.empulseglobal.com
The eMpulse Difference
Local Market Knowledge
The eMpulse team has a very detailed knowledge of
the Indian Market. The team is led by researchers
who have decades of experience helping launch
and grow brands in the Indian market.
Global Experience
eMpulse India benefits from the insight of the team
in North America, which helps the Indian operations
keep in touch with the latest trends in the
global market and advanced research techniques.
Strong Market Research
eMpulse follows strong market research fundamentals.
We use a combination of both Qualitative and
Quantitative techniques that are integrated seamlessly
to deliver actionable recommendations. Our
reports have great readability and are easy to
interpret and act upon.
Innovative Approach
Successful research agencies within India need to
be very innovative because of the unorganized
nature of the industries compared to developed
nations. A combination of theoretically sound methods
coupled with research execution savvy gives
eMpulse an edge over the competition.

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