Executive Summary: Vision Statement
Executive Summary: Vision Statement
Executive Summary: Vision Statement
Solarise Energy Solution is trying to provide electricity through solar energy to the middle-
class families of UAE. Our aim is to provide solar energy on very affordable and cheaper
prizes according to the need of the customers. Solarise Energy Solution would bring
inexpensive power to the UAE by providing competitive funding solutions for solar electrical
systems. This will also allow families to afford limited income purchases. In addition,
Solarise Energy will give 3 packages of different prices with different facilities and we are
also providing the customization facility in which customer can ask us to provide facilities
according to their need. As we all know that majority of the people have generators and UPSs
in their houses but not every member of the family can operate these things while Solarise
Energy has no such headache and very easy to use as we are already given free installation
with all are packages. There are many different companies who are providing solar energy
but the uniqueness of our product and service is cheaper prices and availability of customer
service 24/7. As we will be in contact with our customers through social websites and we
also looking forward to make an application through which we can give better and easy
experience to our customers.
Vision Statement
To become the UAE leader in the creation, development, and deployment of technologies
that converge the advancement of human civilization with that of the environmental
condition.
Mission Statement
To profitably and sustainably introduce renewable energy into the UAE’s underdeveloped
communities.
Introduction
Industry Overview
One third of the population of the world does not have electricity. Many of these population
lives in rural, isolated regions of the poorest countries of the world. Economic growth is
indeed a multi-billion-dollar sector, with the World Bank supplying massive quantities of
capital to finance large-scale ventures. The demand for electricity has risen by 40% over the
last ten years. Over this time, the consumption of RE also risen to 10 times the amount of
conventional fuels. Experts forecast that the globe's energy demand will multiply by 2021, a
monumental rise driven by industrial development of developed countries. As a specialist
supplier and control system of RE systems built for emerging cities, Solarise Energy Solution
will be able to capitalize on this exponential trend.
Marketing Strategy
Solarise Engineering’s strategy plan would be spread the awareness of this service to the
families. Especially we are targeting the middle-class families, so we will try to reach to their
neighborhood and societies through social media. We will reach to them and try to convince
them by briefing them the benefits they will achieve by this service. We will spread the
message by distributing broachers to the families through Social Media.
Pricing Policy
We will provide three packages with different pricings.
• Package 1: 736 AED.
• Package 2: 1,127 AED.
• Package 3: 1,542 AED.
Solarise Energy
Solution
Operating Plan
We decided to work online through social media campaign and friends and family references
at the initial stage. We will work through order to make strategy after getting order for certain
package our worker will get items from our supplier and will deliver the items at the ordered
location. Then our technical team will install the solar system.
At the initial stage we will hire 1 helper and 2 technical skilled persons for the operation and
with the time we will increase our capacity as per demand. One of us will visit the sites for
quality assurance and for the feedback.
Relationships of Events
All these events and projects we mentioned above are connected to each other and they all are
dependent on each of them so we will try our level best to perform our operations on every
milestone so the result of one milestone does not create problem for the next one. That is why
we say “Comfortable-Affordable-Upgradable”.
Financial Plan
To calculate profitability, cost and to make financial decision we have visited the market
where we get list price of Battery, Solar plates, charge controller wiring, solar fan and lights.
We visited different shops to get better quality in a less price. After getting detailed price and
quality content we design cost table for three different packages which we going to offer and
design custom cost table for customization option to our customer. All the costing process are
done on Microsoft excel by using formulas which will help us to recalculate new cost and
price quickly, if price of any necessary item changes in future.
We decided to have less profit margin because we will be new entrant in the market, and we
analyze that low price is one of the main factors that will boost our sales. Our profit margin
will be 20% for package 1, 18% for package 2, 16% for package 3 and 18% for
customization option.
Package 1
Titles Model Quantity Cost
Battery GR100 1 184
Plates 150W 1 161
Wiring 58
Charge controller 30A 1 28
Fan Sogo 1 81
Lights Led 3 7
Labour 35
Transportation 14
Contingency 23
Total cost 589
Offer price 736
Gain Per 1 147 20%
Installation
Package 2
Titles Model Quantity Cost
Battery GX135 1 242
Plates 150W 2 322
Wiring 69
Charge controller 30A 1 28
Fan Sogo 2 161
Lights Led 5 12
Labour 46
Transportation 14
Contingency 35
Total cost 927
Offer price 1,127
Gain Per 1 200 18%
Installation
Package 3
Titles Model Quantity Cost
Battery 160 1 311
Plates 150W 3 483
Wiring 81
Charge controller 30A 1 28
Fan Sogo 3 242
Lights Led 8 18
Labour 69
Transportation 35
Contingency 35
Total cost 1,300
Offer price 1,542
Gain Per 1 242 16%
Installation
We have made Performa Income Statement and balance sheet. In which we predict future
gain or loss as per forecasted sales. The Performa income statement and Balance sheet will be
quarterly because there will be very low sales in the first month and it will not be authentic
result.
Data of forecasting sales is below:
Package 1 Package 2 Package 3
Sales (1st month) 5 2 0
Sales (2nd month) 12 5 1
Sales (3rd month) 17 8 3
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