Annual Review 2008: Towards Sustainable Cleaning: A.I.S.E. Highlights From 2008
Annual Review 2008: Towards Sustainable Cleaning: A.I.S.E. Highlights From 2008
Annual Review 2008: Towards Sustainable Cleaning: A.I.S.E. Highlights From 2008
INDUSTRY VISION
We benefit society by contributing to the sustainable improvement of
the quality and comfort of life through hygiene and cleanliness, in a free,
competitive and innovative way.
IIH+KTF
4 0 2 0 17 9 11 6
Ireland Denmark
ICDA
SPT
29 18 11 23
60 42 42 26
UK
The Netherlands
UKCPI
NVZ
44 28 26 29
Belgium
Luxembourg
160130 100108 7 1 5 4
Czech Republic
DETIC+CESIO Germany
IHO+IKW CSZV
16 9 10 7
25 16 18 15 Austria
Switzerland
104 71 84 49
France FCIO
SKW
AFISE+CSNEJ 15 7 3 14
Slovenia 26
94 70 58 36
Italy KPC
ST
ASSOCASA+FEMIN
57 42 37 29
Portugal
AISDPCL
120100 90 63
Spain
ADELMA
IN SHORT
LAKIFA
5 0 0 5
Lithuania
LIKOCHEMA
23 8 8 20
Poland
Czyste Piekno
5 0 0 5
Slovak Republic
SZZV
19 11 3 13
Hungary
KOZMOS
17 3 2 15
12 7 19 Romania
Croatia
TPC-VPC RUCODEM
Egypt
Serbia
Montenegro
FEI Panarabian peninsula
7 0 1 6
Bulgaria DIC
ADCPI
BADI
Australia
4 4 4 0
Cyprus
ACCORD
CADCMA
Household sector: Value per product category / 2008 (EU 27, plus Norway and Switzerland)
The overall total household value is estimated to have reached € 29.1 billion (€ 28.7 billion in 2007*) and shows a growth of approximately 1.4%.
This growth is mainly due to the increased use of dish cleaning products, inflation and the economic growth.
16%
Total EU 27+CH+NO Growth 2008-2007
Fabric Washing A. Household 100% million € %
1. Fabric Washing 49% 14.243 0,2
14% Hard Surface Cleaners
2. Hard Surface Cleaners 16% 4.678 1,4
49% Dish Cleaning
3. Dish Cleaning 14% 3.985 5,0
Maintenance Products
4. Maintenance Products 13% 3.802 0,8
13% Soaps 5. Soaps 5% 1.440 1,7
Bleaches 6. Bleaches 3% 920 0,1
3% 5%
I&I sector: Value per product category / 2008 (EU 27, plus Norway and Switzerland)
The I&I market is a stable market. In 2008, the total I&I value is estimated at € 6.6 billion (€ 6.5 billion in 2007).
* The basis for these figures differs from last year. In contrast to previous years, data for Spain and Italy on bleaches for laundry cleaning are not included.
For comparison reasons, data from 2007 was re-calculated.
Annual Review 2008 | Towards Sustainable Cleaning : A.I.S.E. highlights from 2008
The A.I.S.E. Agenda for Responsible and Sustainable Cleaning governs all of
the Association’s activities. This is represented by the “house chart” below
A.I.S.E. President confirms industry’s commitment to sustainability which contains all of the elements of A.I.S.E.’s engagement ‘under one roof’.
are used, and takes that responsibility very seriously. Health and safety Science-based Dialogue with Communication
solutions stakeholders to end-users
have long been top priorities for A.I.S.E. Sustainability follows on from
that and has been a specified top priority for this industry organisation Opportunities and
issues identification via membership
for the past decade.
Engaging & involving the members through
A.I.S.E. agenda The roof is A.I.S.E.’s industry vision which sets out the following goals :
* the development and provision of products essential to society
The A.I.S.E. Agenda for Responsible and Sustainable Cleaning has * a better quality of life through the improvement of public health and
sustainable development as its core objective. It is supported by two hygiene
pillars of activity : developing and promoting voluntary actions, and part- * the maintenance of human and environmental safety
nering with stakeholders at the EU and local level to achieve a better * the improvement of environmental quality
regulatory framework in line with its industry vision (see chart aside).
A.I.S.E.’s aim is to reach these goals by adhering to principles that support
There is now a growing awareness around the world of the importance of and promote sustainable development in its various forms :
climate change and sustainable development as well as a strengthening
political and social resolve to act. Certainly at the EU level, sustainable Economic : by ensuring that the success of the industry is based on ethical
development is high on the policy agenda. In mid-2008, the European standards, thereby building a sustainable industry which supports a sustainable
Commission proposed a package of voluntary and binding measures economy and strengthens growth.
designed to mitigate the energy use and environmental impact of products
and services, contained in its Action Plan on Sustainable Consumption and Social : by developing voluntary actions over and above basic legal
Production (SCP) and on a Sustainable Industrial Policy (SIP). requirements, in order to support a sustainable society in which there is a
high standard of public health, hygiene and safety.
In this 2008 Annual Review, A.I.S.E. reports on what is being done in
these critical policy areas, both through its voluntary initiatives and its Environmental : by striving to be an environmentally-sound industry,
work on helping to shape the regulatory framework. reducing the potential ecological impact of detergents and maintenance
products throughout the product life-cycle, and by using the Earth’s
Progress and activities in 2008 are highlighted. Notably, this Review resources in a responsible way.
publishes for the first time the findings of an EU-wide consumer survey
1.2. In support of the European a lower burden on natural resources, to heightened economic and
Commission SCP/SIP Action Plan competitive advantages for industry and to an improved quality of
life for all.
A.I.S.E. fully supports the overall objectives of the European Commission
Action Plan to encourage sustainable consumption and production of * A.I.S.E. is glad to see the clear priority given to voluntary
self-regulatory measures and would like to see even greater
products and services, published in July 2008. The A.I.S.E. position is this :
8 importance given to industry initia-
* A.I.S.E. supports the prin- tives in the Action Plan – based on its
ciple of addressing the full ‘A.I.S.E. strongly believes that experience and knowledge in developing
life cycle of products and it voluntary measures often deliver industry voluntary agreements, A.I.S.E.
believes that this means that the quickest and most cost-effective strongly believes that these often deliver
all the different actors along benefits for society.’ the quickest and most cost-effective
the product chain have to benefits for society.
share responsibility to pro-
mote sustainable consumption and production – The pursuit
of sustainability is not simply about identifying potential impacts and The European Commission SCP/SIP
reducing them, since reducing these in only one part of the life cycle Action Plan :
can often have the effect of increasing impacts elsewhere. Making
progress on SCP/SIP thus involves developing approaches which In July 2008, the European Commission published its Action Plan on
properly balance and minimise impacts across the whole life cycle. Sustainable Consumption and Production and on Sustainable Industrial
This is especially the case for cleaning products and services where Policy (SCP/SIP). Led by DG Enterprise and Industry, DG Environment and
the manufacture and the consumption of a product must be opti- DG Transport and Energy, this Action Plan sets the scene for a number
mised together to deliver results in the most sustainable way. As of medium and long term shifts that the European Union aims to steer
an end-user industry placing fast-moving consumer goods on the through in order to promote more sustainable consumption and produc-
market, Life Cycle Analysis (LCA) shows that the consumption of tion behaviour patterns from industry, authorities and consumers across
products (the use phase) accounts for the biggest impact on the Europe. The Action Plan consists of different policies, some of which
environment and that a lot can be achieved through proper sustain- already exist, others which are being updated, and others which are new.
able practices. This is also one of the findings that came out of the Below is the list of the main proposals which make up the Action Plan :
consumer survey commissioned by A.I.S.E. and presented later in * Ecodesign Directive : requirements for energy related products
this Review. Therefore, A.I.S.E. places great importance on the prin- (repeal. Directive 2005/32/EC). Recast
ciple of ‘shared responsibility’, where manufacturers and consumers * Ecolabel overall : Revision Community Ecolabel scheme
have a role to play. (repeal. Regulation (EC) No 1980/2000)
* EMAS : Eco-management and audit scheme, voluntary
* In addition A.I.S.E. believes that any sustainability policy participation by organisations (repeal. Regulation (EC) No
developed to address this industry sector should ensure 761/2001)
that it gives equal balance to all three pillars of sustain- * Energy Labelling : Energy-related products : indication
ability (economic, social, and environmental). As mentioned of the consumption of energy (repeal. ‘Energy Labelling
in the SCP/SIP Communication, the challenge is to integrate sustain- Directive’ 92/75/EEC). Recast
ability into the European Union as an important parameter besides * GPP : Communication on public procurement for a better
growth, competition and jobs creation. With sustainability as a new environment
‘value’ all along the decision making process, this should lead to * The set up of a Retail Forum
2. F
ostering Sustainability through voluntary action
A.I.S.E. has a long track record of voluntary initiatives to further sustainable
development. The past year saw a number of developments in initiatives Membership of the
focusing both on sustainable production and sustainable consumption. Charter is on the
increase : The 3rd
2.1. Sustainable Production : promoting Sustainability Report 9
best practices
The 3rd Sustainability Report (based
Charter for Sustainable Cleaning on 2007 reporting) was published
in July 2008. 33 Charter members
The A.I.S.E. Charter for Sustainable Cleaning was launched in 2004 in all compared to 19 in 2006 took part
EU countries plus Norway, Iceland and Switzerland. It covers all product in the reporting exercise. Figures
categories of the soaps, detergents and maintenance products industry, show that CO2 emissions decreased from 66.9kg
both in the household and industrial / institutional sectors. per tonne of production in 2006 to 64.6kg in 2007.
The average dose for laundry detergents under LSP2 will move from 155ml to 135ml per wash
SPECIAL HIGHLIGHT :
Findings from a pan-European consumer survey on
Laundry habits
Laundry Tablets
*The data presented in these highlights is A.I.S.E. copyright. Readers may use the data but must alway quote the source.
Note: “Europe”, in this overview refers to the total of 23 countries where the survey was run. A.I.S.E.© 2009 | www.aise.eu
Laundry and sustainability :
room for improvement
12
Wash temperature
Loading of the machine
Did you know that the average temperature of a machine
Did you know that only 49% wash in Europe is 42.6°C?
of washing machine loads in Europe are full?
If all loads were washed full, 715 million litres Only 30% of loads are washed at 30°C or lower, and
of water a day would be saved, the equivalent 19% are still washed at 60°C or above.
water used by 5 million people, or a city the size
of Barcelona!
If everyone who washes at 40°C or higher were to wash
at 10 degrees less, the energy saved would be equivalent
to lighting every home in Poland for a year.
Dosing
instructions
Did you know that
76% of consumers
indicate that they Concentrated
are aware of the dosing
detergents
instructions?
Did you know that
However, people who are convinced that specific choices have an impact on the environment are also more
willing to make the effort.
13
UK/IRL 35% 17% 18% 30%
Favoured type of detergent** : Regular laundry powders, Washing at a full load : 53%
23% 20% 26% 30%
13% 21% 35% 31%
laundry tablets Favoured type of detergent **: Regular and compact laundry powders
Awareness of differences between regular and Awareness of differences between regular and concentrated
23% 20% 26% 30%
concentrated detergents : 76% detergents : 61%
26% 20% 18% 36%
Perceived impact on the environment (top 2) : Perceived impact on the environment (top 2) :
Washing at low temperatures and with a full load Washing at low temperatures and with a full load
Purchase driversG : 26% 20% 18% 36%
Purchase driversG : 35% 26% 22% 17%
35% 17% 18% 30%
Price Sensitive
Ecologist
Product/Brand Sensitive
35% 26% 22% 17% Free Riders
Western Europe
No of washes* : 6.6
Price Sensitive
Ecologist Eastern Europe
Product/Brand Sensitive
Average
13%wash temperature :
21%
Free Riders
43.1°C 35% 31% No of washes* : 6
Product/Brand Sensitive
Free Riders
26% There are 20% many factors
18%
which36%influence consumers’ deci- Southern Europe 35% 26% 22% 17%
sions when making a purchase. Where laundry detergents No of washes* : 6.4 Price Sensitive
Ecologist
are concerned these include price, the environment and Product/Brand Sensitive
35% 26% 22% 17% Average wash temperature : 40.1°C Free Riders
the product’s features. These can be categorised as pur-
Washing with a full load : 52%
chasing drivers and according to our survey, these vary
Price Sensitive
Ecologist
35% 17% 18% 30%
Product/Brand Sensitive
greatly from one European region to another. Favoured type of detergent** : Regular Laundry Powders
Free Riders
www.cleanright.eu
A.I.S.E. has created a number of voluntary initiatives designed to encourage Save Energy and Water
sustainable consumption, safe use and improved information for consumers.
2008 saw some exciting and significant developments. The Save Energy and Water (SEW) project was 15
launched in mid-June 2006. This project focuses
on domestic automatic dishwashing (ADW) deter-
q Promoting improved
information to consumers
gents, and aims to encourage consumers to use
the ‘auto’, ‘55ºC’, or ‘50ºC’ wash cycle, in order to
save energy and water.
Cleanright
By the end of 2008, 17 companies had signed up to the scheme, which
The highlight of 2008 was the launch of the joint Cleanright initiative by represents a vast majority of the market. For further information please visit
A.I.S.E. and the European Chemical Industry Council, Cefic, at the A.I.S.E. the Save Energy and Water website at www.saveenergyandwater.com.
5th Information Day in December.
Washright
The website www.cleanright.eu, which is currently available in English,
French, German and Polish, aims to answer a broad range of questions In 2008, A.I.S.E. agreed to update its famous washright panel in order to
on household detergents and maintenance products. make it even easier for consumers to understand that by following the
tips conveyed on the panel, they too can do their bit for the environment
The centrepiece of the website is an interactive animated house contain- whilst saving money. The additional phrase: “Tips for saving water,
ing everyday household items and surfaces which reveal a whole host energy, CO2 and money” and the fine-tuning of specific advice were
of useful information. The face of the Cleanright website, Mr Sponge, organised with this in mind. The new washright panel will progressively
is on hand to guide visitors through the rooms. The user-friendly web- begin to appear on packs from 2009 across Europe .
site reaches out to its multiple audiences through a two-fold approach.
Information in the colour tabs is for consumers, with a focus on best and Its use is freely accessible to any company placing laundry detergents on
safe use advice, energy saving tips, ways to reduce utility bills and how the EU market.
to get the best results from cleaning products including the role they play
in maintaining our belongings by preserving them. Information in the
grey tabs is aimed at stakeholders, and covers voluntary initiatives, safety
assessment, and an A to Z of ingredients.
In December 2008, the European Parliament and Council adopted the new In August 2008, A.I.S.E. developed a position paper which inputs on
Regulation on Classification, Labelling and Packaging of Substances and the five policy options proposed in the European Commission’s report.
Mixtures (CLP), which aligns existing EU legislation with the United Nations Furthermore INIA (Spanish National Institute for Agricultural and Food
Globally Harmonised System (GHS). Research and Technology) made progress on the scientific work which
models the euthrophication risk. A.I.S.E. has contributed to the refine-
The new regulation enters into force on 20 January 2009 and will, after ment of this model by providing up-to-date figures on phosphate con-
a transitional period, replace the current rules on classification, labelling sumption in the detergent sector. The outcome of the INIA study will also
and packaging of substances (Directive 67/548/EEC) and mixtures (Direc- be taken into account in the final European Commission decision.
tive 1999/45/EC). The deadline for substance classification according to
the new rules will be 1 December 2010 and for mixtures 1 June 2015. The European Commission is also currently looking at whether legislation
on anaerobic degradation of surfactants and biodegradation of non-sur-
Among the key initiatives to move ahead under the new legislative factant organic ingredients is necessary. In November 2008, the SCHER
framework of CLP is the examination of options to establish a ‘clas- (Scientific Committee on Health and Environmental Risks) published an
sification network’. It is true that the CLP introduces a new model of ‘clas- updated opinion on these topics.
sification network’ through which industry sectors may wish to share data and
experiences for classification purposes. This also covers preparations. In addi- In 2009, the European Commission will review this opinion based on
tion, the extended reference to ‘weight of evidence’ and ‘expert judgment’ is recent data provided by HERA (Human and Environmental Risk Assess-
seen by A.I.S.E. as the right concept in order to progress and to promote its ments) and ERASM (Environmental Risk Assessment and Management,
approaches on classification of detergents and cleaning products. a research partnership of the Detergents’ and Surfactants’ Industries in
Europe) and will publish a report, which may or not, confirm their decision
for proposing legislation.
Evidence Epidemiological and clinical studies Relevant animal data (Q)SAR results In vitro tests
1 Human experience
gathering Case reports and observations
Julia Hailes,
Freelance Environmental Consultant
Daniel Deybe,
DG Enterprise and Industry, Jeanette Huber, Zukunfts Institut
European Commission
Annual Review 2008 | Towards Sustainable Cleaning : A.I.S.E. highlights from 2008
Georg GRASSL and Otto BLODER Panagiotis TSOURAPAS Filippo MERONI Tim SEAMAN
Bulgaria, Croatia, Czech Republic, Colgate-Palmolive SC Johnson McBride
Hungary, Poland, Romania, Russia,
Serbia/ Montenegro, Slovak
Republic, Slovenia
Paolo CAVALLO Aldo SUTTER Thomas MÜLLER-KIRSCHBAUM Harm Jan VAN PELT
(Vice-President) Cyprus, Greece, Italy (Treasurer) Sara Lee
Reckitt Benckiser Henkel
glossary
INIA Spanish National Institute for Agricultural and Food
CLP Classification, Labelling and Packaging of Substances Research and Technology
and Mixtures ISO International Standards Organisation
Cefic European Chemical Industry Council LSP Laundry Sustainability Project
CEN European Committee for Standardisation MEP Member of the European Parliament
Colipa European Comestic Toiletry and Perfumery Association NGO Non-Governmental Organisation
CSA/CSR Chemical Safety Assessment/Chemical Safety Report (Q)SAR (Quantitative) Structure Activity Relationship
DG Directorate-General (European Commission) REACH Registration, Evaluation and Authorisation of Chemicals
DUCC Downstream Users of Chemicals Co-ordination Group RIP REACH Implementation Project
ECETOC European centre for Ecotoxicology and Toxicology of SANCO (DG) European Commission Health and Consumer Protection
Chemicals Directorate-General
ECHA European Chemicals Agency SCP/SIP Sustainable Consumption and Production and
EPAA European Partnership on Alternative Approaches Sustainable Industrial Policy
ERASM Environmental Risk Assessment and Management SDS Safety Data Sheet
EU European Union SEPAWA Vereinigung der Seifen-, Parfum- und Waschmittelfachleute
GHS Globally Harmonised System of Classification and e.V. (Association of Soap, Perfume and Detergent Experts)
Labelling of Chemicals SME Small or Medium-sized Enterprise
HERA Human and Environmental Risk Assessment on SVHC Substances of Very High Concern
Ingredients of Household Cleaning Products UN United Nations
I&I Industrial and Institutional Products USSDA United States Soaps and Detergents Association
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