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    Brandingguidelines

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    api-531225726
    The document provides branding guidelines for the Perfect Pore skincare brand, which uses natural ingredients and recyclable packaging. It includes a brand pitch emphasizing natural ingredients and sustainability. Creative direction calls for an earthy, natural vibe using greens and browns. The identity section displays the wordmark and icon logos. Support materials show typography samples and design mockups for business cards, pamphlets, and website/social media pages promoting the brand's natural approach.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Brandingguidelines

    Uploaded by

    api-531225726
    55 views23 pages
    The document provides branding guidelines for the Perfect Pore skincare brand, which uses natural ingredients and recyclable packaging. It includes a brand pitch emphasizing natural ingredients and sustainability. Creative direction calls for an earthy, natural vibe using greens and browns. The identity section displays the wordmark and icon logos. Support materials show typography samples and design mockups for business cards, pamphlets, and website/social media pages promoting the brand's natural approach.

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    brandingguidelines

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    The document provides branding guidelines for the Perfect Pore skincare brand, which uses natural ingredients and recyclable packaging. It includes a brand pitch emphasizing natural ingredients and sustainability. Creative direction calls for an earthy, natural vibe using greens and browns. The identity section displays the wordmark and icon logos. Support materials show typography samples and design mockups for business cards, pamphlets, and website/social media pages promoting the brand's natural approach.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    55 views23 pages

    Brandingguidelines

    Uploaded by

    api-531225726
    The document provides branding guidelines for the Perfect Pore skincare brand, which uses natural ingredients and recyclable packaging. It includes a brand pitch emphasizing natural ingredients and sustainability. Creative direction calls for an earthy, natural vibe using greens and browns. The identity section displays the wordmark and icon logos. Support materials show typography samples and design mockups for business cards, pamphlets, and website/social media pages promoting the brand's natural approach.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 23

    ore

    P
    c t
    r f e
    P e
    GUIDELINE CONTENTS

    BRAND BACKGROUND
    4 Brand Pitch
    5 Creative Brief
    6 The Brand is...

    INSPIRATION
    8 Creative Direction
    9 Brand Mood Board
    10 Color Palette

    IDENTITY
    12 Logos
    13 Icon for Social Media
    14 Design Sample

    SUPPORT
    16 Typography
    17 Type Sample
    18 Business Card
    19-20 Pamphlet
    21 Web Homepage
    22 Social Media Samples
    Brand Background
    Brand Pitch
    Bring out your perfect skin the natural way by using Perfect
    Pore’s skin care products. We use natural ingrediants with
    no harmful chemicals. And all of our bottles are recyclable
    for the health of our planet.
    CREATIVE BRIEF

    INSPIRATION NOTES
    This is a clean, natural, and healthy way to get the beautiful
    flawless skin that everyone wants.

    IDEAL AUDIENCE
    Any male or female individuals that are struggling heavily on
    acne.

    BRAND EQUITY
    - Natural ingredients
    - Recycleable packaging
    - Animal cruelty free

    TONE / VOICE
    We come accross with a friendly, calm, and helpful tone
    where we can do our best to find the best product for you.

    COMPETITION
    Our typical competition is the beauty/skincare industry.
    They’re creating products that have an affect on your skin,
    but we have products that have healthy affects on your
    skin.
    Earthy

    Pure

    Delicate

    Helpful

    Bright

    Friendly

    Natural
    Inspiration
    Creative Direction

    Our Company has a very ecofriendly brand where the bottles are
    recycleable and the product itself saves your skin. It is necessary
    to make this brand have a friendly natural vibe. By doing so we
    used natural Earthy colors to emphasize our company’s purpose.
    Moodboard
    Hex Code: 764e2a Hex Code: 56bb68

    CMYK:39,64,89,35 CMYK: 67,0,80,0

    RGB: 463c RGB: 2258 c

    Hex Code: e8b274 Hex Code: d3b832 Hex Code: bedeaa

    CMYK: 8,32,61,0 CMYK:20,23,96,0 CMYK: 27,0,42,0

    RGB: 7508 c RGB: 4016 c RGB: 580 c


    Identity
    Icon

    Wordmark

    Perfect Pore

    Combination Specialty

    ct Pore
    re

    Perfe
    Po
    c t
    r f e
    P e
    Social Media Icon
    Design Sample
    Support
    Ink Free AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoP-
    Regular
    pQqRrSsTtUuVvWwXxYyZz123456789

    Myriad Pro AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoP-


    Regular
    pQqRrSsTtUuVvWwXxYyZz123456789

    Candara AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoP-
    Regular
    pQqRrSsTtUuVvWwXxYyZz123456789

    Candara AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoP-
    Light Italic
    pQqRrSsTtUuVvWwXxYyZz123456789
    Ink Free
    Regular
    Logo Typography

    Myriad Pro
    Regular Titles/Headings

    Candara
    Regular Paragraph

    Candara
    Light Italic Paragraph
    Business Card
    Pamphlet
    Pamphlet
    Web Homepage
    Social Media Samples
    ore
    P
    c t
    r f e
    P e

    Where the natural way is the right way

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