La Union Colleges of Science and Technology Inc.

Central West, Bauang, La Union

BASIC EDUCATION DEPARTMENT Senior High School

CERTIFICATION

This research entitled,” EFFECTS OF TOURISM RELATED

BUSINESS IN BAUANG, LA UNION” written and submitted by Nicole
Gapuz, Michaela Gutierrez, Marie Irish Huliganga and Brilliant Niño
Tadeja in partial fulfillment of the requirements of the subject Research
Project has been examined and is hereby recommended for approval and
acceptance for Final Defense.

JOSIE E. CAMIRING
Research Adviser

THE ORAL EXAMINATION COMMITTEE

MICHAEL JAY E. ALASKA CHARMAINE C. CHICO

Panel Member Panel Member

SHIELA F. TABIAN, MAEd

School Principal

Accepted, approved and successfully defended in the final oral

defense/examination with a grade of _______________ in partial fulfilment
of the requirements of the subject Research Project.

MICHAEL JAY E. ALASKA SHIELA F. TABIAN, MAEd.

Academic Coordinator Principal

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 La Union Colleges of Science and Technology Inc.
Central West, Bauang, La Union
BASIC EDUCATION DEPARTMENT Senior High School

ACKNOWLEDGEMENT

To Jesus Christ our Lord and savior for giving the wisdom,
strength, support and knowledge in exploring things for the guidance in
helping us to surpass all the trials that we encountered and for giving
determination to pursue our study and to make this study possible.

The researchers would like to give their deepest sincerest gratitude

to all the people who helped them in any manner who have shared the
effort and knowledge in order to make this research a reality.

We would like to express our sincere gratitude to our thesis adviser

Ms. Josie E. Camiring for the continuous support to our study and
research for her patience motivation enthusiasm and immense
knowledge. We could not have imagined having a better adviser and
mentor to our research study.

We would like to give deepest gratitude to our panelist, who is the

key person in the realization of this study. The researchers truly salute
to their expertise surmount what seem to be an uphill task. Thank you
for their time, suggestion and encouragement. Allowing us to get the
necessary information we need to make this thesis possible.

The researchers
Nicole S. Gapuz
Michaela V. Gutierrez
Marie Irish E. Huliganga
Brilliant Niño Tadeja

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 La Union Colleges of Science and Technology Inc.
Central West, Bauang, La Union
BASIC EDUCATION DEPARTMENT Senior High School

DEDICATION

This study is whole heartedly dedicated to our beloved parents,

who have been our source of inspiration and gave us strength when we

thought of giving up, who continually provide their moral, spiritual,

emotional and financial support. To our classmates, friends who shared

their words of advice and encouragement to finish this study.

And lastly, we dedicated this book to the Almighty God, thank you

for the guidance, strength, power of mind, protection and skills and for

giving us a healthy life. All of these, we offer to you.

NSG

MVG

MIEH

BÑMT

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 La Union Colleges of Science and Technology Inc.
Central West, Bauang, La Union
BASIC EDUCATION DEPARTMENT Senior High School

TABLE OF CONTENT

PAGE
TITLE PAGE ……………………………………………………………. i
CERTIFICATION………………………………………………………… ii
ACKNOWLEDGEMENT………………………………………………... iii
DEDICATION…………………………………………………………….. iv
TABLE CONTENTS………………………………………………......... v
LIST OF FIGURES……………………………………………………… vii
LIST OF TABLES……………………………………………………….. viii
ABSTRACT……………………………………………………………….. ix

CHAPTER I

The Problem……………………………………………………………… 1
Background of the study……………………………………………… I1
Statement of the problem ……………………………………………. 7
Hypothesis ……………………………………………….................. 8
Theoretical Framework ………………....................................... 9
Conceptual Framework…………………………………………......... 14
Scope and Delimitation of the Study………………………………. 16
Significance of the Study …………………………………………….. 16
Operational Definitions of terms……………………………………. 17

II Research Methodology.................................................. 20
Research Design………………………………………………………… 20
Population and Locale of the Study………………………………… 20
Date Gathering Tool……………………………………………………. 20
Scoring Mechanism…………………………………………………….. 21
Statistical Treatment of Data………………………………………… 22
III PRESENTATION, ANALYSIS AND

INTERPRETATION OF DATA …………………………….. 24

IV CONCLUSIONS AND RECOMMENDATIONS…………….. 38
Conclusion……………………………………………………………….. 38
Recommendations………………………………………………………. 40
References………………………………………………………………… 42
Appendices……………………………………………………………….. 43
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 La Union Colleges of Science and Technology Inc.
Central West, Bauang, La Union
BASIC EDUCATION DEPARTMENT Senior High School

A. Request Letter……………………………………………………….. 44
B. Questionnaire………………………………………………………… 46
C. Letter to the Validator…………………………………................ 48
D. Correlation Analysis………………………………………………... 50
Curriculum Vitae……………………………………………………….. 52
Documentation………………………………………………………….. 56

LIST OF FIGURES

FIGURE TITLE PAGE

1 The Research Paradigm 15
2A Profile of the Respondents on Age 24
2B Profile of the Respondents on Civil Status 26
2C Profile of the Respondents on Highest

Educational attainment 27
2D Profile of the Respondents on Monthly Income 28

2E Profile of the Respondents on Gender 29

2F Profile of the Respondents on Type of tourist

attractions 30

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 La Union Colleges of Science and Technology Inc.
Central West, Bauang, La Union
BASIC EDUCATION DEPARTMENT Senior High School

LIST OF TABLES

TABLE TITLE PAGE

1A Effect of Tourism on Employment Opportunities 31
1B Effect of Tourism on Improvement of the areas

appearance 32
1C Effect of Tourism on Income Support 33
2 Level of satisfaction on Services, Products and

Amenities 34
3A Relationship between the Profile of the employees

and the Effect of Tourism in Bauang, La Union 36

3B Profile of the Respondents on Gender 37
2F Relationship between the Profile of the visitors

and the Effect of Tourism in Bauang, La Union 30

ABSTRACT
Title : EFFECTS OF TOURISM RELATED BUSINESS IN
BAUANG, LA UNION
Institution : La Union Colleges of Science and Technology Inc.
Pescadores Street, Central West, Bauang La Union
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Accountancy, Business and Management vii
 La Union Colleges of Science and Technology Inc.
Central West, Bauang, La Union
BASIC EDUCATION DEPARTMENT Senior High School

Researchers : NICOLE S. GAPUZ

MICHAELA V. GUTIERREZ
MARIE IRISH E. HULIGANGA
BRILLIANT NIÑO TADEJA
Adviser : JOSIE E. CAMIRING

This research aimed to determine the effect of tourism related

business in Bauang, La Union. Specifically, it sought answers to the
following: What is the profile of the respondents, in terms of the
following: a. Age; b. Gender; c. Civil Status; d. Highest Educational
Attainment; e. Monthly Income and f. Types of Establishments? 2. What
is the effect of tourism to the community of Bauang, La Union in terms of
the following: a. Employment Opportunities; b. Improvement of the areas
appearance; and c. Income Support? 3. What is the level of satisfaction
on the tourist attractions along: a. Services; b. Products ; and c.
Amenities? 4. Is there a significant relationship between the profile of the
respondents and the effects of tourism to the community of Bauang, La
Union in terms of the following: a. Employment Opportunities; b.
Improvement of the areas appearance; c. Income Support?
The researchers used a survey research design because it is best to
answer questions put in the questionnaire and to achieve the purpose of
this study. The purpose of the study was explained at the beginning of
the questionnaire and included a screening question which allowed only
respondents working in the tourist attraction in Bauang, La Union to
participate in the study.
Based on the data presented, analyze and findings of the study,
the researchers deduced the following conclusions: 1. The greater the
part of the respondents are 31 years old and above, most of them are
female. And more than half of them are single with a monthly income of
0-10,000. And the higher type of tourist attraction is agri-tourism with
38%. 2. On the effect of tourism to the community of Bauang, La
Union along employment opportunities, “Creates new business
opportunities” is the highest having a mean value of 3.1 with a
descriptive rating of “good”. This is a manifestation, that tourism can
develop business in the community of Bauang. On the other hand, along
improvement of the areas appearance, “Maintaining the cleanliness of

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 La Union Colleges of Science and Technology Inc.
Central West, Bauang, La Union
BASIC EDUCATION DEPARTMENT Senior High School

the tourist spot” is the highest that is perceived by the respondents

having a mean of 2.95 with a descriptive rating of “good”. This implies
that tourism can be a help in the development and improvement in the
locality. And lastly on the income support “It helps the economic status
of Bauang, La Union to grow” having a mean of 3.5 and a descriptive
rating of “excellent”. This indicates that tourism can provide income and
can support the improvement of the tourist attractions and the economy
of Bauang, La Union. 3. The overall level of satisfaction on the tourist
attractions’ services, products and amenities is “Moderately Satisfied”
with a mean of 2.61. This imply that the tourist attraction can satisfy
the overall needs of the visitors. 4.The relationship between the profile of
the respondents and the effect of tourism to the community of Bauang,
La Union are statistically not significant. The profile of the respondents
like age, gender, civil status, monthly income and type of establishments
have no effect on the tourist attractions. On the other hand, the
relationship between the profile of the respondents and the level of
satisfaction on the tourist attractions’ services products and amenities
are statistically not significant. This implies that the profile of the
respondents and the level of satisfaction are not related or has no effect
to each other. 1.The greater the part of the respondents are 31 years old
and above, most of them are female. And more than half of them are
single with a monthly income of 0-10,000. And the higher type of tourist
attraction is agri-tourism with 38%. 2.On the effect of tourism to the
community of Bauang, La Union along employment opportunities,
“Creates new business opportunities” is the highest having a mean value
of 3.1 with a descriptive rating of “good”. This is a manifestation, that
tourism can develop business in the community of Bauang. On the other
hand, along improvement of the areas appearance, “Maintaining the
cleanliness of the tourist spot” is the highest that is perceived by the
respondents having a mean of 2.95 with a descriptive rating of “good”.
This implies that tourism can be a help in the development and
improvement in the locality. And lastly on the income support “It helps
the economic status of Bauang, La Union to grow” having a mean of 3.5
and a descriptive rating of “excellent”. This indicates that tourism can
provide income and can support the improvement of the tourist
attractions and the economy of Bauang, La Union. 3. The overall level of
satisfaction on the tourist attractions’ services, products and amenities is
“Moderately Satisfied” with a mean of 2.61. This imply that the tourist
attraction can satisfy the overall needs of the visitors. 4.The relationship
between the profile of the respondents and the effect of tourism to the
community of Bauang, La Union are statistically not significant. The
profile of the respondents like age, gender, civil status, monthly income

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Accountancy, Business and Management ix
 La Union Colleges of Science and Technology Inc.
Central West, Bauang, La Union
BASIC EDUCATION DEPARTMENT Senior High School

and type of establishments have no effect on the tourist attractions. On

the other hand, the relationship between the profile of the respondents
and the level of satisfaction on the tourist attractions’ services products
and amenities are statistically not significant. This implies that the
profile of the respondents and the level of satisfaction are not related or
has no effect to each other.
Based on the findings and conclusions drawn, the following
recommendations are proposed: 1. On the employment opportunities
LGU must help the business to make the business grow that can help in
creating more jobs and opportunities to the community of Bauang, La
Union. 2. On the improvement of the areas appearance, the LGU should
make a plan on how to improve and make Bauang a place that every will
be interested to visit. They should make new or fix the infrastructure in
Bauang, La Union. 3. On income support, the different tourist
attractions should also hire additional employees to those people who are
in need within their community to finance their families. And the LGU
should help the small entrepreneurs to create more jobs. 4. On services,
the LGU or the owners should conduct seminars/trainings that can
improve abilities, on how to have a harmonious relationship with the
tourist. 5. On products, the owner of the business must improve or
create a new product that will attract new customers. 6. Amenities,
the owner of the business must develop or improve their facilities and
maintain the cleanliness of the area.

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