E-Recruitment Adoption: HR Navigating The New Normal: Adopting E-Recruitment Systems in The Advertising Industry

HR NAVIGATING THE NEW NORMAL: ADOPTING E-
RECRUITMENT SYSTEMS IN THE ADVERTISING INDUSTRY.
HAMMAD SIDDIQUI –HAMNA KHAN – HASEEB DADA – MOHIB ALI NAQVI
E-RECRUITMENT ADOPTION RESEARCH GAP

SUMMARY SHEET
The process of involving the
Inside Pakistan, internet use is to improve it in a way that proves to be potential employee and the employer
growing day by day, and is therefore more advantageous for employers in the is basically a dual concept of
being adopted in all areas of industry. long run, it has helped to examine Recruitment, which is call the
Recruitment’s prospecting theory
Such technological advancements are employee perceptions of e-recruitment.
(Cascio, 1998). But this has been the
used to their benefit by companies This research used the method of
case where employers are often
within Pakistan; one such use is that of comfort sampling and data analysis to searched for be the employees. The
e-recruitment systems, which are carried understand the effect of performance Recruitment’s mating theory is what
out to retain and hire the best workers. expectancy, effort this is called, this initiates the test of
attraction of both sides carrying
Our study has drawn-out the Unified
forwards from the basic process of
Theory of Acceptance and Use of expectancy, social influence and recruitment leading on to the on-
Technology facilitating boarding of the potential employee.
(UTAUT) Model conditions On (Breaugh, 1992).
In addition to this, a need to give
for determining the adoption
transparent and relevant information
the acceptance by these
to potential employee exists, since it
factors and workers of e- impacts the intention to choose the
responses of recruitment company’s employment. The
employees to systems. The expectations in relation to the E-

Recruitment thus comes into motion
this technology results of the
when a company is applied for, this
in Pakistan. A study show includes and not limiting to the cost
total of 120 that social of searching, security of system, the
participants, power and brand experience of the organization
with the hope of communicating with
namely facilitating
the employer, this enables the
employees conditions of
potential employee to govern their
employed in the advertising sector, are success expectation have a positive decision of being a cultural fit
targeted to test their understanding of effect on the adoption of e-recruitment between them and their organization.
the e-recruitment method on the basis of systems by employees in Karachi's (Waghmare, 2018).
the study of acceptance factors. In order advertisement industry.
E-RECRUITMENT ADOPTION
Theoretical Framework
`The arrangement of examination for upon the dependent variable for
this paper centers upon the UTAUT
model which represents the independent
variables as referenced beforehand, the
impacts of which will be broken down,
January 9, 2021 [Edition 1, Volume 1]
example the selection of e-recruitment questionnaires. The research techniques mean, median and mode. Inferential
frameworks. The examination will be which incorporate, correlation analysis, statistics will likewise be done to induce
brought out through using the data gave multi-linear regression and descriptive the sample's outcomes on to our target
by the workers of the advertising analysis through which the central population (Venkatesh et al. 2003
industry by means of filling tendency can be estimated by means of
RESULTS
H1 – Impact of SI on EA – Rejected – Sig. 0.013
H2 – Impact of FC on EA – Approved – Sig. 0.00
H3 – Impact of PE on EA – Rejected – Sig. 0.095
H4 – Impact of EE on EA – Rejected – Sig. 0.254
(Conclusion) It is recommended that this study be further discussed in certain circumstances.

This study can also be used by advertising agencies as a way of knowing what workers are looking for when it
comes to e-recruitment and what their experience is with regards.
SZABIST – MBA SECTION E

Hammad Siddiqui –Hamna khan – Haseeb Dada – Mohib Ali Naqvi
Thesis
To be sent to:
Dr. Kamran Soomro

Applied Research Methods

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HR NAVIGATING THE NEW NORMAL: ADOPTING E-

RECRUITMENT SYSTEMS IN THE ADVERTISING INDUSTRY.

HAMMAD SIDDIQUI –HAMNA KHAN – HASEEB DADA – MOHIB ALI NAQVI

E-RECRUITMENT ADOPTION RESEARCH GAP

employees to systems. The expectations in relation to the E-

the study of acceptance factors. In order advertisement industry.

(Conclusion) It is recommended that this study be further discussed in certain circumstances.

SZABIST – MBA SECTION E

Dr. Kamran Soomro

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