Executive Summary: Vision Statement

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Executive Summary

Solarise Energy Solution is trying to provide electricity through solar energy to the middle-
class families of UAE. Our aim is to provide solar energy on very affordable and cheaper
prizes according to the need of the customers. Solarise Energy Solution would bring
inexpensive power to the UAE by providing competitive funding solutions for solar electrical
systems. This will also allow families to afford limited income purchases. In addition,
Solarise Energy will give 3 packages of different prices with different facilities and we are
also providing the customization facility in which customer can ask us to provide facilities
according to their need. As we all know that majority of the people have generators and UPSs
in their houses but not every member of the family can operate these things while Solarise
Energy has no such headache and very easy to use as we are already given free installation
with all are packages. There are many different companies who are providing solar energy
but the uniqueness of our product and service is cheaper prices and availability of customer
service 24/7. As we will be in contact with our customers through social websites and we
also looking forward to make an application through which we can give better and easy
experience to our customers.

Vision Statement
To become the UAE leader in the creation, development, and deployment of technologies
that converge the advancement of human civilization with that of the environmental
condition.

Mission Statement
To profitably and sustainably introduce renewable energy into the UAE’s underdeveloped
communities.

Introduction
Industry Overview
One third of the population of the world does not have electricity. Many of these population
lives in rural, isolated regions of the poorest countries of the world. Economic growth is
indeed a multi-billion-dollar sector, with the World Bank supplying massive quantities of
capital to finance large-scale ventures. The demand for electricity has risen by 40% over the
last ten years. Over this time, the consumption of RE also risen to 10 times the amount of
conventional fuels. Experts forecast that the globe's energy demand will multiply by 2021, a
monumental rise driven by industrial development of developed countries. As a specialist
supplier and control system of RE systems built for emerging cities, Solarise Energy Solution
will be able to capitalize on this exponential trend.

General Description of the Business


As we are new in the industry, we don’t have any history about our business. So, Solarise
Energy Solution is discovered by us, we are working on our university project and we came
up with this idea of Renewable Energy (RE), we started working on it and we make a
business plan on it with all the information we have collected for our project. Solarise Energy
Solution is providing electricity through solar energy on lower prices. We are focusing to
give an easy access to the people of UAE who are using generators, as it cannot be easily
operable by the females of our houses. We are giving 3 different packages with different
facilities in it and other than that we are also give a customization system where customers
can install the solar plant according to their need, we also give free installation and our
service will be available 24/7 through social networking and we are also introduce an
application really soon.

Market Analysis and Competition


Solar power company in Dubai and Abu Dhabi, xShams solar energy solution in Dubai and
Tanveer solar energy technology in Dubai, they are the major competitors in our industry but
the advantage we have is that these companies are providing services which are very
expensive and we are providing it in very cheaper price.
Market potential for this business is very high as load shedding is getting a bigger problem
day by day and almost in every part of the world, even some of the rural areas still don’t have
electricity service. The business will rapidly grow to become a leading distributor of RE
goods and services while finding new markets in other areas of the UAE. 2 Solarise Energy
Solution will become the undoubted leading supplier of RE goods and services to the UAE
and it will run Research & Development units to develop revolutionary new solutions to
solve the environmental challenge of the 21st century. This business plan would address our
approach to get underway by creating a viable and sustainable RE business in the UAE. The
first and most important unique point of our business is lower prices, we have searched the
market as the cost on this product is quite low so we can provide this RE to the middle class
families, because the running solar energy providers are very expensive so people cannot
afford this service in our country as much as they should be, so we took a step towards it to
give this facility to the people of UAE on lower prices. Another thing, firstly we are giving
free installation and secondly our service is available 24/7, our customer representatives will
serve the customers at anytime and anywhere.

Sales and Marketing Plan


Target Market:
Solarise engineering has set a target market of the middle class and higher middle-class
families. As it would be affordable for them.

Marketing Strategy
Solarise Engineering’s strategy plan would be spread the awareness of this service to the
families. Especially we are targeting the middle-class families, so we will try to reach to their
neighborhood and societies through social media. We will reach to them and try to convince
them by briefing them the benefits they will achieve by this service. We will spread the
message by distributing broachers to the families through Social Media.

Pricing Policy
We will provide three packages with different pricings.
• Package 1: 736 AED.
• Package 2: 1,127 AED.
• Package 3: 1,542 AED.

Advertising and Promotional Plans


We will start our promotions before the commencement of the service in the market. First, we
spread awareness of this service through visiting the middle-class families and spreading
broachers in the neighborhood on social media. For the starter pack, we will offer 20%
discount of commencement of the service after the launch. After that we will also use social
media for advertisement and promotional purposes.

Ownership and Management Plan


We are opening small company and we have limited budget, we cannot afford marketing,
finance and HR department at the initial stage, however we are entrepreneur, we have
multiple skills and we can manage it by ourselves.

Management Team Key Personnel


Entrepreneur 1 (Finance, Computer Expert, Technical Experience)
Entrepreneur 2 (Finance and event planner, Artist)
Entrepreneur 3 (Marketer, sales and advertisement skills)
Entrepreneur 1 will be responsible for finance and quality assurance and growth management
while Entrepreneur 2 will be responsible for customer services and supplier relationship,
Entrepreneur 2 will also schedule the orders according to our capacity to prevent backlogs
and Entrepreneur 3 will be responsible for advertisement and marketing stuff.

Solarise Energy
Solution

NAME NAME NAME

Operations & Marketing Supply Chain


Finance Manager Manager Manager

Finance Customer Service


Advertisment
Quality Assurance Supplier Relationship
Marketing
Growth Management Capacity Management

Operating Plan
We decided to work online through social media campaign and friends and family references
at the initial stage. We will work through order to make strategy after getting order for certain
package our worker will get items from our supplier and will deliver the items at the ordered
location. Then our technical team will install the solar system.
At the initial stage we will hire 1 helper and 2 technical skilled persons for the operation and
with the time we will increase our capacity as per demand. One of us will visit the sites for
quality assurance and for the feedback.

Timing and Objectives


It is intended by our team to start business at small scale with 5 to 10 customers. 50 and then
100 for one year and gradually increase our business by the time goes on.

Deadline and Objectives


We set the deadline for some of our objectives as we have the objective to deal 5 to 10
customers per day. By time we will increase our operations and will hire more employees.
Within 3 years we will be having major market share of UAE and then we will try to expand
our business in some of the other countries of world as well.

Relationships of Events
All these events and projects we mentioned above are connected to each other and they all are
dependent on each of them so we will try our level best to perform our operations on every
milestone so the result of one milestone does not create problem for the next one. That is why
we say “Comfortable-Affordable-Upgradable”.

Financial Plan
To calculate profitability, cost and to make financial decision we have visited the market
where we get list price of Battery, Solar plates, charge controller wiring, solar fan and lights.
We visited different shops to get better quality in a less price. After getting detailed price and
quality content we design cost table for three different packages which we going to offer and
design custom cost table for customization option to our customer. All the costing process are
done on Microsoft excel by using formulas which will help us to recalculate new cost and
price quickly, if price of any necessary item changes in future.
We decided to have less profit margin because we will be new entrant in the market, and we
analyze that low price is one of the main factors that will boost our sales. Our profit margin
will be 20% for package 1, 18% for package 2, 16% for package 3 and 18% for
customization option.

Package 1
Titles Model Quantity Cost
Battery GR100 1 184
Plates 150W 1 161
Wiring 58
Charge controller 30A 1 28
Fan Sogo 1 81
Lights Led 3 7
Labour 35
Transportation 14
Contingency     23  
Total cost     589  
Offer price     736  
Gain Per 1 147 20%
Installation
Package 2
Titles Model Quantity Cost
Battery GX135 1 242
Plates 150W 2 322
Wiring 69
Charge controller 30A 1 28
Fan Sogo 2 161
Lights Led 5 12
Labour 46
Transportation 14
Contingency     35  
Total cost     927  
Offer price     1,127  
Gain Per 1 200 18%
Installation
Package 3
Titles Model Quantity Cost
Battery 160 1 311
Plates 150W 3 483
Wiring 81
Charge controller 30A 1 28
Fan Sogo 3 242
Lights Led 8 18
Labour 69
Transportation 35
Contingency     35  
Total cost     1,300  
Offer price     1,542  
Gain Per 1 242 16%
Installation

We have made Performa Income Statement and balance sheet. In which we predict future
gain or loss as per forecasted sales. The Performa income statement and Balance sheet will be
quarterly because there will be very low sales in the first month and it will not be authentic
result.
Data of forecasting sales is below:
Package 1 Package 2 Package 3
Sales (1st month) 5 2 0
Sales (2nd month) 12 5 1
Sales (3rd month) 17 8 3

Solarise Energy Solution


Income Statement (Forecasted)
At the end of 3rd month
Sales (2504+3003+966) 6,473 AED
Operating Expenses:
Salaries (345*3*3) (3,106)
Rent (345*3) (1,035)
Utility (115)
Other Exp (345)
Total Operating Exp (4,602)
PROFIT 1,871
Solarise Energy Solution
Balance sheet (Forecasted)
ASSETS LIABILITY & EQUITY
Current Assets: Liability:
Cash 1,726 Account payable 1,150

Fixed Assets: Owner’s Equity

Furniture 460 Entrepreneur 1 920


Computer 345 Entrepreneur 2 920
Prepaid rent 690 Entrepreneur 3 920
Tools and equipment 690

Total 3,912 Total 3,912

Appendixes and Exhibits


Critical Risk
Price increase
One of the major factors our sales depends on is price of our packages, if price of relative
supplies such as fan, wiring, plates increased, we will have to raise the price our packages
that will cause reduction in sales.
Even we will hire the skilled and experience technical workers but there is a chance for
technical fault, if they will not follow the appropriate solar installation process there is a for
technical fault that will increase our cost.
Shortage of supplies
This factor can create backlogs for our business if we unable to complete order due to
supplies shortage, customer will avail services from another company. So due to this we will
lose our potential customer.
Capacity Management
If we unable to fulfill order on time we committed, due to labor absents or any other factor, it
will create negative image in customer minds and might cause spreading negative words of
month to other people.
Competitor
If competitor start providing same packages with the less price.

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