Scribd
Upload
105 views

Sprite: Marketing Management Sania Qayyum 18L-0063

Sprite was designed to provide a lemon-flavored soft drink alternative to black colored drinks. Its green packaging and refreshing taste differentiated it from competitors. Sprite grew rapidly in popularity as people began using it in cocktails and mocktails. While aiming to compete with 7Up, Sprite's marketing established it as its own strong brand through competitive pricing, worldwide distribution, and aggressive promotion across various media.

Uploaded by

Usama Yousaf
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
105 views

Sprite: Marketing Management Sania Qayyum 18L-0063

Sprite was designed to provide a lemon-flavored soft drink alternative to black colored drinks. Its green packaging and refreshing taste differentiated it from competitors. Sprite grew rapidly in popularity as people began using it in cocktails and mocktails. While aiming to compete with 7Up, Sprite's marketing established it as its own strong brand through competitive pricing, worldwide distribution, and aggressive promotion across various media.

Uploaded by

Usama Yousaf
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 3

2019

SPRITE

Marketing Management
Sania Qayyum 18L-0063
2/28/2019
Sprite

Product:
Sprite was designed for the people who didn’t wanted to
have a black colored drink. This was also designed to
integrate the lemon flavor in the drink. This was a huge
success as this was easily differentiated from other drinks
which was available in the market because of the color and
taste. Sprite was marketed as a drink which is meant for the
refreshment. The packaging was also done keeping the
refreshment in mind. The green color packaging was done in
order to have the view and idea of refreshment. The taste was
such that it picked up in the market as the people started them
using in mocktails and cocktails at a rapid rate. The rapid growth
of Sprite saw a huge demand in the market. The main aim was to
compete with the 7up which was introduced by Pepsi. But the marketing was
done in such a way that the drink overcame its competitors and made a huge mark in the
market to establish itself as a brand itself. There are a lot of variants of Sprite which was introduced, but
the main product sustained itself in the test of time. This covers the products in the Sprite marketing mix.

Price:
Sprite is a competitive beverage considering so many players in the market. Because of several players,
the pricing strategy in the marketing mix of Sprite is primarily competitive pricing. They are priced very
competitively along with the other carbonated soft drinks. They are making sure that they sustain
themselves in the market. Now a days we find that the company has entered the competitive market in a
very serious manner. They are making the products priced with the other carbonated drinks. They are
available at various shapes of the bottle and they are priced accordingly. We find that they are priced
according to the quantity which is supplied. The main competition of sprite is the brand 7up. Thus they
are pricing the product at the rate that they can eat away the competitor, also they are targeting the other
refreshment drinks. Various size of the bottles are priced at various rates. The smaller bottles are priced at
a lower rate and the pet bottles are charged a bit. Then comes the bigger bottles of 2lts which are priced
the highest.
Place:
Sprite is available all over the world. The brand is famous and is eating away a lot of market shares of the
other soft drinks. They are supplying to over 200 countries all over the world. This is the leading lime-
flavored drink in the world. Sprite is a part of coco-cola and the distribution channel of coke is also used
for the distribution. This is a huge supplying chain. They make sure that their products reach all the kind
of customers and they are readily available all over the market. The distribution channel is through the
usual channel of the fmcg products. We find that the company has many areas from which it can supply
its products. The company supply its products through the normal stores, retail stores, supermarkets,
online also. The products are making it count in the world market. With the advent of the online market,
we find that Sprite is available all over the world.

Promotion:
Sprite being a Coca Cola brand focuses heavily on advertising. The Sprite marketing mix promotional
strategy is using various media forms and aggressively promoting the brand, especially to the youth. The
company believes in the promotion to a strong extent. They are mainly focused in the promotion activity
of the company. They are making sure that the company reaches to almost all the people all over the
world. They use all the channels like newspaper, radio, television, hoarding, net, etc. The company makes
sure that the product reaches to almost all the customers. Thus, they make sure that they have a brand
which people can easily differentiate from the others. They are very hard when it comes to making the
promotion in the form of packaging and the way they place their product. They always try to make the
product appear as a refreshment drink, which is depicted by the kind of packaging which is a green label.
Hence, this concludes the Sprite marketing mix.

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy