Gǔfèn Yǒuxiàn Gōngsī Stylised As Asustek or Asus) Is A

AsusTek Computer Inc.
(/ˈeɪsuːs/;[3] Chinese: 華碩電腦股份有限公司; pinyin: Huáshuò Diànnǎo
Gǔfèn Yǒuxiàn Gōngsī; stylised as ASUSTeK or ASUS) is a Taiwanese[4] multinational computer and
phone hardware and electronics company headquartered in Beitou District, Taipei, Taiwan. Its
products include desktop computers, laptops, netbooks, mobile phones, networking equipment,
monitors, wi-fi routers, projectors, motherboards, graphics cards, optical storage, multimedia
products, peripherals, wearables, servers, workstations, and tablet PCs. The company is also
an original equipment manufacturer (OEM).
Asus is the world's 5th-largest PC vendor by unit sales as of January 2021.[5] Asus appears
in BusinessWeek's "InfoTech 100" and "Asia's Top 10 IT Companies" rankings, and it ranked first in
the IT Hardware category of the 2008 Taiwan Top 10 Global Brands survey with a total brand value
of $1.3 billion.[6]
Asus has a primary listing on the Taiwan Stock Exchange under the ticker code 2357 and a
secondary listing on the London Stock Exchange under the ticker code ASKD.
Contents
 1Name
 2History
 3Operations
 4Products
o 4.1Smartphones
o 4.22-in-1s
o 4.3Laptops
o 4.4Tablets
o 4.5Asus Server
o 4.6Desktop & All-in-One PCs
o 4.7Eee line
o 4.8Essentio Series
o 4.9Digital media receivers
o 4.10GPS devices
o 4.11Republic of Gamers (ROG)
o 4.12The Ultimate Force (TUF)

o 4.13Sound cards
o 4.14ASUS VivoPC line
o 4.15Portable monitors
o 4.16Desktop monitors
 5Other Initiatives
o 5.1Esports
 6Environmental record
o 6.1Green ASUS
o 6.2Recognition
o 6.3Recycling campaign
 7Controversies
 8See also
 9References
 10External links
Name[edit]
The company is usually referred to as Asus or Huáshuò in Chinese (traditional Chinese: 華
碩; simplified Chinese: 华硕, literally "Eminence by the Chinese"[7]). According to the company
website, the name Asus originates from Pegasus, the winged horse of Greek mythology.[8] Only the
last four letters of the word were used in order to give the name a high position in alphabetical
listings.[9] As its marketing taglines, Asus has used Rock Solid. Heart Touching (2003–2009) and
subsequently Inspiring Innovation Persistent Perfection (2009–2013). Since 2013, the company's
tagline has been In Search of Incredible.[10]
History[edit]
Asus was founded in Taipei in 1989[11] by T.H. Tung, Ted Hsu, Wayne Hsieh and M.T. Liao,[12] all four
having previously worked at Acer as hardware engineers. At this time, Taiwan had yet to establish a
leading position in the computer-hardware business. Intel Corporation would supply any new
processors to more established companies like IBM first, and Taiwanese companies would have to
wait for approximately six months after IBM received their engineering prototypes. According to
company history, Asus created a motherboard prototype for using an Intel 486, but it had to do so
without access to the actual processor. When Asus approached Intel to request a processor to test
it, Intel itself had a problem with its own 486 motherboard. Asus solved Intel's problem and it turned
out that Asus' own motherboard worked correctly without the need for further modification. Since
then, Asus was receiving Intel engineering samples ahead of its competitors.[13][14]
In September 2005, Asus released the first PhysX accelerator card.[15] In December 2005, Asus
entered the LCD TV market with the TLW32001 model.[16] In January 2006, Asus announced that it
would cooperate with Lamborghini to develop the VX laptop series.[17]
On 9 March 2006, Asus was confirmed as one of the manufacturers of the first Microsoft
Origami models, together with Samsung and Founder Technology.[18] On 8 August 2006, Asus
announced a joint venture with Gigabyte Technology.[19] On 5 June 2007, Asus announced the
launch of the Eee PC at COMPUTEX Taipei. On 9 September 2007, Asus indicated support for Blu-
ray, announcing the release of a BD-ROM/DVD writer PC drive, BC-1205PT.[20] ASUS subsequently
released several Blu-ray based notebooks.
In January 2008, Asus began a major restructuring of its operations, splitting into three independent
companies: Asus (focused on applied first-party branded computers and
electronics); Pegatron (focused on OEM manufacturing of motherboards and components);
and Unihan Corporation (focused on non-PC manufacturing such as cases and molding).[21][22] In the
process of the restructuring, a highly criticized pension-plan restructuring effectively zeroed out the
existing pension balances. The company paid out all contributions previously made by employees.[23]
On 9 December 2008, the Open Handset Alliance announced that Asus had become one of 14 new
members of the organization. These "new members will either deploy compatible Android devices,
contribute significant code to the Android Open Source Project, or support the ecosystem through
products and services that will accelerate the availability of Android-based devices."[24]
On 1 June 2010, Asus spun off Pegatron Corp.[25]
In October 2010, Asus and Garmin announced that they would be ending their smartphone
partnership as a result of Garmin deciding to exit the product category.[26] The two companies had
produced six Garmin-ASUS branded smartphones over the prior two years.[26]
In December 2010, Asus launched the world's thinnest notebook, the Asus U36, with Intel processor
voltage standard (not low voltage) Intel Core i3 or i5 with a thickness of only 19 mm.[27]
In January 2013, Asus officially ended production of its Eee PC series due to declining sales caused
by consumers increasingly switching to tablets and Ultrabooks.[28][29]
Asus 30th anniversary logo
In 2019, Asus celebrated its 30th anniversary.
Operations[edit]
An Asus shop in Hong Kong
Asus has its headquarters in Beitou District, Taipei, Taiwan.[30]

As of 2009 Asus had manufacturing facilities
in Taiwan (Taipei, Luzhu, Nangang, Guishan), mainland China (Suzhou, Chongqing), Mexico
(Ciudad Juárez) and the Czech Republic (Ostrava). The Asus Hi-Tech Park, located in Suzhou,
covers 540,000 m2 (5,800,000 sq ft).[31]
Asus operates around 50 service sites across 32 countries and has over 400 service partners
worldwide.[32]
Products[edit]
Asus' products include 2-in-1s, laptops, tablet computers, desktop
computers, smartphones, personal digital assistants (PDAs), servers, computer
monitors, motherboards, graphics cards, sound cards, DVD disc drives, computer networking
devices, computer cases, computer components and computer cooling systems.
One of Asus main lineup is the Vivo lineup consisting of laptops (VivoBooks), All-in-Ones (Vivo AiO),
desktops (VivoPC), Stick PCs (VivoStick), Mini PCs (VivoMini), smartwatches (VivoWatch),
computer mouse (VivoMouse) and tablets (VivoTab).[33]
ASUS ZenFone


An Asus Fonepad

An Asus NVIDIA GeForce 210 silent graphics card

An Asus x21 ultrabook

An Asus motherboard

Asus Nvidia GeForce GTX 1080, a PCI Express 3.0 x16 graphics card

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AsusTek Computer Inc.

o 4.6Desktop & All-in-One PCs

o 4.9Digital media receivers

o 4.11Republic of Gamers (ROG)

o 4.12The Ultimate Force (TUF)

o 4.14ASUS VivoPC line

Asus 30th anniversary logo

In 2019, Asus celebrated its 30th anniversary.

Asus has its headquarters in Beitou District, Taipei, Taiwan.[30]

An Asus NVIDIA GeForce 210 silent graphics card

An Asus x21 ultrabook

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