Question 3 Explanations: 

Here are the different types of strategies:

Maximize clicks: Automatically sets your bids to help you get the most clicks within a target spend
amount that you choose. 

Target search page location: Automatically adjusts your bids to help you get your ads to the top of
the page or the first page of search results.

Target cost-per-acquisition (CPA): Automatically sets your bids to help you get as many conversions
as possible, while reaching an average cost-per-acquisition goal that you set. 

Enhanced cost-per-click (ECPC): Automatically adjusts your manual CPC bid up or down based on
each click's likelihood to result in a conversion. 
 Target return on ad spend (ROAS): Automatically sets your bids to maximize your conversion value,
while trying to reach an average return on ad spend. 

Target outranking share: Automatically raises or lowers your bids to help your ads outrank ads from
another domain.

Question 9 Explanations: 
Preferences can be changed at Account Level 
View and change your display language, your number format, and whether you've enabled auto-
tagging. In addition, you can view the email address for your account, your account time zone, and
the Google Advertising Program Terms.
Question 12 Explanation: 
Effective video ads educate and entertain, and also inspire the viewer to act. If your campaign's goal
is not just about branding, make sure you communicate to your customers what you'd like them to
do, such as visit your store or site, call a phone number, or complete a purchase. Letting people
know that they can learn more by clicking "play" usually increases play rates and video interaction
rates. 

 Entice customers to click "play" using rich, sharp colors.

 Include a few words to describe your product, service, and/or business.

 Boost your play rate with a call-to-action that lets customers know they can play the video to learn
more.

 Create multiple video ads with different opening image sizes to increase the number of placements
where your ad can appear.

 Question 13 Explanation: 
 If you run a delivery service or your local business relies on foot traffic, then radius targeting
(also known as proximity targeting or "Target a radius") would help target your ads to
customers within a certain distance around your location. Radius targeting helps you identify
an area around your business to target, rather than choosing individual cities, regions, or
countries.
 Question 16 Explanation: 
 Conversion tracking is a free tool that shows you what happens after a customer clicks on
your ads -- whether they purchased a product, signed up for your newsletter, called your
business, or downloaded your app. When a customer completes an action that you've
defined as valuable, these customer actions are called conversions.
Ad delivery options 
A setting that determines how quickly you want Google to use your budget each day: either spread
throughout the day (standard) or more quickly (accelerated). 
Standard delivery (the default option) tries to show your ads throughout the entire day to make
sure that you don't spend your whole budget in the morning and cause your ads to stop showing for
the rest of the day
Question 20 Explanation: 
Auction insights 

Use the Auction insights report to compare your performance with other advertisers who are
participating in the same auctions that you are. With the Auction insights report, you can see how
often your ads rank higher in search results than those of other advertisers, and how your share of
total possible impressions compares with theirs. You can use the information in the Auction insights
report to help you make strategic decisions about bids, budgets, and keyword choices by showing
you where you are succeeding and where you may be missing opportunities for improved
performance. You'll also want to consider using the report to identify significant competitors in the
auction, or benchmark your performance against other competitors.

Question 21 Explanations: 
You can add a modifier, a plus sign (+), to any of the terms that are part of your broad match
keyword phrase. By adding a modifier, your ads can only show when someone's search contains
those modified terms, or close variations of the modified terms, in any order. Unlike broad match
keywords, modified broad match keywords won't show your ad for synonyms or related searches.
For this reason, it adds an additional level of control. Using broad match modifier is a good choice if
you want to increase relevancy even if it means you might get less ad traffic than broad match.

Question 22 Explanations: 
Click through rate (CTR) 

A ratio showing how often people who see your ad end up clicking it. 
You can use CTR to gauge which ads and keywords are successful for you and which need to be
improved. The more your keywords and ads relate to each other and to your business, the more
likely a user is to click on your ad after searching on your keyword phrase

Question 23 Explanations: 
Placements 
Locations on the Display Network where your ad can appear. Examples include relevant websites
and apps that partner with Google to show ads. 

Managed placements 
A targeting method you can use to specifically chose websites, videos, and apps that are part of the
Google Display Network where you'd like to show your ads. Unlike other targeting methods, like
keywords or topics where your ads are placed on sites automatically for you (reported in your
account as automatic placements), you select managed placements yourself.

Quality Score: Definition 

An estimate of the quality of your ads, keywords, and landing page. Higher quality ads can lead to
lower prices and better ad positions. 

The components of Quality Score (expected clickthrough rate, ad relevance, and landing page
experience) are determined every time your keyword matches a customer's search.

Question 27 Explanations: 
Choosing your first bids 
First things first: there's no one recommended bid amount that works best for everyone. The right bid
for you will depend on the cost of your keywords , the type of campaign you're running, and your
profits. 

Most people starting out in AdWords use cost-per-click bidding to pay for each click on their ads.
With this option, you set a maximum cost-per-click bid (max. CPC bid) that's the highest amount that
you're willing to pay for a click on your ad. Set your bid by thinking about how much an ad click is
worth to you. If you’re unsure what bid to start with, try setting a max. CPC bid of US$1.

Question 28 Explanation: 
Managed placements 

A targeting method you can use to specifically chose websites, videos, and apps that are part of the
Google Display Network where you'd like to show your ads. Unlike other targeting methods, like
keywords or topics where your ads are placed on sites automatically for you (reported in your
account as automatic placements), you select managed placements yourself.
Question 31 Explanation: 
With Automatic Bidding, you set a target daily budget and the AdWords system automatically
adjusts your maximum cost-per-click (CPC) bids on your behalf, with the goal of getting you the most
clicks possible within that budget.

uestion 13 Explanation: 
Here are the different types of strategies:

Maximize clicks: Automatically sets your bids to help you get the most clicks within a target spend
amount that you choose. 

Target search page location: Automatically adjusts your bids to help you get your ads to the top of
the page or the first page of search results.

Target cost-per-acquisition (CPA): Automatically sets your bids to help you get as many conversions
as possible, while reaching an average cost-per-acquisition goal that you set. 

Enhanced cost-per-click (ECPC): Automatically adjusts your manual CPC bid up or down based on
each click's likelihood to result in a conversion. 

Target return on ad spend (ROAS): Automatically sets your bids to maximize your conversion value,
while trying to reach an average return on ad spend. 

Target outranking share: Automatically raises or lowers your bids to help your ads outrank ads from
another domain.

Question 21 Explanation: 
Choosing your first bids 
First things first: there's no one recommended bid amount that works best for everyone. The right bid
for you will depend on the cost of your keywords , the type of campaign you're running, and your
profits. 

Most people starting out in AdWords use cost-per-click bidding to pay for each click on their ads.
With this option, you set a maximum cost-per-click bid (max. CPC bid) that's the highest amount that
you're willing to pay for a click on your ad. Set your bid by thinking about how much an ad click is
worth to you. If you’re unsure what bid to start with, try setting a max. CPC bid of US$1.

Question 28 Explanation: 
Auction insights 

Use the Auction insights report to compare your performance with other advertisers who are
participating in the same auctions that you are. With the Auction insights report, you can see how
often your ads rank higher in search results than those of other advertisers, and how your share of
total possible impressions compares with theirs. You can use the information in the Auction insights
report to help you make strategic decisions about bids, budgets, and keyword choices by showing
you where you are succeeding and where you may be missing opportunities for improved
performance. You'll also want to consider using the report to identify significant competitors in the
auction, or benchmark your performance against other competitors.