Business intelligence system provides tools and methodologies to knowledge workers to help them

to take______.

A. Effective decision.
B. Timely decision
C. Both 1 and 2.
D. Efficient Decision.

Ans: 3

_________ is the outcome of extraction and processing activities carried out on data.

A. Knowledge
B. Information
C. Data
D. Raw Data

Ans: 2

The objective of B.I is

A. To support decision-making and complex problem solving.

B. To support information gathering.
C. To support data collection.
D. To support data analysis.

Ans: A

Which of the following is not a component of business intelligence analysis cycle?

A. Analysis
B. Insight
C. Decision
D. Design

Ans: D

In BI Architecture, It is used to gather and integrate the data stored in various primary and
secondary sources.

A. Data Warehouse
B. Data mart
C. Data Sources
D. None of the above.

Ans: C

Extraction of information and knowledge from data is known as

A. Data mining
 B. Optimisation
C. Data exploration
D. Data mart

Ans: A

Following are the phases of Development of a business intelligence system.

A. Analysis and Design

B. Planning
C. Implementation and Control
D. All of the above

Ans: D

Decision making process is of ____________ phases.

A. Three
B. Five
C. Two
D. Six

Ans: B

Well defined and recurring decision making procedure is called

A. Structured
B. Semi-structured
C. Operational
D. Unstructured

Ans: A

In ____________ approach, a decision maker considers economic, tactical legal, ethical, procedural
and political factors.

A. Absolute rationality approach

B. Bounded rationality approach
C. Rational approach
D. None of the above.

Ans: C
1. Which of the following is finally produced by Hierarchical Clustering?
a) final estimate of cluster centroids
b) tree showing how close things are to each other
c) assignment of each point to clusters
d) all of the mentioned
Answer: b
Explanation: Hierarchical clustering is an agglomerative approach.

2. Which of the following is required by K-means clustering?

a) defined distance metric
b) number of clusters
c) initial guess as to cluster centroids
d) all of the mentioned
Answer: d
Explanation: K-means clustering follows partitioning approach.

3. Point out the wrong statement.

a) k-means clustering is a method of vector quantization
b) k-means clustering aims to partition n observations into k clusters
c) k-nearest neighbor is same as k-means
d) none of the mentioned
Answer: c
Explanation: k-nearest neighbor has nothing to do with k-means.

4. Which of the following function is used for k-means clustering?

a) k-means
b) k-mean
c) heatmap
d) none of the mentioned
Answer: a
Explanation: K-means requires a number of clusters.

5. Which of the following clustering requires merging approach?

a) Partitional
b) Hierarchical
c) Naive Bayes
d) None of the mentioned
Answer: b
Explanation: Hierarchical clustering requires a defined distance as well.

6. Which of the following gave rise to need of graphs in data analysis?

a) Data visualization
b) Communicating results
c) Decision making
d) All of the mentioned
Answer: d
Explanation: A picture can tell better story than data.
7. Which of the following is characteristic of exploratory graph?
a) Made slowly
b) Axes are not cleaned up
c) Color is used for personal information
d) All of the mentioned
Answer: c
Explanation: A large number of exploratory graphs are made.

8. Which of the following information is not given by five-number summary?

a) Mean
b) Median
c) Mode
d) All of the mentioned
Answer: c
Explanation: The mode is the value that appears most often in a set of data.

9. Which of the following graph can be used for simple summarization of data?
a) Scatterplot
b) Overlaying
c) Barplot
d) All of the mentioned
Answer: c
Explanation: A
bar chart or bar graph is a chart that presents Grouped data with rectangular bars with
lengths proportional to the values that they represent.

10. Which of the following problem is solved by reproducibility?

a) Scalability
b) Data availability
c) Improved data analysis
d) None of the mentioned
Answer: b
Explanation: More transparency is achieved with reproducibility.
1 Which of the following is not a component of Relational Marketing
a. Organisation b. BI and Data Mining
c. Technology d. Fund
ans- d

2. Which of the following is true:

a. Intensity of Relation is low for B2C
b. Intensity of Relation is low for B2B
c. Intensity of Relation is high for B2C
d. Does not depend on whether it is B2B or B2C.
ans- a

3. Which of the following is not included in Cycle of Relational Marketing Analysis:

a. Collecting information on Customers
b. Identifying their needs
c. Paying them
d. Planning based on knowledge
ans- c

4. Which of the following is not a stage in “Lifetime of a Customer”

a. Acquisition
b. Cross/Up Selling
c. Retention
d. Bargaining
ans- d

5. Which of the following is not part of Web Mining:

a. Content Mining
b. Structure Mining
c. Database Mining
d. Usage Mining
ans- c

6. Which of the fallowing is False for Supply Chain

a. It is network of connected and inter dependent organizational units
b. Strong Coordination is required
c. It improves flow of materials if it is effective
d. Suppliers are given priority
ans- d

7. Which of the following is not an optimization model?

a. Extra Capacity
b. Maximum Fixed Cost
c. Backlogging
d. Multiple Plants
ans- b

8. It is a managerial Policy whose purpose is to maximize profit through an optimal

balance between demand and supply.
a. Management insight
b. Economic System
c. Sales System
d. Revenue Management System
ans- d

9. CCR Model stands for:

a. Charnes-Cooper-Rhodes
b. Charley-Common-Rules
c. Challenging-Common-Rules
d. Cooper-Common-Rules
ans- a

10. The __________________________ expresses relationship between the Inputs

utilized and Outputs Produced:
a. Efficiency Function
b. Effective Frontier
c. Efficient Frontier
d. Effective Fact
ans- c

Q1. a) Data mart is a subset of data warehouse.

b) Data marts contain repositories of summarized data collected for analysis on a
specific section or unit within an organization.
a) Only a is correct
b) Only b is correct
c)Both are correct
d)Both are wrong.
Ans: c
Q2. ________is the outcome of extraction and processing activities carried out on data.
a) Data
b) Information
c) Knowledge
d) Wisdom
Ans: b
Q3. In ETL ‘E’ stands for
a) External
b) Extraction
c) Extreme
d) None of the above
Ans: b
Q4. DSS stands for:
a) Decision Support System.
b) Definition support System.
c) Data sub system
d) Data storage system.
Ans: a

Q5. ________represent the real problem situations.

a) Data
b) Models
c) Tools
d) Information
Ans: a

Q6. During the _________ phase, additional data conversion occurs to performed to obtain
the summaries that will reduce the response time.
a) Loading.
b) Extraction.
c) Transformation
d) Performance Evaluation.
Ans: c

Q7. Optimization is:

a) Determine the best solution.
b) Successful marketing approaches to achieve the optimum outcome.
c) Getting the greatest return for the least expenditure of time, effort, manpower.
d) All the above.
Ans: d

Q8. (a)A decision support system helps in decision making but does not necessarily give a
decision itself.
(b) decision support system is a computer-based application that collects organizes and
analyses business data to facilitate quality business decision making for management,
operations, and planning.
a) only a is correct.
b) only b is correct
c) both are correct.
d) both are wrong.
Ans: c

Q9. ___________measurements express the level of conformity of a given system to the

objectives for which it was designed.
a) Effectiveness
b) Efficiency
c) Evaluation
d) Feedback
Ans: a

Q10. ___________is the first stage in developing in decision support system.

a) Analysis
b) Design
c) Knowledge Acquisition
d) Planning
Ans: c

1. Gathered information in knowledge management is organised, stored, shared and

_____ using defined techniques.
(a) Collected
(b) Analysed
(c) Planned
(d) Minimized
Answer: b

2. Knowledge Management process has basically six steps, they are collecting,
organizing, summarizing, analysing, synthesizing and _________ of data.
(a) Decision making
(b) Knowledge processing
(c) Planning
(d) Arranging
Answer: a

3. In data collection procedure of knowledge management process, certain data

collection points define the ______ of certain routine reports.
(a) Idea
(b) Knowledge
(c) Data
(d) Summary
Answer: d

4. Lengthy information is presented in _______ or graphical format and stored in

appropriate form in summarizing step of knowledge management process.
(a) unorganised
(b) tabular
(c) sequential
(d) unstructured
Answer: b
5. In decision making step of Knowledge Management process the _____ is used for
decision making.
(a) Data
(b) Knowledge
(c) Information
(d) Metadata
Answer: b

6. People are ultimately the ______ of knowledge.

(a) Storage
(b) Gainer
(c) Holders
(d) Acquire
Answer: c

7. Learning organisation is an organisation characterised by a deep commitment to

learning and ______ with the intention of continuous improvement.
(a) Education
(b) Understanding
(c) Training
(d) Improving
Answer: a

8. The three key stages for managing organisational transformation for critical success
factor are break with the past, managing the past and _______.
(a) Invest in present
(b) Invest in the future
(c) Managing the present
(d) Outlining the future
Answer: b

9. _______ is a way of making a computer, a computer-controlled robot, or a software

think intelligently, in the similar manner the intelligent humans think.
(a) Machine Intelligence
(b) Artificial Intelligence
(c) Linguistic Intelligence
(d) Naturalistic Intelligence
Answer: b

10. ______ are one of the prominent research domains of Artificial Intelligence.
(a) Knowledge Management Systems
(b) Data driven Systems
(c) Expert Systems
(d) Cognitive Systems
Answer: c
11. Data, information and past experience combined together are termed as _______.
(a) Intelligence
(b) Knowledge
(c) Expert systems
(d) Data driven systems
Answer: b

12. ______ is a strategy of an expert system to answer the question, “What can happen
next?”
(a) Forward Chaining
(b) Backward Chaining
(c) Total Task Chaining
(d) Backward Reasoning
Answer: a

13. JESS is an abbreviation for ________.

(a) Java Enhanced System Sell
(b) Java Expert System Sell
(c) Java Expert Sub System
(d) Java Enhanced Sub System
Answer: b

1. Which of the following is not a primary phase for the development of a model?
A) Model formulation
B) Implementation & Testing
C) Maintenance
D) Problem identification
Answer: c

2. PERT is an abbreviation of
A) Process Evaluation and Review Techniques
B) Project Evaluation and Review Techniques
C) Part Evaluation and Review Techniques
D) Project Estimating and Review Techniques
Answer: b

3. Which of the following describes the order in which customers are extracted from the line
to be admitted to the service?
A) Population
B) Arrivals
C) Waiting lines
D) Line rules
Answer: c
4. ''To anticipate the value that a random variable will assume in the future or to estimate
the likelihood of the future events'' is the purpose of?
A) Interpretation
B) Prediction
C) Data mining
D) A & B both
Answer: b

5.____________ attributes are numerical attributes that assume a finite number or a

countable infinity of values.
A) Ordinal
B) Continuous
C) Discrete
D) Nominal
Answer: c

6. ___________ is used when the target variable takes on continuous values.

A) Regression
B) Clustering
C) Classification
D) Characterization
Answer: A

7. The purpose of _________ is to identify and implement corrective actions in case of

incomplete and inconsistent data or data affected by noise.
A) Data Validation
B) Data Transformation
C) Data Reduction
D) Data Noise
Answer: a

8. If the distribution of values of the attribute aj is roughly normal, the z index based
transformaltion generates values that are almost certainly within the range.
A) (-3,3)
B) (-2,2)
C) (-4,4)
D) (-1,1)
Answer: a

9. The purpose of ________ is to obtain a decrease in the number of distinct values assumed
by one or more attributes.
A) Data Validation
B) Data Transformation
C) Data Reduction
D) Data Noise
Answer: d

10. PCA is
A) Projection Combination Analysis
B) Principal Combination Analysis
C) Principal Component Analysis
D) Projection Combination Analysis
Answer: c

1. Knowledge Management Activity aims at

a) Total turning test
b) The rational agent approach
c) To build knowledge infrastructure
d) Thinking humanly
Answer: c

2. The challenges faced by Knowledge Management System are

a) Psychology
b) Communication and Collaboration
c) Control theory and cybernetics
d) Computer Engineering
Answer: b

3. Which of the following is not a Capabilities of Expert Systems?

a) Advising
b) Demonstrating
c) Explaining
d) Expanding
Answer : d

4. What is the form of Knowledge representation?

a) IF-THEN
b) IF-THEN-ELSE
c) IF-ELSE
d) ELSE
Answer: b

5. Which of the following is not a benefits of Expert Systems?

a) Availability
b) Speed
c) Time
d) Less Error Rate
Answer: c
6. Which is the key area in which Knowledge Management is applied
a) Technological Advances
b) Inference Engine
c) Globalization of Business
d) a&c
Answer: d

7. The advantage of AI over Natural Intelligence are

a) Fabulous speed
b) Less baised
c) Error prone
d) a & b
Answer: d

8. Data, information, and past experience combined together are termed as

__________.
a) Inference
b) Acquisition
c) vision
d) knowledge
Answer: d

9. A ______ is nothing but an expert system without knowledge base.

a)Tools
b)Expert System
c) shell
d) knowledge
Answer: c

10. What kind of signal is used in speech recognition?

a)Electromagnetic signal
b) Electric signal
c) Acoustic signal
d) Radar
Answer: c

1. Which is the last Phases of mathematical models for decision making

(a) Problem Identification
(b) Implementation and Testing
(c) Model Formation
(d) Development of Algorithm
Answer b
2. Which mathematical model aims at understand the mechanisms that regulate the
development of intelligence, ability to extract knowledge from past experience in order to
apply it in the future.
a. Risk analysis models
b. Optimization models
c. Pattern recognition Models
d. Waiting line models
Answer C

3. In which Mathematical mode the decision maker is required to choose among a

number of
available alternatives
a. Risk analysis models
b. Optimization models
c. Pattern recognition Models
d. Waiting line models
Answer A

4 Which of the statement is not true about Data Mining?

a) The term data mining refer to the overall process consisting of data gathering and
analysis, development of inductive learning models and adoption of practical decisions and
consequent actions based on the knowledge acquired.
b) Data mining analysis is to draw a fresh conclusion without investigating the past
data, observations and interpretations
c) Data mining activities can be subdivided into two major investigation streams,
interpretation and prediction.
d) The data mining process is based on inductive learning methods
Answer b

5 Which is not the Phase of data Mining Process

A. Data Gathering
B. Selection of Attributes
C. Prediction and interpretation
D. Data Discarding
Answer D

6 Data Inception Means

(a) inspection of each missing value
(b) identify missing values
(c) replacement of missing Data
(d) discard all records
Answer a
7. Data Elimination Means
(a) inspection of each missing value
(b) identify missing values
(c) replacement of missing Data
(d) discard all records
Answer d

8 Data mining activities can be subdivided into two major investigation streams ,
which are
a. Interpretation and Sampling
b. Interpretation and Prediction.
c. Forecast and Prediction
d. Forecast and Interpretation
Answer b.

9 Which is the Application of Data Miming

a. Fraud Detection
b. Risk Analysis
c. Both a& b
d. Only b
Answer C

10 ____________ learning analyses are not guided by a target attribute.

a. Supervised
b. Guided
c. Unguided
d. Unsupervised
Answer d

1. Close System Cycle defined as

A. Which is System cycle does not need any output.
B. Able to modify their own output flows based on feedback.
C. Able to modify their own output flows based on process.
D. Able to modify their own output without any process.
ANSWER: B

2. Information is transformed into _____to make decisions.

A. Data
B. Information
C. Knowledge
D. File
ANSWER: C
3. Mathematical models are developed by
A. doing mathematical calculation
B. exploring the relationships with data.
C. developing mathematical logic
D. exploiting the relationships among system control variables ,parameters and
evaluation metrics
ANSWER: D

4. BI supports _______________ for data.

A. Files
B. Data Marts & Data Warehouse.
C. Data Mining
D. System database
ANSWER: B

5. The fourth phase of the BI cycle involves performances measurement

A. Design
B. Evaluation
C. Intelligence
D. Graph
ANSWER:B

6. ___________technologies enabling factors that have facilitate development of BI with

complex organizations
A. Application
B. System
C. business information
D. Hardware and Software
ANSWER: D

7. Phases are in Decision making process

A. Intelligence, Design, Choice, Implementation, Control.
B. Design, Develop, Apply
C. Data, Process, Develop, Implement, Control
D. Search, Sort, Design, Develop, Implement
ANSWER: A

8. Decisions can be classified into their ____________

A. concept and thoughts
B. Supply and Demand
C. Nature and Scope
D. Techniques
ANSWER: C
9. Full Form of DSS is
A. Day–to-day System Support.
B. Dynamic System Service.
C. Decision Support System
D. Decision Solve System.
ANSWER: C

10. Knowledge Management increase in the ___________

A. no. of options considered.
B. no. of difficulties considered
C. no. of risks considered
D. no. of models considered
ANSWER: A

1. Data by itself is not useful unless

A. It is massive
B. It is processed to obtain information
C. It is collected from diverse sources
D. It is properly stated
ANSWER: B

2. Decision support systems are used for

A. Management decision making
B. Providing tactical information to management
C. Providing strategic information to management
D. Better operation of an organization
ANSWER: C

3. Business intelligence (BI) is a broad category of application programs which includes :

A. Decision support
B. Data mining
C. OLAP
D. All of the mentioned
ANSWER: D

4. Decision support systems are used by

A. Line managers.
B. Top-level managers.
C. Middle level managers.
D. System users
ANSWER: B

5. Which of following is not phase of decision making process

A. Design
B. Analysis
C. Intelligence
D. Choice
ANSWER:B

6. ___________is a broad category of applications and technologies for gathering, storing,

analyzing, and providing access to data to help enterprise users make better business
decisions.
A. best practice
B. data mart
C. business information warehouse
D. business intelligence
ANSWER: D

7. Organizations have hierarchical structures because

A. it is convenient to do so
B. it is done by every organization
C. specific responsibilities can be assigned for each level
D. it provides opportunities for promotions
ANSWER: C

8. Strategic information is needed for

A. Day to day operations
B. Meet government requirements
C. Long range planning
D. Short range planning
ANSWER: C

9. Decision support systems are essential for

A. Day–to-day operation of an organization.
B. Providing statutory information.
C. Top level strategic decision making.
D. Ensuring that organizations are profitable.
ANSWER: C

10. Computer information system are most successful in providing information for:
A. Control decisions
B. Planning decision
C. Strategic decision
D. None of the above
ANSWER: A

Q1. which one of the following is not a type of Knowledge

A. Declarative Knowledge
B. Procedural Knowledge
C. Tactic Knowledge
D. Collective Knowledge

Correct answer D

Q2. KDD Stands for :

A. Knowledge Discovery Data
B. Knowledge Discovery in Database
C. Knowledge Database Discovery
D. Knowledge Data Discovery
Answer D

Q3. Who introduced the term “Artificial Intelligence”

A. Arthur Samule
B. Marvin Lee Minsky
C. Jhon McCarthy
D. E. F. Codd
Correct answer C

Q4. In which of the following steps of expert system development, the knowledge should be
represented in IF-THEN-ELSE rules form?
A. System Design
B. Expert System Development and Completion
C. Prototype Development
D. Problem Domain Identification
Correct answer C

Q5. Forward Chaining Strategy is used by ________ to recommend a solution.

A. Inference Engine
B. Knowledge Engine
C. Expert Engine
D. Forward Engine
Correct answer A

Q6. ______________ is required to exhibit intelligence.

A. Data
B. Knowledge
C. Information
D. High-quality data
Correct answer B
Q7. Which of the following is not a component of ES .
A. Knowledge Base
B. Inference Engine
C. User Interface
D. High-level Data
Correct answer D

Q8. Human use content memory and thinking whereas, robots are using the _______,
designed by scientists.
A. Knowledge
B. Data
C. built-in instruction
D. High Level Information
Correct answer C

Q9. Knowledge is ___________ resource.

A. Replaceable
B. Draining
C. Exhaustible
D. Depleting
Correct answer A

Q10. Who is the person who is responsible for making knowledge management effort in an
organization .
A. CIO
B. CEO
C. CKO
D. CKE
Correct answer C