Data Analysis and Interpretation

Table No:4.1
Table showing the classification of respondents using T.V.S Bikes presently.
TYPES OF BIKES NO. OF PERCENTAGE
RESPONDENTS
TVS Apache 22 22
TVS Star city 11 11
TVS XL 32 32
TVS Victor GlX(125cc) 25 25
Scooty Pep 10 10

Total 100 100

Analysis:
The above table:
22 of respondent owned TVS Apache, 11 of respondent owned TVS Star city, 32
of respondent owned TVS XL, 25 of respondent owned TVS Victor GlX (125cc),
10 of respondent owned Scooty Pep

Chart No-4.1
Table showing the classification of respondents using T.V.S Bikes presently.
Interpretation:
The above Chart showing that 32% of respondent owned TVS XL, 25% of
respondent owned TVS Victor GlX(125cc).
Table No:4.2
Table showing how respondents did come to know about TVS Bikes.
Factors No.of respondents
Percentage
 Advertisement 41 41
Dealer 05 05
Friends 23 23
Family 23 23
Word of mouth 08 08

Total 100 100

Analysis:
The above table:
41 of respondents come to know about TVS Bikes through Advertisement, 05 of
respondents come to know about TVS Bikes through Dealers, 23 of respondents
come to know about TVS Bikes through Friends 23 of respondents come to know
about TVS Bikes through Family 08 of respondents come to know about TVS
Bikes through Word of mouth.

Chart No-4.2
Chart showing how respondents did come to know about TVS Bikes..
Interpretation:
The above Chart showing that
41% of respondents come to know about TVS Bikes through Advertisement
23% of respondents comes to know about TVS Bikes through Friends.

Table No:4.3
Table showing that what made the respondents to buy TVS Bikes.

Factors No.of respondents Percentage

Economy 11 11
Outlook 14 14
Mileage 26 26
Pickup 16 16
Maintenances 17 17
Easy ride 16 16

Total 100 100

Analysis:
The above table:
11 of respondents are buy TVS Bikes Considering Economic,
14 of respondents Considering Outlook,
26 of respondents Considering Mileage,
16 of respondents Considering Pickup,
17 of respondents Considering Maintenances,
16 of respondents Considering Easy ride.

Chart No-4.3
Chart showing that what made the respondents to buy TVS Bikes..
Interpretation:
The above Chart showing that
26% of respondents are buy TVS Bikes Considering Mileage,
17% of respondents Considered Maintenances.
Table No:4.4
Table showing that satisfaction of the respondents with the Performance of
TVS Bikes.
Satisfaction No.of respondents Percentage
Yes 92 92
No 08 08

Total 100 100

Analysis:
The above table:
92 of the respondents are satisfied with the Performance of TVS Bikes,
08 of the respondents are not satisfied with the Performance of TVS Bikes.

Chart No-4.4
Chart showing that satisfaction of the respondents with the Performance of
TVS Bikes.
Interpretation:
The above Chart showing that majority
92% of the respondents are satisfied with the Performance of TVS Bikes.

Table No:4.5
Table showing that Factors influencing the respondents to buyTVS Bikes.
INFLUENCED NO.OF PERCENTAGE
RESPONDENTS
TV Ads 34 34
Dealer 08 08
 Family 33 33
Friends 25 25

Total 100 100

Analysis:
The above table:
34 of respondents are informed by TV Ads
08 of respondents are informed Dealer
33 of respondents are informed Family
25 of respondents are informed by Friends
Chart No-4.5
Chart showing that who informed the respondents to buy TVS Bikes.
Interpretation:
The above Chart showing that
34% of respondents are informed by TV Ads,
33% of respondents are influenced by Family.
Table No:4.6
Table showing that from how many years respondents using TVS Bikes.

No.of years No.of respondents Percentage

Lessthan2 years 45 45
2 to 6 years 37 37
6 to 10 years 11 11
Above 10 years 07 07

Total 100 100

Analysis:
The above table:
45 of respondents are using TVS Bikes from less than 2 years,
37 of respondents are using TVS Bikes from 2 to 6 years,
11 of respondents are using TVS Bikes from 6 to 10 years,
07 of respondents are using TVS Bikes from Above 10 years.
Chart No-4.6
Chart showing that from how many years respondents using TVS Bikes.

Interpretation:
The above Chart showing that majority
45% of respondents are using TVS Bikes since from less than 2 years,
37% of respondents are using TVS Bikes since from 2 to 6 years.

Table No:4.7
Table showing that whether the respondents changes the TVS Bikes.

Changed No.of respondents Percentage

Yes 31 31
No 69 69

Total 100 100

Analysis:
The above table:
69 of the respondents are not changed their TVS Bikes, recently
31 of the respondents are changed their TVS Bikes.

Chart No-4.7

Chart showing whether the respondents changes the TVS Bikes, recently
Interpretation:
The above Chart showing that majority
69% of the respondents are not changed their TVS Bikes, recently
31 %of the respondents are changed their TVS Bikes.

Table No:4.8
Table showing the respondents mode of purchase.

Mode of purchase No.of respondents Percentage

Cash 64 64
Installment 36 36

Total 100 100

Analysis:
The above table:
64 of the respondents are preferred cash mode of purchase, and
36 of the respondents are preferred installment mode of purchase.
Chart No-4.8

Chart showing the respondents mode of purchase

Interpretation:
The above Chart shows that
64% of the respondents are preferred cash mode of purchase

Table No:4.9
Table showing that respondents rate of after sales service.

Sales services No.of respondents Percentage

Excellent 25 25
Good 44 44
Average 24 24
Poor 07 07

Total 100 100

Analysis:
The above table shows that:
44 of respondents are belongs to good,
25 of respondents are belongs to Excellent,
24 of respondents are belongs to Average ,
07 of respondents are belongs to Poor.
Chart No-4.9
Chart showing that respondents rate of after sales service.

Interpretation:
The above Chart showing that majority
44% of respondents are belongs to good,
25%. of respondents are belongs to Excellent

Table No:4.10
Table showing that respondents opinion towards road grip of TVS bikes.

Road grip No.of respondents Percentage

Excellent 28 28
Good 34 34
Better 30 30
Average 08 08

Total 100 100

Analysis:
The above table shows that:
34 of respondents Experienced good road grip of TVS Bike,
30 of respondents Experienced Better,
28 of respondents Experienced Excellent ,
08 of respondents Experienced Average.
Chart No-4.10
Chart showing that respondents opinion towards road grip of TVS bike.

Interpretation:
The above Chart showing that
34% of respondents Experienced good road grip of TVS Bike
30 %of respondents experienced better,

Table No:4.11
Table showing respondents easy availability of spare parts of TVS Bikes.

Availability No.of respondents Percentage

Yes 83 83
No 17 17

Total 100 100

Analysis:
The above table:
83 of the respondents are easy availability of spare parts of TVS Bikes,
17 of the respondents are not availability of spare parts.

Chart No-4.11

Chart showing respondents easy availability of spare parts of TVS Bikes.

Interpretation:
The above Chart showing that majority
83% of the respondents are availability of spare parts of TVS Bikes.

Table No:4.12
Table showing the respondents opinion Advertisement of TVS bikes.

Advertisement No.of respondents Percentage

Good 48 48
Effective 15 15
Attractive 21 21
Informative 16 16

Total 100 100

Analysis:
The above table shows that:
48 of respondents opinion towards Advertisement of TVS Bike is good,
21 of respondents opinion towards Advertisement of TVS Bike is Attractive,
16 of respondents opinion towards Advertisement of TVS Bike is Informative
15 of respondents opinion towards Advertisement of TVS Bike is Effective.
Chart No-4.12
Chart showing that respondents opinion towards Advertisement of TVS bike.

Interpretation:
The above Chart showing that
48% of respondents opinion towards Advertisement of TVS Bike is good,
21% of respondents opinion towards Advertisement of TVS Bike is Attractive,

Table No:4.13
Table showing that whether the respondents recommended the other to buy
TVS Bikes.

Recommended No.of respondents Percentage

Yes 69 69
No 31 31

Total 100 100

Analysis:
The above table:
69 of the respondents are willing to recommend to buy TVS Bikes,
31 of the respondents are not willing to recommend others to buy TVS Bikes.

Chart No-4.13

Chart showing whether the respondents recommended the other to buy TVS
Bikes.
Interpretation:
The above Chart showing that majority
69% of the respondents are willing to recommend the others to buy TVS
Bikes,

Table No:4.14
Table showing the respondent reason for changing the TVS bikes.

Reason No.of respondents Percentage

High Economy 05 29.4

Low mileage 02 11.8
Maintenance 09 52.9
Less outlook 01 5.9
Total 17 100

Analysis:
The above table shows that:
52.9 of respondents are changed their TVS Bike due to maintenance,
29.4 of respondents are changed their TVS Bike due to High Economy,
11.8 of respondents are changed their TVS Bike due to Low Mileage ,
5.9 of respondents are changed their TVS Bike due to less outlook.
Chart No-4.14
Chart showing that respondents reason for changing the TVS bikes.

Interpretation:
The above Chart showing that 52.9% of respondents are changed their TVS Bike
due to maintenance, 29.4% of respondents are changed their TVS Bike due to High
Economy.

Table No:4.15
Table showing Respondent opinion regarding attribute TVS Bikes
Attributes Excellent Very Good Fair Poor
good
Price 30 20 40 08 02
Brand 20 40 10 20 10
Mileage 40 35 10 08 07
After sales & 33 22 30 20 15
service
Outlook 20 40 10 15 05
Analysis:
The above table shows that:
Is finding that the respondent opinion about the attributes of TVS bikes the rank of
Price/Brand/ Mileage/after sales & service/outlook is 30/20/40/33/20 is belong to
group Excellent. 20/40/35/22/40 is belong to group Very good, 40/10/10/30/10 of
respondent is belong to group Good, 08/20/08/20/15 Respond is belong to group
Fair, 02/10/07/15/05 of respondent belong to group Poor.

Chart No-4.15
Chart showing that respondents opinion regarding attribute TVS bikes.

Interpretation:
From above chart showing the attributes of excellent factor of price, brand,
mileage, after sales and service, outlook by 100 respondents are 30,20,40,33,20.
The attributes of very good factor of price, brand, mileage, after sales and service,
outlook by 100 respondents are 20,40,35,22,40.